Product Management

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  • A Startup Marketing Framework (version 3)

    Rocket Watcher - Startup Marketing
    April Dunford
    22 Feb 2015 | 1:12 pm
    Years ago when I was consulting for startups, I created something I called “A Startup Marketing Framework“. I used it mainly as a tool to describe the kinds of things that I could help folks with. Startups found it useful and it is still a popular piece of content on this site. Last week I had a startup pull out a printed version of the framework (from 2011 no less!) and I decided there were a couple of changes I wanted to make to it. Below is the new and improved version 3. Framework Assumptions As with previous versions, the framework does not attempt to cover things that I…
  • What Happened To Skymall?

    The Accidental Product Manager
    drjim
    9 Feb 2015 | 1:00 am
    How could SkyMall’s product stop meeting it’s customer’s needs?Image Credit: Audrey Anyone who has ever flown on a plane in the U.S. knows who SkyMall is. They are the company that provides the catalog of things that you probably don’t really need that gets placed in the seat pocket in front of you. Even in today’s modern electronics age, when the flight attendants told you to turn everything off, at some point in time you reached for the SkyMall catalog just to see what was in it. When this happened, they had you! However, SkyMall just announced that…
  • Once Were Giants – Take Your Eye Off The Customer, At Your Peril

    Brainmates - Boosting People and Product PerformanceBrainmates - Boosting People and Product Performance
    Sean Richards
    22 Feb 2015 | 3:21 pm
    How many of you remember these famous, Australian taglines? “Not Happy Jan!” “G-O G-G-O….” “Not Happy Jan!” and “GO GO Mobile” are some iconic examples of Yellow Pages advertising campaigns that helped shape the Australia of today. Yellow Pages was a much-loved brand that pervaded our lives in Australia. Everyone depended on Yellow Pages to find services, look up business contact details and double as makeshift TV and monitor stands. But, times have changed. My 10 year old daughter doesn’t know what Yellow Pages is, or was. It still exists but its importance to our lives…
  • The Top 5 Benefits of Hosting a Customer Advisory Board

    On Product Management
    Saeed
    23 Feb 2015 | 9:44 pm
    By Rob Jensen As a Product Management professional, are you confident the products or services you have planned (or already under development) will be accepted – i.e. purchased – by your market? If so, how did you obtain this confidence? Hopefully, formally engaging with – and soliciting feedback from – your existing customers to vet […]
  • 4 lessons Product Managers can learn from Target’s failure in Canada

    On Product Management
    Saeed
    16 Feb 2015 | 8:28 pm
    by Saeed Khan Target is a retail giant in the United States, with about $75 Billion in revenue and over 1,800 stores nationwide. In 2012, Target announced it would open stores in Canada; it’s first international expansion beyond the United States. In March 2013 Target opened it’s first stores in Canada, quickly expanding to over 130 […]
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    280 Group » Product Management Blog

  • Product Management and the 7 Deadly Sins When Crossing the Chasm

    Brian Lawley
    23 Feb 2015 | 12:00 pm
    I just read an excellent article by Michael Eckhardt and the Chasm Institute about the biggest mistakes that companies make when trying to cross the Chasm. If you haven’t read Geoffrey Moore’s book, Crossing the Chasm, it’s a must-read. I won’t go into the theory behind it here (we teach it as part of the strategy section in our Optimal Product Management and Product Marketing course), but suffice it to say that it presents a time-tested strategy for getting revenues...[continue reading] The post Product Management and the 7 Deadly Sins When Crossing the Chasm appeared…
  • Product Management Rule #30: Agility Is Key to Product Management Success

    Brian Lawley
    17 Feb 2015 | 2:12 pm
    Product Management Rule #30 from the best-selling book, 42 Rules of Product Management, was written by Matthew Bookspan, Director of Product Management, Voxeo The two overarching elements for ensuring success are being flexible and having organizational agility. Many people in our field admit one thing openly: product management is a tough yet very fulfilling job. As a project manager, you serve many masters and have little authority. This can pose challenges, although there are ways to be successful with very little...[continue reading] The post Product Management Rule #30: Agility Is Key…
  • Beyond Lean Startup: Using the Optimal Product Process™ to Scale

    Brian Lawley
    9 Feb 2015 | 10:39 am
    Much has been written about using Lean methods to bring products to market. It has proven to be a very effective technique for getting ideas off of the ground. Whether it is using Lean Startup techniques to get a company or concept going or a Lean approach to developing innovative new products internally at a company, Lean has it merits. There are a variety of reasons for this. It’s been shown to work well with small teams that are able...[continue reading] The post Beyond Lean Startup: Using the Optimal Product Process™ to Scale appeared first on 280 Group.
  • Product Marketing Rule #29: Sell More by Talking Less

    Brian Lawley
    2 Feb 2015 | 3:28 pm
    Product Marketing Rule #29 from the best-selling book, 42 Rules of Product Marketing, was written by By Joe Pulizzi,  Junta42 Blog Founder, Content Marketing Institute To be a content marketer we must first realize that our customers don’t care about us, our products, or our services. They only care about themselves. Traditionally, to sell more product, we needed to talk about our products and services as much as possible. We needed to do more advertising. We needed to position the...[continue reading] The post Product Marketing Rule #29: Sell More by Talking Less appeared first on 280…
  • Optimal Product Process™ Phase Seven: Retire

    Brian Lawley
    28 Jan 2015 | 12:00 pm
    This post describes the seventh phase in the Optimal Product Process: Retire. Download the entire Optimal Product Process 2.0 book: CLICK HERE A poorly executed end-of-life and product retirement can cost companies millions and significantly damage the company’s brand Most companies don’t have a formal process for retiring unprofitable or outdated products. The result is that they end up with ever-growing product lines that become more and more confusing. And worse yet, keeping all of the older versions of the products requires maintenance...[continue reading] The post Optimal Product…
 
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    Rocket Watcher - Startup Marketing

  • A Startup Marketing Framework (version 3)

    April Dunford
    22 Feb 2015 | 1:12 pm
    Years ago when I was consulting for startups, I created something I called “A Startup Marketing Framework“. I used it mainly as a tool to describe the kinds of things that I could help folks with. Startups found it useful and it is still a popular piece of content on this site. Last week I had a startup pull out a printed version of the framework (from 2011 no less!) and I decided there were a couple of changes I wanted to make to it. Below is the new and improved version 3. Framework Assumptions As with previous versions, the framework does not attempt to cover things that I…
  • Laying a Foundation for Startup Growth

    April Dunford
    23 Sep 2014 | 11:56 am
    I spoke at an awesome startup event this week called Startup Empire. It was a sold-out conference with a great set of speakers including John Baker from Desire2Learn, Dan Debow from Salesforce, Harley Finkelstein from Shopify and Michael Litt from Vidyard and others. You can scroll down for my slides. I decided to focus on what I think of as the “Foundational Elements” for a successful sales and marketing strategy at a startup. As startup people we’ve heard many, many stories of magic marketing tactics had a big impact on the business. We talk less about the daily grind of…
  • Marketing Planning for Startups

    April Dunford
    30 Jul 2014 | 10:52 am
    I gave a talk a few weeks ago at OneEleven in Toronto. The audience was mainly early stage startups looking to learn a bit more about marketing and sales. I covered some of what I consider to be the bedrock underlying principles of building a revenue or growth engine for an early stage startup. You can scroll down for the slides but I wanted to give some color to the slides here in the blog. You Can be Awesome At Tactical Execution and Fail There is no shortage of great resources that explain how best to execute a particular tactic. If you Google “How to run a great adwords…
  • The Strengths of Startups versus Big Companies

    April Dunford
    20 Jul 2014 | 9:04 pm
    I gave a talk recently on startup sales and marketing where I covered some of the ways that startups are naturally stronger than big companies. You can scroll down for the slides from but what follows is a bit of color you can’t get from the deck alone. The natural strengths of startups aren’t always obvious. Often the idea of going head to head against a company that has much deeper resources than you do, seems counterintuitive, (particularly for marketing folks who are often overly focused on budget size – more on this later). Normally the comparison seems something like…
  • Be Awesome at Startup Marketing and Sales: The Only 2 Things You Need to Know

    April Dunford
    26 Nov 2013 | 11:43 am
    Last night I gave a talk for a group of startup folks focused on startup marketing and sales. Like most of the talks I’ve done over the past year, this one tried to break away from focusing purely on tactics (i.e. tips on optimizing things like SEO, social media, lead generation, etc.) and instead focused on what an early-stage company should do to figure out what tactics they might want to choose in the first place. The slideshare below focuses on the 2 things I believe are the foundation. If you get them right, everything downstream works better. If you get them wrong, everything…
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    Tyner Blain

  • You Don’t Know Jack (or Jill)

    Scott Sehlhorst
    11 Feb 2015 | 5:25 am
    You’ve got some shiny new segmentation data about prospective customers; how much they earn, where they are located, how old they are. How does that help you make decisions about your product? You know this information, but you don’t really know your audience, or why they might become your customers. Customer Needs Are A Function of Intent Last month we looked at a single example of a customer expressing their wants instead of their needs – as most customers do.  The main point is to keep in mind, that what a customer “wants” is really the satisfaction of a…
  • Why Not What – An Example

    Scott Sehlhorst
    5 Jan 2015 | 5:02 am
    Forbes quoted Steve Jobs as saying “I’m as proud of what we don’t do as I am of what we do.”  This is a really enlightened perspective – and a way to enforce focus from the top down.  Before you can drive a “this goal is more important than that goal” focus, you have to make sure you’re actually focusing on the goals. The Customer Does NOT Know Best The top review of a mobile phone app caught my attention over the weekend.  I highlighted a section which really provided clarity for me about the difference between building what the customer…
  • Good Enough

    Scott Sehlhorst
    10 Dec 2014 | 11:01 am
    We hear a lot about building products which are “good enough” or “just barely good enough.” How do we know what “good enough” means for our customers?  No one really tells us. Different Perspectives of Good Enough There are several important ways to think about a product being good enough – for this article, we will limit the context for discussion to “good enough to ship to customers” or “good enough to stop making it better (for now).”  Determining good enough informs the decision to ship or not.  Otherwise this is all…
  • Opposite Views of a Product Roadmap

    Scott Sehlhorst
    3 Dec 2014 | 10:22 am
    Your product roadmap is a view of what you are building right now, in the near future, and in the more distant future.  Or is your roadmap a view of why you are building whatever you’re building right now, in the near future, and in the more distant future? Your roadmap is both – but one is more important than the other – and product managers need to be able to view the roadmap both ways. When you view the spinning cat animation(1) above, you will either see it as rotating clockwise or counter-clockwise.  Everyone has a default.  Because of bi-stable perception, the…
  • Agile Through a Matrix Lens

    Scott Sehlhorst
    12 Nov 2014 | 11:39 am
      “Agile” is something most teams do wrong*, without realizing they’re doing it wrong.  A good 2×2 matrix acts as a lens, helping to convert information into insight.  Let’s apply this lens to agile as applied within a company, and see if it helps people decide to do things differently. When You Say Agile, What Do You Mean? There may be as many definitions of agile as there are teams practicing agile development.  Generally, people are talking about iterating in what they do.  Instead of having a long, throw it over the wall process, out of which…
 
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    ProductMarketing.com

  • Who Prices? The Survey Says …

    Mark Stiving
    2 Mar 2015 | 11:49 am
    Tweet Annually, Pragmatic Marketing surveys the market and this year, I was allowed to study the data. The data I used was from the 842 respondents who completed the survey.  Since Pragmatic Marketing targets product teams, you can consider that’s the population from which this data is drawn. In the analysis below, the dependent variable I used was the answer to the question: “Which of the following business activities are your responsibility? Check all that apply.” I specifically analyzed the results to one of the possible responses: “Setting and maintaining pricing.” In…
  • Learn How to Improve Your Product, Company and Career Beyond a Shadow of a Doubt

    marketing
    25 Feb 2015 | 11:20 am
    Tweet Discover tips and tools for becoming a leader, managing product portfolios, sunsetting products and more in the winter issue of Pragmatic Marketer. You’ll learn: • Why speaking skills are critical if you want to advance to a leadership position • How one man ignited his passion for all things product and evolved into a successful   product leader • How to leverage practical tools to create high-value, high-impact product portfolios • How to modify product-launch tools to successfully sunset products Read Pragmatic Marketer today to discover how you can emerge from…
  • Sales and Buying Process – A Love Story – Except for Pricing

    Mark Stiving
    23 Feb 2015 | 5:33 pm
    Tweet Isn’t it great being in a relationship? I’ve been married over 25 years and still love spending time with my wife. We entertain each other. We help each other. We console each other. We advise each other. We stretch each other. We root for each other. We trust each other. We have common goals. Buyers and sellers are in a similar relationship (but maybe not as fun). They both want a successful implementation. They both want the most value possible out of the product. They both want the buyer to look good. They have common goals … except for pricing. Pricing is the one time in…
  • Highlights from our 15th Annual Survey

    marketing
    3 Feb 2015 | 12:54 pm
    Tweet Respondents to our survey said they spend just two hours per month on win/loss. And just 31 percent of those who responded to the 15th Annual Product Management and Marketing Survey said that performing win/loss was their responsibility. That’s a big missed opportunity, as win/loss is not only a great way to learn from the market about how both your products and your company are doing, but it’s a way to potentially earn more money. Our survey showed that those who spent more time in this area earned $11,250 more on average. To read more about these and other insights—including the…
  • Fascinating Proof that Price Is an Indicator of Quality

    Mark Stiving
    2 Feb 2015 | 8:23 am
    Tweet The 60-Second Mind podcast put out by Scientific American on January 31 brought us fascinating proof that price is an indicator of quality, proof that we believe this deep down in our bodies. They described a study from the journal Neurology. [Alberto J. Espay et al, Placebo effect of medication cost in Parkinson disease: A randomized double-blind study] The placebo effect is well known, where people who believe they are taking real medicine, even when it’s just a sugar pill, somehow heal themselves. In this study though, the researchers studied the effect of one placebo vs. another.
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    On Product Management

  • The Top 5 Benefits of Hosting a Customer Advisory Board

    Saeed
    23 Feb 2015 | 9:44 pm
    By Rob Jensen As a Product Management professional, are you confident the products or services you have planned (or already under development) will be accepted – i.e. purchased – by your market? If so, how did you obtain this confidence? Hopefully, formally engaging with – and soliciting feedback from – your existing customers to vet […]
  • Why you need an innovation team

    Steve Johnson
    18 Feb 2015 | 10:54 am
    By Steve Johnson Every organization has to prepare for the abandonment of everything it does. —Peter F. Drucker, American management consultant. How does a pack of wolves take down a bear? They attack from all sides. While the bear is dealing with a frontal attack, another wolf is attacking from behind. Ultimately, the bear gets […]
  • 4 lessons Product Managers can learn from Target’s failure in Canada

    Saeed
    16 Feb 2015 | 8:28 pm
    by Saeed Khan Target is a retail giant in the United States, with about $75 Billion in revenue and over 1,800 stores nationwide. In 2012, Target announced it would open stores in Canada; it’s first international expansion beyond the United States. In March 2013 Target opened it’s first stores in Canada, quickly expanding to over 130 […]
  • Product Management and the Consolidation Curve

    raspler
    11 Feb 2015 | 10:42 pm
    by Rivi Aspler When I saw the following image in in the latest Forrester Wave™: B2C Commerce Suites, I realized both the intensity as well as the inevitability of the consolidation phenomenon in the industry. I also came across the article The Consolidation Curve,  by Graeme K. Deans, Fritz Kroeger and Stefan Zeisel, which describes the four stages of […]
  • It’s Time to Give Your Product Portfolio a Good SWOT

    Saeed
    10 Feb 2015 | 8:29 pm
    by John Mansour In B2B, assessing your product portfolio’s Strengths, Weaknesses, Opportunities and Threats should be an annual ritual.  Why?  This exercise offers a macro view of your portfolio’s performance and provides valuable insights that are key to a solid market strategy, which ultimately impacts your product, marketing and sales priorities. What is a Product […]
 
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    Brainmates - Boosting People and Product PerformanceBrainmates - Boosting People and Product Performance

  • The Mom Test

    Adrienne
    23 Feb 2015 | 2:20 am
    ‘The Mom Test‘. Its a book by Rob Fitzpatrick. I like it. It’s very simple to read but more importantly, it teaches Product Managers how to speak to customers and find out if what they intend to develop is a good idea. Lots of examples of good and bad interviews to takeaway. More often than not, we tell Product Managers to get out of the office and speak to customers. From what we’ve seen, many are nervous and have difficulty asking the right questions to get the results they’re after. And rightly so… Both parties (customer & Product Manager) are…
  • Once Were Giants – Take Your Eye Off The Customer, At Your Peril

    Sean Richards
    22 Feb 2015 | 3:21 pm
    How many of you remember these famous, Australian taglines? “Not Happy Jan!” “G-O G-G-O….” “Not Happy Jan!” and “GO GO Mobile” are some iconic examples of Yellow Pages advertising campaigns that helped shape the Australia of today. Yellow Pages was a much-loved brand that pervaded our lives in Australia. Everyone depended on Yellow Pages to find services, look up business contact details and double as makeshift TV and monitor stands. But, times have changed. My 10 year old daughter doesn’t know what Yellow Pages is, or was. It still exists but its importance to our lives…
  • The Danger of Agile Theatre

    Nick Coster
    18 Feb 2015 | 5:49 pm
    There are so many people and businesses that are adopting “Agile” as an approach to Product Development. I have these discussions with Product Managers who are often struggling to get their products or product enhancements to market because they are being told how to interact with a development team and are not getting the results that they need for market and business success. The principles that Agile Software Development are framed around are fantastic and have the potential to achieve “Product/Market fit” in less time and will allow a high performing team to…
  • Sales Funnel A B C’s for Product Marketers

    Sean Richards
    23 Jan 2015 | 2:40 pm
    Product Marketers are responsible for Building Business using the product or products they represent. We need to figure out how to connect our product with the market that needs it. The end game is revenue — the lifeblood of a business. But typically product marketers do not have a revenue target — it is usually a lead target. Leads are the start of the sales funnel. So, what happens once they are handed over to a sales team for qualification? it is worth knowing the whole sales funnel story, so we can hone our lead creation powers for maximum global domination. Lets take a look…
  • Digital Marketing Makeover

    Sean Richards
    7 Dec 2014 | 1:50 pm
    Change is Coming — Key Takeaways for Product Marketers There is fresh research from the CMO Council that has some interesting stats on digital marketing trends and senior leadership attitudes towards it. Great news — the love for digital marketing is on the way up, as is the marketing budget allocation. Why? Because, it is a super smart way to create measurable success in an agile way — whether that is revenue growth, customer retention, or a bit of both. ‘60% of chief marketers list “digital marketing makeover” (involving platforms, programs and people) as the number…
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    The Accidental Product Manager

  • Are AT&T Wireless Product Managers Getting More Customers The Right Way?

    drjim
    2 Mar 2015 | 1:00 am
    AT&T Wireless product managers are adding subscribers, but are they doing it the right way?Image Credit: Wikipedia How would you like to have the job of being a product manager at a wireless service provider? Admittedly, it would be an exciting job. Wireless services bring in a great deal of money so there would be no questions about your product being a success, the real question would be what could you do to your product development definition to make it more of a success? Over at AT&T wireless the product managers appear to be successful because they are adding more and more…
  • What Does Your Product Smell Like?

    drjim
    23 Feb 2015 | 1:00 am
    Do your customers like the way that your product smells?Image Credit: Angélica Portales As product managers we are always thinking of ways to make our product more appealing to our customers. We all have long lists of features that we just know that once they are implemented; our product will become irresistible to our customers. However, there is a good chance that we may be overlooking something. Is it possible that how our product smells could play a big role in how willing our customers are to buy our product? The Role That Scent Plays In Attracting Attention As we all learned in school,…
  • Do You Have A Halal Strategy For Your Product?

    drjim
    16 Feb 2015 | 1:00 am
    If you want to sell your product in the Middle East, you’re going to need to have a Halal strategyImage Credit: Christer How much are you predicting sales of your product will grow this year? If it’s anything less than 17%, then perhaps we need to have a talk. Is it possible that you may be overlooking an untapped market for your product: the Middle East? Yeah, yeah – I know what you probably see on TV every evening, but the Middle East is a big place and there are stable places that need your product. Do you know how to enter this market? How Hair Products Are Entering The…
  • What Happened To Skymall?

    drjim
    9 Feb 2015 | 1:00 am
    How could SkyMall’s product stop meeting it’s customer’s needs?Image Credit: Audrey Anyone who has ever flown on a plane in the U.S. knows who SkyMall is. They are the company that provides the catalog of things that you probably don’t really need that gets placed in the seat pocket in front of you. Even in today’s modern electronics age, when the flight attendants told you to turn everything off, at some point in time you reached for the SkyMall catalog just to see what was in it. When this happened, they had you! However, SkyMall just announced that…
  • McDonald’s Product Managers Have A Breakfast Problem On Their Hands

    drjim
    2 Feb 2015 | 1:00 am
    McDonald’s Understands That Breakfast Will Never Be The Same!Image Credit: Restaurant News Let’s face it, McDonald’s won the battle for breakfast a long time ago. For McDonald’s, breakfast is a big part of where they make their money: 25% of their sales come from breakfast. However, what seemed to be a done deal is starting to look anything like that now. Over at Taco Bell, a new breakfast menu featuring a Waffle Taco has been widely covered by the media and is meeting with positive reviews. Clearly this battle is not over. It may be time for the McDonald’s product…
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    Lead on Purpose

  • Do you expect to win?

    Michael Ray Hopkin
    28 Feb 2015 | 10:35 am
    The people I consider successful all have at least one thing in common…they expect to win. They see themselves as winners and whatever they put their minds to they accomplish. Their ‘win’ does not always happen in the way they … Continue reading →
  • 6 Ways to Choose the Best Employees

    Michael Ray Hopkin
    28 Feb 2015 | 10:10 am
    Guest post by Jon Spivey The best employees help your company to thrive and achieve its greatest potential. So to reach your potential, you must put effort into finding and choosing the best employees for your company. Consider these six … Continue reading →
  • Great Leaders are Made, Not Born

    Michael Ray Hopkin
    21 Feb 2015 | 1:03 pm
    Guest post by Allen Kors While some may be born with an innate knack for great leadership skills like confidence, communication, and creativity, I’d like to argue that great leaders are made not born. Even if you are born with … Continue reading →
  • How engaged are your employees?

    Michael Ray Hopkin
    24 Jan 2015 | 12:25 pm
    Employee engagement means much more than employee happiness, and an engaged employee can have such a positive effect on the bottom-line of a company. Conversely, employees who are not engaged have a detrimental effect on a company. There seems to … Continue reading →
  • How accountability leads to success

    Michael Ray Hopkin
    17 Jan 2015 | 11:33 am
    Accountability leads to success. Why? When people take responsibility for their actions they make changes that lead them to do things differently, to do new things and/or to stop doing things that held them back. This may sound simplistic, but … Continue reading →
 
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    Seilevel Blog

  • The Curse of Knowledge: Part 1

    Hannah Thompson
    3 Mar 2015 | 8:30 am
    Unsurprisingly, the idea of knowledge as a curse seems counterintuitive. In an information-based industry like requirements analysis, how could knowledge be considered anything other than positive? The answer involves cognitive biases–more specifically, the “tendency to acquire and process information by filtering it through one’s own likes, dislikes, and experiences.” The curse … The post The Curse of Knowledge: Part 1 appeared first on Seilevel Blog.
  • Visualizing data in the RAW

    Kell Condon
    26 Feb 2015 | 9:46 am
    During the search for a better, easier ways to create images to represent software concepts, I’ve come across a few tools that do a good job creating basic, official-looking graphs. Many of these tools offer teaser trials in hopes of inducing you to buy a full featured version. Not so … The post Visualizing data in the RAW appeared first on Seilevel Blog.
  • Challenges of Being a Young Consultant

    Will Elliott
    24 Feb 2015 | 8:00 am
    Being a consultant can sometimes be awkward. You get to a client site, and you are expected to work with brand new people who you may have never met. These people do not know your skill-set, they’ve never seen your work or heard your reasoning, and in some cases they … The post Challenges of Being a Young Consultant appeared first on Seilevel Blog.
  • Geeks with Empathy – The Key Traits a Business Analyst Must Possess

    Ajay Badri
    19 Feb 2015 | 8:10 am
    I recently participated in a Panel Discussion on the state of the Business Analyst Profession held by IIBA of Austin. One of the questions we tackled was the following: “What are the key traits that a Business Analyst must possess?” There are many qualifications and abilities that a good analyst … The post Geeks with Empathy – The Key Traits a Business Analyst Must Possess appeared first on Seilevel Blog.
  • One Stop Shopping

    David Gardner
    17 Feb 2015 | 1:01 pm
    I get asked about my favorite tips and tricks for writing stories in an agile backlog.  One of my tips is to make it EASY for the engineers – give them “one stop shopping”.  Engineers aren’t lazy, but they don’t like having to hunt about for the documents and other … The post One Stop Shopping appeared first on Seilevel Blog.
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    Product Management News

  • Hurst Jaws of Life Appoints Customer Service Manager

    3 Mar 2015 | 8:04 pm
    Hurst Jaws of Life, an industry leading global manufacturer of rescue tools, has named Patti Plemmons as customer service manager. Plemmons brings 15 years of customer service, sales and marketing, product management and organizational training experience.
  • Need help with your SOA Suite 12c project? Get support from the product management and A-Team

    3 Mar 2015 | 12:16 am
    Our global product management is happy to support you with your SOA Suite 12c customers, to make sure they go in production successful. If you like to participate in the program please contact Yogesh Sontakke .
  • Flash 101: Crash Course on Flash-Based Architectures

    2 Mar 2015 | 8:12 pm
    Walter Hinton is a Director of Field Marketing. He has more than 20 years of experience in storage and networking.
  • Fenergo Enhances Regulatory Rules Engine for Timely, Consistent Compliance

    2 Mar 2015 | 4:07 pm
    Fenergo, the leading provider of Client Lifecycle Management software solutions for investment banks and capital market firms, has announced the launch of its enhanced Regulatory Rules Engine to help financial institutions maximize control over regulatory and operational decisions and processes. Fenergo's Regulatory Rules Engine enables financial institutions to comply with a wide range of regulatory frameworks based on a single, out-of-the-box repository of rules.
  • 4 Ways to Make a Business-Model Shift Seamless

    2 Mar 2015 | 12:02 pm
    During the course of their careers, most entrepreneurs will at some point be challenged with managing their company through a business model shift. The mechanics of any shift can be difficult -- new technology, sales techniques, operational requirements, and cash flow dynamics come into play -- but they are generally well understood and documented.
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    David Meerman Scott - Web Ink Now

  • When Venture Capitalists Are Worth Much More Than Their Money

    David Meerman Scott
    3 Mar 2015 | 11:52 am
    In the VC world, there are people who are forward thinking, providing valuable advice to the management teams of portfolio companies. These are the VCs that you want to be associated with your start up. And then there are VCs who are living the past who who therefore deliver terrible advice. If you’re looking for funding, beware of this latter group.
  • From Rejected to a Blog to a NYT Bestselling Author to Walking the Red Carpet at the Oscars

    David Meerman Scott
    23 Feb 2015 | 7:21 am
    Last night, Julianne Moore won the best actress Oscar for her role as a university professor whose descent into dementia due to early-onset Alzheimer’s Disease was portrayed in the film Still Alice. The amazing backstory behind the award is that all the big publishing houses had rejected Lisa Genova, the author of the novel Still Alice from which the movie was based.
  • Marketing Lessons from Miley Cyrus on #SNL40

    David Meerman Scott
    19 Feb 2015 | 1:34 pm
    I was 13 years old when Saturday Night Live premiered in 1975. While I remember staying up to watch some episodes of the show’s first season, it was a few years later when I was in High School that I became a fan. I’d come home after an evening partying with my friends and my parents would be asleep, I’d be properly mood adjusted and I’d crack up at the zaniness. It seemed the actors were of my generation and we were on the inside of the jokes.
  • Stonyfield Yogurt is Too Plain Vanilla

    David Meerman Scott
    11 Feb 2015 | 10:34 am
    Quick. What’s different between these two different packages of Stonyfield yogurt? If you’re like me, they look identical at first glance.
  • Photographs of Real People Work Better than Inane Stock Photos

    David Meerman Scott
    3 Feb 2015 | 9:56 am
    Over the past year, I’ve helped my mother evaluate senior living centers that also have memory care facilities for my father who is suffering with Alzheimer’s. As I’ve checked out one site after another, I was disheartened by so many that used stock photos to depict the residents and staff. Ugh. I just don’t feel good about a place that doesn’t focus on reality.  A bunch of photos of generic happy seniors playing cards and riding bikes doesn’t give me a good feeling.
 
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    Product Management Meets Pop Culture

  • Today’s Product Management Pop Song: ‘The Product Manager Is A Dog’

    Christopher Cummings
    13 Feb 2015 | 11:54 am
    I was listening to a Minecraft parody of a Katy Perry song the other day, and that got me thinking about songs about product management. While I work on one (and, yes, I am working on one) I wanted to share a product management-related song from China, forwarded to me by zoranrilak. Be warned: “The Product Manager Is A Dog” features a catchy melody, an odd music video, and lyrics that are comically desperate. Watch the music video on youku.com. If you’ve ever been frustrated as a PM, you may find yourself singing along like the broken-hearted sing along to sad songs on the…
  • Product Management Lesson From Ralph Baer, Father Of Console Video Games

    Christopher Cummings
    13 Dec 2014 | 11:17 am
    Decades before the first PlayStations or Xboxes took over our living rooms, there was the Magnavox Odyssey, the world’s very first home video game console. The Odyssey’s inventor, Ralph Baer, passed away earlier this week at age 92. PBS interviewed Baer at age 89 and he talked candidly about outliving his wife and his friends, and the thrill he still gets from inventing things. He said something really profound to me in that interview. As he’s talking about potential retirement, this lifelong engineer and creator and thinker says: “I’m basically an artist, no…
  • The Thankful Product Manager

    Christopher Cummings
    27 Nov 2014 | 7:40 am
    Thanksgiving Day in the United States is primarily about two key activities: Giving thanks, and eating. Before I start chowing down, I wanted to say three things: As a Product Manager, I want to say “thank you”… To everyone involved in turning our ideas into products. Many different departments and people are involved in strategy, concepts, marketing, testing, development, analytics, and commercialization — so many that it can sometimes feel overwhelming! But no PM is an island, and without your help, we aren’t going anywhere. So thank you! If you’re a…
  • Haiku: Ship Or Ship It Not

    Christopher Cummings
    10 Oct 2014 | 2:55 pm
    Ship or ship it not Winter comes if held too long Too soon? We all burn The experienced Product Manager understands the importance of getting products or features into the hands of real users as quickly as possible. But discretion and wisdom are necessary… Hold onto it too long, and you’re learning nothing. Release it too soon, and you risk becoming the Newton — a revolutionary technology that didn’t work especially well and never recovered from its poor first impression. How do you navigate the tension between releasing early and often, and releasing features that…
  • Product Management Interview: 8 Questions With… Vanessa Ferranto

    Christopher Cummings
    19 Sep 2014 | 11:05 am
    “Nancy Drew’s courage, problem-solving and strength resonated with me as a child, and still does today…” – Vanessa Ferranto Continuing our series of candid, one-on-one interviews with product management professionals. In the spotlight today is Vanessa Ferranto, Senior Product Manager at Leaf where she is responsible for mobile point-of sale and web application products. Prior to that, she worked at Boston.com and WGBH defining CMS products and features as part of the full development of the CMS. What was it like for her to introduce product management into…
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    A Girl's Guide to Project Management

  • The Power of Project Leadership [Book review]

    Elizabeth Harrin
    1 Mar 2015 | 10:20 pm
    A couple of weeks ago I interviewed Susanne Madsen on the topic of project leadership and her new book, The Power of Project Leadership. I read it prior to our interview and it wasn’t at all what I expected. I expected a book about leadership theory but what I got was a hugely practical guide to actually doing leadership with plenty of stories, examples and exercises. The book takes you from understanding why leadership is important for project managers to uncovering your own motivations and leadership style. Then Susanne introduces the 7 keys of project leadership. Finally, she covers how…
  • Management by the book: 5 brilliant ideas to boost your management skills

    Elizabeth Harrin
    26 Feb 2015 | 10:50 pm
    Last year my book, Shortcuts to Success: Project Management in the Real World, was shortlisted in the Management Book of the Year awards. This year, Petra Wilton, Director of Strategy and External Affairs at CMI, shares tips from the 2015 winning books.   The best leaders are forever looking for new ideas. CMI’s Management Book of the Year competition scours the pages of the raft of books out there, seeking the brightest pieces of ‘management gold’ to improve your management and ongoing management training. Here are five great tips to manage better from the very best texts of the…
  • What I’m reading: February 2015

    Elizabeth Harrin
    24 Feb 2015 | 10:43 pm
    This post contains affiliate links.                 This post might be better titled: What I haven’t read this month. I haven’t even started Susan Greenfield’s Mind Change although I did take it on holiday with me. It stayed in the case. Instead I read Slow Cooking and then made a butternut squash risotto when we got home. I did read Playing the Project Manager by Charles Smith. I don’t want to spoil my review by giving away too much but it’s unlike any project management book I’ve read so far and I had quite a strong reaction to it! Jack and Oliver were given…
  • What your conference call looks like in real life [video]

    Elizabeth Harrin
    22 Feb 2015 | 10:41 pm
    I used this video at a presentation on managing virtual teams I gave with László Kónya, Head of Solutions & Projects for IT Services Hungary at the PMI Budapest Hungarian Chapter conference for International Project Management Day last year. I think it shows the challenges with conference calls perfectly! If this has convinced you to try something else, check out these 5 things better than conference calls. Related posts: PMI Hungary’s Art of Projects Conference: the view from Budapest Starting with the big image and going clockwise: The MOM Cultural Centre which hosted the…
  • Susanne Madsen on Project Leadership [Interview]

    Elizabeth Harrin
    15 Feb 2015 | 10:21 pm
    Last month I read Susanne Madsen’s book, The Power of Project Leadership (and I have a copy to give away in April too). I was struck by how practical it was. Often we think that leadership is about character and attitude (read my take on the traits of good leaders here) and forget that you can actually practice being a better leader by coaching yourself in the right behaviours. That’s what Susanne’s book basically does: it shows you how to ‘do’ leadership. So I wanted to talk to her to find out more. This is what happened when we spoke… Susanne, there’s a lot of buzz around…
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    Gearhead Gal

  • What Do Mobile Consumers Want? Not Voice Services

    Gearhead Gal
    24 Feb 2015 | 9:00 am
    According to a recent report from mobile analyst, Chetan Sharma, the biggest percentage growth in mobile consumer usage in Q4 2014 came from OTT services and wearables. Sharma produces some great insight notes and analysis, and for anyone who wants to understand the future of mobile, a stop on his site will be well worth your while 
  • What Does It Take to Build Products That Matter?

    Gearhead Gal
    23 Feb 2015 | 9:06 am
    I recently had the opportunity to guest lecture to a class of 200 undergrads at the University of Michigan Center for Entrepreneurship on the topic of Customer Development. Here's a 30 minute look at why I think customer development is as important as product development to launching a successful business.  And for some more great videos from other guest speakers in the University of Michigan College of Engineering Entrepreneurship Hour click here.
  • How Spiegel is Making Social Commerce Work

    Gearhead Gal
    10 Dec 2014 | 12:54 pm
    I highly recommend listening to this podcast over on Retail Online Integration, publishers of the ROI Report. Richard Lowe, international creative director for Spiegel (yes, those iconic catalog folks are still around!) speaks to the challenges and benefits of selling on social platforms. Listen here. 
  • The Next Stage of Social Commerce

    Gearhead Gal
    28 Nov 2014 | 1:28 pm
    Written by PHILIP ELLIS on 28 November, 2014 at 11:11 via @ogilvydo.com Following fruitful trials on Shopify and BigCommerce, Seattle-based company Zantler has rolled out its social commerce platform to retailers on Amazon Webstore this week, ahead of the busiest shopping month of the year. Zantler’s Shoppost enables merchants to post shoppable content to a variety of online channels, including Facebook, Twitter, Pinterest, and blogs. Merchants will now have the capability to import product information, including colour and size options, directly from Amazon Webstore to social…
  • Mobile Is Eating The World & Other Insights

    Gearhead Gal
    6 Nov 2014 | 9:03 am
    The folks over at a16z.com, aka Andreessen Horowitz, have recently posted some interesting content on the state of mobile that bears sharing.       
 
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    A Random Jog

  • You are Blind to Change

    Joshua Duncan
    22 Feb 2015 | 6:15 pm
    In his book, Only the Paranoid Survive, Andrew Grove writes, “The lesson is, we all need to expose ourselves to the winds of change”. What he was referring to how easy it is to get comfortable. How easy it is to get complacent. How easy it is to miss that someone is eating your lunch. Max Bazerman researched this topic in his the book, The Power of Noticing: What the Best Leaders See. Max explains, Research on change blindness documents the striking degree to which we fail to notice information in our environment. Unfortunately some of the information we miss is important, even…
  • About Products: A Few Things I Think I Think – Part 3

    Joshua Duncan
    23 Sep 2014 | 7:12 am
    Continuing on the theme, here are few more articles and books that I have spent some time thinking on. Hope some are useful for you. Be like Charlie Munger. Sue Decker writes, “He says he has constantly seen people rise who are not the smartest but who are learning machines. They go to bed every night a little wiser than they were when they got up”. You may have caught the article where Bill Gates and Warren Buffett discuss the best business book they have ever read, Business Adventures, and then realize it was published in 1969. I can attest that the examples in it are very…
  • Paradoxes in Scaling a Startup

    Joshua Duncan
    23 Jun 2014 | 5:49 am
    I ran into this video a few weeks ago and have been meaning to share it. It is a short interview from Professor Mohanbir Sawhney, from Northwestern University’s Kellogg Business School. In the video, Professor Sawhney talks about how when a company starts it needs to be opportunistic. This phase is when a company is trying to find a business model that works – called product/market fit in the lean startup approach. This involves a lot of discovery, building hypotheses, and testing. This brings me to my favorite quote from the interview, You have to stay opportunistic to start…
  • Why I Won’t Use Your Product

    Joshua Duncan
    27 Feb 2014 | 4:54 am
    (excerpt from my ProductCamp Austin presentation in Feb.) That’s great that the product you are building is cost effective/innovative/game-changing but the fact of the matter remains, I already have a solution in place for the problem you are trying to solve. Even though it might not be the best, I am not only use to my current solution but it is part of my routine. It just doesn’t matter. If you have hopes of dislodging this solution, you have to do so in a way that is not slightly better but has a difference that can be measured in magnitudes. Ben Yoskovitz, author of Lean…
  • The Product Manager’s Quick Reference

    Joshua Duncan
    15 Feb 2014 | 12:46 pm
    I am presenting today at Product Camp Austin on the topic of thinking big and small as a product manager. I will be posting slides shortly but wanted to provide reference links. These are a selection of articles and books that I would highly recommend for all product managers to read, save, and read again. “The only way to win is to learn faster than anyone else.”  The Lean Startup by Eric Ries   “Blindly following the maxim that good managers should keep close to their customers can sometimes be a fatal mistake.” The Innovator’s Dilemma  “Good product managers focus the…
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    Pivotal Product Management » Blog

  • Easy Classification of Business Value for Portfolio Management

    Linda
    2 Mar 2015 | 9:57 am
    Whether you’re a Product Owner in an IT organization or a Product Manager in an ISV organization, you’re competing for scarce resources.  If you can’t quickly communicate the value of the work you’re proposing, you may lose out!  But if you can, you’ll stay in the… Continue reading Pivotal Product Management
  • “Value” Starts With Product Management

    Linda
    25 Sep 2014 | 11:50 am
    Holden Advisors is my favorite source for pricing wisdom. In their latest newsletter, Mark Holden writes: "Value-based pricing is a bit like a magic show – everyone watches and enjoys, but they don’t really know how it’s done. " Continue reading Pivotal Product Management
  • Re-inventing (Agile) Product Management

    Linda
    17 Mar 2014 | 2:43 pm
    As I participate in various Agile professional and networking groups, I often leave the meetings wondering why the Agile community is re-inventing product management, one step at a time. Is it because we’re doing such a terrible job? Or is it because they honestly don’t… Continue reading Pivotal Product Management
  • Mastering the Product Retrospective

    Mara
    11 Mar 2014 | 10:40 am
    Author’s note:  This is an update of a post from 2009. A regularly scheduled product retrospective is an important part of the product manager’s job. A product retrospective is similar to any other Agile retrospective, but focuses on product performance instead of team performance. In an… Continue reading Pivotal Product Management
  • Best Books for Product Managers and Product Marketers, 2014

    Linda
    3 Jan 2014 | 9:39 am
    Here is our current list of recommended reading and references for Product Managers and Product Marketers.  We’ve read each of these works and find that we reach for them often as we work on product management projects and guide our clients.  Use the comments to… Continue reading Pivotal Product Management
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    280 Group

  • Product Management and the 7 Deadly Sins When Crossing the Chasm

    Brian Lawley
    23 Feb 2015 | 12:00 pm
    I just read an excellent article by Michael Eckhardt and the Chasm Institute about the biggest mistakes that companies make when trying to cross the Chasm. If you haven’t read Geoffrey Moore’s book, Crossing the Chasm, it’s a must-read. I won’t go into the theory behind it here (we teach it as part of the strategy section in our Optimal Product Management and Product Marketing course), but suffice it to say that it presents a time-tested strategy for getting revenues...[continue reading] The post Product Management and the 7 Deadly Sins When Crossing the Chasm appeared…
  • Product Management Rule #30: Agility Is Key to Product Management Success

    Brian Lawley
    17 Feb 2015 | 2:12 pm
    Product Management Rule #30 from the best-selling book, 42 Rules of Product Management, was written by Matthew Bookspan, Director of Product Management, Voxeo The two overarching elements for ensuring success are being flexible and having organizational agility. Many people in our field admit one thing openly: product management is a tough yet very fulfilling job. As a project manager, you serve many masters and have little authority. This can pose challenges, although there are ways to be successful with very little...[continue reading] The post Product Management Rule #30: Agility Is Key…
  • Beyond Lean Startup: Using the Optimal Product Process™ to Scale

    Brian Lawley
    9 Feb 2015 | 10:39 am
    Much has been written about using Lean methods to bring products to market. It has proven to be a very effective technique for getting ideas off of the ground. Whether it is using Lean Startup techniques to get a company or concept going or a Lean approach to developing innovative new products internally at a company, Lean has it merits. There are a variety of reasons for this. It’s been shown to work well with small teams that are able...[continue reading] The post Beyond Lean Startup: Using the Optimal Product Process™ to Scale appeared first on 280 Group.
  • Product Marketing Rule #29: Sell More by Talking Less

    Brian Lawley
    2 Feb 2015 | 3:28 pm
    Product Marketing Rule #29 from the best-selling book, 42 Rules of Product Marketing, was written by By Joe Pulizzi,  Junta42 Blog Founder, Content Marketing Institute To be a content marketer we must first realize that our customers don’t care about us, our products, or our services. They only care about themselves. Traditionally, to sell more product, we needed to talk about our products and services as much as possible. We needed to do more advertising. We needed to position the...[continue reading] The post Product Marketing Rule #29: Sell More by Talking Less appeared first on 280…
  • Optimal Product Process™ Phase Seven: Retire

    Brian Lawley
    28 Jan 2015 | 12:00 pm
    This post describes the seventh phase in the Optimal Product Process: Retire. Download the entire Optimal Product Process 2.0 book: CLICK HERE A poorly executed end-of-life and product retirement can cost companies millions and significantly damage the company’s brand Most companies don’t have a formal process for retiring unprofitable or outdated products. The result is that they end up with ever-growing product lines that become more and more confusing. And worse yet, keeping all of the older versions of the products requires maintenance...[continue reading] The post Optimal Product…
 
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    280 Group » Product Management Blog

  • Product Management and the 7 Deadly Sins When Crossing the Chasm

    Brian Lawley
    23 Feb 2015 | 12:00 pm
    I just read an excellent article by Michael Eckhardt and the Chasm Institute about the biggest mistakes that companies make when trying to cross the Chasm. If you haven’t read Geoffrey Moore’s book, Crossing the Chasm, it’s a must-read. I won’t go into the theory behind it here (we teach it as part of the strategy section in our Optimal Product Management and Product Marketing course), but suffice it to say that it presents a time-tested strategy for getting revenues...[continue reading] The post Product Management and the 7 Deadly Sins When Crossing the Chasm appeared…
  • Product Management Rule #30: Agility Is Key to Product Management Success

    Brian Lawley
    17 Feb 2015 | 2:12 pm
    Product Management Rule #30 from the best-selling book, 42 Rules of Product Management, was written by Matthew Bookspan, Director of Product Management, Voxeo The two overarching elements for ensuring success are being flexible and having organizational agility. Many people in our field admit one thing openly: product management is a tough yet very fulfilling job. As a project manager, you serve many masters and have little authority. This can pose challenges, although there are ways to be successful with very little...[continue reading] The post Product Management Rule #30: Agility Is Key…
  • Beyond Lean Startup: Using the Optimal Product Process™ to Scale

    Brian Lawley
    9 Feb 2015 | 10:39 am
    Much has been written about using Lean methods to bring products to market. It has proven to be a very effective technique for getting ideas off of the ground. Whether it is using Lean Startup techniques to get a company or concept going or a Lean approach to developing innovative new products internally at a company, Lean has it merits. There are a variety of reasons for this. It’s been shown to work well with small teams that are able...[continue reading] The post Beyond Lean Startup: Using the Optimal Product Process™ to Scale appeared first on 280 Group.
  • Product Marketing Rule #29: Sell More by Talking Less

    Brian Lawley
    2 Feb 2015 | 3:28 pm
    Product Marketing Rule #29 from the best-selling book, 42 Rules of Product Marketing, was written by By Joe Pulizzi,  Junta42 Blog Founder, Content Marketing Institute To be a content marketer we must first realize that our customers don’t care about us, our products, or our services. They only care about themselves. Traditionally, to sell more product, we needed to talk about our products and services as much as possible. We needed to do more advertising. We needed to position the...[continue reading] The post Product Marketing Rule #29: Sell More by Talking Less appeared first on 280…
  • Optimal Product Process™ Phase Seven: Retire

    Brian Lawley
    28 Jan 2015 | 12:00 pm
    This post describes the seventh phase in the Optimal Product Process: Retire. Download the entire Optimal Product Process 2.0 book: CLICK HERE A poorly executed end-of-life and product retirement can cost companies millions and significantly damage the company’s brand Most companies don’t have a formal process for retiring unprofitable or outdated products. The result is that they end up with ever-growing product lines that become more and more confusing. And worse yet, keeping all of the older versions of the products requires maintenance...[continue reading] The post Optimal Product…
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    MindTheProduct

  • Just Say No: Hard Decisions in Product Management

    Jason Burke
    26 Feb 2015 | 10:16 am
    Warren Buffett, a slightly successful investor, once said, “The difference between successful people and very successful people is that very successful people say ‘no’ to almost everything.” Swap person for company and qualify company with technology startup, and not only is it an informed statement, it’s an absolute fact. At the start of the year, product management organizations work with their colleagues across the business to determine the game plan for the coming annum, not only for the product roadmap, sales strategy and marketing calendar, but for the business as a whole. A…
  • Get ready to grab an early bird ticket to MTPcon London!

    Martin Eriksson
    20 Feb 2015 | 5:15 am
    We will be releasing the early bird tickets on Tuesday, March 3rd at 2:30pm (GMT) so bookmark our conference site today – last year they all sold out in just 30 seconds! After three hugely successful years of putting on the Mind the Product conference, we’re proud to announce that we’ll be back again in London this year, even bigger than before.  #MTPcon brings together product leaders from around the world to explore the intersection of design, technology and business. We’ll be back at the Barbican in the heart of London, on Friday, September 11th, 2015.
  • Tips for a Successful Alpha Release: Focus on the Entire Solution, not Just the Software

    Diego Pereira
    19 Feb 2015 | 10:30 am
    Customers’ feedback on products is crucial for success. Engaging honest prospects /customers in the early stages (Alpha Testing & Release) of the Product Lifecycle is critically important to ensuring your products start on the right foot (so to speak). Especially, since at some point you’ll ask customers to pay for the service, right? 1) A product is more than software Most products, especially software, include a variety of auxiliary services that impact customers’ user experiences, and ultimately their usage of and satisfaction with the solution. This is especially true for SaaS…
  • 5 Lessons We Learned with Our First Product

    Jo Sayers
    17 Feb 2015 | 6:15 am
    We recently built and launched our first product, though it wasn’t without difficulty and a number of lessons learned along the way.  We had to make a few tough decisions and accept a few hard truths, which I’ll share with you today. I’m not saying that what we did was necessarily right, and it would be good to hear views from more experienced product managers on what they may have done differently and what lessons they learned during similar processes. Flovoco is a language-learning app focusing on vocabulary acquisition, and specifically the different aspects of a word which…
  • Ryan Singer, Tom Chi and Linda Rising speaking at #mtpcon in San Francisco

    Martin Eriksson
    6 Feb 2015 | 11:15 am
    As if Marty Cagan, Kathy Sierra and Jon Kolko wasn’t enough awesomeness for one product conference, we’ve got three more amazing speakers to announce for #mtpcon San Francisco: Ryan Singer Ryan Singer is a UI designer and Product Manager at Basecamp. He joined what was then known as 37signals as a web designer and was part of the team who designed and built Basecamp, transitioning 37signals from a design consultancy to a world reknowned software as a service company. In the 12 years since then he has led the design and product management of Basecamp, Backpack, Campfire and…
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    Frank Lio: Practical Product Management, Marketing, Strategy, and Life - Blog

  • Strategy 101: Choose What NOT to Do

    17 Feb 2015 | 11:34 am
    McDonald’s has been trying to turn around its sales by drastically expanding its menu with new offerings. This led to new problems including customer confusion, longer ordering and wait times, more work and pressure on staff, and higher prices from premium offerings.  They recently announced plans to cut the number of items on its U.S. menus and use fewer ingredients in its food as it moves to speed up service, bolster sales - eliminating eight food items and five Extra Value Meals.Chef/restaurateur/Food Network star Geoffrey Zakarian recently agreed with this move:…
  • Pigs Get Fat, Hogs Get Slaughtered - A Teachable Moment from Intuit

    2 Feb 2015 | 1:29 pm
    The recent marketing moves (I daresay "fiasco")  by Intuit with their TurboTax products will be a business school case study for years.Background:Intuit’s TurboTax products dominate the tax preparation software business with over 60% market share in 2013. For 2014, Intuit removed some functionality (e-file forms for some schedules) from their “TurboTax Deluxe” desktop product. This move would force many “Deluxe” users to upgrade to the more expensive “Premier” or “Home & Small Business” products. The problem was that the…
  • Relax. Slow Down. Accomplish More. (The Buffet Rules)

    26 Jan 2015 | 6:33 am
    Approach Work & Life Like a Buffet Relax and Slow Down - You Will Accomplish More!The "Buffet Rules" are timeless, simple, and practical fundamentals for approaching and tackling any project or task. (You’re probably thinking of Warren Buffett. Nope...and his last name is spelled differently.) I am talking about the rules when you go to the buffet at Shoney’s or Bamboo Garden, etc. You don’t run to the first thing you see and start chomping away. Yet that is what many people do in work and life. We start working away as soon as we arrive at the company, checking and…
  • Basic Laws for Product Management and Life

    7 Jan 2015 | 11:53 am
    Focus on the 20% that matter most. Product Managers and developers (and everyone in general) should observe two laws: 1) Law of the Vital Few and 2) Parkinson’s Law of Triviality. Law of the Vital FewThe Law of the Vital Few is better known as the 80/20 rule or Pareto’s Principle. Basically, approximately 80 percent of an input affects 20% of the output while 20% of any input will affect 80% of the outcome. That means 20% of your time, resources, efforts, or customers is responsible for 80% of all of your results.  This is one of the key concepts that I learned from…
  • Praise in Public. Go Nuts in Private.

    10 Dec 2014 | 6:14 am
    There’s a story about the actions of a Korean Airlines executive making the news: Excerpted from Bloomberg: "The daughter of Korean Air Lines Co. Chairman Cho Yang Ho ordered a plane back to the gate so she could remove a crew member who gave an incorrect answer to a question on how to serve macadamia nuts, the airline said. Heather Cho, 40, a vice president of the airline, ordered the head of the service crew on Flight 86 from New York to Seoul to deplane after an attendant earlier had served Cho macadamia nuts without asking, the carrier said. Cho then…
 
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    Under 10 by Steve Johnson

  • Products should be forgiving…

    Steve Johnson
    25 Feb 2015 | 4:44 am
    A man who has committed a mistake and doesn’t correct it is committing another mistake.—Confucius, Chinese philosopher. “Uh-oh, I made a mistake. Now what?” Back in the 80s, Norton Utilities was the tool we used to undelete files. (I forget why we deleted so many files that had to be undeleted but obviously we did it a lot since Norton created a tool to help us.) Today, Dropbox keeps multiple versions and lets you restore a deleted file. I don’t think Apple’s iCloud does but I love Apple’s Time Machine backup, which may do the trick. You can easily recover missing files,…
  • Why you need an internal innovation team

    Steve Johnson
    17 Feb 2015 | 8:41 am
    Every organization has to prepare for the abandonment of everything it does.—Peter F. Drucker, American management consultant. How does a pack of wolves take down a bear? They attack from all sides. While the bear is dealing with a frontal attack, another wolf is attacking from behind. Ultimately, the bear gets exhausted from turning and turning and turning to address each attack. Sound familiar? Maybe you’re the biggest vendor in your space but you’re being attacked by upstarts. After all, with today’s technology, a new player can go from idea to execution in weeks—less time than…
  • Pain-based pricing: focus on the pain, not the product

    Steve Johnson
    5 Feb 2015 | 2:55 pm
    What is a cynic? A man who knows the price of everything and the value of nothing.—Oscar Wilde, Irish writer and poet. Golly, people always seem interested in talking about pricing. The excellent book The Strategy and Tactics of Pricing by Thomas Nagel serves as a good example. It’s $60 on Kindle. (YIKES!) But it actually makes sense. After all, what is the value of setting your product price correctly? (or better yet, what is the pain if you price the product wrong?) To the photographer who just lost all his photos stored on a failed drive, a backup service has huge value. To the…
  • If you can’t be replaced, you can’t be promoted

    Steve Johnson
    28 Jan 2015 | 6:39 am
    Common sense is the knack of seeing things as they are, and doing things as they ought to be done.—Henry Wheeler Shaw, American humorist.  Have you heard the saying that you can’t get promoted until you have someone ready to replace you? If you can’t be replaced, you can’t be promoted. Yet there will come a time when someone has to take over for you. When managing a product, or raising a child, caring for your parents, or taking sick leave. Are you ready? My dad has a binder filled with active projects—things in progress like taxes and insurance forms and prescriptions. The…
  • Enhance your personas with real attributes

    Steve Johnson
    22 Jan 2015 | 10:22 am
    “Bob the Builder” and “Sally the Soccer mom” are thin, flat personas. I like to start my personas with a real person and then genericize them to my persona instead of starting with a generic. Here, from a list by Seth Godin, are some attributes that make your personas more like real people. Litigious Price shoppers Loyal Bureaucratic Demonstrative Followers Leaders Luxury-focused Skittish Trusting Bottom fishers Eager Confident Easily amused Uncomfortable talking about money Part of the crowd Afraid Outliers Desperate Rich Easily distracted Secretive Joyful Be…
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    All it takes for your Product Business Success

  • When Bangalore got a taste of Silicon Valley’s Secret Sauce

    Confianzys
    27 Feb 2015 | 5:01 am
    Anyone who’s embarked on a journey for building a product will tell you that it’s hard! There are many challenges: understanding customers, identifying the right markets, pricing, monetisation and more. Many of the startups looking to build products slip into ‘services mode’, often using terms like platforms instead of services. Large firms have their own challenges. They grapple with […] Read more at When Bangalore got a taste of Silicon Valley’s Secret Sauce. Part of a collection of articles around running product businesses successfully at All it takes for your…
  • A tale in tweets: Highlights of tips from Rich Mironov during the Secret Sauce event

    Confianzys
    27 Feb 2015 | 4:49 am
    [View the story “A tale in tweets: Tips from a Silicon Valley Product Expert” on Storify] Read more at A tale in tweets: Highlights of tips from Rich Mironov during the Secret Sauce event. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • You and your user

    Shrinath V
    11 Feb 2015 | 3:00 am
    In the long journey of ideating, validating and creating a product, it’s always a good idea to put yourself into the user’s shoes; but not so much the other way around. Entrepreneurs, Product Engineers and Product Managers all make the mistake of assuming that users are just “people like us”. Many of us fall a […] Read more at You and your user. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • What does it mean to be an Agile Product Manager?

    Shesh Vasudevamurthy
    29 Jan 2015 | 1:34 am
    As Agile development methodology becomes the norm and not an option in many industries, new ‘Product Owner’ roles and designations are gaining momentum. In many companies there is much confusion about roles and responsibilities of product owners vs. product managers. What does it really mean to be a Product Manager for Agile? Many companies see Product […] Read more at What does it mean to be an Agile Product Manager?. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • Kicking Tyres With the ‘Product Guy’ Rich Mironov

    Confianzys
    21 Jan 2015 | 11:15 pm
    For most people working on tech products, Rich Mironov is a familiar name.  A serial entrepreneur himself, he has been the “product guy” at six start-ups and coaches product management teams and executives in Silicon Valley on building what markets will value.  He has been writing about tech product management since 2001.  In February 2015, […] Read more at Kicking Tyres With the ‘Product Guy’ Rich Mironov. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
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    The PM Vision

  • Positioning Your SaaS Product For Success

    John Peltier
    2 Mar 2015 | 4:50 am
    Positioning is one of the most significant activities in product marketing.  As a product marketer, you have to know how your product differs from others, in order to describe it in a way that your market will pay attention. But you really need to step back a bit. It’s critical to build the product in such a way that you’ll be able to draw a distinction with other products in the market. In a sense, you have to know how you want to talk about it, before you know what to build. In the case of a startup, you’re figuring both things out at the same time. What’s that…
  • How SaaS Product Strategy Can Support Early Stage Growth Business Strategy

    John Peltier
    2 Feb 2015 | 4:38 am
    SaaS businesses consider customer retention and minimized churn rate to be a life or death matter.  In my last post, I wrote about the importance of the Product itself to that retention metric–making sure that once a customer is onboarded, the product actually meets their core needs. While that is true, Product can have just as strong of an impact on customer acquisition as it does on customer retention. Product is just as important to acquisition as it is to retention.Click To Tweet How does SaaS Product Strategy Impact Growth? SaaS in the freemium B2C world offers product managers…
  • Why SaaS Growth and Customer Success Require Whole Product Thinking

    John Peltier
    12 Jan 2015 | 4:51 am
    In SaaS, Customer Success is Literally Life or Death In SaaS, Customer Success Literally Means Life or Death.Click To Tweet As you may already know, SaaS business success requires a growing amount of recurring revenue. Steady and predictable revenue, most frequently measured as Monthly Recurring Revenue (MRR), is a business asset that makes a liquidity “event” possible. Once you launch a product, you have to gain and retain clients. As a subscription business, in order for MRR to grow every single month, you have to rely on a stable of paying clients who will continue paying.
  • Peltier’s Product Digest #1

    John Peltier
    4 Jan 2015 | 2:49 pm
    You are reading the very first installment of Peltier’s Product Digest! In this occasional series, I will be sharing interesting articles I’ve found related to product management and its related disciplines. I’ll be adding my own analysis, insight and critique on the industry, on practices described in other sources, as well as occasionally on software products. Starting with Digest #2, this will be an email-only publication.  Please sign up on the mailing list today so that you don’t miss any! As just a taste of what’s to come, here’s the first…
  • The Value and Risk of Competitive Analysis

    John Peltier
    21 Dec 2014 | 11:40 am
    If you’re doing Product right, it won’t matter what the competition is doing.Click To Tweet How important is the competition? Are you in a competitive market, or bravely going where no startup has gone before? If you are actually creating your own market, you may not have to pay as close attention to competition as the rest of us.  If you’re successful–and I’m positive you plan to be–you’ll have competition soon.  Get ahead of the game and consider a framework for analyzing your competition. Even early stage startups have competition–the…
 
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    Serendipity: the germ.io blog

  • Germy Genius: 170 years of Genius that brought your Saturday Snack

    Vikram
    25 Feb 2015 | 10:57 am
    Every once in a while, a phenomenal idea lights up somewhere that changes everything – the way we work, the way we think, the way we go about our lives… The Homage Series is germ’s way of paying our respect to some of the “trivial” ideas that have had a profound impact in shaping our world the way we see it today. A few awesome innovations that have changed the face of the world came about from a single moment of genius of a single person. In the first article of the Homage Series, we ran through one such moment in Lazlo Biro’s life that resulted in the ballpoint pen. But…
  • Why your Billion Dollar Idea is worth Nothing: Where Ideas end and Execution begins

    Vikram
    19 Feb 2015 | 8:41 am
    The idea vs. execution debate is hardly new. There are the artists, creative folk and almost there entrepreneurs who live and breathe ideas. And then, there are mobs of executionists ready to guillotine the whole “ideation” thing right at the start. And to be fair, both camps have some rather compelling points. But when it comes to running a startup, the lines between “thought” and “action” get even murkier. Revolutionary startups almost always come down to revolutionary ways of solving simple problems. Without genius ideas and the deep insights to back…
  • When is your cool new idea shareable? The 6 steps from Aha to Wow!

    Vikram
    18 Feb 2015 | 9:16 am
    Ever had this great idea that you just dropped off way too early? A random thought, a new business plan, or a world-changing stroke of genius that just kind of fizzled out? You’ve been a victim of SIDS or Sudden Idea Death Syndrome – the greatest threat to your idea’s survival. Over the past few posts, we’ve been talking quite a bit about ideation and presentation. We’ve spoken about how to come up with awesome new ideas and how to break your ideas into focussed next steps. We’ve even spoken about how to sell your stories. Today, I thought we should talk about how and why…
  • germy Geniuses: The idea that wrote history… Literally!

    Vikram
    11 Feb 2015 | 5:16 am
    Every once in a while, a phenomenal idea lights up somewhere that changes everything – the way we work, the way we think, the way we go about our lives… The Homage Series is germ’s way of paying our respect to some of the “trivial” ideas that have had a profound impact in shaping our world the way we see it today. I wanted to start the first of our Homage series with one invention that has helped more innovators, writers and creative geniuses to shape up their thoughts than all other tools out there combined… Today, you wouldn’t find it weird to walk…
  • 7 ways to sell your great idea to colleagues, the boss and customers

    Vikram
    9 Feb 2015 | 8:32 am
    We all need to sell our ideas everyday. Marketing pitches, sales decks, new product ideas, initiatives in architecture, design and even when it comes to buying a new coffee machine – presenting our ideas and getting a buy in from users, customers, management and the team is an indispensable part of our daily lives. We previously outlined a few simple hacks to make your ideas sound more authentic and persuasive. But creating a convincing story is one thing – walking out of a room with everyone internalizing your idea as theirs, is quite another. So how do you turn your idea into a…
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    Inspiration and Marketing Strategies for Entrepreneurs

  • How to Use Presentation Platforms to Increase Website Traffic

    Tammy Hawk-Bridges
    25 Feb 2015 | 8:37 am
    Let’s face it, coming up with a social media marketing strategy is overwhelming. There’s so many moving parts, you probably don’t know how to use it or more importantly why to use it. First, let’s talk about what a social media strategy should be about – it’s about growing your followers AND driving traffic to your website. Social media platforms are amazing for increasing website traffic. Post Google updates (Penguin, Hummingbird etc.) organic traffic (Traffic that comes from the result of people typing into the search engine a certain phrase or keyword…
  • Have a Small Business Idea? Here’s Some Considerations

    Tammy Hawk-Bridges
    19 Feb 2015 | 6:38 am
    One of the worst things you can do? Create a business with absolutely no foundation other than it seems like a cool idea. When I left corporate America and entered into the world of entrepreneurship I thought that being a smart business woman gave me a leg up. Boy, was I stupid! I had a very cool idea, all my friends and family said so! But I did no research on my market. I didn’t know who my buyer was, and what’s worse I couldn’t reach enough of them to support my business. So guess what? 13 months, tons of lost time, tons of lost money, lots of tears later – big…
  • Marketing is a Verb – That Means Action

    Tammy Hawk-Bridges
    11 Feb 2015 | 7:05 pm
    If you want to grow your reach and make more money in your business the process by which you make that happen is called marketing. 1 million new micro businesses start up every year (A micro business is made up of 1 or 2 people.). 80% of those 1 million businesses won’t break 50K in annual revenue (Notice I didn’t say profit- I said revenue). Why? There are lots of reasons but in many cases marketing is the missing piece. They’re too small minded about their business. (Sorry, I’m not trying to be mean here, just honest :-).) Small Mind = Small Profits Most people will get…
  • Entrepreneur Education – Declutter To Make More Money in Your Business

    Tammy Hawk-Bridges
    5 Feb 2015 | 7:14 am
    You know what’s really cool about what I do? I get to tell people how to make more money. If they have a valid business idea, I can tell them how to build a process to bridge the gaps and be more profitable. Given the right person that’s willing to roll up their sleeves and get really serious, I can succeed every time. However, one of the things I learned first as a sales trainer back in my corporate days that still holds true today in my life as an entrepreneur mentor is that people who are messy and unorganized will struggle. You cannot build profitability in chaos. When I was a…
  • Use Blogging to Get Consulting Clients

    Tammy Hawk-Bridges
    26 Jan 2015 | 5:36 pm
    One of the questions I get asked a lot is, “How did you grow your consulting business so fast?” I never mind answering this question because it’s one of my favorite things to talk about! After my first business failed and I lost a ton of money I learned the error of my ways before going into business number two. I made two major mistakes that caused my demise: I didn’t understand marketing. I didn’t have a strategy or plan. I just worked hard all day long hustling with no purpose. So when I went into my next endeavor I prepared to not only play a very serious…
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    Product Bookshelf

  • The Value Proposition of Platforms

    Olaf Kowalik
    21 Feb 2015 | 9:48 pm
    Each participant in a platform ecosystem gains access to a unique value proposition. Platform owners, application developers, and end users all benefit from the power of the platform. Platform Ecosystems: Aligning Architecture, Governance, and Strategy by Amrit Tiwana covers all aspects of software platforms and is written in clear and succinct style. It’s hard to find books on this topic that describe the many facets of this business model. Tiwana succeeds in exploring platform ecosystems from technical, business, and operational perspectives. Where other books trace a single aspect…
  • The Laws of Simplicity

    Olaf Kowalik
    7 Feb 2015 | 10:34 pm
    Thoughtfully reduce size, features, and time to move towards simplicity. Simplicity and complexity need each other. Some things cannot be simplified. The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) is a collection of principles which point towards simplicity. Author John Maeda includes examples from design, education, business, and life (messy closets) in this book which encourages us to put into practice his ten laws and three principles. Sometimes intersecting, these ideas provide paths to an elusive aesthetic. There isn’t a “problem statement” at…
  • Product Leaders on Product Management

    Olaf Kowalik
    28 Jan 2015 | 8:12 pm
    In Well-Designed: How to Use Empathy to Create Products People Love author Jon Kolko includes interviews with six product leaders who give their perspective on design and product management. The interviews are a treasure trove of opinions and insight on product design, development, and management from people who have built great products.         Joe Gebbia, co-founder and Chief Product Officer of Airbnb (@jjgebbia) The best way to learn product development, to learn the difference between design and product management, is to start something and do everything…
  • Well Designed

    Olaf Kowalik
    23 Jan 2015 | 10:19 pm
    Use empathy to discover valuable insights about your customers. Continually seek out signals from the market and synthesize your findings into a compelling design strategy. Well-Designed: How to Use Empathy to Create Products People Love asks: how are products which people love built? The answer: a design process built around empathy and anchored on emotional qualities. Jon Kolko, founder and director of the Austin Center for Design, emphasizes direct one-on-one interaction with and observation of customers as the foundation for building great products. Product managers must engage in…
  • Product Backlogs and User Stories

    Olaf Kowalik
    14 Jan 2015 | 7:43 pm
    Focus on outcomes to align your backlog with business priorities and create high impact releases. In User Story Mapping: Discover the Whole Story, Build the Right Product author Jeff Patton walks through the details of creating shared understanding among the product team and managing a backlog focused on business outcomes and changing the world. The bulk of the book is a detailed walkthrough of creating a story map, complete with photos of actual mapping exercises. Patton uses several real-life application examples to illustrate the process and describe how teams handled various…
 
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    Market Brand

  • Relentless Self Promotion – 4 Steps To Content For Your Brand

    Will Robins
    1 Mar 2015 | 3:13 am
    The battle of life is, in most cases, fought uphill; and to win it without a struggle were perhaps to win it without honor. If there were no difficulties there would be no success; if there were nothing to struggle for, there would be nothing to be achieved. ~ Samuel Smiles Starting a Product, Brand, […]
  • Positioning Properly – Get Your Product Into Wholesalers and Buyers

    Will Robins
    22 Feb 2015 | 2:15 am
    Launching a new product is definitely not an easy experience. You have probably come to find that out more and more as you are starting with you brand. Even the largest of company’s have huge failures. It is always at the same place point regardless of the company. I said all that to say that […]
  • Promoting Your Content In Two Hours a Day

    Will Robins
    15 Feb 2015 | 7:03 pm
    Promoting Your Content In Two Hours a Day By now any business owner understands the importance of the web space and how it can be used to successfully market any brand. With little to no budget, you can start a digital marketing campaign to promote your business and get more customers. Considering so many brands […]
  • 2014 Top C Stores – C Store Distributors and Wholesalers

    Will Robins
    17 Oct 2014 | 2:39 am
    Wanting to know the latest information on C Stores and the top 2014 C Store Distributors? When you start looking for C Store Distributors you will want to know who the big boys are. This information graphic will walk you through everything you need to know about who the top c store chains are, who […]
  • 7 Tips For Contacting Retail Store Buyers – Distributors and Wholesalers As Well

    Will Robins
    4 Oct 2014 | 12:08 am
    Contact a Retail Buyer – The Real Ways to Finding, Contacting, and Selling a Retail Buyer 7 Tips for Contacting Retail Store Buyers Don’t Let No Deter You – They are going to say no. I have even had a buyer saying no as I completed paperwork to be placed in their store. Hilarious. The fact […]
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    PHP Programmers & PHP Developer

  • WordPress to Joomla Migration

    Admin
    24 Feb 2015 | 2:00 am
    If you are planning to migrate your WordPress website into Joomla for receiving the additional benefits and availing wide range of features, then here is the process that you need to map out. Creating a new website includes complicate and highly time intensive process. Previously even   the website were created using languages like CSS and HTML. But with passing time people have began to use various content marketing systems to manage and update websites. If you are considering for making this move, you are not the only person who is wishing for the neo change. Before you take the call, its…
  • Google Font Combinations and experimenting with Color Palettes

    Admin
    5 Jan 2015 | 4:03 am
    The color combinations used in a website along with the font styles can be used  to determine the theme of the website. The New year has just arrived with its vibrant and blissful glory filled with hopes for us. So let us welcome the year of the sheep, ‘2015’ with full of dynamism and gleeful colors in your business website. With the explosion of modern web design, you are able to play with the great array of choices that you are bound to fall in love with. Typography is an extremely important factor if considered for captivating  the right audience and with the correct combinations for…
  • Comprehend your holiday shoppers with better tactics

    Admin
    15 Dec 2014 | 2:50 am
    The majority of online stores are aware of ‘who’ the target customers are.  But for many of us, its a guessing game as to what comes to understanding the ‘who’, ‘what’ and ‘when of the customers’s data in real time. With all the data available to us, knowing how to analyze the data by extracting it from the actionable insights is difficult.  The best way is to put yourself in the mind of your customer at every step of the buying cycle.  And successfully doing so would enable you to  understand who is visiting and who is there to buy, what marketing campaigns should be run…
  • Converting an HTML Template into Concrete5 Theme

    Admin
    10 Dec 2014 | 8:09 pm
    Most designers tend to lean towards well known CMS as Joomla, WordPress, rather than choosing something unknown to them. Don’t change the way you work as you will now be able to convert your HTML into concrete 5 theme within a few minutes. The tutorial of how to ‘concerte- ize’ an HTML theme based site underlies below: After turning off the caching in the Dashboard, find your favorite HTML theme (build by yourself or another designer) Create a directory in the webroot/ theme/ application/ directory and create a thumbnail. Png file of it. Create another .txt file along with the…
  • Five Skills Every Joomla Developer Needs To Get Started

    Admin
    2 Dec 2014 | 11:50 pm
    An award-winning content management system, Joomla gives you the option of developing powerful Web applications and building effective websites. A number of aspects, such as extensibility and ease-of-use, have allowed this CMS tool to emerge as the most popular website design and development software. The best thing about Joomla is that it is an open-source solution and everyone can work freely on it. If, as a Joomla developer, you wish to create a successful website, you will require a number of different skills. Building a Joomla website represents a challenge for you in a number of…
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    Product Manager HQ

  • Product Manager Weekly Reading #21

    ProductManagerHQ
    1 Mar 2015 | 12:32 pm
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) Great Digital Products Don’t Happen by Accident David Gillis, Product Designer at Facebook, explains the relationship of ethos, pathos, and logos in building great digital products. 2) Steps for Prioritizing Your Experiment Backlog  Hudson Arnold, Strategic Optimization […]
  • Product Manager vs. Product Marketing Manager

    Glen Chen
    19 Feb 2015 | 11:56 pm
    Releasing a customer-facing product, whether it’s a physical entity or virtual software, can be a daunting task requiring large amounts of collaboration among different groups in a company. This post will highlight the difference between two roles that share similar titles but focus on different tasks – that of the product manager and the product marketing […]
  • Product Manager Weekly Reading #20

    ProductManagerHQ
    14 Feb 2015 | 6:53 pm
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) Lessons Learned from Scaling a Product Team – *Must Read* Paul Adams, VP of Product at Intercom, lays out the complete process that Intercom uses to build software. For our readers who are interested in seeing […]
  • Product Manager Weekly Reading #19

    ProductManagerHQ
    24 Jan 2015 | 9:22 am
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) Product Management 101: Reflections from a Newbie Dhruv Ghulati, Data Product Manager at import.io, writes about his key learnings after a year of moving to a PM position from an investment bank. 2) WTF is a Product […]
  • Product Manager Weekly Reading #18

    ProductManagerHQ
    15 Jan 2015 | 8:47 am
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) Product/Market Fit for Startups Marc Andreessen, General Partner at Andreessen Horowitz, brings back a 7 year old post that explains why the only thing that matters for a startup is getting to a good market with […]
 
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