Product Management

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  • Football clichés for product management

    Product Focus Soapbox
    Ian Lunn
    17 Jun 2014 | 5:52 am
    It's a game of two halves... The post Football clichés for product management appeared first on Product Focus Soapbox.
  • Four Questions You Should Ask in Customer Interviews; Five-Year View of B2B Product Management

    How To Be A Good Product Manager
    Jeff Lash
    3 Sep 2014 | 7:43 pm
    Four Questions You Should Ask in Customer Interviews, But Probably Don’t There are many techniques for understanding buyers, customers and users, though interviewing is one of the best in terms of the value received for the effort. Whether you’re trying to create personas, uncover needs not being met for existing customers or identify aspects of a product that current users feel could be improved, interviews can be a valuable source of insight. I talk with many product managers and marketers who are experienced at interviewing, but they often fail to take full advantage of the…
  • Product Management Rule #25: Create a Culture of Openness

    280 Group
    Brian Lawley
    8 Sep 2014 | 11:17 am
    Product Management Rule #25 from the best-selling book, 42 Rules of Product Management, was written by Eric Krock, Chief Marketing Officer, Voximate It’s not the land mine you know about that will kill you; it’s the one that you don’t know about. As a product manager, you will not see all of the greatest dangers or opportunities yourself. You must create a culture of openness within your company. Only open communication will ensure that dangers are avoided and opportunities are capitalized on....[continue reading] The post Product Management Rule #25: Create a Culture of…
  • The UX Responsibilities of a Product Manager – Part 1

    On Product Management
    Saeed
    16 Sep 2014 | 4:58 pm
    by Gary Schroeder “Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs (1955-2011) When defining new products, one of key objectives for a Product Manager is achieving product/market fit; without it, nothing else matters. But what exactly is product/market fit (PMF)? To help us understand […]
  • The UX responsibilities of a Product Manager – Part 2

    On Product Management
    Saeed
    18 Sep 2014 | 8:08 pm
    by Gary Schroeder In part 1, we discussed the importance of Product/Market Fit and concepts of Problem Validation and Solution Validation. This part covers 5 key UX responsibilities of Product Managers. To architect great solutions to market problems, always start with the user and work backwards. Work backwards from their problems and how you want […]
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    ProductMarketing.com

  • San Jose Sharks Use Price Label to Add Value

    Mark Stiving
    22 Sep 2014 | 9:20 am
    Tweet A Sharks season ticket holder wrote: I was surprised to learn that the SJ Sharks are printing variable pricing on the tickets for the games. “This means that the price printed on your ticket will reflect the true market value based on the expected demand for each game.” http://sharks.nhl.com/club/page.htm?id=100047 So if you are in a low priced (Tier 1) game, do you wear your old uniform? Best, -Dave It turns out that the Sharks are considering the opponent and the day of the week the game is scheduled to estimate demand and therefore price. This makes perfect sense for…
  • Change Management is a process

    Jon Gatrell
    17 Sep 2014 | 1:08 pm
    Change Management – Leading Organizational Change from johnnyg14
  • Join Our Webinar

    pragmatic
    17 Sep 2014 | 10:01 am
    Tweet Competitive Intelligence: Use Employees and Internal Knowledge to Create a Competitive Edge Pragmatic Marketing is pleased to host Tim Rhodes, Oracle’s director of competitive intelligence, at our upcoming webinar, Tuesday, Sept. 23, 2:00 – 3:00 p.m. EDT. Tim will discuss how companies have increased their win-rates, improved competitive positioning and planned for the future using internal crowdsourced competitive intelligence. Learn about real-world examples and the best practices that you can put to use at your company. Register Today
  • Pricing Across Regions

    Mark Stiving
    16 Sep 2014 | 8:36 am
    Tweet The following question was asked on the LinkedIn group Pragmatic Marketing Alumni.  FYI, Rhoda, who asked the question, works for a large company that sells information products. Global Pricing – Fact or Friction No. It isn’t a typo. I really mean friction. Lately I’ve been thinking a great deal about how readily we do business on a global basis. Yet, working for a company that has been around for over 170 years, we’re faced with many traditions. In some cases, it is those traditions which have made our brand recognized around the world as being trustworthy and…
  • The Role of Pricing Departments

    Mark Stiving
    8 Sep 2014 | 10:27 am
    Tweet Most people don’t know pricing, and most people don’t know they don’t know pricing. More and more companies are building pricing departments in recognition of these two “facts”. I’ve seen several different ways of organizing pricing, but one seems to stand out, especially for large corporations. These effective pricing departments essentially act as internal pricing consultants. They understand how to apply pricing concepts, they understand the pricing systems used within the company, and they understand the corporation’s objectives and how pricing contributes to achieving…
 
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    On Product Management

  • He Said, She Said: Part 3- How PM and UX can work together

    Saeed
    21 Sep 2014 | 7:08 pm
    By Saeed Khan and Heather Searl Parts 1 and 2 of this series covered a number of topics including working with other teams, organizational structures, personas and common documents. This part delves into: Agile and Documentation Heather: Agile presents a lot of problems when working with development. I worked for a company that moved to […]
  • The UX responsibilities of a Product Manager – Part 2

    Saeed
    18 Sep 2014 | 8:08 pm
    by Gary Schroeder In part 1, we discussed the importance of Product/Market Fit and concepts of Problem Validation and Solution Validation. This part covers 5 key UX responsibilities of Product Managers. To architect great solutions to market problems, always start with the user and work backwards. Work backwards from their problems and how you want […]
  • The UX Responsibilities of a Product Manager – Part 1

    Saeed
    16 Sep 2014 | 4:58 pm
    by Gary Schroeder “Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs (1955-2011) When defining new products, one of key objectives for a Product Manager is achieving product/market fit; without it, nothing else matters. But what exactly is product/market fit (PMF)? To help us understand […]
  • He Said, She Said: Part 2 – How can PM and UX work together

    Saeed
    14 Sep 2014 | 5:22 pm
    By Saeed Khan and Heather Searl In the first part of this discussion, Heather and Saeed covered a number of  topics related to both Product Management and User Experience, including working across teams, working with customer and organizational structures. In this part we will cover …. Personas Heather: Personas are critical tools when defining user interfaces, but […]
  • Rules for customer visits #3 – Observation is critical

    Saeed
    13 Sep 2014 | 5:40 am
    by Saeed Khan Most often, a customer visit means having a discussion in a meeting room at your customer’s site, with a small group of users or interested parties. They usually expect you to present something and get their feedback. e.g. a new or upcoming product release. or product roadmap or whatever. Once the meeting is […]
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    Brainmates - Boosting People and Product PerformanceBrainmates - Boosting People and Product Performance

  • YOUR OPINION, ALTHOUGH INTERESTING, IS IRRELEVANT

    Sean Richards
    22 Sep 2014 | 3:50 pm
    Harsh But Good Advice for Budding Product Managers and Product Marketers I have been in the game of product management and product marketing for a while now — 13 years. Over that time I have learnt a thing or two and have made just as many mistakes. One thing I do know is that these roles are awesome. This is what I love to do. What is not to like about these kinds of roles? You work with essentially all other business units, you drive strategy for the business through your portfolio, you get to work with lots of customers, it is a highly visible role and it usually pays pretty well.
  • The Three Tenets of Product Marketing

    Sean Richards
    1 Sep 2014 | 7:10 pm
    Build Business : Build Brand : Enable Organisation As Product Marketers and go-to-market professionals there are so many things we could be doing today. Sometimes it is difficult to know which activities are the most meaningful and which should be prioritised. With a few points of consideration though, we can ensure we keep our eye on the prize and use our time and resources wisely. Fundamental Objectives Every organisation has fundamental objectives. Perhaps it is revenue growth targets, customer engagement targets, profitability, or perhaps a service level agreement. A basic rule that helps…
  • Marketing the Product Marketer

    Sean Richards
    21 Aug 2014 | 4:51 am
    The Ultimate Value Creators and Customer Advocates The process of promoting a product is fundamental for any business, but it is surprising how uncommon the role of Product Marketer is in many Australian organisations. Often, the task of launching a product or owning a go to market plan is shared across numerous roles like sales, marketing, product management and engineering. This is the challenge that needs addressing. How many of you have experienced this scenario? A new product version is ready for release. To promote it the Marketing and Communications Manager gets a copy of the product…
  • 5 Minutes With Sean Richards, Product Marketing Coach & Facilitator of “Ready Set, Go To Market”

    Adrienne
    17 Aug 2014 | 6:00 pm
    We recently interviewed Sean Richards, Brainmates’ latest facilitator who will be training the Ready, Set, Go To Market course. The training choices for product marketers and go to market professionals were very limited in Australia and since Sean has a wealth of knowledge and experience about product marketing, we decided to create Australia’s only face to face product marketing training course. Here’s what Sean had to say. You have held leadership positions across product management, product marketing and field marketing for a number of years now.  What advice do you have for…
  • “How To… Be An Impactful Product Manager”

    Adrienne
    10 Aug 2014 | 11:03 pm
    In small business, every person, every resource counts. Every activity needs to make an impact on the business. If it doesn’t,  stop it immediately. Course correct, identify and work on activities that help us reach our desired goals. If we don’t, we are simply wasting limited resources doing something of no value, which may have huge consequences on the business such as cash flow. In small business, it’s always a race from the bottom. Whilst the cusp of failure may not be as apparent for large business, I would hypothesize that a large business is equally concerned about…
 
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    The Accidental Product Manager

  • Can Product Managers Be Too Clever When It Comes To Pricing?

    drjim
    22 Sep 2014 | 2:00 am
    Uber is a mobile application that lets you summon a ride Image Credit How much does your product cost? I’m willing to bet that you have a price sheet / guide somewhere that took a big effort to create. You probably had to study the market, study your customers, and study what the other guys were charging in order to come up with your prices as a part of your product development definition. Once you had done this, you then had to get a bunch of people to approve your prices. Whew – finally you were done, the prices were set in stone, and you moved on to other things. However, is this…
  • How Product Managers Can Master The Art Of Conversation

    drjim
    15 Sep 2014 | 2:00 am
    Knowing how to get the most out of a conversation is an artImage Credit When I’m talking with product managers who are first starting out, their questions all revolve around things like product road maps, how to create a product development definition, and the best way to collect customer requirements. It’s when I talk with product managers who have been doing this job for a while that the questions shift to being about how we can become more effective communicators. What these seasoned product managers know that the green ones don’t is that product management is all about…
  • What Product Managers Need To Know About Job Opportunities In The Federal Sector

    drjim
    10 Sep 2014 | 6:39 pm
    One of the responsibilities that we have as product managers is to teach others about where they can find good jobs — product manager jobs and others. As kids go back to college this fall, it’s the perfect time to open their eyes to the job opportunities in the federal sector. We all know how hard it is now to find a good job after graduation, yet the federal workforce is in need of bright, young lawyers, engineers, scientists, enforcement officers, and more! Check out the National Treasury Employee’s Union (NTEU) president’s tips on how to help your child prepare for and land…
  • New Book: Sales Secrets For Product Managers

    drjim
    9 Sep 2014 | 5:50 pm
    What You’ll Find Inside: HOW TO WORK WITH SALES PRODUCT MANAGERS & RFPS: IT’S A LOVE / HATE THING HOW PRODUCT MANAGERS CAN MANAGE A COMPLEX SALE A 3-STEP PRODUCT MANAGER SYSTEM TO MAKE YOUR PRODUCT SUCCESSFUL
  • Every Product Manager Needs To Work In Sales – For Awhile

    drjim
    8 Sep 2014 | 2:00 am
    Product managers need to work in sales to better understand what they needImage Credit There is an old phrase that goes something like this “Don’t judge someone until you’ve walked a mile in their shoes”. As product managers who have to deal with sales people all of the time, this phrase really relates to us. It can be all too easy for a product manager to become fed up with his or her sales teams. You think that you’ve provided them with all of the information that they need in order to go out and sell your product including your product development definition,…
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    How To Be A Good Product Manager

  • Four Questions You Should Ask in Customer Interviews; Five-Year View of B2B Product Management

    Jeff Lash
    3 Sep 2014 | 7:43 pm
    Four Questions You Should Ask in Customer Interviews, But Probably Don’t There are many techniques for understanding buyers, customers and users, though interviewing is one of the best in terms of the value received for the effort. Whether you’re trying to create personas, uncover needs not being met for existing customers or identify aspects of a product that current users feel could be improved, interviews can be a valuable source of insight. I talk with many product managers and marketers who are experienced at interviewing, but they often fail to take full advantage of the…
  • Prototyping Myths; Aligning Marketing and Product; Why Healthcare Needs Product Management

    Jeff Lash
    30 Jul 2014 | 6:53 pm
    6 Myths about Prototyping Prototyping provides many benefits in terms of idea generation, obtaining customer feedback, streamlining development, improving coordination, and ultimately improving the end product. However, many organizations do not regularly prototype new offerings before beginning development, and many have never created a single prototype. As I talk with product management teams, I hear many implicit or explicit objections to prototyping. These are usually myths based in misunderstanding — beliefs that, for example, it’s too costly, too time-consuming, or that…
  • Avoid Lowering Your Prices; SiriusDecisions Summit; Product Management Festival

    Jeff Lash
    2 Jul 2014 | 10:11 am
    How to Avoid Lowering Your Prices Even prospects who are enamored with your offerings and eager to buy may ask for a discount. Too often, companies (or sales reps) immediately cave to the request because they’re afraid they will lose the sale or that customers will leave. Instead, as I write in my post on the SiriusDecisions blog How to Avoid Lowering Your Prices, there are other techniques to use to get around the “discounting” issue. Even if they don’t set pricing, product managers should be involved in the decisions about discounting, concessions in negotiation, and…
  • Leveraging Marketing Automation for Product Management; Product Mentorship Interview; SiriusDecisions 2014 Summit

    Jeff Lash
    1 May 2014 | 6:41 pm
    Leveraging Marketing Automation for Product Management The concept of marketing automation and marketing automaton platforms as a technology are things about which many people only have a vague understanding and awareness. This is especially true of product managers, which I think is a shame, because there are some great ways that product management can leverage a marketing automation platform. In particular, they can help building understanding of customers and their needs, influence the future roadmap, and identify potential persona and customer interviews. Marketing automation isn’t a…
  • Product Management Is Not User Experience; Key Traits of Innovative Product Managers (Boston, April 7 2014)

    Jeff Lash
    7 Apr 2014 | 6:42 pm
    Product Management Is Not User Experience I’ve been involved in a lot of discussions lately around product management and user experience. In particular, there seems to be a misunderstanding of the scope and nuances of the product management role, where people are implying (implicitly or explicitly) that product management is little more than user experience. In this post on the SiriusDecisions blog — Product Management Is Not User Experience — I argue, as the title suggests, that as important as UX is, it’s not product management, and confusing the two belittles the importance of…
 
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    Lead on Purpose

  • What are your 5 whys?

    Michael Ray Hopkin
    13 Sep 2014 | 1:45 pm
    One of the quickest, simplest approaches to performing root cause analysis (finding the answers for why something happened the way it did) is to use the 5 whys technique. Using this approach, you write a statement that contains the problem … Continue reading →
  • What is the real driver of your success?

    Michael Ray Hopkin
    1 Sep 2014 | 10:11 am
    Every so often something happens that brings into question long, and sometimes closely held beliefs. One of those happened this morning. An important topic, one that has—I thought—defined who I am and the way I work, was turned on its … Continue reading →
  • Six Channels of Influence: How to Navigate Them Effectively

    Michael Ray Hopkin
    9 Aug 2014 | 8:40 am
    Guest post by Willy Steiner “The human being is a self-propelled automaton entirely under the control of external influences. Willful and predetermined though they appear, his actions are governed not from within, but from without. He is like a float … Continue reading →
  • How deep is your desire to succeed?

    Michael Ray Hopkin
    2 Aug 2014 | 5:28 pm
    As I’ve gotten older and seen more the of what the world offers, I’ve come to realize that success depends as much on the desire of an individual as anything else. Hard work, persistence and intelligence also factor in, and … Continue reading →
  • How are you using your time?

    Michael Ray Hopkin
    19 Jul 2014 | 4:30 pm
    A common response when you ask somebody for their help or their input is “I don’t have enough time.” This is an interesting response given that we all have the same amount of time – 24 hours in a day. … Continue reading →
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    Product Management News

  • Exabeam Appoints Mark Seward as Vice President of Marketing

    23 Sep 2014 | 9:22 am
    Exabeam , a big data security analytics company, announced today that it has appointed Mark Seward as vice president of marketing. Former senior director, public sector at Splunk, a provider of operational intelligence software, Seward brings more than 15 years of experience in security, product management and marketing, and will be responsible for all facets of marketing.
  • XRS Unveils New TMW Systems Integration

    23 Sep 2014 | 2:02 am
    XRS Corporation , a leading provider of mobile trucking intelligence solutions, announced today integrations with TMWSuite and TruckMate from TMW Systems, a leading transportation management software provider. Utilizing the latest web services from XRS, TMW Systems has completed integrations to the XRS mobile platform allowing customers to realize the full potential of applications from each provider.
  • Sun Chemical Showcases Products for Corrugated Printers

    22 Sep 2014 | 10:25 pm
    Sun Chemical will be present at Corrugated Week 2014, and plans to show a range of products designed to enhance customer graphics and improve pressroom efficiency. "Corrugated printers are looking for solutions that enhance productivity, improve pressroom performance and help the final packaging pop off the shelf," said Tony Renzi, Vice President of Product Management Packaging Inks, North American Inks, Sun Chemical.
  • Global Capacity Adds New Point of Presence in CoreSitea s Denver Market

    22 Sep 2014 | 6:52 pm
    CoreSite's Denver data center campus, located in Denver's central business district, is the most interconnected data center hub in the Rocky Mountain Region, housing over 50 network carriers, along with core national fiber networks and the region's largest Internet peering exchange - the CoreSite Any2A Exchange Denver. Global Capacity's PoP furthers CoreSite's commitment to bringing together a strong network and cloud community to support the needs of enterprises across the country.
  • Inspire Your Users with #APM at @CloudExpo [by @aakela of @CAinc]

    22 Sep 2014 | 3:01 pm
    In today's application economy, enterprises realize that it's their applications that are the heart and soul of their business In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake.
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    David Meerman Scott - Web Ink Now

  • The power of SlideShare for social sharing

    David Meerman Scott
    22 Sep 2014 | 7:16 am
    Less than a month ago, I released a presentation on SlideShare titled The New Rules of Selling.  Because many of you viewed the presentation and shared it on social networks, the presentation has been viewed more than 107,000 views as I write this. Thank you. 
  • How OPEN Cycle communicates relentless simplicity to customers

    David Meerman Scott
    17 Sep 2014 | 12:57 am
    OPEN Cycle, a company building an extremely lightweight and strong mountain bike, was founded in 2011 as a completely open company taking advantage of the new communication tools that I frequently write and speak about. As a brand-new company, the founders were able to create an organization completely around their vision of the company’s character and then set a goal to communicate that directly to the marketplace. OPEN’s greatest assets are the fantastic engineering that goes into creating the best mountain bikes in the world, and the stories they convey to their customers about…
  • Blog redesign on the HubSpot marketing platform

    David Meerman Scott
    15 Sep 2014 | 9:09 am
    One of the great things about Web content is that you can constantly change and improve it. I’ve just redesigned my blog, focusing on a cleaner and easier to read look. HubSpot marketing platform
  • My Best Business Advice for College Students

    David Meerman Scott
    10 Sep 2014 | 6:43 pm
    It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school. So I thought it a perfect time to share a video interview I did last year on Behind the Brand TV with Bryan Elliott. Bryan and I discussed what university students can do now to stand out in the future job market. This advice isn’t just for those in their final year. In fact it is more important for those starting their university education.
  • Creating Ridiculously Good Content the Ann Handley way

    David Meerman Scott
    10 Sep 2014 | 6:42 pm
    The very clever Ann Handley has a new book due out in the next few days. I’ve seen an early copy and it is terrific. Everybody Writes is your go-to guide to creating ridiculously good content to market you and your business. With wisdom and an infective wittiness, Ann shows you how to take your writing from awkward or awful to electric or elegant. She’s your favorite teacher, cracking you up while her tough love gets you to do the work to improve.
 
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    Product Management Meets Pop Culture

  • Product Management Interview: 8 Questions With… Vanessa Ferranto

    Christopher Cummings
    19 Sep 2014 | 11:05 am
    “Nancy Drew’s courage, problem-solving and strength resonated with me as a child, and still does today…” – Vanessa Ferranto Continuing our series of candid, one-on-one interviews with product management professionals. In the spotlight today is Vanessa Ferranto, Senior Product Manager at Leaf where she is responsible for mobile point-of sale and web application products. Prior to that, she worked at Boston.com and WGBH defining CMS products and features as part of the full development of the CMS. What was it like for her to introduce product management into…
  • Product Management Interview: 8 Questions With… PM In Heel’s Cait Porte

    Christopher Cummings
    28 Aug 2014 | 6:28 pm
    “Daenerys Targaryen [from 'Game of Thrones'] faces challenges similar to the ones I go through as a young woman in technology.” – Cait Porte As summer rapidly draws to a close, we’re continuing our series of candid, one-on-one interviews with product management professionals. In the spotlight this time is Cait Porte, Director of Product Management for Blueport Commerce and the author of Product Manager In Heels. How does Cait build relationships with clients? And which ‘Game of Thrones’ character most resonates with her? Read on… Cait, what attracted…
  • Product Management Interview: 8 Questions With… Product Camp Boston’s Sarela Bliman-Cohen

    Christopher Cummings
    14 Aug 2014 | 12:08 pm
    “Sometimes, even when you have the data to back your decision, you cannot change the outcome.” – Sarela Bliman-Cohen Today, we’re continuing our series of candid, one-on-one interviews with product management professionals. In the spotlight this time is Sarela Bliman-Cohen, officer and organizer of Product Camp Boston, and a former president of the Boston Product Management Association. What advice does she have for aspiring Product Managers? And what did her biggest mistake teach her? Read on… Sarela, how did you first enter product management? I started out as…
  • Product Management Interview: 8 Questions With… Adam Bullied

    Christopher Cummings
    30 Jul 2014 | 7:56 pm
    “No one expects you to be Superman. You don’t need to carry the weight of the company on your shoulders…” – Adam Bullied Today, we’re starting Series Two of our candid, one-on-one interviews with product management professionals. In the spotlight today is Adam Bullied, a product management professional who recently transitioned to the role of CEO for content marketing performance platform provider SqueezeCMM. What advice does Adam have for aspiring Product Managers? And what’s it like to truly be a CEO rather than a metaphorical CEO? Read on……
  • Presentation: Welcome To Product Management… Hope You Survive The Experience!

    Christopher Cummings
    24 Jul 2014 | 11:58 am
    Startup Product invited me to speak at an event in Cambridge last night, hosted by Leaf. Based on my experience, Startup Product really cares about exploring and understanding what it takes to make great products and sustainable businesses. Watch for an event near you! Here’s my presentation: Presentation Description: Product Managers live in the nexus of business, technology, and design — and the resulting tension can harm the PM, the products, and the business if left unchecked. This presentation focuses on how the strategies product people use to understand markets, customers,…
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    A Girl's Guide to Project Management

  • Project Management news round up for September 2014

    Elizabeth Harrin
    21 Sep 2014 | 11:23 pm
    As it’s Software September, we’re focusing this month’s news round up on the moving and shaking in the project management software arena. Wrike releases new native iOS and Android apps Californian based collaboration software firm Wrike have launched new apps for iOS and Android which aim to give users the functionality to update their work on the go. Optimised for iPad and Android tablets, they provide everything you’d expect to get through your laptop browser. Changepoint acquires Daptiv Cloud project management software company Daptiv has been acquired by Changepoint as part of…
  • Software review: Twproject

    Elizabeth Harrin
    16 Sep 2014 | 11:41 pm
    General information Name: Twproject Vendor: Open Lab Hosting options: Web hosted and locally hosted Cost: Locally hosted from 1 user per year at 45€ with an interesting non-expiring licence option for between 1 and unlimited users capped at 5000€. Web hosted from 53€ a month for 10Gb of storage and 10 users. The cloud versions go up in cost but that just buys you more storage, not more users. Languages: English, German, French, Spanish, Italian, Portuguese, Chinese, Japanese, Russian, Polish and Slovenian. Impressive! Currency: No currency options twproject’s homepage Basic…
  • Software review: activeCollab

    Elizabeth Harrin
    14 Sep 2014 | 11:33 pm
    General information Name: activeCollab Vendor: A51 Hosting options: Web hosted and locally hosted Cost: From $25 for a small cloud hosted option to $2999 a year for a mega cloud option, and reasonable locally hosted prices too. Languages:English as standard with the option of downloading German, French, Spanish, Portuguese, and Swedish. Plus you can translate it into your own language if you want following the documentation and you can set languages at user level – very helpful for managing an international team. Currency: 5 standard currencies (GBP Pound, US Dollar, Canadian Dollar, Euro,…
  • Software review: Project List

    Elizabeth Harrin
    11 Sep 2014 | 11:09 pm
    The Project List robot General information Name: Project List Vendor: Simple Focus Hosting options: It’s fully cloud-based, so web hosting only. Cost and plans: $10 per team per month Languages: English Currency: No currency functionality Basic features: portfolios at a glance Project List is not feature-rich project management software. It’s billed as a super lightweight project tool which was designed to replace a spreadsheet that was in use in the web design company that produced the application. As such there are only 4 features: Assignment: who is doing the project Colour coding:…
  • Software review: Glip

    Elizabeth Harrin
    9 Sep 2014 | 11:44 pm
    Glip homescreen, showing everything about the current week General information Name: Glip Vendor: Glip Hosting options: Web hosted Cost: Free for basic features, 5GB of storage and up to 10k posts. When you run out of space you can move to the $5 per month per person model or scale up for more storage and priority support at $10 per month per person. Languages: English (and only US timezone preferences from what I could see on the free account) Currency: No currency options Basic features: conversations around teams Glip set up screen showing Martian as an option Glip is a ‘modern business…
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    Gearhead Gal

  • UPDATE: Three Reasons Why Twitter's Buy Button May Not Fly With Retailers and Consumers

    Gearhead Gal
    19 Sep 2014 | 3:55 pm
    Twitter's recently announced launch into the online commerce space has gotten a lot of buzz, as practically any move Twitter makes these days does. The ability to buy directly from a tweet seems to be the natural extension of Twitter's card capability, and a clear response to the pressure to monetize social conversations.  However, on closer inspection, the Twitter experience may not ultimately create fans among retailers and their customers.  Why? Just look at the answers to these three questions: 1. Who owns the customer?  The customer will purchase an item from a retailer,…
  • Three Informative Reports on Digital Content Trends

    Gearhead Gal
    21 Jul 2014 | 5:38 pm
    I get a lot of interesting white papers, blog posts, and ebooks merchandised to me from all of the sites and lists and groups I subscribe to across the web, as I am sure you do, too. Who has time to read them all? Well, fortunately for you, I have had a little more time on my hands this past week to read, since I am in the process of moving and have lost my my cable subscription. So as a public service, I have curated links to three of the most interesting ones I uncovered. 1. Newstex's blog often has a few pearls and insights whch I find brief and helpful, like this one they recently posted…
  • Does Your Brand Have A Zingy Feeling?

    Gearhead Gal
    11 Jul 2014 | 9:01 am
    One of my favorite mail order businesses is Zingerman's, a world famous deli based in Ann Arbor, Michigan. Recently, the New York Times did a wonderful profile of the company's incredible business model, which encourages employees to grow with the business and pitch new business ideas to expand the Zingerman's portfolio of enterprises.  Zingerman's catalog is filled with wonderful illustrations and creative copyPart community college, part incubator, part retail operation, Zingerman's promise is based on an assumption that the staff has drunk the Kool Aid, or rather, Ann Arbor's own…
  • Five Great Product Management Books

    Gearhead Gal
    8 Jul 2014 | 9:01 am
    1. Hooked: How to Build Habit-Forming Products is a great book that delves into the relationship between behavior and product adoption. Nir Eyal distilled years of research, consulting and practical experience to write Hooked. Who doesn't want to design a product that becomes part of the daily fabric of consumers' lives? Businesses know that habits are hard to give up, and marketing alone can not convince people to take up a new one. Nir's model to create the "hook" is simple enough to understand, even though the psychology of human behavior is not. 2. Creativity, Inc Overcoming the…
  • The McKinsey Seven Traits of Effective Digital Organizations (Excerpt)

    Gearhead Gal
    2 Jul 2014 | 3:00 am
    May 2014 | by’Tunde Olanrewaju, Kate Smaje, and Paul Willmott 1. Be unreasonably aspirational. 2. Acquire capabiltiies. 3. Ring fence and cultivate talent. 4. Challenge everything. 5. Be quick and data driven. 6. Follow the money. 7. Be obssessed with the customer. "The age of experimentation with digital is over. In an often bleak landscape of slow economic recovery, digital continues to show healthy growth. E-commerce is growing at double-digit rates in the United States and most European countries, and it is booming across Asia. To take advantage of this momentum, companies…
 
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    A Random Jog

  • About Products: A Few Things I Think I Think – Part 3

    Joshua Duncan
    23 Sep 2014 | 7:12 am
    Continuing on the theme, here are few more articles and books that I have spent some time thinking on. Hope some are useful for you. Be like Charlie Munger. Sue Decker writes, “He says he has constantly seen people rise who are not the smartest but who are learning machines. They go to bed every night a little wiser than they were when they got up”. You may have caught the article where Bill Gates and Warren Buffett discuss the best business book they have ever read, Business Adventures, and then realize it was published in 1969. I can attest that the examples in it are very…
  • Paradoxes in Scaling a Startup

    Joshua Duncan
    23 Jun 2014 | 5:49 am
    I ran into this video a few weeks ago and have been meaning to share it. It is a short interview from Professor Mohanbir Sawhney, from Northwestern University’s Kellogg Business School. In the video, Professor Sawhney talks about how when a company starts it needs to be opportunistic. This phase is when a company is trying to find a business model that works – called product/market fit in the lean startup approach. This involves a lot of discovery, building hypotheses, and testing. This brings me to my favorite quote from the interview, You have to stay opportunistic to start…
  • Why I Won’t Use Your Product

    Joshua Duncan
    27 Feb 2014 | 4:54 am
    (excerpt from my ProductCamp Austin presentation in Feb.) That’s great that the product you are building is cost effective/innovative/game-changing but the fact of the matter remains, I already have a solution in place for the problem you are trying to solve. Even though it might not be the best, I am not only use to my current solution but it is part of my routine. It just doesn’t matter. If you have hopes of dislodging this solution, you have to do so in a way that is not slightly better but has a difference that can be measured in magnitudes. Ben Yoskovitz, author of Lean…
  • The Product Manager’s Quick Reference

    Joshua Duncan
    15 Feb 2014 | 12:46 pm
    I am presenting today at Product Camp Austin on the topic of thinking big and small as a product manager. I will be posting slides shortly but wanted to provide reference links. These are a selection of articles and books that I would highly recommend for all product managers to read, save, and read again. “The only way to win is to learn faster than anyone else.”  The Lean Startup by Eric Ries   “Blindly following the maxim that good managers should keep close to their customers can sometimes be a fatal mistake.” The Innovator’s Dilemma  “Good product managers focus the…
  • The Rise of the Social Business Software Buyer

    Bertrand Hazard
    23 Sep 2013 | 6:04 am
    Picture this. Your wife tells you that you need to find a better hotel for the next vacation. You jump on Google and zoom in on a few based on location, star rating, price and user reviews. At this point you are probably surfing on Trip Advisor, Kayak or Expedia. As for your next step, you will most likely visit the sites of the one or two hotels that you’ve selected to check all the amenities and whether you can get an even better deal. Now picture this. Your boss tells you that you need to find a better software. You jump on Google and zoom in on a few based on your use case and…
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    Product Focus Soapbox

  • Product Management Maturity Model

    Ian Lunn
    16 Sep 2014 | 4:54 am
    Check how mature your product management function is with our maturity model The post Product Management Maturity Model appeared first on Product Focus Soapbox.
  • How do you measure a product manager?

    Andrew Dickenson
    9 Jul 2014 | 7:26 am
    If you want stuff done, start measuring it. This is the advice often quoted in business books. The theory goes that if you want product managers to do something, start measuring it and they’ll start delivering. And most product managers have an annual appraisal. They are reviewed against a set of objectives agreed the previous year. Tools […] The post How do you measure a product manager? appeared first on Product Focus Soapbox.
  • Scrum But…

    Ian Lunn
    1 Jul 2014 | 3:23 am
    Agile and Scrum but with 57 varieties... The post Scrum But… appeared first on Product Focus Soapbox.
  • Football clichés for product management

    Ian Lunn
    17 Jun 2014 | 5:52 am
    It's a game of two halves... The post Football clichés for product management appeared first on Product Focus Soapbox.
  • Product Manager vs Project Manager

    Andrew Dickenson
    8 Jun 2014 | 9:25 am
    Do people assume you’re a project manager? The post Product Manager vs Project Manager appeared first on Product Focus Soapbox.
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    280 Group

  • Product Marketing Rule #25: Create the Right Messaging First

    matt
    22 Sep 2014 | 12:14 pm
    Product Marketing Rule #25 from the best-selling book, 42 Rules of Product Marketing, was written by Michael Cannon, CEO and Founder, Silver Bullet Group What’s typically absent from a product launch plan are the styles, categories, and types of messaging required for market success. We have all read the research reports from IDG, AMA, etc. that say over 50 percent of the content we produce is not relevant to customers, nor to the field/channel sales teams. It’s exceedingly difficult to...[continue reading] The post Product Marketing Rule #25: Create the Right Messaging First…
  • Product Management Versus Product Marketing

    Brian Lawley
    11 Sep 2014 | 11:05 am
    Product Management Versus Product Marketing was written by Brian Lawley, CEO and Founder of the 280 Group. An Overview and Comparison of Roles and Responsibilities Oftentimes clients will ask us what the difference is between Product Management and Product Marketing. The two terms are used in a variety of ways and definitions vary greatly across different companies. The easiest way to think about the difference between these two is to think of them as inbound and outbound. Inbound (Product Management)...[continue reading] The post Product Management Versus Product Marketing appeared first on…
  • Product Management Rule #25: Create a Culture of Openness

    Brian Lawley
    8 Sep 2014 | 11:17 am
    Product Management Rule #25 from the best-selling book, 42 Rules of Product Management, was written by Eric Krock, Chief Marketing Officer, Voximate It’s not the land mine you know about that will kill you; it’s the one that you don’t know about. As a product manager, you will not see all of the greatest dangers or opportunities yourself. You must create a culture of openness within your company. Only open communication will ensure that dangers are avoided and opportunities are capitalized on....[continue reading] The post Product Management Rule #25: Create a Culture of…
  • The Four Quadrant Feature Prioritization Matrix

    Brian Lawley
    2 Sep 2014 | 1:08 pm
    The Four Quadrant Feature Prioritization Matrix was written by Brian Lawley, CEO and Founder of the 280 Group and is included in the Product Roadmap Toolkit™. A Simple Technique for Determining Where to Focus Development Efforts for the Highest Payoff Feature Prioritization Using the Four Quadrant Matrix In previous articles, white papers and in my book, Expert Product Management I’ve covered how to use a feature prioritization matrix combined with techniques such as themes, golden features and timed releases to build...[continue reading] The post The Four Quadrant Feature Prioritization…
  • Product Marketing Rule #24: Help Prospects Make Buying Decisions!

    Brian Lawley
    26 Aug 2014 | 10:17 am
    Product Marketing Rule #24 from the best-selling book, 42 Rules of Product Marketing, was written by Linda Gorchels, Director of Marketing Talent Development, Wisconsin School of Business What words do customers use to convince themselves to make the decision to buy your product? Do you like to be sold to? I frequently ask product marketers that question. Most say no. So I probe deeper. “Have you ever been in a restaurant and asked the waiter what he would recommend? Or...[continue reading] The post Product Marketing Rule #24: Help Prospects Make Buying Decisions! appeared first on 280…
 
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    MindTheProduct

  • Video: Making Data Actionable

    Eve Kekeh
    23 Sep 2014 | 3:27 am
    ProductTank London’s August meetup focused on analytics and decision making in product management. Matthew Curry, Director of e-Commerce at Lovehoney, shared his experiences of making data actionable. Matthew (@mattycurry) discusses how Lovehoney focuses on the behaviours behind KPIs and metrics. In this video, he aims to save companies from the paralysis that ensues after trawling through too many KPIs and metrics, and instead advises us to drill down to the emotions and reasoning behind the data. Video: Making Data Actionable #ProductTankClick To Tweet - Powered By CoSchedule The…
  • Thanks for making #mtpcon bigger and better than ever

    Martin Eriksson
    19 Sep 2014 | 2:45 am
    Last Friday over 1,000 passionate product people from 39 countries descended on the Barbican Centre in London for the biggest product conference in the world. We’ve been completely blown away by the feedback and response from our audience and our speakers – you can see just some of the awesome tweets below. A huge thanks to our tireless team for making it all happen – from our event manager, volunteers and production crew to our sponsors. Above all though, thanks to our incredible speakers for getting the conversation started and to our brilliant audience for keeping it going…
  • MTPcon 2014: “We’re doing the right thing”

    Charlotta Buxton
    18 Sep 2014 | 1:00 am
    I’m a product manager and you are my tribe. This tribe keeps growing and it’s amazing to see. Next year we’ll probably have to move to the Wembly stadium. Dave Wascha, Chief product officer at Moo.com. Around 1000 product managers gathered at the Barbican centre for the third Mind the Product conference. “We want to show that Britain can be at the centre of product development”, MTP co-founder Martin Eriksson said as he opened the conference. “When we started out five years ago we would have been happy if we managed to get 30 people together in a room to…
  • 2 Questions to Nail Your Product’s Initial Price

    Rob Johnson
    17 Sep 2014 | 9:30 am
    A common mistake made by entrepreneurs when figuring out where to price their product, is thinking that this is just a question of price alone. YCombinator’s cofounder, Paul Graham, sees a lot of startups. He also has a front-row seat to watching many of those startups crash and burn. In his famous essay The 18 mistakes that kill startups he says: “In a sense there’s just one mistake that kills startups: not making something users want. “ Before you can begin to answer the question of how much the market will pay for your product, you have to understand whether you have a market. I…
  • Mind the Product 2014 – liveblog

    Charlotta Buxton
    12 Sep 2014 | 1:33 am
    Welcome to Mind the Product 2014. We’ll be live-blogging from the conference throughout the day. Welcome And we’re live! First up an intro by ProductTank founder and Mind the Product co-founder Martin Eriksson. We started five years ago and were happy if we got thirty people in a room to talk about products. Look at us now. We have over 900 people in the room! Let’s get started. Enjoy the day! Kathy Sierra Building badass users @seriouspony Everyone in here wants to have sustained success for their products. We want someone saying “this app is amazing” and their friends…
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    Product Talk

  • The 14 Most Common Hypothesis Testing Mistakes Product Teams Make (And How to Avoid Them)

    Teresa Torres
    5 Sep 2014 | 9:57 am
    I’ve been working with a product team on how to get better at hypothesis testing. It’s a lot of fun. They were introduced to dual-track Agile by Marty Cagan and are doing a great job of putting it into practice. As they explore how to support backlog items with research in the discovery track, they are finding that hypothesis testing isn’t as easy as it sounds. Very few of us have had to formulate hypotheses and design experiments since perhaps our elementary school science fair days. And while the scientific method conceptually is easy to grasp, putting it into practice can be much…
  • Know Who You Are Building For and Why

    Teresa Torres
    26 Aug 2014 | 8:38 am
    It’s easy to be fooled by the Facebooks and the Googles of the world. Everyone uses their products. They make it easy to rationalize why everyone will use your product. But when you draw this conclusion, you skip right from A to Z, ignoring all the steps they took in between. Over a billion people use Facebook. But they started just for Harvard students. Then they spread to other Ivy Leagues. Than to other college campuses. Eventually they opened it up to everyone. Google Search launched at a time when search engines were under siege by keyword stuffers and black hat SEO firms. Google built…
  • Ask About the Past Rather Than the Future

    Teresa Torres
    19 Aug 2014 | 9:06 am
    At SXSW this year, I met a startup founder, a former fitness trainer, who was about to launch an online business offering personalized gym workouts. I liked that he had first-hand experience as a personal trainer and wasn’t just a gym rat. But I was surprised when he struggled with my first question. I asked him, “Who is it for? Who are you targeting?” He replied, “People who already go to the gym.” I said, “Good. That’s much easier than trying to convince people who don’t go to the gym to go to the gym. But that seems broad. Men? Women? Runners? Weigh-lifters?” He stared at…
  • The Dangers of Thinking of Products as Features

    Teresa Torres
    17 Jul 2014 | 9:41 am
    It’s easy to spend the majority of your time talking about features. You track features in your backlog. You schedule features on your roadmap. Your customers request features. Your sales team complaints about missing features. Almost everyone thinks of products as features. But if you want to build better products, you need to stop thinking about products as a collection of features. You Risk Building a Me-Too Product A focus on features inevitably leads to an obsession with competitors and the features that they offer. You get caught chasing your own tail trying to keep up. Get off the…
  • The Ethics of the Data We Collect

    Teresa Torres
    10 Jul 2014 | 9:09 am
    Do you remember the uproar about cookies in the late 90s? I don’t mean the sugar-filled kind. I’m talking about web cookies – the bite-sized bits of information that your browser stores locally so that when you return to a website it already knows who you are. If you worked in tech at the time, you might have been confused by the uproar. Cookies make the web experience significantly better. They are used to keep you logged in to your favorite sites, they remember your preferences and settings, and they enabled one of the earliest forms of persistent identity on the web. They…
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    Frank Lio: Practical Product Management, Marketing, Strategy, and Life - Blog

  • Crossing the Chasm: Mind Share Before Market Share

    11 Sep 2014 | 1:48 pm
    You must have "Mind Share" before you can take " Market Share"! Many companies have the philosophy of “if we build it, they will come”: This is the typical, sad, predictable path:1. Spend years and tons of money developing a new innovative product.2. Create a hugely optimistic forecast that can justify the amount the amount of R&D and money spent.3. Solicit some positive reviews from a few, friendly alpha customer sites.4. Do a splashy release, train your sales force worldwide.5. Get a few orders from early adopters (some of these orders are due to huge…
  • Litmus Test: Would You Buy from...You?

    28 Jul 2014 | 7:10 am
    "Instron" Test Instrument at Tufts Dental School I was walking to the pediatric clinic at Tufts University School of Dental Medicine on a personal day off when I spotted something familiar in the hallway.  Through a small window, I spotted an “Instron” in a research room.   (An “Instron” for those unfamiliar with the term is a test instrument for tension, compression, flex testing, etc. I happen to work at Instron, the company that developed these instruments; the name has become synonymous with materials testing instruments.) I became as…
  • Selecting & Prioritizing Features with Pugh Charts

    17 Jul 2014 | 8:56 am
    One of the most difficult tasks for product development is prioritizing features.  It can turn into a contentious task with disagreement from different stakeholders. Features are usually drawn from a wish list based on customer feedback, sales and service feedback, management, etc.  Unfortunately, some of this is biased. Management may not understand the market but insist on features discussed during their last customer visit or what they just read in the morning newspaper.  Sales wants features based on their lost orders.  Engineering wants to use this as an…
  • Jack and the Beanstalk (The Real Story)

    11 Jul 2014 | 11:20 am
    Jack should have been arrested. I’m asking all parents to stop telling the story about Jack and the Beanstalk.I told the story at bedtime to my boys last night and was struck by what a terrible lesson it teaches. Let’s review: Jack sold his family’s only cow for a bag of magic beans. His mother got angry and threw them out the window. The beans grew into a tall beanstalk that reached the sky. Jack climbed up the beanstalk, went to a Giant’s house, and stole a magic singing harp and goose that laid golden eggs.  The Giant chased Jack down the beanstalk.
  • Analyzing Competitive Alternatives Against Customer Buying Criteria

    17 Jun 2014 | 10:00 am
    At some point, after the information search process, a prospect gets down to comparing products and services based on particular attributes.  This phase is called the “Evaluation of Alternatives or Options”. Customers break down their buying decision criteria into basically 3 three interconnecting realms: A - Crucial – These attributes must be available or no sale, e.g. a family may consider side air bags to be a requirement in an automobile purchaseB - Important – Features or functions still considered as priorities but some substitution may be acceptable.C -…
 
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    Under 10 by Steve Johnson

  • Messages that stick: “The Enclave minivan”

    Steve Johnson
    12 Sep 2014 | 5:26 am
    This ad was mentioned in Made to Stick: Why some ideas survive and others die by Dan and Chip Heath. Good stories have the element of surprise. “Unexpectedness”–if that’s a word. Do your marketing messages sound like a typical car commercial? Messaging is part of a complete product playbook.
  • The best messages resonate because they articulate what you’ve already been trying to say

    Steve Johnson
    11 Sep 2014 | 5:16 am
    The best messages resonate because they articulate what you’ve already been trying to say.— Steve Johnson, Under 10 Consulting. Positioning is an essential tool in your product playbook. And there are lots of different formats for positioning. I was working with a friend on product positioning. On a break, I found two emails that directly corresponded to the product we were discussing. I basically lifted phrases right out of the emails to serve as my primary message. I wonder if we don’t work too hard trying to “write pretty” instead of just saying about our…
  • Generally speaking, you aren’t learning much when your mouth is moving

    Steve Johnson
    6 Sep 2014 | 6:09 am
    Generally speaking, you aren’t learning much when your mouth is moving. — Steve Johnson, Under 10 Consulting. Last week I posted about techniques for handling questions in a presentation and it got me thinking about other questioning situations. Have you ever been in a customer advisory board? How much did you talk and how much did you listen? After all, the idea of a customer advisory board is for customers to advise you. Yet in so many cases, vendors deliver one presentation after another. Talk talk talk. In a recent customer advisory board, we used my quick prioritization…
  • Don’t let other departments hide their headcount in your budget

    Steve Johnson
    1 Sep 2014 | 5:50 am
    Don’t let other departments hide their headcount in your budget.—Steve Johnson, Under 10 Consulting. I’m often asked how large a product management team should be. And my reply is, “how many other departments are relying on product management to provide expertise?” Marketing and sales people rely on product management for technical expertise; developers rely on product management for market expertise. Now those departments could increase their expertise through hiring or training. I mean, shouldn’t the marketing and sales teams know how the product solves…
  • Ask Steve: Answering questions in a presentation

    Steve Johnson
    28 Aug 2014 | 7:09 am
    Have you had this experience in a presentation? You’re in the back of the room and someone close to the front asks a question. All you hear “Is it true that mumble mumble mumble mumble?” And the instructor replies, “Yes, that’s absolutely critical.” Everyone around you is whispering, “What did he say?” “What’s critical?” “What was the question?” Many of us need to do presentations at company or customer events. Here’s the best technique to deal with questions from the audience. Listen to the question I know it seems obvious but you should have the courtesy to…
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    All it takes for your Product Business Success

  • Using VOC To Increase the ‘Value Quotient’ Of A Customer Relationship

    Pradeep Nair
    11 Sep 2014 | 11:16 pm
    As I examined in the last post on making the Voice of Customer (VOC) impactful, the process is often used by companies mechanically. The VOC need not be restricted to being a ‘customer satisfaction survey’. The truth is that the VOC can add incredible value to product strategy and your marketing plan, when done thoughtfully. Even with existing customers, it can be used to make outbound marketing activities more effective, rather than delivering communication that is a shot in the dark. This is because the… Read further at Using VOC To Increase the ‘Value Quotient’ Of A Customer…
  • Product Start-Ups: From understanding Clients to understanding Markets

    Pradeep Nair
    27 Aug 2014 | 10:06 pm
    As we discussed in the last post, many start-ups get taken hostage (willingly?) by their early customers; the outcome is that the product takes on a completely different avatar, often bloated beyond recognition, and useful to no one. Product start-ups therefore need to move from understanding clients to understanding markets, and they need to do this at an early stage, when they are still on the journey from idea to product. What’s the difference? A “market” is not just a collection of clients, or customers.… Read further at Product Start-Ups: From understanding Clients to…
  • Product Start-Ups: Don’t let your First Few Customers hold you Hostage

    N. P. Menon
    13 Aug 2014 | 1:01 am
    You’ve started a company to make the Next Big Product in your field, one that will delight customers and solve their problems in an easier, faster, more intuitive manner than anything currently available. You’ve done your research, you’ve spent the grueling hours in development and now you are ready with the prototype, and even better, you have a first customer signed up. Congratulations! Or, have we said it too soon? Even as you are ecstatic at signing up your first few customers, you find in… Read further at Product Start-Ups: Don’t let your First Few Customers…
  • User Centred Design – Tips from Shashank Deshpande, Clarice Technologies

    Confianzys
    29 Jul 2014 | 10:27 pm
    Shashank Deshpande is Co-Founder & President at Clarice Technologies, a product development company that provides User Centered Design and UI development services under one umbrella. He believes that user experience is a key differentiator for companies operating in competitive markets. In this interview, he discusses the growing interest in User-Centered Design in India, and shares his thoughts on how Product and Business Managers can move towards adopting the best practices when it comes to Design.   1. While User-Centered Design is now much discussed by… Read further at User…
  • 3 ‘Beyond Design’ Trends That Influence How Customers Interact With Product Design

    Shrinath V
    29 Jul 2014 | 9:24 pm
    Like medical diagnoses, Product Design is one thing that everyone has an opinion on; and just as no two doctors ever agree on a case, every person on a product team, whether marketer, engineer or designer, has a completely different opinion. Part of the reason we react to Design in such differing ways is because our reactions are often deeply personal. These reactions are shaped by many things including age, life stage, the culture we come from and our previous exposure to product and other… Read further at 3 ‘Beyond Design’ Trends That Influence How Customers Interact With Product…
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    serendipity

  • How to chew a mammoth (aka) Getting your Ideas to Execution

    Vikram
    28 Aug 2014 | 1:40 am
    You’re walking through the icy glaciers, the cold exacerbating your starvation. Your stomach-rumbles make the ominous sounds of far away avalanches cower in shame. And then you spot a mammoth. A wool coated feast that could feed an army. Except you can’t chew your mammoth* yet. For one, you have nothing to cut it up with. The beast won’t even fit into your conventional oven. Your plates, spoons and cutlery are designed for more chicken-sized food. And you definitely can’t swallow a whole mammoth in one go. So you sit on top of your hunt, worrying yourself with what to do next until…
  • Forget VP of Devil’s Advocacy. Where’s your BS Filter?

    Vikram
    31 Jul 2014 | 10:14 am
    There are a million reasons why a piece of innovation fails. In some cases, it’s great technology that just didn’t get the marketing gas it needed to make it mainstream. And sometimes, the product is just way ahead of its times. But most often, innovations fail because they just plain suck. I was reading an article by MG Siegler on Techcrunch recently, and a particular quote struck a deep chord with me: We’ve seen a lot of these launches in recent years. Microsoft’s Surface RT. Samsung’s Smart Watches. Google’s Nexus Q. Apple’s Maps. All great examples. Each was quite clearly a…
  • Announcing Flow Maps: Using germ.io for Life, the Universe and Everything

    Vikram
    2 Jul 2014 | 1:05 pm
    The suckiest part of working on a project is worrying for days about a problem only to realize it’s not even that big a deal in the larger scheme of things. Our purpose at germ.io is simple: to help you get your ideas to execution. But sometimes when you’re in the thick of things, it’s easy to lose perspective. It’s called “getting lost in your thoughts”, and the only way you can get  home is if you took few a  steps back and looked at the big picture. With the last big Omega launch, germ.io helped you craft a new flow of thought for every project you…
  • Building your Product in Public: Omega Halftime Review

    Vikram
    17 Jun 2014 | 12:03 pm
    Exactly 93 days ago, we decided to go with a product launch cycle that would make the hardest LEAN methodology veterans go queasy in their stomach. No MVP, no private betas. Instead, we decided to launch germ.io as we built it, and we’ve been calling this our Omega launch. I’d say we’re roughly in the middle of our Omega journey right now – not from a timing point of view, but more from a “fulfilling that promise” angle. We’ve now roughly brought in about half of what we promised germ.io would be. So what have we learnt about going Omega? And would it…
  • How Important is the Idea?

    Vikram
    29 May 2014 | 5:40 am
    Ideas are cheap, fleeting things; by itself a business idea is worth less than a half-eaten sandwich. At least you can eat the sandwich. - Oliver Emberton Every project goes through an “ideation” phase where you nail the “what’s” and “how’s”, and an execution phase where you actually get stuff done. Ever since we decided to build a product that puts the focus of a project on the core ideas, there’s one question we’ve been hitting over and over again. How important is the “thinking” part of a project, really? Most tools and…
 
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    Marketing Strategies and Education for Entrepreneurs

  • Marketing Strategies – It’s NOT Google Calling!

    Tammy Hawk-Bridges
    5 Sep 2014 | 7:09 am
    It’s my goal to teach entrepreneurs marketing strategies and how to navigate the Internet so they can benefit from all the opportunities it brings. However, many people are still reluctant and I can’t say that I blame them especially when there are so many scams going on. It truly outrages me that these things happen […] The post Marketing Strategies – It’s NOT Google Calling! appeared first on Marketing Strategies and Education for Entrepreneurs.
  • Managing Overwhelm

    Tammy Hawk-Bridges
    13 Jul 2014 | 10:34 am
    Today is Sunday and admittedly I’m feeling a little overwhelmed. Not by things I have to do but by things I want to do and don’t have the time. Is anyone with me? Education for the Home Business Entrepreneur – Managing Overwhelm Today I read this article by Mashable called 3 Phrases That Actually Make […] The post Managing Overwhelm appeared first on Marketing Strategies and Education for Entrepreneurs.
  • Complacency is Cancer

    Tammy Hawk-Bridges
    9 Jul 2014 | 6:24 pm
    Take a moment of self-reflection. How do you take in information? Do you absorb it? Do you read it and think to yourself that you need to do it? Then a few seconds later the dog barks and you need to take him out – then the thought is lost? Do you revisit it? Do […] The post Complacency is Cancer appeared first on Marketing Strategies and Education for Entrepreneurs.
  • Online Marketing – Let’s Do a Check Up

    Tammy Hawk-Bridges
    3 Jul 2014 | 5:29 am
    It’s not rocket-science the world around you is changing. The Internet is growing and expanding. As it expands, it creates change. The Internet will create opportunities – coincidently it will also end many industries as we know them. Some businesses will survive – some won’t. The pendulum has swung and now it’s time to get […] The post Online Marketing – Let’s Do a Check Up appeared first on Marketing Strategies and Education for Entrepreneurs.
  • Behaviors Determine the Success of Entrepreneurs

    Tammy Hawk-Bridges
    25 Jun 2014 | 5:20 pm
    I get the pleasure of working with entrepreneurs every day. I’ve worked with some that have experienced huge success and I’ve also worked with some that just couldn’t get it together. Over the years I’ve learned the traits that divide. It’s not whose the prettiest or the smartest, those assets don’t have a lot weight […] The post Behaviors Determine the Success of Entrepreneurs appeared first on Marketing Strategies and Education for Entrepreneurs.
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    Product Bookshelf

  • Strategic Segments: Going beyond the 4 P’s

    Olaf Kowalik
    22 Sep 2014 | 6:00 am
    Differentiation within segments based on the four P’s is limited and easily replicated; strategic segments offer a more defensible position because they involve a more extensive value network. Value networks are a key theme in Marketing As Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation by Nirmalya Kumar. Kumar describes value networks as “the orchestration of all marketing and nonmarketing activities necessary to create value for the customer.” Value networks marshall assets and capabilities throughout the organization to meet the needs of…
  • Marketing as Strategy

    Olaf Kowalik
    13 Sep 2014 | 6:33 am
    Marketing is uniquely situated to help companies achieve business goals. To do this, the CMO must rise above tactical metrics and the four P’s. In Marketing As Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation Nirmalya Kumar exhorts marketers to step up, use marketing as a strategic lever, and move beyond the traditional four P’s. Marketing can no longer rely on 1950’s mass media communication tactics to drive growth. Kumar lists eight mindset changes for marketers to move from a supporting role to a driving force in the eyes of the CEO.
  • The design of enchantment

    Olaf Kowalik
    6 Sep 2014 | 6:00 am
    Design elements such as glanceability, gesturability, and affordability are key ingredients for enchanting ordinary objects. To increase the level of enchantment, move from augmentation and personalization to gamification and story-fication. Enchanted Objects: Design, Human Desire, and the Internet of Things traces the desires which drive  technologies to move outside of apps and onto us and into the objects we use in our daily lives. David Rose paints a future with many technology-enabled objects populating our lives in a quiet and informative manner. These are helpful things which take…
  • Designing products for human desires

    Olaf Kowalik
    4 Sep 2014 | 6:00 am
    Age-old human desires such as omniscience, teleportation, and immortality underpin universal narratives that can be embodied in enchanted objects. Enchanted Objects: Design, Human Desire, and the Internet of Things describes products that author David Rose hopes will populate our lives in the future. Enchanted objects are “seamless and transparent”, not overbearing. They do not scream for attention. Enchanted objects are ordinary things that are imbued with technological powers and connectivity. They resist the urge toward technological density and piling on of functionality.
  • Enchanted Objects

    Olaf Kowalik
    2 Sep 2014 | 6:00 am
    Enchanted objects “embed small amounts of computation, connectivity, and interaction” to achieve a friendly, unobtrusive, and helpful utility that doesn’t overwhelm with technological power. Enchantment is experienced as a flow within life, not a jarring disruption. Enchanted objects are at-hand, passive, polite, and ready to help. These mostly single-purpose products and tools are a contrast to over-loaded and over-powering devices and technologies that clamor for attention. In Enchanted Objects: Design, Human Desire, and the Internet of Things, David Rose explores…
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