Product Management

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  • Creating An Effective Product Roadmap

    All it takes for your Product Business Success
    N. P. Menon
    7 Oct 2014 | 8:56 pm
    Creating an effective product roadmap begins not from within the company but from an outside-in view of the market. First, the good news: product companies in India are increasingly using roadmaps to achieve product launch and improvements in a timely fashion. The bad news is that in practice, product roadmaps are far from achieving what […] Read more at Creating An Effective Product Roadmap. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • Product Management Rule #26: Align Your Product Strategy With The Company Strategy

    280 Group » Product Management Blog
    Brian Lawley
    6 Oct 2014 | 11:19 am
    Product Management Rule #26 from the best-selling book, 42 Rules of Product Management, was written by Mara Krieps, Founder, Pivotal PM Your product needs executive sponsorship to succeed. You gain executive sponsorship by showing how your product strategy supports the company strategy. The intrepid product manager who masters this rule will follow three steps: Understanding the Company Strategy Aligning Product Strategy with Company Strategy Telling the Strategy Story and Gaining Executive Support First, you need to understand the company strategy. Sometimes your...[continue reading] The…
  • How to Run an Effective Beta Program

    280 Group
    Brian Lawley
    29 Sep 2014 | 10:21 pm
    How to Run an Effective Beta Program was written by Brian Lawley and is included in the Beta Program Toolkit. A Beta program plan should include goals, recruiting, costs, timeline, responsibilities and success criteria. Introduction Oftentimes customer Beta programs are one of the most critical factors in the success or failure of a product. Yet many times they are not well-planned and are executed at the last minute with a lack of resources and focus. An effective Beta program can...[continue reading] The post How to Run an Effective Beta Program appeared first on 280 Group.
  • Des Traynor – Product strategy in a growing company

    MindTheProduct
    Martin Eriksson
    20 Oct 2014 | 5:17 am
    “If software is eating the world, then product managers are setting the menu”. Des Traynor, co-founder of customer communication platform Intercom, talks about how to create simple, yet brilliant products. He asks us to consider where products come from and how they are made, arguing that a product manager should know where the product stops and starts. Ultimately, he says, the customer only cares about the value a product can provide, not how many features it has and Des shares his strategies for managing feature creep and staying true to the core of the product. The post Des…
  • Top Ten Product Launch Mistakes

    280 Group » Product Management Blog
    Brian Lawley
    13 Oct 2014 | 3:26 pm
    Top Ten Product Launch Mistakes was written by Brian Lawley and is included in the Product Launch Toolkit. Common Errors to Avoid to Ensure Success Introduction Companies invest millions of dollars each year developing new products and trying to increase their revenues and profitability. Some of these are good products, and some aren’t. Nonetheless, they all have one thing in common: without appropriate marketing activities they will most likely fail. In fact, there are many examples of inferior products that...[continue reading] The post Top Ten Product Launch Mistakes appeared first…
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    280 Group » Product Management Blog

  • Product Marketing Rule #26: Always Test Your Message

    matt
    21 Oct 2014 | 1:36 am
    Product Marketing Rule #26 from the best-selling book, 42 Rules of Product Marketing, was written by Greg Cohen, Senior Principal Consultant, 280 Group Customer validation also applies to product marketing Experience is a harsh teacher. She has visited me many times in my career. This experience is how I learned that customer validation also applies to product marketing. In particular, it is equally important to test and confirm marketing materials and messages as it is to test product concepts and designs....[continue reading] The post Product Marketing Rule #26: Always Test Your Message…
  • Top Ten Product Launch Mistakes

    Brian Lawley
    13 Oct 2014 | 3:26 pm
    Top Ten Product Launch Mistakes was written by Brian Lawley and is included in the Product Launch Toolkit. Common Errors to Avoid to Ensure Success Introduction Companies invest millions of dollars each year developing new products and trying to increase their revenues and profitability. Some of these are good products, and some aren’t. Nonetheless, they all have one thing in common: without appropriate marketing activities they will most likely fail. In fact, there are many examples of inferior products that...[continue reading] The post Top Ten Product Launch Mistakes appeared first…
  • Product Management Rule #26: Align Your Product Strategy With The Company Strategy

    Brian Lawley
    6 Oct 2014 | 11:19 am
    Product Management Rule #26 from the best-selling book, 42 Rules of Product Management, was written by Mara Krieps, Founder, Pivotal PM Your product needs executive sponsorship to succeed. You gain executive sponsorship by showing how your product strategy supports the company strategy. The intrepid product manager who masters this rule will follow three steps: Understanding the Company Strategy Aligning Product Strategy with Company Strategy Telling the Strategy Story and Gaining Executive Support First, you need to understand the company strategy. Sometimes your...[continue reading] The…
  • How to Run an Effective Beta Program

    Brian Lawley
    29 Sep 2014 | 10:21 pm
    How to Run an Effective Beta Program was written by Brian Lawley and is included in the Beta Program Toolkit. A Beta program plan should include goals, recruiting, costs, timeline, responsibilities and success criteria. Introduction Oftentimes customer Beta programs are one of the most critical factors in the success or failure of a product. Yet many times they are not well-planned and are executed at the last minute with a lack of resources and focus. An effective Beta program can...[continue reading] The post How to Run an Effective Beta Program appeared first on 280 Group.
  • Product Marketing Rule #25: Create the Right Messaging First

    Brian Lawley
    22 Sep 2014 | 12:14 pm
    Product Marketing Rule #25 from the best-selling book, 42 Rules of Product Marketing, was written by Michael Cannon, CEO and Founder, Silver Bullet Group What’s typically absent from a product launch plan are the styles, categories, and types of messaging required for market success. We have all read the research reports from IDG, AMA, etc. that say over 50 percent of the content we produce is not relevant to customers, nor to the field/channel sales teams. It’s exceedingly difficult to...[continue reading] The post Product Marketing Rule #25: Create the Right Messaging First…
 
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    ProductMarketing.com

  • Personas and Pricing

    Mark Stiving
    28 Oct 2014 | 7:04 pm
    Tweet Pragmatic Marketing’s October highlighted activity is personas.  So how does this relate to pricing?  In many ways, but let’s split this topic in two’s, buyer and user personas.  Recall that in general, we build products to solve problems for user personas and we market our products to buyer personas.   But before we start pricing for personas, remember the general rule, Charge what our customers are willing to pay. User Personas and Pricing – Different user personas have different willingnesses to pay.  This is logical because different users have different…
  • How You Can Use “Pay per Laugh”

    Mark Stiving
    20 Oct 2014 | 3:19 pm
    Tweet A friend and fellow pricing expert, Jon Manning, posted this article, “Comedy club charges customers per laugh” in the Pricing Propheteers LinkedIn group. If you click on the link and scroll to the bottom of the article, you’ll see a video that describes it well. To summarize, they hooked up cameras to the seat back in front of each patron and used that camera to count laughs based on facial expressions. The show was free to enter, but entrants were charged approximately 30 cents per laugh up to a maximum of 24 Euros. Very creative. Imagine you run a theater company and when…
  • How Pricing Can Be Used in Sales Compensation

    Mark Stiving
    13 Oct 2014 | 10:12 am
    Tweet A frequent question during our Price class is “How should we compensate our sales force?” Salespeople have a huge influence on our achieved margin.  They are the front line in any negotiations.  They are the ones who communicate our value to the customer.  They set the customer expectations on what price they should be paying. Since they have so much influence, how do we influence them to do the right thing when it comes to getting the highest price? You may have heard the phrase, “Salespeople are coin operated” meaning they do what they are paid to do.
  • Turns out your opinion is interesting AND relevant.

    marketing
    8 Oct 2014 | 9:19 am
    Tweet Please take a few minutes to complete this short survey on professional certifications and let us know what matters most to you! http://ow.ly/CrGro
  • Pricing at the Palms Resort

    Mark Stiving
    6 Oct 2014 | 2:53 pm
    Tweet Last week I attended the Train the Trainer class put on by Ed Tate and Darren LaCroix of the World Champions Edge. Great class. There is always something new to learn, but that’s not the point of this blog. They had arranged a special rate of only $49 a night for a room at the Palms Resort. What a great price. As a very frequent traveler, I haven’t paid $49 in years. And the Palms is a nice resort.  My room was as spacious and clean as any 4 star hotel. When I checked in the agent told me they had a $25 resort fee. Wow! A 50% up charge as a fee! The below is from the Palms website…
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    On Product Management

  • The Maturity of your Market Dictates the Type of Product that You Need

    raspler
    19 Oct 2014 | 7:08 pm
    By Rivi Aspler A few months ago, I linked the type of product manager that you want to hire, to the product life cycle stage that your product is at, saying that an engineering oriented product manager would be a better fit for a product that is at its first life cycle stages and that […]
  • Politics and your next release

    Steve Johnson
    17 Oct 2014 | 3:20 am
    by Steve Johnson A desire not to butt into other people’s business is at least eighty percent of all human ‘wisdom’… and the other twenty percent isn’t very important.—Robert A. Heinlein, author You’ve planned a new release, pulling together ideas from the market and from the company. You think you’ve got a really strong plan […]
  • What is a Successful Product? An Overview of Metrics and KPIs to Track Product Success

    Saeed
    14 Oct 2014 | 11:00 pm
    by Anders Linsdorf Every company wants to be a success, and of course, that means having successful products.  But what is a successful product? Different companies will have different goals and it’s critical to measure and track product performance to achieve product success. While there can be many possible measures (metrics), the important ones are called […]
  • Product Management – You’re doing it wrong

    Saeed
    12 Oct 2014 | 9:06 pm
    by Saeed Khan Would anyone hire a sales rep, have him spend his time updating the website and then wonder why the sales aren’t coming in? Or how about hiring a accountant, asking her to project manage the development team, then question why the books aren’t up to date? Or how about having some of the software developers spend time […]
  • UX and product managers

    Steve Johnson
    9 Oct 2014 | 4:42 am
    On the Mind the Product blog, Martin Eriksson writes, I’ve always defined product management as the intersection between business, technology and user experience. A good product manager must be experienced in at least one, passionate about all three, and conversant with practitioners in all. To Martin’s list I would add expertise on the market (or persona) and […]
 
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    Brainmates - Boosting People and Product PerformanceBrainmates - Boosting People and Product Performance

  • Tehnical Product Manager Wanted in Sydney

    Adrienne
    20 Oct 2014 | 3:33 pm
    Our friends at Parity Consulting are on the lookout for a super Technical Product Manager who enjoys innovating and doing things differently. If that’s you, contact Victoria Butt from Parity on 02 8599-9026.  Here’s the job ad. The company: Our client is one of the world’s leading e-commerce companies, providing both B2C and B2C2C sales and services on a global level. They believe that their success is driven by the quality and experience of talented people working together, and are looking for an eager and passionate technical product manager to join their high achieving…
  • The Age of Product Management

    Adrienne
    19 Oct 2014 | 3:41 pm
    About a 2 months ago a client from a large financial institution said to me  with excitement “It’s the Age of Product Management” as we discussed the plans to support his Product Management team to be more effective in their roles. This comment got me thinking about the evolution of Product Management over the last 10 years. 1. You are Not Alone Brainmates ran our first Product Talk in 2007. At that time, there were no meetups, no Product Camps, and no Product Management conferences. At that first talk only 7 people turned up but we were elated. It’s certainly…
  • YOUR OPINION, ALTHOUGH INTERESTING, IS IRRELEVANT

    Sean Richards
    22 Sep 2014 | 3:50 pm
    Harsh But Good Advice for Budding Product Managers and Product Marketers I have been in the game of product management and product marketing for a while now — 13 years. Over that time I have learnt a thing or two and have made just as many mistakes. One thing I do know is that these roles are awesome. This is what I love to do. What is not to like about these kinds of roles? You work with essentially all other business units, you drive strategy for the business through your portfolio, you get to work with lots of customers, it is a highly visible role and it usually pays pretty well.
  • The Three Tenets of Product Marketing

    Sean Richards
    1 Sep 2014 | 7:10 pm
    Build Business : Build Brand : Enable Organisation As Product Marketers and go-to-market professionals there are so many things we could be doing today. Sometimes it is difficult to know which activities are the most meaningful and which should be prioritised. With a few points of consideration though, we can ensure we keep our eye on the prize and use our time and resources wisely. Fundamental Objectives Every organisation has fundamental objectives. Perhaps it is revenue growth targets, customer engagement targets, profitability, or perhaps a service level agreement. A basic rule that helps…
  • Marketing the Product Marketer

    Sean Richards
    21 Aug 2014 | 4:51 am
    The Ultimate Value Creators and Customer Advocates The process of promoting a product is fundamental for any business, but it is surprising how uncommon the role of Product Marketer is in many Australian organisations. Often, the task of launching a product or owning a go to market plan is shared across numerous roles like sales, marketing, product management and engineering. This is the challenge that needs addressing. How many of you have experienced this scenario? A new product version is ready for release. To promote it the Marketing and Communications Manager gets a copy of the product…
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    The Accidental Product Manager

  • 4 Ways That A Product Manager Can Become A Better Networker

    drjim
    27 Oct 2014 | 2:00 am
    Good product managers know how to network wellImage Credit In the end, it turns out that product management is all about more than just creating a good product development definition, you have to be a good communicator. However, before you can become a good communicator, you first have to have a network to communicate with. Building that network can be a challenge. What product managers need are some tips on just exactly how to go about building the network that they’ll then be able to leverage in order to ensure that their product will be a success. Your Comfort Zone Larger You know…
  • Product Managers Need To Know Who Their Internal Customers Are

    drjim
    20 Oct 2014 | 2:00 am
    Your internal customers are almost as important as your real customers areImage Credit Product launches are one of the most difficult things that product managers are called on to do. The reason that they are so difficult to do well is because no matter how detailed of a product development definition you’ve created, there are still a large number of moving parts that are involved. It can be very easy to focus on the target customers who you are hoping will select your product. However, it turns out that there are even more types of customers that you should be worrying about: internal…
  • How Product Managers Can Use Twitter, Facebook, Instagram, and Pinterest To Create Product Buzz

    drjim
    13 Oct 2014 | 2:00 am
    Social media is a great way to create product buzzImage Credit As product managers living and working in the 21st Century, we all know about the importance of social media. Many of us have probably already added these skills to our product manager resume. However, discovering just exactly how to make the best use of these new tools that allow us to get in contact with our customers is still something that we are all struggling with. What we need is some expert guidance on which social media tools we should be using and just exactly how to go about using them. Twitter One of the biggest…
  • New Book: How Competition Makes You A Better Product Manager

    drjim
    6 Oct 2014 | 5:40 pm
    How Competition Makes You A Better Product Manager   What You’ll Find Inside: TO BEAT THE COMPETITION, PRODUCT MANAGERS HAVE TO DO SOME HOMEWORK HOW YAHOO PRODUCT MANAGERS ARE KICKING GOOGLE’S BUTT CASE STUDY: WHAT TO DO WHEN A LARGE COMPETITOR SHOWS UP ON YOUR BLOCK HOW PRODUCT MANAGERS SHOULD GO ABOUT DOING BUSINESS RESEARCH Click here for epub, pdf, rtf, lrf, pdb, txt, or html formats
  • Why Product Managers Need Checklists In Order To Be Successful

    drjim
    6 Oct 2014 | 2:00 am
    Having a checklist means never forgetting to do something important… Image Credit Let’s face it, being a product manager means that there are a lot of different things that you are responsible for accomplishing. Many of these things are very small details, a few are medium sized tasks, and just a couple may be very large. However, if you “drop the ball” on any of the things that have to be done you may put the success of your product at risk. How can a product manager become perfect and never forget to do everything that has to be done? The Power Of Checklists Let’s…
 
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    How To Be A Good Product Manager

  • Common Mistakes in Implementing a New Product Management Framework; Tools for Product Management; ProductCamp Atlanta Recap

    Jeff Lash
    26 Oct 2014 | 8:37 pm
    Common Mistakes in Implementing a New Product Management Framework Based on our research at SiriusDecisions, we know that improving the overall product lifecycle management framework/process is a top priority for the coming year for many b-to-b product management leaders. This is certainly not a new trend. Some organizations have tried to improve their product lifecycle management framework — and their overall process used for innovation and go-to-market activities — over and over and are still struggling. Why? There are four common mistakes organizations make in implementing a…
  • Tools for Product Management; ProductCamp Atlanta 2014

    Jeff Lash
    8 Oct 2014 | 7:12 pm
    What tools do you use for product management? What tools and technologies do you use for product management? How well do they work? At SiriusDecisions, we’re conducting a survey of b-to-b product managers and what applications they do (and don’t) use. The survey takes only about 5 minutes to complete, and in return for your participation, you will receive a complimentary copy of the forthcoming SiriusDecisions Field Guide on Product Management Tools. Take the 2014 SiriusDecisions Product Management Tools Survey now! ProductCamp Atlanta I’ll be in Atlanta on Saturday, October…
  • Priorities for Product Management Leaders; Product Management Festival 2014 recap

    Jeff Lash
    23 Sep 2014 | 9:18 pm
    Priorities for Product Management Leaders There’s something I hear a lot when talking with product management leaders about challenges – some variation of, “We can’t be the only ones having these issues… are we?” Product management leaders are often curious about how their priorities compare to those of their peers and wonder how many or what types of companies are facing the same challenges. As part of ongoing research we’re doing at SiriusDecisions to help improve the effectiveness and efficiency of b-to-b product management organizations, we are conducting…
  • Four Questions You Should Ask in Customer Interviews; Five-Year View of B2B Product Management

    Jeff Lash
    3 Sep 2014 | 7:43 pm
    Four Questions You Should Ask in Customer Interviews, But Probably Don’t There are many techniques for understanding buyers, customers and users, though interviewing is one of the best in terms of the value received for the effort. Whether you’re trying to create personas, uncover needs not being met for existing customers or identify aspects of a product that current users feel could be improved, interviews can be a valuable source of insight. I talk with many product managers and marketers who are experienced at interviewing, but they often fail to take full advantage of the…
  • Prototyping Myths; Aligning Marketing and Product; Why Healthcare Needs Product Management

    Jeff Lash
    30 Jul 2014 | 6:53 pm
    6 Myths about Prototyping Prototyping provides many benefits in terms of idea generation, obtaining customer feedback, streamlining development, improving coordination, and ultimately improving the end product. However, many organizations do not regularly prototype new offerings before beginning development, and many have never created a single prototype. As I talk with product management teams, I hear many implicit or explicit objections to prototyping. These are usually myths based in misunderstanding — beliefs that, for example, it’s too costly, too time-consuming, or that…
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    Lead on Purpose

  • What is the value in perseverance?

    Michael Ray Hopkin
    25 Oct 2014 | 7:33 am
    Throughout my life I’ve been a big believer in the value of hard work—it’s one of three lessons I was taught from my youth. Everyone who takes an idea and makes it into something valuable does it through hard work. … Continue reading →
  • What is your level of positivity?

    Michael Ray Hopkin
    4 Oct 2014 | 7:37 am
    “The most successful companies and businesses understand that their greatest asset is their people. When businesses take care of their people the businesses and their people thrive. When they don’t take careof this incredibly valuable resource, they lose it. Fast.” … Continue reading →
  • One Compelling Question for Innovators

    Michael Ray Hopkin
    27 Sep 2014 | 9:47 pm
    Guest post by David Sturt for Lead on Purpose blog I recently came across a story in Wired magazine about a radically new technology being developed for heating and cooling. Aside from the exciting product idea to heat and cool … Continue reading →
  • What are your 5 whys?

    Michael Ray Hopkin
    13 Sep 2014 | 1:45 pm
    One of the quickest, simplest approaches to performing root cause analysis (finding the answers for why something happened the way it did) is to use the 5 whys technique. Using this approach, you write a statement that contains the problem … Continue reading →
  • What is the real driver of your success?

    Michael Ray Hopkin
    1 Sep 2014 | 10:11 am
    Every so often something happens that brings into question long, and sometimes closely held beliefs. One of those happened this morning. An important topic, one that has—I thought—defined who I am and the way I work, was turned on its … Continue reading →
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    Product Management News

  • Vantiv Announces Agreement to Provide Merchant Services for MUFG...

    30 Oct 2014 | 10:13 pm
    Vantiv Announces Agreement to Provide Merchant Services for MUFG Union Bank Commercial and Corporate Relationships CINCINNATI, Oct. 30, 2014 - Vantiv, Inc. , a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, announced today that it has reached an agreement with MUFG Union Bank, N.A. to provide merchant services to their commercial & corporate relationships. MUFG Union Bank provides an array of financial services to middle-market companies and major corporations, and the bank operates more than 400…
  • Healthx Announces New Chief Product and Strategy Officer

    30 Oct 2014 | 6:19 pm
    Healthx, the leading healthcare payer platform for member engagement and provider collaboration, announced Michael Gordon is now Healthx's Chief Product and Strategy Officer. Mr. Gordon brings over 23 years of software and information technology experience to Healthx with extensive expertise in product development for healthcare payer organizations.
  • ChannelAdvisor Adds Houzz to Its Social Commerce Suite

    30 Oct 2014 | 10:01 am
    ChannelAdvisor Corporation , a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced the addition of Houzz to its Social Commerce suite. Houzz is a leading online platform for home remodeling and design.
  • Cisco Leads 2.5/5G Ethernet Effort | EE Times

    29 Oct 2014 | 10:41 pm
    Aquantia, Cisco Systems, Freescale, and Xilinx have formed the NBASE-T Alliance to develop 2.5 and 5 Gigabit/second Ethernet specifications, plugging a hole between today's 1 and 10G standards for cost-sensitive enterprise uses. 'The industry is moving to the next generation of [WiFi] 802.11ac - Wave 2 with theoretical data rates of up to 6.9 Gigabit/sec; a 1 Gbit/s [wired Ethernet] link between the access point and switch is not sufficient,' Chris Spain, vice president of product management at Cisco, said in a release.
  • RedSky E911 Manager(R) Solution Now Rated 'Avaya Compliant' With...

    29 Oct 2014 | 6:53 pm
    RedSky Technologies, Inc., a leading provider of E911 software solutions to the enterprise market, announced that E911 Manager , including the E911 Anywhere cloud service, has successfully completed compliance testing with a key communications solution from Avaya, a global provider of business collaboration and communication software and services. As enterprise customers take advantage of the mobility made possible by Unified Communications, real-time location updates provided by E911 Manager help ensure emergency responders have accurate information in the event of a 9-1-1 emergency.
 
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    David Meerman Scott - Web Ink Now

  • My Inbound 2014 Keynote Video: The Convergence of Sales and Marketing

    David Meerman Scott
    27 Oct 2014 | 8:37 am
    Today buyers dictate how they choose companies, products, and services with online content driving action. At the HubSpot Inbound 2014 conference, I delivered a short keynote speech in front of some 10,000 people. My slot was fantastic - between a surprise appearance by the band OK Go and a keynote from celebrity author Malcolm Gladwell.
  • Grain Surfboards Builds Success by Following the Grateful Dead

    David Meerman Scott
    22 Oct 2014 | 6:59 am
    Several days ago I wrote about how Grain Surfboards turned their products into an experience. Besides selling wooden surfboards, Grain Surfboards also offers classes in how to build your own board. I took the 4-day class this past long weekend.
  • How to Turn your Products into Experiences

    David Meerman Scott
    20 Oct 2014 | 9:36 am
    In recent years, I’ve enjoyed a number of amazing experiences – many shared here on my blog - like when my wife and I went on an Antarctic Expedition. I’ve got most everything I need product wise.  Sure, I got the new iPhone 6 plus because I wanted the larger size screen and better camera. But I normally don’t spend a lot of money on “stuff”. But I do spend money on experiences!
  • Sales Managers Must Adapt to the New Rules of Selling

    David Meerman Scott
    14 Oct 2014 | 6:51 am
    In my past roles as a salesperson and later as a marketing executive at a handful of different companies, I interacted on a daily basis with sales managers up to the vice president level.
  • Cold Calling is Dead

    David Meerman Scott
    8 Oct 2014 | 11:00 am
    My first sales job required me to make cold calls to bond traders and convince them to buy our economic consulting services. We had lists of names and numbers to contact that came from directories of people who worked in banks, securities companies, savings and loan associations, fund managers, and government agencies. My sales colleagues and I would psych ourselves into the right frame of mind each morning by drinking a few cups of coffee, maybe telling each other a few off-color jokes (common in the 1980s testosterone-fueled Wall Street markets portrayed in the recent Wolf of Wall Street…
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    Product Management Meets Pop Culture

  • Haiku: Ship Or Ship It Not

    Christopher Cummings
    10 Oct 2014 | 2:55 pm
    Ship or ship it not Winter comes if held too long Too soon? We all burn The experienced Product Manager understands the importance of getting products or features into the hands of real users as quickly as possible. But discretion and wisdom are necessary… Hold onto it too long, and you’re learning nothing. Release it too soon, and you risk becoming the Newton — a revolutionary technology that didn’t work especially well and never recovered from its poor first impression. How do you navigate the tension between releasing early and often, and releasing features that…
  • Product Management Interview: 8 Questions With… Vanessa Ferranto

    Christopher Cummings
    19 Sep 2014 | 11:05 am
    “Nancy Drew’s courage, problem-solving and strength resonated with me as a child, and still does today…” – Vanessa Ferranto Continuing our series of candid, one-on-one interviews with product management professionals. In the spotlight today is Vanessa Ferranto, Senior Product Manager at Leaf where she is responsible for mobile point-of sale and web application products. Prior to that, she worked at Boston.com and WGBH defining CMS products and features as part of the full development of the CMS. What was it like for her to introduce product management into…
  • Product Management Interview: 8 Questions With… PM In Heel’s Cait Porte

    Christopher Cummings
    28 Aug 2014 | 6:28 pm
    “Daenerys Targaryen [from 'Game of Thrones'] faces challenges similar to the ones I go through as a young woman in technology.” – Cait Porte As summer rapidly draws to a close, we’re continuing our series of candid, one-on-one interviews with product management professionals. In the spotlight this time is Cait Porte, Director of Product Management for Blueport Commerce and the author of Product Manager In Heels. How does Cait build relationships with clients? And which ‘Game of Thrones’ character most resonates with her? Read on… Cait, what attracted…
  • Product Management Interview: 8 Questions With… Product Camp Boston’s Sarela Bliman-Cohen

    Christopher Cummings
    14 Aug 2014 | 12:08 pm
    “Sometimes, even when you have the data to back your decision, you cannot change the outcome.” – Sarela Bliman-Cohen Today, we’re continuing our series of candid, one-on-one interviews with product management professionals. In the spotlight this time is Sarela Bliman-Cohen, officer and organizer of Product Camp Boston, and a former president of the Boston Product Management Association. What advice does she have for aspiring Product Managers? And what did her biggest mistake teach her? Read on… Sarela, how did you first enter product management? I started out as…
  • Product Management Interview: 8 Questions With… Adam Bullied

    Christopher Cummings
    30 Jul 2014 | 7:56 pm
    “No one expects you to be Superman. You don’t need to carry the weight of the company on your shoulders…” – Adam Bullied Today, we’re starting Series Two of our candid, one-on-one interviews with product management professionals. In the spotlight today is Adam Bullied, a product management professional who recently transitioned to the role of CEO for content marketing performance platform provider SqueezeCMM. What advice does Adam have for aspiring Product Managers? And what’s it like to truly be a CEO rather than a metaphorical CEO? Read on……
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    A Girl's Guide to Project Management

  • The Mr Tumble Approach to Project Management (The Parent Project Month 20)

    Elizabeth Harrin
    28 Oct 2014 | 11:21 pm
    This entry is part 18 of 18 in the series The Parent Project I said we’d never resort to television while Jack is still under 2, it’s not good for his development, language learning, he’s too young, blah blah blah. But we’ve soon found out that the gap between the end of his nap around 4pm and tea at 5.30pm is awful. So hello, Mr Tumble. You are the saviour of my afternoons. You have the power to stop tantrums and make my son sit (sit!!!) for 15 minutes. I think I love you a little bit. Mr Tumble is a character on the programme Something Special, which uses Makaton signing to help…
  • Better stakeholder engagement: Interview with Oana Krogh-Nielsen

    Elizabeth Harrin
    26 Oct 2014 | 11:51 pm
    Oana Krogh-Nielsen Oana Krogh-Nielsen, Head of PMO for the National Electrification Program at Banedanmark, is speaking at Nordic Project Zone next week and I was lucky enough to catch up with her to ask about the amazing projects she is working on. Here’s what she had to say. Hello Oana! Let’s get started: can you explain your job? I lead the Program Management Office within the Electrification Programme (EP) of Banedanmark. In November 2012, the Danish Electrification Programme was established as a part of a major investment in modernization of the Danish railways, and has the scope to…
  • How to keep project costs on track without budget authority

    Elizabeth Harrin
    22 Oct 2014 | 7:05 am
    While most of the projects that we read about in the press have huge budgets, there are a lot of projects at the other end of the scale. The majority of small projects are run without a specific budget, around the edges of a manager’s day job. Any costs have to come out of the business-as-usual provision which means there is no allocated project budget. Another scenario where you may not end up with your hands on the cash to manage your project is when you are assigned the work, but the budget is still held by the business department – most likely because there is no set amount to spend…
  • How to build your project management network

    Elizabeth Harrin
    19 Oct 2014 | 11:22 pm
    Bruce Harpham This is a guest post by Bruce Harpham. In the project management world, people come and go. In a matter of a few weeks, you can become close with your project team. In some cases, you may see more of your project team than your family on particularly demanding projects. But what happens when the project is over? Do you see those people any longer? If you are a project consultant, it could be months or years before you run into those people again. Relationships are like a garden – they blossom with care and attention and die when neglected. It’s up to you to maintain your…
  • 5 Steps for identifying project dependencies and constraints

    Elizabeth Harrin
    14 Oct 2014 | 11:01 pm
    Earlier this week I looked briefly at an introduction to dependencies and constraints on project and why they matter. Today I’m going to share a 5-step approach to identifying and reviewing all the dependencies and constraints on your project. If that sounds daunting, don’t worry. It’s a much faster task than you think. Step 1: Create a log of all the project dependencies Now you understand what a dependency is, you can brainstorm and document all the dependencies that have an impact on your project. Set up a dependency/constraint log using an existing template from your PMO or by…
 
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    svpg blog

  • Establishing a True Product Culture

    28 Oct 2014 | 12:01 pm
    In my last article I discussed the differences between an IT Mindset and a Product Mindset.  I must have struck a chord because I heard from so many people, from all over the world, that they were stuck in an “IT Mindset” organization.  Unsurprisingly, their next question was how do they change their organization, or in some cases, their question was around whether it’s possible to change an IT Mindset organization, or do they need to just leave and move to a startup? The first thing I want to emphasize is that I do not believe you must move to a startup if you…
  • Product vs. IT Mindset

    14 Oct 2014 | 7:27 pm
    The role of the product organization is to consistently deliver significant new value to the business through continuous product innovation.  At a startup, the product team either innovates and provides real value or the startup dies.  However, in larger, more established companies, product teams very often lose their ability to deliver that ongoing value. They just make minor optimizations to existing products. Or they continue to turn out more features that don’t make a difference. In this article I want to talk about some of the deep reasons why innovation…
  • The Internal Agency Model

    25 Sep 2014 | 11:19 am
    I have long written about the importance of dedicated, durable product teams and that we should always strive to optimize for the team and not for the individual function (e.g. product management, user experience design, engineering, test automation, data science, etc.).  It’s not hard to spot when teams have not embraced this model, as you see lots of organizational silos and “walls” between members of the team. Fortunately, most organizations I meet now have honestly embraced the critical notion of a durable, cross-functional, and whenever possible, co-located,…
  • Profit and Loss Responsibility

    10 Aug 2014 | 10:02 am
    One question that I continue to get from many company leaders is whether or not product managers should be given P&L responsibility for their products.   The origin of this question comes from the days when companies had a portfolio of products where each product represented one or more SKU’s.  Think consumer packaged goods. In this world, each product manager would worry about the cost structure of their product, the marketing plan, sales forecasts, contribution and profitability.  This is still what many people out there think of as a product manager. Of course, in…
  • The Delivery Manager Role

    13 Jul 2014 | 2:51 pm
    I have always been interested in taking the holistic view of product teams and understanding and appreciating each and every critical role.  In a recent article I wrote about the dynamics of strong teams versus weak teams, and judging from the response to that article, many of you are interested in this as well.   I focus most of my attention on the product owner/product manager role because I view that role as the lynchpin.  However, of all the roles, I would say that I see the most grief associated with the various guises of project management (project manager, program…
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    280 Group

  • Product Marketing Rule #26: Always Test Your Message

    matt
    21 Oct 2014 | 1:36 am
    Product Marketing Rule #26 from the best-selling book, 42 Rules of Product Marketing, was written by Greg Cohen, Senior Principal Consultant, 280 Group Customer validation also applies to product marketing Experience is a harsh teacher. She has visited me many times in my career. This experience is how I learned that customer validation also applies to product marketing. In particular, it is equally important to test and confirm marketing materials and messages as it is to test product concepts and designs....[continue reading] The post Product Marketing Rule #26: Always Test Your Message…
  • Top Ten Product Launch Mistakes

    Brian Lawley
    13 Oct 2014 | 3:26 pm
    Top Ten Product Launch Mistakes was written by Brian Lawley and is included in the Product Launch Toolkit. Common Errors to Avoid to Ensure Success Introduction Companies invest millions of dollars each year developing new products and trying to increase their revenues and profitability. Some of these are good products, and some aren’t. Nonetheless, they all have one thing in common: without appropriate marketing activities they will most likely fail. In fact, there are many examples of inferior products that...[continue reading] The post Top Ten Product Launch Mistakes appeared first…
  • Product Management Rule #26: Align Your Product Strategy With The Company Strategy

    Brian Lawley
    6 Oct 2014 | 11:19 am
    Product Management Rule #26 from the best-selling book, 42 Rules of Product Management, was written by Mara Krieps, Founder, Pivotal PM Your product needs executive sponsorship to succeed. You gain executive sponsorship by showing how your product strategy supports the company strategy. The intrepid product manager who masters this rule will follow three steps: Understanding the Company Strategy Aligning Product Strategy with Company Strategy Telling the Strategy Story and Gaining Executive Support First, you need to understand the company strategy. Sometimes your...[continue reading] The…
  • How to Run an Effective Beta Program

    Brian Lawley
    29 Sep 2014 | 10:21 pm
    How to Run an Effective Beta Program was written by Brian Lawley and is included in the Beta Program Toolkit. A Beta program plan should include goals, recruiting, costs, timeline, responsibilities and success criteria. Introduction Oftentimes customer Beta programs are one of the most critical factors in the success or failure of a product. Yet many times they are not well-planned and are executed at the last minute with a lack of resources and focus. An effective Beta program can...[continue reading] The post How to Run an Effective Beta Program appeared first on 280 Group.
  • Product Marketing Rule #25: Create the Right Messaging First

    Brian Lawley
    22 Sep 2014 | 12:14 pm
    Product Marketing Rule #25 from the best-selling book, 42 Rules of Product Marketing, was written by Michael Cannon, CEO and Founder, Silver Bullet Group What’s typically absent from a product launch plan are the styles, categories, and types of messaging required for market success. We have all read the research reports from IDG, AMA, etc. that say over 50 percent of the content we produce is not relevant to customers, nor to the field/channel sales teams. It’s exceedingly difficult to...[continue reading] The post Product Marketing Rule #25: Create the Right Messaging First…
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    MindTheProduct

  • Bringing MVP Culture to Every Product Feature

    Diego Pereira
    29 Oct 2014 | 6:00 am
    What “lean” means for us in product development I very firmly include myself in the group of people converted to the “lean” product philosophy, but what does this word really mean? Well for the broader context, lean derives from post-war Japanese culture, where limited resources were the standard. Working in these conditions – a situation experienced by many product teams today – a huge value was placed on cutting waste, efficiency, and doing more with less. How do we apply this important concept in the day-to-day development of our products at Resultados Digitais? First of all,…
  • Four Steps to a Free Data Analysis Platform for Your Product

    Yoav Farbey
    27 Oct 2014 | 6:00 am
    Understanding how customers use your product is a vital part of product management. To get this insight of how customers are interacting with your product, there are two different routes open to you: Qualitative research, or Quantitative research. Qualitative research involves such methods as user studies, sitting with a focus group, running workshops with users, asking them to fill out questionnaires and observe how they use your product, and generally asking them for feedback. This is a very valuable part of product research and shouldn’t be ignored, as it offers highly rich insight.
  • Irene Au – Design is as important as technology

    Martin Eriksson
    24 Oct 2014 | 6:00 am
    Irene Au, operating partner at Khosla Ventures, led the user experience team at Google for six years and the user experience and design team at Yahoo! for eight years. In this talk she looks at how the different views of design at Google and Yahoo affected the companies. What was it about Yahoo’s organisational structure and the way the company viewed design that made it end up as a house of brands? How long did it take Google to come up with it’s iconically simple, yet beautiful landing page? And can you guess the state of a company by looking at its design? The post Irene Au…
  • Analytics and Decision-Making – Recap of August\'s ProductTank London

    Jock Busuttil
    23 Oct 2014 | 7:45 am
    If you’d have told me that August’s ProductTank London on analytics and decision-making would be one of the most risqué to-date, I’d have struggled to believe you. The talks had everything – sex, drugs and racy pictures of hot plumbing action. Read on for an 18-rated recap. Making Data Actionable Matty Curry (@mattycurry) opened with stark warnings (or promises?) of rude words and ruder pictures. As the director of e-commerce for Lovehoney, one of the largest online purveyors of sex toys, we were obliged to believe him. But hey, it was a warm Friday night in August and everyone…
  • Des Traynor – Product strategy in a growing company

    Martin Eriksson
    20 Oct 2014 | 5:17 am
    “If software is eating the world, then product managers are setting the menu”. Des Traynor, co-founder of customer communication platform Intercom, talks about how to create simple, yet brilliant products. He asks us to consider where products come from and how they are made, arguing that a product manager should know where the product stops and starts. Ultimately, he says, the customer only cares about the value a product can provide, not how many features it has and Des shares his strategies for managing feature creep and staying true to the core of the product. The post Des…
 
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    Product Talk

  • Putting the 4 Levels of Product Analysis Into Practice: A Halloween-Themed Example

    Teresa Torres
    29 Oct 2014 | 12:25 pm
    It’s Halloween week! The pumpkins are carved, the candy bowl is full, and the neighborhood is about to be crawling with princesses, ninja turtles, and pirates. You’ve only got one last thing to do before the fun begins. You promised your neighbors hot apple cider – with rum, of course. Being a good neighbor, you want to make sure that your cider is a hit. What do you do? Learn more about the 4 levels of product analysis. Design Question: How do I make the best apple cider? You might start by browsing the highest-rated recipes. If like me, you live in San Francisco, you might head…
  • Hypothesis Testing Mistake #1: Not Knowing What You Want To Learn

    Teresa Torres
    8 Oct 2014 | 1:00 pm
    Have you ran an experiment in the past day, week, month? Can you clearly articulate your hypothesis? Do you know under which conditions your hypothesis will pass or fail? Do you know how to interpret the data in a way that drives successful product decisions? Many of us are new to hypothesis testing. Tools like Optimizely, Visual Website Optimizer, and UserTesting.com make it easy to jump right in and get started. But if we don’t take a step back and look at our hypothesis and experiment design, we are unlikely to get actionable data from our efforts. In this post,  I outlined the 14…
  • The 14 Most Common Hypothesis Testing Mistakes Product Teams Make (And How to Avoid Them)

    Teresa Torres
    5 Sep 2014 | 9:57 am
    I’ve been working with a product team on how to get better at hypothesis testing. It’s a lot of fun. They were introduced to dual-track Agile by Marty Cagan and are doing a great job of putting it into practice. As they explore how to support backlog items with research in the discovery track, they are finding that hypothesis testing isn’t as easy as it sounds. Very few of us have had to formulate hypotheses and design experiments since perhaps our elementary school science fair days. And while the scientific method conceptually is easy to grasp, putting it into practice can be much…
  • Know Who You Are Building For and Why

    Teresa Torres
    26 Aug 2014 | 8:38 am
    It’s easy to be fooled by the Facebooks and the Googles of the world. Everyone uses their products. They make it easy to rationalize why everyone will use your product. But when you draw this conclusion, you skip right from A to Z, ignoring all the steps they took in between. Over a billion people use Facebook. But they started just for Harvard students. Then they spread to other Ivy Leagues. Than to other college campuses. Eventually they opened it up to everyone. Google Search launched at a time when search engines were under siege by keyword stuffers and black hat SEO firms. Google built…
  • Ask About the Past Rather Than the Future

    Teresa Torres
    19 Aug 2014 | 9:06 am
    At SXSW this year, I met a startup founder, a former fitness trainer, who was about to launch an online business offering personalized gym workouts. I liked that he had first-hand experience as a personal trainer and wasn’t just a gym rat. But I was surprised when he struggled with my first question. I asked him, “Who is it for? Who are you targeting?” He replied, “People who already go to the gym.” I said, “Good. That’s much easier than trying to convince people who don’t go to the gym to go to the gym. But that seems broad. Men? Women? Runners? Weigh-lifters?” He stared at…
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    Frank Lio: Practical Product Management, Marketing, Strategy, and Life - Blog

  • Thriving in Corporate America

    21 Oct 2014 | 10:32 am
    Thrive : to grow or develop successfully : to flourish or succeed I had the honor to be a panelist at the Society of Asian Scientists and Engineer’s National Conference (SASE) in Philadelphia. The topic was “Thriving in Corporate America” and I was joined by some impressive professionals: John Harris II - VP at Raytheon, Anil Achyuta - Program and Development Manager at Draper Labs, and Chris Soong - Principal at Booz Allen Hamilton.These were the top ten takeaways from the panel discussion:You must be willing to…
  • Oh Fudge! !&@#&! (Expletive Deleted)

    26 Sep 2014 | 11:47 am
    I was far away from home, training a customer in Kaiping, China into the late hours on a Friday night. It was at the new Chinese operation of an American company. I was giving the lab manager, Mr. Li, extra training on our installed system. Although I spoke Chinese during much of the week’s training, Mr. Li asked that we only converse in English so that he could practice and improve his language skills.“How are you Mr. Li?” “I am fine, Mr. Lio.” “That’s good. How many children do you have?“I have one daughter.”We…
  • Crossing the Chasm: Mind Share Before Market Share

    11 Sep 2014 | 1:48 pm
    You must have "Mind Share" before you can take " Market Share"! Many companies have the philosophy of “if we build it, they will come”: This is the typical, sad, predictable path:1. Spend years and tons of money developing a new innovative product.2. Create a hugely optimistic forecast that can justify the amount the amount of R&D and money spent.3. Solicit some positive reviews from a few, friendly alpha customer sites.4. Do a splashy release, train your sales force worldwide.5. Get a few orders from early adopters (some of these orders are due to huge…
  • Litmus Test: Would You Buy from...You?

    28 Jul 2014 | 7:10 am
    "Instron" Test Instrument at Tufts Dental School I was walking to the pediatric clinic at Tufts University School of Dental Medicine on a personal day off when I spotted something familiar in the hallway.  Through a small window, I spotted an “Instron” in a research room.   (An “Instron” for those unfamiliar with the term is a test instrument for tension, compression, flex testing, etc. I happen to work at Instron, the company that developed these instruments; the name has become synonymous with materials testing instruments.) I became as…
  • Selecting & Prioritizing Features with Pugh Charts

    17 Jul 2014 | 8:56 am
    One of the most difficult tasks for product development is prioritizing features.  It can turn into a contentious task with disagreement from different stakeholders. Features are usually drawn from a wish list based on customer feedback, sales and service feedback, management, etc.  Unfortunately, some of this is biased. Management may not understand the market but insist on features discussed during their last customer visit or what they just read in the morning newspaper.  Sales wants features based on their lost orders.  Engineering wants to use this as an…
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    Under 10 by Steve Johnson

  • Politics and your next release

    Steve Johnson
    16 Oct 2014 | 4:41 am
    A desire not to butt into other people’s business is at least eighty percent of all human ‘wisdom’… and the other twenty percent isn’t very important.—Robert A. Heinlein, author You’ve planned a new release, pulling together ideas from the market and from the company. You think you’ve got a really strong plan but as soon as it’s announced, the complaining begins. “Where’s my pet project?” “When are we going to fix security?” “But I promised this feature to a prospect!” “Waa waa waa!” Never forget, a product release is always political.
  • UX and product managers

    Steve Johnson
    8 Oct 2014 | 4:51 am
    On the Mind the Product blog, Martin Eriksson writes, I’ve always defined product management as the intersection between business, technology and user experience. A good product manager must be experienced in at least one, passionate about all three, and conversant with practitioners in all. To Martin’s list I would add expertise on the market (or persona) and a passion for the domain. I’ve written about expertise in product management in my free ebook. (Download it here). User experience (UX) is an area that befuddles many product managers. Ideally, product managers should…
  • Don’t look for answers in your office…

    Steve Johnson
    2 Oct 2014 | 4:42 am
    Don’t look for answers in your office. Get your ideas and products in front of customers (and prospects) sooner, not later. — Steve Johnson, Under 10 Consulting. A product marketing manager wonders what he should be doing while development is working on the product. It’ll be six months until the first release is available. Six months? Before you worry about go-to-market, get a concept in front of some customers. Test your product idea. “MVP is the smallest amount of coding that can be used to test your product hypothesis.” Tweet thisThere seems to be confusion…
  • Tip: Create round graphics for presentations and websites

    Steve Johnson
    28 Sep 2014 | 6:41 am
    One of my favorite new tricks for presentations and web graphics involves making non-square graphics in PowerPoint. My friend Barbara recently explained this technique. Paste a square graphic into PowerPoint, go to the SmartArt menu, click on the graphic, and choose “Shape.” By choosing Oval, I change Barbara’s picture from a square to a round graphic. On Powerpoint 2011 for Mac (Of course, you can choose any shape, like stars or hearts.) On Powerpoint 2007 for Windows Got a tip to share? Drop me a note.
  • Don’t discover; observe

    Steve Johnson
    25 Sep 2014 | 4:48 am
    It’s not that problems are invisible; it’s that no one is looking for them.—Steve Johnson, Under 10 Consulting. I often chat with company leaders who ask me how to do customer discovery but I always find it a confusing conversation. They don’t seem to understand my questions. “Who did you build it for?” “What problems are you solving and for whom?” At a conference I heard many people talking about technology and products and features, but very few talking about markets and segments and personas. Our industry continues to embrace the idea that “if you build it, they…
 
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    All it takes for your Product Business Success

  • Fascinating Facts about Big Data from Sridhar Dhulipala, Dataswft

    Confianzys
    30 Oct 2014 | 3:56 am
    Big Data is everywhere. Technology start-ups are building products to take advantage of the data explosion or help users manage it. Business managers in every industry are scrambling to deal with the flood of data threatening to overcome them. We talk to Sridhar Dhulipala, Co-Founder, CMO & Director of Product Management at Bizosys (now Dataswft), about […] Read more at Fascinating Facts about Big Data from Sridhar Dhulipala, Dataswft. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • How Much Research is Enough Research?

    Pradeep Nair
    30 Oct 2014 | 3:36 am
      An example often quoted by the ‘We don’t need no market research’ breed of technologists is the Sony Walkman that once took an entire generation by storm, and was launched with little or no research by the company. Yet, for every Walkman that has succeeded, there is more than one Apple Power Mac G4Cube that has […] Read more at How Much Research is Enough Research?. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • Big Billion Day Bungle: 3 things Flipkart could have done better

    Shrinath V
    9 Oct 2014 | 6:41 am
    On paper, the idea must have sounded fantastic: Let’s host a one-day sale promising users unmatched prices. We will get new shoppers to try online shopping, and more importantly, build preference for Flipkart. The CEO, corporate board, marketing teams, technology teams, category managers, sales – all are stoked by the thought of creating history in […] Read more at Big Billion Day Bungle: 3 things Flipkart could have done better. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • When Do You Start Marketing Your Product?

    N. P. Menon
    9 Oct 2014 | 4:15 am
    If you take a linear view of the product development and management processes, you may answer this as product planning followed by product development and then by product marketing. While product planning should be a starting point (read our thought paper on market-centric product planning), marketing does not need to wait until the development is […] Read more at When Do You Start Marketing Your Product?. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • Creating An Effective Product Roadmap

    N. P. Menon
    7 Oct 2014 | 8:56 pm
    Creating an effective product roadmap begins not from within the company but from an outside-in view of the market. First, the good news: product companies in India are increasingly using roadmaps to achieve product launch and improvements in a timely fashion. The bad news is that in practice, product roadmaps are far from achieving what […] Read more at Creating An Effective Product Roadmap. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
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    serendipity

  • You See Problem, Me See Idea: Power your projects with the MECE Technique

    Vikram
    22 Oct 2014 | 11:47 pm
    So you have an unchewable problem in front of you — perhaps your website visits are dropping like a bowling ball, and you don’t know why. Or you need to plan your best friend’s wedding, and you have no idea where to start. Or your product trajectory has shifted so far even you don’t understand where you’re going anymore. So how do you really take the first step to solving the problem? You could apply the Mammoth Model in germ.io to break down your big problem into smaller, more tangible next steps. But then, you risk leaving out some important detail somewhere. I had a great…
  • Ready, Assign, Launch: Announcing Actionables in Omega III

    Vikram
    29 Sep 2014 | 8:07 pm
    Today is a big day for germ. For you, for us, and for all germs that were, are and will be. Today is the day you get to take your thoughts from fleeting ideas to the last mile of execution. Over the past months, we’ve been getting closer to helping you turn your ideas into actionable projects. You could throw each of your ideas and brain farts into a separate flow of thought already. You could break down that abstract idea into smaller, more focussed pieces… But that still doesn’t complete the life of your idea. Ideas are born with the spark in your head, and the idea hasn’t done its…
  • How to chew a mammoth (aka) Getting your Ideas to Execution

    Vikram
    28 Aug 2014 | 1:40 am
    You’re walking through the icy glaciers, the cold exacerbating your starvation. Your stomach-rumbles make the ominous sounds of far away avalanches cower in shame. And then you spot a mammoth. A wool coated feast that could feed an army. Except you can’t chew your mammoth* yet. For one, you have nothing to cut it up with. The beast won’t even fit into your conventional oven. Your plates, spoons and cutlery are designed for more chicken-sized food. And you definitely can’t swallow a whole mammoth in one go. So you sit on top of your hunt, worrying yourself with what to do next until…
  • Forget VP of Devil’s Advocacy. Where’s your BS Filter?

    Vikram
    31 Jul 2014 | 10:14 am
    There are a million reasons why a piece of innovation fails. In some cases, it’s great technology that just didn’t get the marketing gas it needed to make it mainstream. And sometimes, the product is just way ahead of its times. But most often, innovations fail because they just plain suck. I was reading an article by MG Siegler on Techcrunch recently, and a particular quote struck a deep chord with me: We’ve seen a lot of these launches in recent years. Microsoft’s Surface RT. Samsung’s Smart Watches. Google’s Nexus Q. Apple’s Maps. All great examples. Each was quite clearly a…
  • Announcing Flow Maps: Using germ.io for Life, the Universe and Everything

    Vikram
    2 Jul 2014 | 1:05 pm
    The suckiest part of working on a project is worrying for days about a problem only to realize it’s not even that big a deal in the larger scheme of things. Our purpose at germ.io is simple: to help you get your ideas to execution. But sometimes when you’re in the thick of things, it’s easy to lose perspective. It’s called “getting lost in your thoughts”, and the only way you can get  home is if you took few a  steps back and looked at the big picture. With the last big Omega launch, germ.io helped you craft a new flow of thought for every project you…
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    Product Bookshelf

  • The perfect design brief

    Olaf Kowalik
    27 Oct 2014 | 6:00 am
    Designers cannot be successful if the problem and solution parameters are not known. Great design briefs are the result of a partnership between design and business. Design briefs are most commonly used in industrial, package, and graphics design, but share many characteristics with software and product requirements. Although every design project starts with some type of brief, there are few books which cover the topic. Peter L Phillips, author of Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage, shows how to create a great brief and how to use the brief to…
  • Software platforms: redefining the basis of competition

    Olaf Kowalik
    20 Oct 2014 | 6:03 am
    Competition in the software sector is moving from individual products and services to platform ecosystems. Five key trends are pushing companies to platform strategies. Platform Ecosystems: Aligning Architecture, Governance, and Strategy by Amrit Tiwana describes the dynamics that are driving the new basis of competition in software. This is one of the few books in-depth available on product platforms; it covers all aspects of platforms including evolution, strategy, market dynamics, and case studies. The book is incredibly well organized and contains summaries and lessons learned at the…
  • Building habit-forming products

    Olaf Kowalik
    13 Oct 2014 | 6:01 am
    Habits are behaviors that occur with little or no conscious thought–“thinking without doing.” Use emotional triggers, actions, and variable rewards to create virtuous cycles of usage for your product. Hooked: How to Build Habit-Forming Products provides a design pattern with the building blocks to create habitual behavior. For business models that rely on habits, it’s important to understand how internal and external triggers combine with to initiate action and continue the cycle. Nir Eyal includes discussions of brain physiology, psychology and emotional dynamics…
  • The other side of innovation

    Olaf Kowalik
    6 Oct 2014 | 6:00 am
    Innovation is hard and ideas only get you up one side of the mountain. You still have to go over the other side to reach your goal by executing well. Vijay Govindarajan‘s four books cover different aspects of successful innovation that begins in established organizations (versus startups). In The Other Side of Innovation: Solving the Execution Challenge (Harvard Business Review) he explores whether innovation is possible within established companies. Govindarajan expands on the key theme of efficiency and innovation, called Code A and Code B in Ten Rules for Strategic Innovators: From…
  • Borrowing, Forgetting and Learning

    Olaf Kowalik
    29 Sep 2014 | 6:00 am
    To successfully incubate and spin-off new ventures, companies must use the right mix of borrowing, forgetting, and learning organizational DNA.  In Ten Rules for Strategic Innovators: From Idea to Execution Vijay Govindarajan covers strategic innovation, which he defines as a process of exploring experimental strategies. He focuses specifically on what it takes to incubate and spin off a successful new business (NewCo) from within an established one (CoreCo). Successfully creating a new venture from within an existing company requires the right mix of borrowing DNA (assets, culture,…
 
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    Market Brand

  • 2014 Top C Stores – C Store Distributors and Wholesalers

    Will Robins
    17 Oct 2014 | 2:39 am
    Wanting to know the latest information on C Stores and the top 2014 C Store Distributors? When you start looking for C Store Distributors you will want to know who the big boys are. This information graphic will walk you through everything you need to know about who the top c store chains are, who […]
  • 7 Tips For Contacting Retail Store Buyers – Distributors and Wholesalers As Well

    Will Robins
    4 Oct 2014 | 12:08 am
    Contact a Retail Buyer – The Real Ways to Finding, Contacting, and Selling a Retail Buyer 7 Tips for Contacting Retail Store Buyers Don’t Let No Deter You – They are going to say no. I have even had a buyer saying no as I completed paperwork to be placed in their store. Hilarious. The fact […]
  • 7 Steps on How to Market a New Product

    Will Robins
    25 Sep 2014 | 11:07 pm
    How To Market A Product You get this great idea to develop a product. It is perfect! You are excited. This is going to be the key for you and your family’s prosperous future. You get a vision of press releases, media interviews, your debut on shark tank and getting that big deal with your […]
  • C Store Distributors – Get Your Product Into These Distributors

    Will Robins
    20 Sep 2014 | 6:59 pm
    C Store Distributors Why C Store Distributors? When you are selling a product and looking for retail accounts to start selling your product into, C Store Distributors may be the last on your list to start with. That may be a mistake. Let’s look at why you would want to target C Store Distributors, C […]
  • How to Sell More ECIGS and Vaping – Become #1 Seller

    Will Robins
    17 Sep 2014 | 3:31 am
    Introduction to the concept of Ecigs   How does an ecig function There are mainly three components of a standard electronic cigarette, the cartomizer or ‘tank’ if you may, which holds the fluid consisting of flavour and traces of nicotine. The atomizer, a small device that is responsible for the vaporization of the fluid held […]
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  • Go Global With These 5 Premium Responsive Themes From Magento

    Hemant Gupta
    30 Oct 2014 | 3:36 am
    Magento is increasingly evolving into the preferred e-commerce platform for most online merchants around the world. An open source platform based on the use of MySQL and PHP, it was developed by Varien. At present Magento ranks as one of the most flexible and powerful platforms for e-commerce site development that is available out there in the market. Search on any of the available theme markets and you are likely to come across thousands of different Magento themes. While free stores are an option to set the wheels rolling on your online store you will quickly come across the realization…
  • Presenting The Top 13 Online HTML And CSS Editors That Are Free To Use

    Hemant Gupta
    28 Oct 2014 | 8:59 pm
    We are aware that the industry of website design and development is nothing if you discount the HTML and CSS online editors. This is because these are the two development languages that have turned the industry around on its head. Previously, it was a very difficult task to display data with good presentation. However, with the evolution of these two scripting languages, the results are evident as we come across more number of responsive and good looking websites. If you wish to test your program code on online HTML and CSS-based editing platforms, here is a look at the 13 best editors that…
  • 10 Of The Best PHP Cross-Platform Editors

    Hemant Gupta
    25 Oct 2014 | 5:06 am
    PHP Editors, or IDEs (Integrated Development Environment) as they are so popularly referred to as, are a crucial component when you are developing websites or applications for the web platforms. Here, I share a list of the top 10 PHP cross-platform editors and give a brief insight about each of them. 1. Aptana Aptana allows you to build web applications quickly and easily. It puts in its best effort as a powerful web development engine and utilizes the flexibility of the Eclipse plugin. Debug, preview, and edit are among its core capabilities apart from building web applications using popular…
  • 5 Best Premium WordPress Themes For The Year 2014

    Hemant Gupta
    22 Oct 2014 | 4:45 am
    On every month of the year, we come across hundreds of new themeforest.net/item/darkroom-fullscreen-studio-for-wordpress/8274662 Reverzo A great theme for online retailers and themeforest.net/item/reverzo-photo-music-video-creative-shopfolio/8338479 University An education, event and course theme, University has been built primarily with the intention of selling educational products around the Internet. It can be used for selling and buying courses or maybe even as a shopping website. It is packed with the Learn Dash feature which is a plugin to promote learning management. This responsive…
  • 5 Benefits Of PHP For Effective Management In The Healthcare Industry

    Hemant Gupta
    19 Oct 2014 | 10:53 pm
    What can PHP do for the healthcare industry? With the use of innovative enterprise apps, the healthcare industry has been totally transformed. Companies frequently launch healthcare applications in a bid to help users access their personal healthcare records and information at anytime and from anywhere. At the same time, there are companies that launch enterprise apps for helping the healthcare service providers in providing prompt and improved services to the patients without incurring any unwanted additional costs. Many clinicians often opt for the custom made healthcare solutions for…
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