Product Management

  • Most Topular Stories

  • Establishing a True Product Culture

    svpg blog
    28 Oct 2014 | 12:01 pm
    In my last article I discussed the differences between an IT Mindset and a Product Mindset.  I must have struck a chord because I heard from so many people, from all over the world, that they were stuck in an “IT Mindset” organization.  Unsurprisingly, their next question was how do they change their organization, or in some cases, their question was around whether it’s possible to change an IT Mindset organization, or do they need to just leave and move to a startup? The first thing I want to emphasize is that I do not believe you must move to a startup if you…
  • Product Management Tools; Three Questions to Improve Product Management; Happy Holidays 2014

    How To Be A Good Product Manager
    Jeff Lash
    8 Dec 2014 | 10:04 am
    SiriusDecisions Field Guide Product Management Tools I’m pleased to announce the release of the SiriusDecisions Field Guide “Product Planning, Prioritization and Roadmapping 2015.” This is a project that I have been involved in for the past several months with several colleagues at SiriusDecisions. The Field Guide covers 11 vendors whose offerings are designed to assist product managers with developing product plans, prioritizing features and enhancements, and maintaining and communicating product roadmaps. We’ve been hearing about the current state of technologies…
  • Are product managers too negative?

    Under 10 by Steve Johnson
    Steve Johnson
    19 Nov 2014 | 8:13 am
    “Out of the mouths of babes…”—Matthew 21:16, King James Bible The Emperor’s new clothes A vain Emperor hires two swindlers who promise him the finest, best suit of clothes from a fabric invisible to anyone who is unfit for his position or “hopelessly stupid.” The Emperor’s ministers cannot see the clothing themselves, but pretend that they can for fear of appearing unfit for their positions and the Emperor does the same. Finally the swindlers report that the suit is finished, they mime dressing him and the Emperor marches in procession before his subjects. The…
  • Product Management Lesson From Ralph Baer, Father Of Console Video Games

    Product Management Meets Pop Culture
    Christopher Cummings
    13 Dec 2014 | 11:17 am
    Decades before the first PlayStations or Xboxes took over our living rooms, there was the Magnavox Odyssey, the world’s very first home video game console. The Odyssey’s inventor, Ralph Baer, passed away earlier this week at age 92. PBS interviewed Baer at age 89 and he talked candidly about outliving his wife and his friends, and the thrill he still gets from inventing things. He said something really profound to me in that interview. As he’s talking about potential retirement, this lifelong engineer and creator and thinker says: “I’m basically an artist, no…
  • How to Manage a Product with a Global Team

    On Product Management
    Saeed
    11 Dec 2014 | 8:24 pm
    By Anders Linsdorf Building a product by oneself is difficult. Building it with a team can be harder. But building it with a distributed team is even harder. Today it is rare for companies to build products with a 100% local, in-sourced  and on-site team. This is why one key requirement to build a successful product is to […]
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    280 Group » Product Management Blog

  • Product Management Rule #28: Find Market Problems Worth Solving

    matt
    24 Nov 2014 | 2:42 pm
    Product Management Rule #28 from the best-selling book, 42 Rules of Product Management, was written by Nick Coster, Director, brainmates pty ltd Visioning allows the product manager to see beyond what is currently considered possible and to start to think of completely new possibilities. A lot of people come up with new ideas all the time. Unfortunately, most of these ideas never make it to market because the underlying problem has not been clearly thought out and communicated. It may seem...[continue reading] The post Product Management Rule #28: Find Market Problems Worth Solving appeared…
  • Product Marketing Rule #27: Forget About Your Product

    Brian Lawley
    17 Nov 2014 | 2:41 pm
    Product Marketing Rule #27 from the best-selling book, 42 Rules of Product Marketing, was written By Bertrand Hazard, Sr. Director of Business Strategy, SolarWinds “Business buyers don’t buy your product. They buy your approach to solving their problem.” -Jeff Ernst, Analyst, Forrester Research Forget about your product Product marketing is less about what you sell and more about who purchases it. Understanding your customer is what matters most, mainly what they care about and how they purchase and consume products....[continue reading] The post Product Marketing Rule #27:…
  • Product Management Rule #27: Short, Standardized Cycle Times Drive Predictability

    Brian Lawley
    3 Nov 2014 | 4:52 pm
    Product Management Rule #27 from the best-selling book, 42 Rules of Product Management, was written by James Moorehead, VP of Product Management, Support.com I’ve found predictability to be more important than high productivity Every product manager wants to be the bearer of good news, sharing details of on-time product releases packed with high value features. Too often, however, product managers bear news of yet another late release or the feature that had to be scoped out. When customers, partners, and internal constituents...[continue reading] The post Product Management Rule #27:…
  • Product Marketing Rule #26: Always Test Your Message

    Brian Lawley
    21 Oct 2014 | 1:36 am
    Product Marketing Rule #26 from the best-selling book, 42 Rules of Product Marketing, was written by Greg Cohen, Senior Principal Consultant, 280 Group Customer validation also applies to product marketing Experience is a harsh teacher. She has visited me many times in my career. This experience is how I learned that customer validation also applies to product marketing. In particular, it is equally important to test and confirm marketing materials and messages as it is to test product concepts and designs....[continue reading] The post Product Marketing Rule #26: Always Test Your Message…
  • Top Ten Product Launch Mistakes

    Brian Lawley
    13 Oct 2014 | 3:26 pm
    Top Ten Product Launch Mistakes was written by Brian Lawley and is included in the Product Launch Toolkit. Common Errors to Avoid to Ensure Success Introduction Companies invest millions of dollars each year developing new products and trying to increase their revenues and profitability. Some of these are good products, and some aren’t. Nonetheless, they all have one thing in common: without appropriate marketing activities they will most likely fail. In fact, there are many examples of inferior products that...[continue reading] The post Top Ten Product Launch Mistakes appeared first…
 
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    Tyner Blain

  • Good Enough

    Scott Sehlhorst
    10 Dec 2014 | 11:01 am
    We hear a lot about building products which are “good enough” or “just barely good enough.” How do we know what “good enough” means for our customers?  No one really tells us. Different Perspectives of Good Enough There are several important ways to think about a product being good enough – for this article, we will limit the context for discussion to “good enough to ship to customers” or “good enough to stop making it better (for now).”  Determining good enough informs the decision to ship or not.  Otherwise this is all…
  • Opposite Views of a Product Roadmap

    Scott Sehlhorst
    3 Dec 2014 | 10:22 am
    Your product roadmap is a view of what you are building right now, in the near future, and in the more distant future.  Or is your roadmap a view of why you are building whatever you’re building right now, in the near future, and in the more distant future? Your roadmap is both – but one is more important than the other – and product managers need to be able to view the roadmap both ways. When you view the spinning cat animation(1) above, you will either see it as rotating clockwise or counter-clockwise.  Everyone has a default.  Because of bi-stable perception, the…
  • Agile Through a Matrix Lens

    Scott Sehlhorst
    12 Nov 2014 | 11:39 am
      “Agile” is something most teams do wrong*, without realizing they’re doing it wrong.  A good 2×2 matrix acts as a lens, helping to convert information into insight.  Let’s apply this lens to agile as applied within a company, and see if it helps people decide to do things differently. When You Say Agile, What Do You Mean? There may be as many definitions of agile as there are teams practicing agile development.  Generally, people are talking about iterating in what they do.  Instead of having a long, throw it over the wall process, out of which…
  • Classifying Market Problems

    Scott Sehlhorst
    1 Aug 2014 | 4:10 pm
    Theodore Levitt may have developed the whole product model to help companies compete more effectively with their products.  We wrote about the whole product game based on Mr. Levitt’s work.  Recently, I’ve been using a variant of this model as a way to view a product and upcoming roadmap items.  It is a powerful way to share a perspective on your product with the rest of the team, and frame conversations about where best to invest. Whole Product Model As a quick review, Mr. Levitt defined the following model: Which works in that the center of the bullseye is the heart of the…
  • Agile Cadabra

    Scott Sehlhorst
    12 Jun 2014 | 9:08 am
    Agile is not magical. Changing from a waterfall process to an agile process changes how your team works, and helps eliminate inefficiencies. Adopting an agile process does not let you magically have a more successful product. What makes agile powerful is also makes it dangerous. Triage and Urgency One tenet of agile is to make decisions at the last responsible moment. Following this powerful and easy-to-remember mantra reduces the risk that you are wasting time on unnecessary work. This approach also maximizes the opportunities to better inform your decisions and actions. By delaying when you…
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    ProductMarketing.com

  • Trade Show Pricing – Deep Discounts to Buy Now!

    Mark Stiving
    17 Dec 2014 | 3:22 am
    Tweet In class the other day, a student asked why we see companies offering big discounts at trade shows. It happens not only at trade shows. We often see great deals if we’re willing to make an immediate decision. Go see a professional speaker and at the end of the talk he or she will likely have product to sell in the back of the room … deeply discounted if you purchase today. Of course, the discount is intended to get you to purchase immediately, but it’s more than that. These companies believe, probably correctly, that if you don’t purchase now you will likely never purchase.
  • Prioritize Product Launch Resources with Launch Tiers

    David Daniels
    10 Dec 2014 | 4:52 am
    Tweet Use product launch tiers to allocate launch resources Prioritize launch resources based on business/market impact Companies with large product portfolios can face a dizzying pace of product launches. Realistically, not every product update needs the resources of a full-blown product launch so we need a rational way to prioritize resources to more closely match business outcomes. One method is to allocate launch resources by prioritizing product launches based on a combination of the impact on the market and the impact to the business. Products that are expected to have a larger impact,…
  • The Case for Portfolio Management

    marketing
    2 Dec 2014 | 4:17 pm
    Tweet Innovation and acquisition are two popular ways companies grow their portfolios. However, with 50 percent of all new products failing, 46 percent of all research and development dollars spent on cancelled or failed products and the failure rate of mergers and acquisitions hovering between 70 and 90 percent, portfolio planning is critical. Product portfolio management is a fundamental part of what product managers should be doing. In Pragmatic Marketing’s November webinar, Mike Smart and Nils Davis of Egress Solutions, Inc., discussed the challenges companies face managing their…
  • Pragmatic Marketing’s 15th Annual Product Management and Marketing Survey is Open

    marketing
    1 Dec 2014 | 10:49 am
    Tweet Pragmatic Marketing’s annual Product Management and Marketing Survey is underway now through Dec. 19. This is the 15th year Pragmatic Marketing has conducted a comprehensive survey of product management and marketing professionals to explore the types of challenges product teams face around the globe. The annual survey provides a benchmark for the industry, including salary data. It helps professionals, analysts and executives keep a finger on the pulse of a rapidly evolving area of technology companies and provides a comprehensive look at the roles themselves. Scheduled for release…
  • Referrals, References and Pricing

    Mark Stiving
    1 Dec 2014 | 2:33 am
    Tweet   Pragmatic Marketing’s December activity/box of the month is Referrals and References. What does this have to do with pricing? Plenty. If you are systematically executing the activity of creating and collecting referrals and references, then you probably have a formalized program on turning customers into valuable marketing tools. If you don’t then you are hopefully collecting and organizing data about customers who like you, at least when they fall in your lap. We gather referrals and references to help us sell more product. Referrals help us find new customers while…
 
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    On Product Management

  • How to Manage a Product with a Global Team

    Saeed
    11 Dec 2014 | 8:24 pm
    By Anders Linsdorf Building a product by oneself is difficult. Building it with a team can be harder. But building it with a distributed team is even harder. Today it is rare for companies to build products with a 100% local, in-sourced  and on-site team. This is why one key requirement to build a successful product is to […]
  • You Can’t Talk to Customers. Really?

    Heather Searl
    2 Dec 2014 | 8:24 pm
    By Heather Searl Often when I suggest to a client that they talk to and observe customers, the suggestion is immediately met with a series of reasons why that is impossible. And yet if they are willing to try, we’ve always been able to work around the impossible road block. So here are some of […]
  • How to Keep Your Product Strategy From Turning Into a Game of Jeopardy

    Saeed
    30 Nov 2014 | 5:30 pm
    By John Mansour For those not familiar with it, Jeopardy is a very popular and long running game show where contestants answer questions based on categories and can win or lose money based on a dollar amount tied to the question. For product planning, the Jeopardy analogy comes compliments of one of our clients describing […]
  • Top-down prioritizing: markets and portfolios

    Steve Johnson
    13 Nov 2014 | 3:34 am
    Failing to focus, failing to choose one discipline and stick to it, is exactly what leads firms to a state of mediocrity.—Michael Treacy & Fred Wiersema, authors, Discipline of Market Leaders In most organizations, development teams have dramatically less capacity than the appetites of the business units and sales teams. That’s why I continue to […]
  • The Maturity of your Market Dictates the Type of Product that You Need

    raspler
    19 Oct 2014 | 7:08 pm
    By Rivi Aspler A few months ago, I linked the type of product manager that you want to hire, to the product life cycle stage that your product is at, saying that an engineering oriented product manager would be a better fit for a product that is at its first life cycle stages and that […]
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    Brainmates - Boosting People and Product PerformanceBrainmates - Boosting People and Product Performance

  • Digital Marketing Makeover

    Sean Richards
    7 Dec 2014 | 1:50 pm
    Change is Coming — Key Takeaways for Product Marketers There is fresh research from the CMO Council that has some interesting stats on digital marketing trends and senior leadership attitudes towards it. Great news — the love for digital marketing is on the way up, as is the marketing budget allocation. Why? Because, it is a super smart way to create measurable success in an agile way — whether that is revenue growth, customer retention, or a bit of both. ‘60% of chief marketers list “digital marketing makeover” (involving platforms, programs and people) as the number…
  • Tehnical Product Manager Wanted in Sydney

    Adrienne
    20 Oct 2014 | 3:33 pm
    Our friends at Parity Consulting are on the lookout for a super Technical Product Manager who enjoys innovating and doing things differently. If that’s you, contact Victoria Butt from Parity on 02 8599-9026.  Here’s the job ad. The company: Our client is one of the world’s leading e-commerce companies, providing both B2C and B2C2C sales and services on a global level. They believe that their success is driven by the quality and experience of talented people working together, and are looking for an eager and passionate technical product manager to join their high achieving…
  • The Age of Product Management

    Adrienne
    19 Oct 2014 | 3:41 pm
    About a 2 months ago a client from a large financial institution said to me  with excitement “It’s the Age of Product Management” as we discussed the plans to support his Product Management team to be more effective in their roles. This comment got me thinking about the evolution of Product Management over the last 10 years. 1. You are Not Alone Brainmates ran our first Product Talk in 2007. At that time, there were no meetups, no Product Camps, and no Product Management conferences. At that first talk only 7 people turned up but we were elated. It’s certainly…
  • YOUR OPINION, ALTHOUGH INTERESTING, IS IRRELEVANT

    Sean Richards
    22 Sep 2014 | 3:50 pm
    Harsh But Good Advice for Budding Product Managers and Product Marketers I have been in the game of product management and product marketing for a while now — 13 years. Over that time I have learnt a thing or two and have made just as many mistakes. One thing I do know is that these roles are awesome. This is what I love to do. What is not to like about these kinds of roles? You work with essentially all other business units, you drive strategy for the business through your portfolio, you get to work with lots of customers, it is a highly visible role and it usually pays pretty well.
  • The Three Tenets of Product Marketing

    Sean Richards
    1 Sep 2014 | 7:10 pm
    Build Business : Build Brand : Enable Organisation As Product Marketers and go-to-market professionals there are so many things we could be doing today. Sometimes it is difficult to know which activities are the most meaningful and which should be prioritised. With a few points of consideration though, we can ensure we keep our eye on the prize and use our time and resources wisely. Fundamental Objectives Every organisation has fundamental objectives. Perhaps it is revenue growth targets, customer engagement targets, profitability, or perhaps a service level agreement. A basic rule that helps…
 
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    The Accidental Product Manager

  • The Problem That Product Managers Have With Super-Sized Products

    drjim
    15 Dec 2014 | 1:00 am
    Caption: Sometimes too much is too muchImage Credit: Matt McGee So how did your product start out? I suspect that your company discovered that a group of potential customers had a problem, created a product development definition to solve that problem and then went out and sold a product based on that. With a little luck, both you and your company were successful doing this. When you wanted to boost your sales, you looked around for potential customers with problems that were similar to the one that you were solving and added features to your product to solve those problems also. Sounds just…
  • The Truth? Your Customers Can’t Handle The Truth!

    drjim
    8 Dec 2014 | 1:00 am
    Can your customers handle it if you tell them the truth?Image Credit: John Irving How much does your product cost? No, I mean based on your product development definition how much does it really cost? Once you account for all of the taxes, installation fees, ongoing maintenance, how much are your customers going to end up paying to use your product? Perhaps even more importantly, how are your customers going to feel as they start to discover the trail of additional fees above and beyond the initial purchase price that they are going to have to end up paying? The Problem With Concert Tickets…
  • Product Management At A Startup – How To

    drjim
    1 Dec 2014 | 1:00 am
    Startups have special product management needsImage Credit I’ve recently been working with a startup company that is in the business of offering software as a service. This is a fantastic company that I believe has a lot of future potential. They never had any product management talent before they asked me to help them out. What I found and what I had to do says a lot about the world of startups! Where To Start? When I first begin working with a startup, one of the biggest questions that I face is just exactly where to start? It’s a start-up so that means that there probably is no…
  • Taylor Swift vs. Spotify: A Product Manager Problem

    drjim
    17 Nov 2014 | 1:00 am
    Product managers at Spotify have a problem on their hands Image Credit: Scott Beale Guess what: we don’t buy music any more. Nope, gone are the days that we’d go out to the store and pay US$15 for the latest album from our favorite artist. iTunes and downloadable music pretty much killed this market. However, it turns out that something brand new has shown up that is killing iTunes and the downloadable music market: Spotify. Why Doesn’t Taylor Swift Like Spotify? In the brave new world of streaming music you and I no longer purchase music. Instead, what we do is we sign up…
  • 3 Tips For Staging A Grand Product Launch

    drjim
    10 Nov 2014 | 1:00 am
    Product success starts with a good launchImage Credit As a product manager, you want your product to be a success. You do your best to understand what your customers will want, you work with your developers to create the right product development definition, and you train your sales teams to go sell it. However, there’s one more thing that you need to be doing. That’s launching your product. You don’t want to just launch it, you want to stage a grand product launch. Now just exactly how are we going to go about doing that? Promote Your Launch Extensively And Creatively A product…
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    How To Be A Good Product Manager

  • Product Management Tools; Three Questions to Improve Product Management; Happy Holidays 2014

    Jeff Lash
    8 Dec 2014 | 10:04 am
    SiriusDecisions Field Guide Product Management Tools I’m pleased to announce the release of the SiriusDecisions Field Guide “Product Planning, Prioritization and Roadmapping 2015.” This is a project that I have been involved in for the past several months with several colleagues at SiriusDecisions. The Field Guide covers 11 vendors whose offerings are designed to assist product managers with developing product plans, prioritizing features and enhancements, and maintaining and communicating product roadmaps. We’ve been hearing about the current state of technologies…
  • Top Challenges for Product Management; Priorities for Product Management Leaders for 2015; Buyer Personas in Action

    Jeff Lash
    12 Nov 2014 | 8:04 pm
    Top Challenges for Product Management At SiriusDecisions, we’ve recently been conducting research into the top priorities of product management leaders. My blog post on the Top Challenges for Product Management in 2015 shares some of the high-level findings from our research, specifically around the top priority areas for product management leaders as well as the specific skills they are looking to develop in their teams in 2015. We’ll be sharing more results from the survey in the “Priorities for Product Management Leaders for 2015″ webcast. The webcast will be held…
  • Common Mistakes in Implementing a New Product Management Framework; Tools for Product Management; ProductCamp Atlanta Recap

    Jeff Lash
    26 Oct 2014 | 8:37 pm
    Common Mistakes in Implementing a New Product Management Framework Based on our research at SiriusDecisions, we know that improving the overall product lifecycle management framework/process is a top priority for the coming year for many b-to-b product management leaders. This is certainly not a new trend. Some organizations have tried to improve their product lifecycle management framework — and their overall process used for innovation and go-to-market activities — over and over and are still struggling. Why? There are four common mistakes organizations make in implementing a…
  • Tools for Product Management; ProductCamp Atlanta 2014

    Jeff Lash
    8 Oct 2014 | 7:12 pm
    What tools do you use for product management? What tools and technologies do you use for product management? How well do they work? At SiriusDecisions, we’re conducting a survey of b-to-b product managers and what applications they do (and don’t) use. The survey takes only about 5 minutes to complete, and in return for your participation, you will receive a complimentary copy of the forthcoming SiriusDecisions Field Guide on Product Management Tools. Take the 2014 SiriusDecisions Product Management Tools Survey now! ProductCamp Atlanta I’ll be in Atlanta on Saturday, October…
  • Priorities for Product Management Leaders; Product Management Festival 2014 recap

    Jeff Lash
    23 Sep 2014 | 9:18 pm
    Priorities for Product Management Leaders There’s something I hear a lot when talking with product management leaders about challenges – some variation of, “We can’t be the only ones having these issues… are we?” Product management leaders are often curious about how their priorities compare to those of their peers and wonder how many or what types of companies are facing the same challenges. As part of ongoing research we’re doing at SiriusDecisions to help improve the effectiveness and efficiency of b-to-b product management organizations, we are conducting…
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    Lead on Purpose

  • Do you run your organization by ideas or hierarchy?

    Michael Ray Hopkin
    22 Nov 2014 | 5:46 pm
    One of the keys to a successful company is teamwork. When people to work effectivley together great things happen. Though it’s not recognized a key discipline in many organizations, companies that make it a top priority always come out ahead. … Continue reading →
  • How do you win the war for talent?

    Michael Ray Hopkin
    8 Nov 2014 | 9:50 am
    Guest post by Sarah Sladek About 40 years ago, shortly after the Baby Boomers (1946-1964) were born, demographers and industry leaders realized that someday this generation of 78 million Americans would retire and the nation would experience a shortage of … Continue reading →
  • What is the value in perseverance?

    Michael Ray Hopkin
    25 Oct 2014 | 7:33 am
    Throughout my life I’ve been a big believer in the value of hard work—it’s one of three lessons I was taught from my youth. Everyone who takes an idea and makes it into something valuable does it through hard work. … Continue reading →
  • What is your level of positivity?

    Michael Ray Hopkin
    4 Oct 2014 | 7:37 am
    “The most successful companies and businesses understand that their greatest asset is their people. When businesses take care of their people the businesses and their people thrive. When they don’t take careof this incredibly valuable resource, they lose it. Fast.” … Continue reading →
  • One Compelling Question for Innovators

    Michael Ray Hopkin
    27 Sep 2014 | 9:47 pm
    Guest post by David Sturt for Lead on Purpose blog I recently came across a story in Wired magazine about a radically new technology being developed for heating and cooling. Aside from the exciting product idea to heat and cool … Continue reading →
 
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    Product Management News

  • Facebook Adds Another PayPal Executive, Stan Chudnovsky, to Messenger Team

    17 Dec 2014 | 9:34 pm
    Facebook announced the hire Wednesday, just six months after snatching PayPal President David Marcus to run the company's messaging products. Chudnovsky will handle product management for Messenger and will report directly to Marcus, a company spokesperson said.
  • Federally Regulated Employers - Transportation and Communications...

    17 Dec 2014 | 5:27 pm
    Her appointment will ensure continuity at the Board as she replaces Copyright A© 2007 PR Newswire. All rights reserved.
  • VW to oust head product strategist -sources

    17 Dec 2014 | 10:07 am
    Volkswagen will oust its head product strategist, sources said, as the German carmaker is pushing efforts to raise profitability at its core brand dented by high fixed costs and falling sales. Europe's largest automaker is seeking to cut 5 billion euros of costs by 2017 at its main car division where profit margins have languished amid a proliferation of models.
  • A Look at Product Management Tools [Infographic]

    16 Dec 2014 | 12:13 pm
    Like their sales and marketing colleagues, product managers are searching for new tools to help them use data better, particularly in order to create more customer-focused products, states a new field guide and infographic by SiriusDecisions. The infographic Product Management Tools and Technology Study 2015 gives a snapshot of the tools and technologies product managers are using today, while the field guide Product Planning, Prioritization and Roadmapping 2015 provides businesses with criteria they should consider when evaluating product management tools, as well as profiles 11 leading…
  • Tufin Adds To Its Management Team As The Value Proposition And...

    16 Dec 2014 | 10:13 am
    Tufin , the market-leading provider of Security Policy Orchestration Solutions, today announced it augmented its executive management team , adding two key appointments to support its global and market expansion. Tufin welcomes Pamela Cyr as Senior Vice President of Business Development and Ofer Or has been promoted from Director of Research and Strategy to Vice President of Products.
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    David Meerman Scott - Web Ink Now

  • Social Gamification Extends the Reach of Live Events

    David Meerman Scott
    17 Dec 2014 | 10:19 am
    I love that many of the events I present at at have active social backchannels. The #hashtags at conferences are now an integral part of how people interact in real-time, moving the content from one-way (speaker on stage to audience) to multi-way (people in the audience discussing the speaker’s topic which brings in their networks around the world).
  • Public Relations is about Buyers. Not Clip Books.

    David Meerman Scott
    12 Dec 2014 | 7:16 am
    In the early 2000s, I was vice president of marketing and PR for two publicly traded companies. Back in the day, I spent millions of my companies’ dollars and thousands of hours of my teams’ time trying to get mainstream media to pay attention to us. This was pre-social networking, pre-YouTube, pre-easy blogging. While we had a fledgling content strategy using an email newsletter, information rich site, and direct to consumer news releases, we didn’t have today’s real-time communications tools so we primarily generated attention using the old rules of public relations: Press releases…
  • A Visual Representation of The New Rules of Selling

    David Meerman Scott
    9 Dec 2014 | 9:29 am
    At my presentation at HubSpot’s Inbound conference this September, I delivered a talk titled The New Rules of Selling. Fortunately, HubSpot had Kelly Kingman sit in on the presentation to create a wonderful graphic recording of my talk.
  • Mary Kay Pink Cadillac Goes Real Time and Retro Cool

    David Meerman Scott
    5 Dec 2014 | 3:21 am
    Today I’m speaking at the Direct Selling Association Be Connected conference. I love presenting ideas of real-time sales and marketing to entrepreneurial groups!   I like to sit in on presentations at the events I speak at because I frequently get great ideas for blog posts (like his one), stories for my books, or riffs for my talks. Yesterday, Rebecca Gibson from Mary Kay, Inc. presented on Mary Kay’s iconic Pink Cadillac. I remember hearing about Pink Cadillacs being given away as an incentive to Mary Kay salespeople as a kid. It was a great public relations tool at the time, and…
  • The Hidden Dangers of CRM Systems and Sales Force Automation Platforms

    David Meerman Scott
    2 Dec 2014 | 1:05 pm
    Today buyers are in charge. As you consider real-time technology to help you with agile, social selling, you’ll need to be very careful about the role of your Customer Relationship Management System (CRM) and Sales Force Automation (SFA) Platform because it is unlikely that agile, real-time social selling is optimized by software products designed before social networking was mainstream.
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    Product Management Meets Pop Culture

  • Product Management Lesson From Ralph Baer, Father Of Console Video Games

    Christopher Cummings
    13 Dec 2014 | 11:17 am
    Decades before the first PlayStations or Xboxes took over our living rooms, there was the Magnavox Odyssey, the world’s very first home video game console. The Odyssey’s inventor, Ralph Baer, passed away earlier this week at age 92. PBS interviewed Baer at age 89 and he talked candidly about outliving his wife and his friends, and the thrill he still gets from inventing things. He said something really profound to me in that interview. As he’s talking about potential retirement, this lifelong engineer and creator and thinker says: “I’m basically an artist, no…
  • The Thankful Product Manager

    Christopher Cummings
    27 Nov 2014 | 7:40 am
    Thanksgiving Day in the United States is primarily about two key activities: Giving thanks, and eating. Before I start chowing down, I wanted to say three things: As a Product Manager, I want to say “thank you”… To everyone involved in turning our ideas into products. Many different departments and people are involved in strategy, concepts, marketing, testing, development, analytics, and commercialization — so many that it can sometimes feel overwhelming! But no PM is an island, and without your help, we aren’t going anywhere. So thank you! If you’re a…
  • Haiku: Ship Or Ship It Not

    Christopher Cummings
    10 Oct 2014 | 2:55 pm
    Ship or ship it not Winter comes if held too long Too soon? We all burn The experienced Product Manager understands the importance of getting products or features into the hands of real users as quickly as possible. But discretion and wisdom are necessary… Hold onto it too long, and you’re learning nothing. Release it too soon, and you risk becoming the Newton — a revolutionary technology that didn’t work especially well and never recovered from its poor first impression. How do you navigate the tension between releasing early and often, and releasing features that…
  • Product Management Interview: 8 Questions With… Vanessa Ferranto

    Christopher Cummings
    19 Sep 2014 | 11:05 am
    “Nancy Drew’s courage, problem-solving and strength resonated with me as a child, and still does today…” – Vanessa Ferranto Continuing our series of candid, one-on-one interviews with product management professionals. In the spotlight today is Vanessa Ferranto, Senior Product Manager at Leaf where she is responsible for mobile point-of sale and web application products. Prior to that, she worked at Boston.com and WGBH defining CMS products and features as part of the full development of the CMS. What was it like for her to introduce product management into…
  • Product Management Interview: 8 Questions With… PM In Heel’s Cait Porte

    Christopher Cummings
    28 Aug 2014 | 6:28 pm
    “Daenerys Targaryen [from ‘Game of Thrones’] faces challenges similar to the ones I go through as a young woman in technology.” – Cait Porte As summer rapidly draws to a close, we’re continuing our series of candid, one-on-one interviews with product management professionals. In the spotlight this time is Cait Porte, Director of Product Management for Blueport Commerce and the author of Product Manager In Heels. How does Cait build relationships with clients? And which ‘Game of Thrones’ character most resonates with her? Read on… Cait,…
 
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    Launch Clinic

  • Prioritize Product Launch Resources with Launch Tiers

    David Daniels
    10 Dec 2014 | 4:52 am
    Tweet Use product launch tiers to allocate launch resources Prioritize launch resources based on business/market impact Companies with large product portfolios can face a dizzying pace of product launches. Realistically, not every product update needs the resources of a full-blown product launch so we need a rational way to prioritize resources to more closely match business outcomes. One method is to allocate launch resources by prioritizing product launches based on a combination of the impact on the market and the impact to the business. Products that are expected to have a larger impact,…
  • Do have the right product launch goals?

    David Daniels
    1 Oct 2014 | 7:27 am
    Tweet You’re working hard toward launching your next product. Your project plan is glorious. The deliverables are well defined. The activities are noted. The interdependencies are evident in the Gantt chart. You have the best people on your cross-functional product launch team. You are set. Or are you? Do you and your team know what a successful product launch looks like? How will the success of the product launch be measured by the executive team? If you can’t answers those questions you’re not alone. Many companies get so fixated on getting “stuff” done in…
  • What Sun Tzu Can Tell Us About Competitive Intelligence

    David Daniels
    25 Sep 2014 | 6:34 am
    Tweet   “Art of War” is my favorite business book. It has everything we need to know to compete in the cut-throat world of technology. When it comes to competitive intelligence, “Art of War” is highly informative. “Know the enemy and know yourself; in a hundred battles you will never be in peril.” —Sun Tzu It is only one sentence but it contains so much knowledge. How does it apply to us, in a technology battlefield? What weapons do we need to bring to the battle and how should we conduct ourselves for success? Know the Enemy Before entering into battle it is wise to have a…
  • Assembling Your Armada – Creating Leverage for Your Product Launch

    David Daniels
    8 Jul 2014 | 7:21 am
    Tweet Leverage You have access to invisible leverage that could improve product launch success, but few tap into this valuable resource. They’re ‘invisible’ because we often overlook them yet they can have an important positive impact. In the flurry of getting the deliverables ready and activities completed for launch, I’d like for you to stop for a moment. Think about all the points of leverage that you could tap into that are beyond the obvious: your customer support team, sales engineers/product specialists, finance, partners, training, customer evangelists; anyone or any group…
  • Will Increased Content Marketing Budgets Have a Positive Impact?

    David Daniels
    5 Mar 2014 | 7:10 am
    Tweet A number of recent studies indicate that budgets for content marketing have increased significantly year over year. While this is certainly a good thing, I wonder if marketing teams will just spend a lot of money and have nothing to show for it at the end of the year. Or worse, take a perfectly good method and give it a bad name. This is particularly true of technology companies. Technology companies are fond of talking about their products. They often lack the core skills needed for effective content creation. So they will continue to produce the same product-centric “let me tell you…
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    A Girl's Guide to Project Management

  • 9 Project communications you should have sent this year

    Elizabeth Harrin
    16 Dec 2014 | 10:31 pm
    A few weeks after I started back at work, one of my long time stakeholders sent a message to someone pretty high up the hierarchy saying ‘project communication was so much better when Elizabeth was around’. It’s nice to hear people say I was doing something right, although it was a bit of a shame that she hadn’t realised I was already back at my desk. I guess I didn’t do much communicating during those first few weeks. Good communication on projects is so important, and something that it is useful to reflect on at this time of year as we establish areas for improvement in the coming…
  • UK Project Management: The Year in Review

    Elizabeth Harrin
    14 Dec 2014 | 10:50 pm
    Last week I looked forward at the hot project management trends for 2015. This week I want to look back. The last 12 months have been a busy time for the UK project management scene, and that was just the bits I was able to take part in. I had 7 months off on maternity leave and it feels as if there has been a step change forward in the way that project management is regarded. Here’s my review of the year for project management in the UK in 2014. Project roundup There were some humongous projects undertaken in the UK this year. The Glasgow Commonwealth Games came to fruition after years of…
  • Project Management Answers: Interview with author Jeff Furman

    Elizabeth Harrin
    9 Dec 2014 | 10:05 pm
    The PMBOK® Guide v5 refresh introduced new topics for students taking the PMP exam. Jeff Furman, author of The Project Management Answer Book, has just released a second edition of his book, covering all that and more. It’s a weighty book to support students preparing for the PMP exam and also more generally in their working lives as project managers, but it’s not your typical test prep guide. I caught up with him to find out more. Jeff, why did you do another edition? I realized that a second edition would be a great help to my readers and PMP students, especially because: I wanted to…
  • Project Management: Hot Trends for 2015

    Elizabeth Harrin
    7 Dec 2014 | 10:47 pm
    I had another baby this year. I returned to work properly and saw a project go live (yep, just the one). I’ve drunk more tea than in previous years put together, often three or four cups by 8am. I have scrubbed poo off the bedroom carpet and worked late into the evenings in bed, often with a baby snoring in my ear. In many ways, this year has been unremarkable. I imagine many project managers with young families did exactly the same. But next year? For my family, who knows what it will bring (birthdays, potty training and more snot, I expect). For project management, I’d like to hazard a…
  • Day of Gratitude 2014

    Elizabeth Harrin
    2 Dec 2014 | 10:50 pm
    We don’t celebrate Thanksgiving in the UK but somehow we’ve managed to adopt the Black Friday sales madness and the shops were full of deals and people. Still, I can’t quite bring myself to post this on Thanksgiving, even though this show of appreciation has become a bit of an annual thing on A Girl’s Guide To PM. It’s almost the end of the year and that means it’s time to say thank you to the people who have helped keep my blog moving forward, especially as I took another 8 months of time out on maternity leave. Here are the people who deserve thanks for their contribution to A…
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    Gearhead Gal

  • How Spiegel is Making Social Commerce Work

    Gearhead Gal
    10 Dec 2014 | 12:54 pm
    I highly recommend listening to this podcast over on Retail Online Integration, publishers of the ROI Report. Richard Lowe, international creative director for Spiegel (yes, those iconic catalog folks are still around!) speaks to the challenges and benefits of selling on social platforms. Listen here. 
  • The Next Stage of Social Commerce

    Gearhead Gal
    28 Nov 2014 | 1:28 pm
    Written by PHILIP ELLIS on 28 November, 2014 at 11:11 via @ogilvydo.com Following fruitful trials on Shopify and BigCommerce, Seattle-based company Zantler has rolled out its social commerce platform to retailers on Amazon Webstore this week, ahead of the busiest shopping month of the year. Zantler’s Shoppost enables merchants to post shoppable content to a variety of online channels, including Facebook, Twitter, Pinterest, and blogs. Merchants will now have the capability to import product information, including colour and size options, directly from Amazon Webstore to social…
  • Mobile Is Eating The World & Other Insights

    Gearhead Gal
    6 Nov 2014 | 9:03 am
    The folks over at a16z.com, aka Andreessen Horowitz, have recently posted some interesting content on the state of mobile that bears sharing.       
  • Three Things Traditional Retailers Still Need to Nail

    Gearhead Gal
    2 Oct 2014 | 10:07 am
    At the Shop.org Summit in Seattle this week, retailers focused on the issues that they face as they continue to defend against threats to their growth from online-only etailers and the changing environment and behaviors of their digital consumer.  One keynote, which included CEOs from Birchbox, Houzz and Zulily, highlighted the success these online retail disruptors have had as they attack the traditional brick and mortar business model. Walking around the show floor, and listening to these disruptors, certain themes emerge, reflecting the ongoing struggle traditional retailers have as…
  • UPDATE: Three Reasons Why Twitter's Buy Button May Not Fly With Retailers and Consumers

    Gearhead Gal
    19 Sep 2014 | 3:55 pm
    Twitter's recently announced launch into the online commerce space has gotten a lot of buzz, as practically any move Twitter makes these days does. The ability to buy directly from a tweet seems to be the natural extension of Twitter's card capability, and a clear response to the pressure to monetize social conversations.  However, on closer inspection, the Twitter experience may not ultimately create fans among retailers and their customers.  Why? Just look at the answers to these three questions: 1. Who owns the customer?  The customer will purchase an item from a retailer,…
 
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    svpg blog

  • Shared Learning

    12 Dec 2014 | 9:28 am
    One of the tenets of Product Discovery, Lean UX and Lean Startup methodology in general, is to try and avoid or reduce waste.  Mostly that means tackling the situation where we design, build, test and deploy a solution that fails to meet its objectives.  However, in this article I wanted to focus on another form of waste, one I find particularly frustrating, one that I’ve seen in countless teams, and one that I believe is completely avoidable. I am referring to the waste that happens when one member of a team goes off and learns something important about our customers or our…
  • Establishing a True Product Culture

    28 Oct 2014 | 12:01 pm
    In my last article I discussed the differences between an IT Mindset and a Product Mindset.  I must have struck a chord because I heard from so many people, from all over the world, that they were stuck in an “IT Mindset” organization.  Unsurprisingly, their next question was how do they change their organization, or in some cases, their question was around whether it’s possible to change an IT Mindset organization, or do they need to just leave and move to a startup? The first thing I want to emphasize is that I do not believe you must move to a startup if you…
  • Product vs. IT Mindset

    14 Oct 2014 | 7:27 pm
    The role of the product organization is to consistently deliver significant new value to the business through continuous product innovation.  At a startup, the product team either innovates and provides real value or the startup dies.  However, in larger, more established companies, product teams very often lose their ability to deliver that ongoing value. They just make minor optimizations to existing products. Or they continue to turn out more features that don’t make a difference. In this article I want to talk about some of the deep reasons why innovation…
  • The Internal Agency Model

    25 Sep 2014 | 11:19 am
    I have long written about the importance of dedicated, durable product teams and that we should always strive to optimize for the team and not for the individual function (e.g. product management, user experience design, engineering, test automation, data science, etc.).  It’s not hard to spot when teams have not embraced this model, as you see lots of organizational silos and “walls” between members of the team. Fortunately, most organizations I meet now have honestly embraced the critical notion of a durable, cross-functional, and whenever possible, co-located,…
  • Profit and Loss Responsibility

    10 Aug 2014 | 10:02 am
    One question that I continue to get from many company leaders is whether or not product managers should be given P&L responsibility for their products.   The origin of this question comes from the days when companies had a portfolio of products where each product represented one or more SKU’s.  Think consumer packaged goods. In this world, each product manager would worry about the cost structure of their product, the marketing plan, sales forecasts, contribution and profitability.  This is still what many people out there think of as a product manager. Of course, in…
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    280 Group

  • Optimal Product Process™ Phase Two: Plan

    Brian Lawley
    15 Dec 2014 | 12:00 pm
    This post describes the second phase in the Optimal Product Process: Plan. Download the entire Optimal Product Process 2.0 book: CLICK HERE “Many companies make the mistake of jumping straight into development, particularly when working with teams employing Agile methodologies, without performing due diligence on the business and strategy aspects of the product first.” Planning Is Where Most Companies Implement a Rush to Failure Approach They are so excited about the ideas that they forge ahead with development without having thought through...[continue reading] The post Optimal Product…
  • Optimal Product Process™ Phase One: Conceive

    Brian Lawley
    11 Dec 2014 | 12:00 am
    This post describes the first phase in the Optimal Product Process: Conceive. Download the entire Optimal Product Process 2.0 book: CLICK HERE By applying ideation exercises and using prioritization techniques, Product Management can lead the company to identify and focus on new and innovative ideas that can become the engine for future company growth and success. During the Conceive Phase a Company or Team Is Generating New Ideas Then evaluating and prioritizing these ideas to determine whether to move forward with them...[continue reading] The post Optimal Product Process™ Phase One:…
  • The Seven Phase Optimal Product Process™

    Brian Lawley
    8 Dec 2014 | 12:00 am
    This post explains the seven phase framework in the Optimal Product Process . Download the entire Optimal Product Process 2.0 book: CLICK HERE The Seven Phase Framework in the Optimal Product Process Covers Every Phase That Every Product Goes Through Whether a Company/Team Realizes It or Not Oftentimes one or more of the seven phases are ignored, shortchanged or not focused on, resulting in a less-than-optimal result for the company and its customers. In many cases Product Management and/or Product Marketing are only...[continue reading] The post The Seven Phase Optimal Product Process™…
  • Product Marketing Rule #28: Help Customers Cost-Justify Your Product

    Brian Lawley
    1 Dec 2014 | 2:59 pm
    Product Marketing Rule #28 from the best-selling book, 42 Rules of Product Marketing, was written by Rich Mironov, Managing Director, Mironov Consulting An ROI calculator should show current costs and how your product/ service will directly save the customer money. The market is full of customers who might be interested in what you’re offering, but don’t have the time or energy or focus to push themselves through the buying cycle. One place where they often stumble is in justifying the...[continue reading] The post Product Marketing Rule #28: Help Customers Cost-Justify Your…
  • Product Management Rule #28: Find Market Problems Worth Solving

    Brian Lawley
    24 Nov 2014 | 2:42 pm
    Product Management Rule #28 from the best-selling book, 42 Rules of Product Management, was written by Nick Coster, Director, brainmates pty ltd Visioning allows the product manager to see beyond what is currently considered possible and to start to think of completely new possibilities. A lot of people come up with new ideas all the time. Unfortunately, most of these ideas never make it to market because the underlying problem has not been clearly thought out and communicated. It may seem...[continue reading] The post Product Management Rule #28: Find Market Problems Worth Solving appeared…
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    MindTheProduct

  • All Product Managers Want For Christmas Is…

    Janna Bastow
    17 Dec 2014 | 6:12 am
    A gift list for product managers is fast becoming an annual tradition of ours. With the holiday season fast creeping up, the MTP team put our heads together to come up with the ultimate list of goodies that are making our eyes twinkle this festive season. If you have a special product person in your life, or are looking for things to add to your own wish list, we’ve got you covered. 1. Adobe Ink and Slide As a product manager, I’ve gotten naturally good at simple drawings: mostly boxes within boxes, and lots of arrows. But classic freehand drawing has never come easily to me, so a…
  • #mtpcon San Francisco Reason #3 – Network with Passionate Product Peers

    Martin Eriksson
    8 Dec 2014 | 10:00 am
    Mind the Product’s annual conference – #mtpcon – is coming to San Francisco, and there are a whole bunch of reasons why you should join us for it. We’ve picked out five to help you justify your ticket, and today we’re telling you all about number 3. Reason #3: The room’s full of people just like you to network with over free lunch and great coffee Awe-inspiring speakers are only half the draw at #mtpcon. The equally star guests of the day are the audience – you. With such a singular focus on all things product, #mtpcon attracts a higher quality and more focused…
  • #mtpcon San Francisco Reason #2 – Practical Advice and Inspiring Ideas

    Martin Eriksson
    28 Nov 2014 | 10:00 am
    Mind the Product is one of those great conferences. It spans the gamut from deeply practical stuff to these larger philosophical questions about what the nature of product development and design is. And for me, that range is always what makes a good conference. Genevieve Bell, Director of User Experience Research – Intel Mind the Product’s annual product conference – #mtpcon – is coming to San Francisco, and there are a whole bunch of reasons why you should join us for it. We’ve picked out five to help you justify your ticket, and today we’re telling you all about…
  • Avoiding product management whiplash

    Hemal Kuntawala
    27 Nov 2014 | 6:00 am
    I recently spent time with some new product managers and nearly all of them commented on how they found it difficult juggling the different disciplines involved. They’re right, there is a lot to juggle, and the context switching can cause some serious whiplash and brain-drain. Each phase of product development requires a different perspective, almost a different mindset. At one end of the scale you have a big-picture view of the world, like looking at the market you’re in and hypothesising new value propositions. At the other end you have nitty-gritty details like the pixels and…
  • Video: The Reality of Bringing Services into Existence

    Janna Bastow
    26 Nov 2014 | 6:15 am
    “Every product is a service waiting to happen” was the theme of ProductTank in October. This video share’s Max Gadney’s talk on the reality of bringing services into existence. Max Gadney is the leader of After The Flood, a data design agency developing strategy and services and creating digital products and film. Prior to this, Max was at the BBC as Head of Design for BBC News Online and BBC TV digital product commissioning. Through the lens of his significant experience of working with major public and private organisations, Max outlines some of the pitfalls for…
 
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    Product Talk

  • My Favorite Books Read in 2014

    Teresa Torres
    17 Dec 2014 | 8:00 am
    I’ve read 60 books (so far) this year. These were my favorites. If you like these reviews, I’ll be launching a blog after the new year about the books that I’m reading. I’ll share details in an upcoming newsletter. If you don’t get my newsletter, you can subscriber here. How Music Works by David Byrne This book starts by exploring how music has been shaped by the context in which we hear it – from the design of venue halls to the context changes brought by recording technology. It’s also a romp through Byrne’s thoughtful creative process and career and his love for music…
  • Don’t Rely On Confidence Alone

    Teresa Torres
    10 Dec 2014 | 8:00 am
    You find yourself in a conference room with your product team. The white board is covered with sketches. You have an idea that everyone is excited about. You mapped it out. You have a plan. Your engineering team is anxious to get started. This is what makes building products fun – the appeal of the next big idea. However, there is a problem. Your level of confidence in a new idea has no basis in reality. – Tweet This Confidence is a symptom of how well your brain can construct a coherent story. Coherence, however, does not necessitate truth. Research in Motion was confident that…
  • How to Estimate the Expected Impact of a Product Change

    Teresa Torres
    3 Dec 2014 | 8:00 am
    Your design team is excited about a new signup process. They are convinced it will increase registrations. Your sales team keeps asking for the same feature over and over again. They think it’s responsible for lost sales since your biggest competitor features it prominently. Your product manager wants to increase the rate at which you email your users, she thinks it will increase return visits. As a product leader, you face these types of scenarios and many more every day. If you bring an experimental mindset to your work, you should be intuitively translating these suggestions into…
  • The Power of Gratitude

    Teresa Torres
    26 Nov 2014 | 2:54 pm
    Thanksgiving is my favorite holiday. Good food? Gratitude? Friends and family? Yes, please. A few years ago I decided I didn’t want gratitude to be a once-a-year holiday. Instead I wanted to develop a daily habit. So I read about gratitude journals and tried to keep one. But it was hard for me to build the habit. I love to write, but I’ve never been much of a journal-keeper. I needed a bigger payoff. I didn’t want to just write about the things that I appreciated. I wanted to tell people. So I did. I decided to tell people what I appreciated about them – why I was grateful…
  • What to Do When You Don’t Have Enough Traffic To A/B Test

    Teresa Torres
    19 Nov 2014 | 8:00 am
    You’ve read the Lean Startup. You’ve drank the Kool-Aid. You’re ready to start experimenting. There’s only one problem. You don’t have any web traffic. If the only tool in your toolbox is A/B testing, then this might be a problem. Fortunately, there are dozens of other tools that you can and should use. How To Know How Much Traffic Is Enough Traffic Start by formulating a good hypothesis. Suppose I’m trying to optimize my about page here on Product Talk. I read  recently that adding testimonials will increase email subscription rates and I want to try it out. So my hypothesis…
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    Frank Lio: Practical Product Management, Marketing, Strategy, and Life - Blog

  • Praise in Public. Go Nuts in Private.

    10 Dec 2014 | 6:14 am
    There’s a story about the actions of a Korean Airlines executive making the news: Excerpted from Bloomberg: "The daughter of Korean Air Lines Co. Chairman Cho Yang Ho ordered a plane back to the gate so she could remove a crew member who gave an incorrect answer to a question on how to serve macadamia nuts, the airline said. Heather Cho, 40, a vice president of the airline, ordered the head of the service crew on Flight 86 from New York to Seoul to deplane after an attendant earlier had served Cho macadamia nuts without asking, the carrier said. Cho then…
  • Do Your Housekeeping Before a New Product Release

    3 Dec 2014 | 2:49 pm
    There’s a side of Product Management that many fail to fully address.  New product releases are the “glamorous” side of the business.  However, you must also plan for the effect on existing products!Are existing product(s) being replaced?How much stock or parts inventory of the older product(s) do you have?What is the plan for clearing any remaining stock and parts?When do you stop producing the older product(s)?Will there be a “hard stop” or a phase-in period during which both older and newer products are produced?Have parts been allocated to Service…
  • Prove that You are  "Better", not "Different".

    11 Nov 2014 | 9:15 am
    Which would a prospect react positively to? Heard this great quote which all product, marketing, and sales people should remember:"Different" does not mean you are "Better"                             - but -"Better" does mean you are "Different".Product differentiation does not mean talking about every feature or function in your offering - or whether or not your competition has them.  In fact, it may not have anything to do with being new or innovative.  You simply leave the customer thinking "so…
  • Thriving in Corporate America

    21 Oct 2014 | 10:32 am
    Thrive : to grow or develop successfully : to flourish or succeed I had the honor to be a panelist at the Society of Asian Scientists and Engineer’s National Conference (SASE) in Philadelphia. The topic was “Thriving in Corporate America” and I was joined by some impressive professionals: John Harris II - VP at Raytheon, Anil Achyuta - Program and Development Manager at Draper Labs, and Chris Soong - Principal at Booz Allen Hamilton.These were the top ten takeaways from the panel discussion:You must be willing to…
  • Oh Fudge! !&@#&! (Expletive Deleted)

    26 Sep 2014 | 11:47 am
    I was far away from home, training a customer in Kaiping, China into the late hours on a Friday night. It was at the new Chinese operation of an American company. I was giving the lab manager, Mr. Li, extra training on our installed system. Although I spoke Chinese during much of the week’s training, Mr. Li asked that we only converse in English so that he could practice and improve his language skills.“How are you Mr. Li?” “I am fine, Mr. Lio.” “That’s good. How many children do you have?“I have one daughter.”We…
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    Under 10 by Steve Johnson

  • If not you, who?

    Steve Johnson
    11 Dec 2014 | 8:48 am
    Don’t drop the ball; either arrange for someone to catch it or let your boss know.—Julie Bick, author, All I Really Need to Know in Business I Learned at Microsoft My first business trip was from Dallas Love Field (DAL) to San Antonio (SAT) on Southwest Airlines. (Exciting, eh?) On the flight, I was seated next to our VP of Marketing and we talked about marketing and sales. She said something that has been a guiding principle for me throughout my career. “Marketing people move all customers forward in their buying cycle; sales people move one customer forward.” Today I help teams…
  • Are product managers too negative?

    Steve Johnson
    19 Nov 2014 | 8:13 am
    “Out of the mouths of babes…”—Matthew 21:16, King James Bible The Emperor’s new clothes A vain Emperor hires two swindlers who promise him the finest, best suit of clothes from a fabric invisible to anyone who is unfit for his position or “hopelessly stupid.” The Emperor’s ministers cannot see the clothing themselves, but pretend that they can for fear of appearing unfit for their positions and the Emperor does the same. Finally the swindlers report that the suit is finished, they mime dressing him and the Emperor marches in procession before his subjects. The…
  • Top-down prioritizing: markets and portfolios

    Steve Johnson
    10 Nov 2014 | 3:45 am
    Failing to focus, failing to choose one discipline and stick to it, is exactly what leads firms to a state of mediocrity.—Michael Treacy & Fred Wiersema, authors, Discipline of Market Leaders In most organizations, development teams have dramatically less capacity than the appetites of the business units and sales teams. That’s why I continue to hear things like “how can we get the developers to work harder?” or “why aren’t they giving me what I need?” The big thing is this: you only get the development your organization has chosen to afford. [tweet this] Many cannot…
  • Politics and your next release

    Steve Johnson
    16 Oct 2014 | 4:41 am
    A desire not to butt into other people’s business is at least eighty percent of all human ‘wisdom’… and the other twenty percent isn’t very important.—Robert A. Heinlein, author You’ve planned a new release, pulling together ideas from the market and from the company. You think you’ve got a really strong plan but as soon as it’s announced, the complaining begins. “Where’s my pet project?” “When are we going to fix security?” “But I promised this feature to a prospect!” “Waa waa waa!” Never forget, a product release is always political.
  • UX and product managers

    Steve Johnson
    8 Oct 2014 | 4:51 am
    On the Mind the Product blog, Martin Eriksson writes, I’ve always defined product management as the intersection between business, technology and user experience. A good product manager must be experienced in at least one, passionate about all three, and conversant with practitioners in all. To Martin’s list I would add expertise on the market (or persona) and a passion for the domain. I’ve written about expertise in product management in my free ebook. (Download it here). User experience (UX) is an area that befuddles many product managers. Ideally, product managers should…
 
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    All it takes for your Product Business Success

  • The Mobility Shift – Views from Tridib Roy Chowdhury, Adobe Systems

    Confianzys
    26 Nov 2014 | 9:10 pm
    General Manager and Senior Director of Products at Adobe’s Print and Publishing Business Unit (PPBU), Tridib Roy Chowdhury’s career is an interesting one; as a technology entrepreneur in the 90s, he built his own business in Document and Workflow Management over many years before joining Adobe. Today, he is responsible for the businesses of eBooks, […] Read more at The Mobility Shift – Views from Tridib Roy Chowdhury, Adobe Systems. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • Do You Need An MBA To Be A Product Manager?

    Shrinath V
    21 Nov 2014 | 3:05 am
    An extremely polarizing topic, the question, ‘Do You Need An MBA To Be A Product Manager?’ is an often asked one on popular forums; the answers range from “No, an MBA won’t help you in any way, and you are better off not spending the money” to “Yes, it’s a must if you want to […] Read more at Do You Need An MBA To Be A Product Manager?. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • Why Your Product Start-Up May Get Derailed Into Services

    Shrinath V
    10 Nov 2014 | 12:13 am
    You’ve got the next billion dollar product idea; the one that will change the way the world/industry/ecosystem works. You have the development team that would put Bill Gates and Paul Allen to shame. Your friends agree this product is truly ‘something else’. Then, why is it that 18 months down the line you are working […] Read more at Why Your Product Start-Up May Get Derailed Into Services. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • Of Customer Problems and Product Problems

    N. P. Menon
    3 Nov 2014 | 1:41 pm
    When considering the development of a new product to fill a particular market opportunity, one of the questions that must be answered as part of the business case is: What kind of a problem do we have here? Without understanding the nature of a problem, the business case will not be objective or realistic. Most problems […] Read more at Of Customer Problems and Product Problems. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • Fascinating Facts about Big Data from Sridhar Dhulipala, Dataswft

    Confianzys
    30 Oct 2014 | 3:56 am
    Big Data is everywhere. Technology start-ups are building products to take advantage of the data explosion or help users manage it. Business managers in every industry are scrambling to deal with the flood of data threatening to overcome them. We talk to Sridhar Dhulipala, Co-Founder, CMO & Director of Product Management at Bizosys (now Dataswft), about […] Read more at Fascinating Facts about Big Data from Sridhar Dhulipala, Dataswft. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
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    perfectmarketingequation.com

  • 4 Steps to a Profitable Business

    Tammy Hawk-Bridges
    9 Dec 2014 | 6:33 pm
    Building a profitable business should be a goal for every entrepreneur! Are you ready for the New Year? 2015 is on the horizon and I’m getting really excited! I love December! It’s a time to start thinking about fresh new ideas! It’s also a time to right some wrongs and have a new start. I want to share 4 great tips with you to help you start out your New Year right and structure your business for growth. Step 1 to a Profitable Business – Know Your Perfect Customer If you’re going to grow a profitable business you must know who your perfect customer is. The world…
  • Design a Marketing Process in Your Business

    Tammy Hawk-Bridges
    2 Dec 2014 | 11:49 am
    Several years ago I fell flat on my face in a business. It failed mainly because I didn’t understand marketing, more specifically Internet marketing. It also failed because I didn’t have a plan or a process in my business. (Perhaps I  should mention that making money wasn’t a choice for me, it was that or lose my house.) Because I didn’t understand marketing and didn’t have the right knowledge I couldn’t reach enough people to purchase my products and services. So many people struggle in their businesses because they don’t have enough cash flow. Here’s…
  • Marketing Strategies – Integrity in Marketing

    Tammy Hawk-Bridges
    1 Oct 2014 | 9:11 pm
    Do you realize that over 90% of the headlines you read and hear on the news are full of BS? Yep! They’re carefully crafted to shock, seduce and manipulate you to click or not change the channel. Advertising agencies understand that we now live in a short-attention span world and they’re very well-trained to know how to get your attention. Those aren’t just headlines you’re reading my friends, they’re actually marketing strategies. Marketing strategies that unfortunately work too well. Marketing Strategies – It’s All About the Yellow The objective is…
  • Marketing Strategies – It’s NOT Google Calling!

    Tammy Hawk-Bridges
    5 Sep 2014 | 7:09 am
    It’s my goal to teach entrepreneurs marketing strategies and how to navigate the Internet so they can benefit from all the opportunities it brings. However, many people are still reluctant and I can’t say that I blame them especially when there are so many scams going on. It truly outrages me that these things happen but as I constantly say, we must get educated. Education is key to being able to enjoy benefits of the Internet’s fruits and not have to worry about being a victim of a scam. Just a couple of days ago someone called one of my clients that by the way does use…
  • Complacency is Cancer

    Tammy Hawk-Bridges
    9 Jul 2014 | 6:24 pm
    Take a moment of self-reflection. How do you take in information? Do you absorb it? Do you read it and think to yourself that you need to do it? Then a few seconds later the dog barks and you need to take him out – then the thought is lost? Do you revisit it? Do you just move on? The entrepreneur that thrives in today’s world is the one that admits they’re guilty of being complacent and creates systems in their business (and lives) to defuse it.  They know that the key to growing a business is having the appropriate steps in place to avoid falling into complacency.
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    Product Bookshelf

  • The race to sameness

    Olaf Kowalik
    15 Dec 2014 | 10:21 pm
    As product categories mature, there is a tendency for all offerings to resemble one another. Traditional marketing techniques and competitive pressure result in a homogenous set of products. To break free of this cycle, companies must invest in their differences rather than attempting to match competitor’s strengths. Different: Escaping the Competitive Herd is about differentiation in the market. Although many business books have been written on this topic (“differentiate or die!”), Moon’s book is different because she offers insights into why being different works…
  • Habit Design

    Olaf Kowalik
    8 Dec 2014 | 5:00 am
    Initiating a behavior requires a trigger, motivation, and ability. To get users over this threshold, start with making your product or service easier to user (increase ability). It is much harder to create motivation. In Hooked: How to Build Habit-Forming Products Nir Eyal introduces BJ Fogg’s Behavioral Model. The Fogg Behavioral Model says that “a given behavior will occur when motivation, ability, and a trigger are present at the same time and in sufficient degree.” Fogg’s model is a key part of Eyal’s framework because it describes how a product designer…
  • Managing Product Management

    Olaf Kowalik
    1 Dec 2014 | 5:23 am
    Product Management is a key job function in all product and service organizations. However, the lack of standardization and planning with respect to product management is a barrier to high performance product teams. Keys to building effective teams include organizational retrospectives, identification of job competencies, and an overall maturity model for the role. In Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands Steven Haines identifies four broad challenges faced by product management organizations: 1) product management is…
  • The psychology of everyday things

    Olaf Kowalik
    24 Nov 2014 | 5:24 am
    Design is an act of communication and relies on an understanding of human behavior and cognition. Good design embodies the right amount of information to create a working conceptual model of the product in the mind of the person using it. In The Design of Everyday Things Don Norman covers design principles, human behavior, and dissects mistakes in design and the actions that contributed to a variety of industrial and public accidents. For Norman, design fundamentally depends on good communication. If a person cannot understand what options are available from an object, system, or…
  • The design of everyday things

    Olaf Kowalik
    19 Nov 2014 | 8:44 pm
    Good design relies on affordances (interactions between people and their environments) and signifiers (signs that communicate which actions are possible and how they should be performed). Because not all affordances are perceivable, designers must focus on signifiers to create usable objects. Mappings, feedback, and conceptual models contribute to an effective design by communicating effectively to the user. The first edition of The Design of Everyday Things was written in 1988 and titled The Psychology of Everyday Things. The book featured examples of film projectors, overhead slide…
 
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    PHP Programmers & PHP Developer

  • Comprehend your holiday shoppers with better tactics

    Admin
    15 Dec 2014 | 2:50 am
    The majority of online stores are aware of ‘who’ the target customers are.  But for many of us, its a guessing game as to what comes to understanding the ‘who’, ‘what’ and ‘when of the customers’s data in real time. With all the data available to us, knowing how to analyze the data by extracting it from the actionable insights is difficult.  The best way is to put yourself in the mind of your customer at every step of the buying cycle.  And successfully doing so would enable you to  understand who is visiting and who is there to buy, what marketing campaigns should be run…
  • Converting an HTML Template into Concrete5 Theme

    Admin
    10 Dec 2014 | 8:09 pm
    Most designers tend to lean towards well known CMS as Joomla, WordPress, rather than choosing something unknown to them. Don’t change the way you work as you will now be able to convert your HTML into concrete 5 theme within a few minutes. The tutorial of how to ‘concerte- ize’ an HTML theme based site underlies below: After turning off the caching in the Dashboard, find your favorite HTML theme (build by yourself or another designer) Create a directory in the webroot/ theme/ application/ directory and create a thumbnail. Png file of it. Create another .txt file along with the…
  • Five Skills Every Joomla Developer Needs To Get Started

    Admin
    2 Dec 2014 | 11:50 pm
    An award-winning content management system, Joomla gives you the option of developing powerful Web applications and building effective websites. A number of aspects, such as extensibility and ease-of-use, have allowed this CMS tool to emerge as the most popular website design and development software. The best thing about Joomla is that it is an open-source solution and everyone can work freely on it. If, as a Joomla developer, you wish to create a successful website, you will require a number of different skills. Building a Joomla website represents a challenge for you in a number of…
  • 5 Tips To Follow For Choosing A Payment Gateway On Your OpenCart Store

    Admin
    30 Nov 2014 | 11:32 pm
    As a business owner, you have probably never found it easier to set up a website for use as an online store. Truth be told, if you have a business that sells products today without the use of a website, you are missing out on a huge platform of national as well as international audience. Global e-commerce transactions are growing at an annual rate of 18% and this is expected to grow even further. So what do you do in order to get started on accepting payments online with credit and debit cards? Here we take a look at some tips with which you will be able to choose the right payment gateway to…
  • 7 Best Free Drupal Themes For Your Blog Site

    Admin
    27 Nov 2014 | 1:15 am
    I’m sure if you ask any website developer around the world, they will unanimously agree that WordPress is the most popular content management system available in the market at present. However, it will come as a great surprise to many when I say that Drupal has undergone significant levels of maturity and growth down the years as far as their design quality, performance, stability, and power are concerned. If you wish to make use of the open-source Drupal content management system, either for your professional or personal blog, then there are a number of Drupal themes that you can work…
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    Product Manager HQ

  • Product Manager Weekly Reading #16

    ProductManagerHQ
    16 Dec 2014 | 9:46 am
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) How to Create a Customer Acquisition Plan Ryan Gum, founder of Startup Marketing, lays out a goal driven process behind acquiring users. 2) The Right Way to Ask Users to Rate Your App Circa News, an app […]
  • 5 Ways the PM Role Varies Across Companies

    Glen Chen
    9 Dec 2014 | 12:54 am
    There are few professional fields I’ve come across as diverse as the product management field. In all my conversations with other PMs, I haven’t experienced one instance where the roles discussed were exactly the same. While this is great news for aspiring PMs because there’s something for everyone, it can also become a major source of headaches […]
  • Product Manager Weekly Reading #15

    ProductManagerHQ
    1 Dec 2014 | 9:50 pm
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) How We Built Flow: A Journey Through Inception, Design, and Technology The creators behind Flow, a programmable and intuitive wireless controller for the computer show the thoughts and development behind user experience, product design, hardware, and […]
  • Product Manager Weekly Reading #14

    ProductManagerHQ
    25 Nov 2014 | 9:31 am
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) Dealing with Edge Cases in Product Design The Hubspot Product team talks about the importance of simplicity when approaching edge cases during the interface design process. 2) The Psychology of Slack, a Habit-Forming Enterprise App Nir Eyal, author […]
  • Should You Become a Product Manager?

    ProductManagerHQ
    23 Nov 2014 | 8:28 pm
    A lot of our readers have been asking for advice on whether or not product management is the career for them. I thought I’d first lay out a few points about common misconceptions/buzzkills of the PM role as well as qualities I’ve seen in great product managers. — Misconceptions/Buzzkills of Product Management:   1) I’ll be […]
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