Product Management

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  • Product Launch Plan Marketing Budget Template

    280 Group » Product Management Blog
    duncan
    6 Jul 2015 | 1:28 pm
    The product launch plan marketing budget (Excel template file) helps you to plan out all of the marketing programs and corresponding budget when you run a product launch. Read our previous post about product launches: Top 10 Product Launch Mistakes. These files are also part of of the 280 Group Product Launch Toolkit™. The Product Launch Plan Marketing Budget Template Is Included In Our Free Resources Download All Of Our Free Resources Here Instructions Use this template to create your overall...[continue reading] The post Product Launch Plan Marketing Budget Template appeared first on 280…
  • Different, Better – We’re Writing a Guide to Practical Positioning

    Rocket Watcher - Startup Marketing
    April Dunford
    17 Jul 2015 | 10:05 am
    Anyone that knows me knows that Positioning is one of my favourite marketing topics. For startups in particular, figuring out how to define a unique piece of the market that you can claim and dominate is really important. Today I’m announcing that Alistair Croll and I are working on a book – Different, Better – A Practical Guide to Superb Positioning in Noisy Markets. Many of you will know Alistair as the co-author of Lean Analytics. We’ve launched a new site and a blog where we will be posting articles, case studies and interviews. Sign up there to stay in the loop.
  • Product Launch 30 Day Plan – Week 2

    ProductMarketing.com
    David Daniels
    29 Jul 2015 | 6:24 am
    In Week 1 of the Product Launch 30 Day Plan the focus was on the most basic product launch information. In Week 2 you will gather more information, assess your organization’s strengths/weaknesses, and organize a cross functional launch team. After Week 1 you have the following completed: Defined product launch goals Established product launch priority Refined target market segments Chosen product launch strategies to support the launch goals I suggest you complete the these deliverables before continuing Week 2’s assignment. It’s OK if it takes longer than a week to complete Week…
  • 3 Cool Things I Learned From Doing Hubspot Inbound Marketing Certification

    Brainmates - Boosting People and Product Performance
    Sean Richards
    7 Jul 2015 | 5:45 am
    Inbound Marketing? This is a fairly marketing-centric post.  But, for those Product Mangers and Product Marketers that are looking at Marketing Automation and Inbound Marketing principles, or have already begun to use it then perhaps you will find it a quick and interesting read. Marketing Automation? Product Marketers need to continually think through how they will connect with their target market. Research suggests that 67% of the buyers journey is now done digitally (SiriusDecisions, July 2013). The game today is to educate and enthuse buyers online.  That requires good quality…
  • How Product Managers Can Manage A Shift

    The Accidental Product Manager
    drjim
    27 Jul 2015 | 2:00 am
    Blackberry product managers are performing a major shiftImage Credit: C Slack Many product managers are placed in charge of multiple products. Often, among these products certain products will start to perform better than others. When this happens, it’s very natural for our focus to become fixated on the products and the product development definitions that are doing well and we start to ignore the other products in our portfolio. However, things can change and when that happens, we need to shift our attention. This is exactly what’s happening at the mobile phone firm Blackberry…
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    280 Group » Product Management Blog

  • Product Launch Plan Marketing Budget Template

    duncan
    6 Jul 2015 | 1:28 pm
    The product launch plan marketing budget (Excel template file) helps you to plan out all of the marketing programs and corresponding budget when you run a product launch. Read our previous post about product launches: Top 10 Product Launch Mistakes. These files are also part of of the 280 Group Product Launch Toolkit™. The Product Launch Plan Marketing Budget Template Is Included In Our Free Resources Download All Of Our Free Resources Here Instructions Use this template to create your overall...[continue reading] The post Product Launch Plan Marketing Budget Template appeared first on 280…
  • Product Marketing Rule #34: Speak in the Customer’s Language

    duncan
    29 Jun 2015 | 12:47 pm
    Product Marketing Rule #34 from the best-selling book, 42 Rules of Product Marketing, was written by Jeff Lash, Creator of the Q-and-A site “How To Be A Good Product Manager” The best product marketing connects with the customer by speaking in terms which they understand and which resonate with their needs. Have you ever told family members or friends that you work in marketing and get responses of chuckles and eye rolls? Have they followed up with jokes about “paradigm”...[continue reading] The post Product Marketing Rule #34: Speak in the Customer’s Language…
  • Product Management Rule #34: Differentiation Isn’t Enough, You Have to Be Better

    Brian Lawley
    22 Jun 2015 | 2:35 pm
    Product Management Rule #34 from the best-selling book, 42 Rules of Product Management, was written by Paul Alexander Gray, Consultant, brainmates pty ltd Differentiation is not enough. Discover how effective product managers are winning by making their products “better.” In an environment of product proliferation and intense competition, product managers must do more than just differentiate. They must find ways to satisfy customer needs and wants in ways that are ‘better’ than competitive offerings. Consider the case of hotel accommodation—a market...[continue…
  • A Product Manager’s Dream Car: Tesla P85D Model S

    Brian Lawley
    17 Jun 2015 | 2:48 pm
    As Product Managers we all share one thing in common – we LOVE and are passionate about great products. We all have examples of these – products that delighted us and completely blew away our expectations. Products that are so good that once we use them we can never look back and our lives and world view were changed forever. That’s how I felt in 1985 when I first used a Macintosh, and I was lucky to be able to...[continue reading] The post A Product Manager’s Dream Car: Tesla P85D Model S appeared first on 280 Group.
  • Webinar: Chasm Model 2.0 with the Optimal Product Process™

    Brian Lawley
    10 Jun 2015 | 10:18 am
    Virtually everyone in Marketing or Product Management is familiar with the best-selling book, Crossing the Chasm, by Geoffrey Moore and the Chasm Institute (the newly-updated 2014-2015 “Crossing the Chasm” book has all new company examples from Salesforce, VMware, Google, Apple and many other leading companies). It presents an effective, pressure-tested strategy for getting traction with new products when they are brought to market. When combined with the phases in the ProdBOK and Optimal Product Process, the newly-updated Chasm Model 2.0...[continue reading] The post Webinar: Chasm Model…
 
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    Rocket Watcher - Startup Marketing

  • Different, Better – We’re Writing a Guide to Practical Positioning

    April Dunford
    17 Jul 2015 | 10:05 am
    Anyone that knows me knows that Positioning is one of my favourite marketing topics. For startups in particular, figuring out how to define a unique piece of the market that you can claim and dominate is really important. Today I’m announcing that Alistair Croll and I are working on a book – Different, Better – A Practical Guide to Superb Positioning in Noisy Markets. Many of you will know Alistair as the co-author of Lean Analytics. We’ve launched a new site and a blog where we will be posting articles, case studies and interviews. Sign up there to stay in the loop.
  • Your B2B Startup Needs a Buyer’s Guide

    April Dunford
    18 Jun 2015 | 7:11 am
    One of the big differences between selling to businesses vs selling to consumers is the buying process. Most Consumer products are lower priced and purchased quickly because if you make a poor choice, you aren’t out much more than beer money. In B2B not only is there more money on the line, buyers often have to justify a purchase to their boss. A poor choice can cost the company big dollars and (often more importantly) damage the buyer’s reputation. This is precisely why a Buyer’s Guide is such a powerful piece of marketing content. It is designed specifically to meed the…
  • Marketing Strategy Hacks Presentation

    April Dunford
    3 Jun 2015 | 12:40 pm
    I gave a talk at the Unbounce Conversion Road Trip this week. It was an awesome event with amazing speakers. I decided to go a bit deeper into my thinking around how you would test the underlying assumptions in your marketing strategy, in particular which buyers you are targeting and what market you are positioned in. There is a bunch of new content here that I’ll blog about in the future but in the meantime, here’s the deck. Marketing Strategy Hacks from April Dunford
  • Components of a Startup Marketing Plan

    April Dunford
    20 May 2015 | 10:03 am
    When I ask startup folk if they have a “Marketing Plan” I get a range of reactions from a slightly embarrassed “Yeah we probably should have one but we aren’t doing much marketing so…” through to the more assertive, “Dude we don’t do plans, because we’re like, you know, a startup!” At my first startup we didn’t have a marketing plan. We were a small team working on short-term tactical projects. Those tactics changed every couple of weeks and we didn’t see a need to document anything. My first encounter with a marketing plan came after we were acquired by a global…
  • Marketing Strategy Hacks for Startups

    April Dunford
    23 Apr 2015 | 8:37 am
    I do a lot of coffee meetings with founders looking for marketing advice. Most of the time people have a specific marketing problem but occasionally I meet with frustrated founders complaining that everything they’re doing on the marketing and sales side just simply isn’t working. Let’s put aside the very real possibility that there is a fundamental product or product/market fit problem (a big assumption but work with me on this one) – is it possible your marketing/sales strategy is getting in the way of the success of your company? In my opinion, yes that’s…
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    ProductMarketing.com

  • Product Launch 30 Day Plan – Week 2

    David Daniels
    29 Jul 2015 | 6:24 am
    In Week 1 of the Product Launch 30 Day Plan the focus was on the most basic product launch information. In Week 2 you will gather more information, assess your organization’s strengths/weaknesses, and organize a cross functional launch team. After Week 1 you have the following completed: Defined product launch goals Established product launch priority Refined target market segments Chosen product launch strategies to support the launch goals I suggest you complete the these deliverables before continuing Week 2’s assignment. It’s OK if it takes longer than a week to complete Week…
  • Pricing Crossfit for Visitors

    Mark Stiving
    28 Jul 2015 | 9:34 am
    Here is a fun pricing situation shared with us from a colleague. I do CrossFit for exercise and often drop in to CrossFit gyms (boxes they are called) when I travel. It’s a common practice in the CF community. Some boxes charge $0 for drop ins (but expect you to buy something like a logo t-shirt). Some charge something, up to $30. It’s understandable they would charge something to cover their costs. The box I go to when in Boston is in the building next to the building where I work. It was recently bought out by a large operation and they have instituted a new drop in fee schedule. If you…
  • Crafting a demo that sells

    David Daniels
    22 Jul 2015 | 7:57 am
    Everyone wants a product demo that is so compelling buyers jump out of their seats to buy. Unfortunately that scenario rarely happens. In today’s buying environment a demo may meet two buyer needs. The first is to show the product is real and is consistent with the buyer’s needs. The second is to provide proof the product can deliver what the buyer expects. You may need different approaches to please both needs. Is It Real? The ‘standard’ demo is a marketing asset that proves your product is real. How you deliver the standard demo is up to you. It is helpful to know how your buyers…
  • Product Launch 30 Day Plan – Week 1

    David Daniels
    21 Jul 2015 | 7:52 am
    Product Launch 30 Day Plan The purpose of the Product Launch 30 Day Plan is to provide a starting point for Launch seminar attendees to get started planning a product launch. Think of it like a Quick Start Guide that is designed to get customers up and running quickly, and to help put into action what was learned in the Launch seminar. I like to think of it like cooking. When you attend the Launch seminar, you learn about the cooking tools and the ingredients. The next step is to prepare a meal and for that you need a recipe. Think of the Product Launch 30 Day Plan as a recipe. The recipe…
  • Content strategy in 116 slides

    Jon Gatrell
    20 Jul 2015 | 3:09 pm
    How To Do Content Strategy from Kristina Halvorson
 
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    Brainmates - Boosting People and Product Performance

  • 3 Cool Things I Learned From Doing Hubspot Inbound Marketing Certification

    Sean Richards
    7 Jul 2015 | 5:45 am
    Inbound Marketing? This is a fairly marketing-centric post.  But, for those Product Mangers and Product Marketers that are looking at Marketing Automation and Inbound Marketing principles, or have already begun to use it then perhaps you will find it a quick and interesting read. Marketing Automation? Product Marketers need to continually think through how they will connect with their target market. Research suggests that 67% of the buyers journey is now done digitally (SiriusDecisions, July 2013). The game today is to educate and enthuse buyers online.  That requires good quality…
  • Increasing Product Management Productivity

    Adrienne
    25 Jun 2015 | 8:56 pm
    As Product Managers we’re often pulled in so many different directions and it can be difficult to decipher the “Important” from the “Urgent”. Which should we do first? Respond to the CEO’s office about a customer complaint or spend time figuring out if our Roadmap will deliver the intended value to our customers? The Problem Product Managers are: Time poor Under resourced Provide lots of tactical support Trying to convert Strategy into Execution This problem isn’t new. Any search for ways of being more productive will result in hundreds of tips and…
  • Buyer Persona – Don’t go to market without it

    Sean Richards
    28 May 2015 | 4:34 am
    Addressing the top five questions about one of the most important go to market resources ever – Buyer Personas. 1. What is a Buyer Persona? Buyer personas are examples of real buyers who influence decisions about the products, services or solutions you take to market. At the same time they are a powerful tool that builds confidence to persuade buyers to choose you rather than a competitor. 2. Where do Buyer Personas Come From? Buyer personas are created by Product Marketers who perform primary, qualitative research – also known as talking to your customers. If you are responsible…
  • The #mockstock movement

    Sean Richards
    27 May 2015 | 6:31 am
    How novel techniques, like #mockstock can improve sales enablement programs and enhance go to market execution. It has been a few months but I am sure all those in marketing circles would have noticed people like Guy Kawasaki and Vince Vaughn and team use mock stock (#mockstock) as a means of playful promotion. You know, when they pose in those cheesy settings that look just like marketing stock photos. Sure, it looks funny. But I say…. POSERS! Late to the game posers! I am the originator of this movement and it is called #mockstock. Before these glory hounds jumped on the #mockstock…
  • Product Roadmaps, What Are They Good For?

    Adrienne
    11 May 2015 | 7:54 pm
    This is a guest post by Erietta Sapounakis who writes at Eriontheweb. Erietta attended one of our Product Talks recently and this is a summary of a roadmap panel discussion. The panelists during the event included: Michael Pearson, Director Product & e-commerce at Expedia Michael Bromley, Head of Digital Strategy and Chief Innovation Officer at SMS Management & Technology; and Chrissie Zenonos, Head of Product at Mi9 (Channel 9) While the panelists weren’t in perfect alignment they generally agreed on the following. What is a product roadmap? A communication tool A list of…
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    The Accidental Product Manager

  • How Product Managers Can Manage A Shift

    drjim
    27 Jul 2015 | 2:00 am
    Blackberry product managers are performing a major shiftImage Credit: C Slack Many product managers are placed in charge of multiple products. Often, among these products certain products will start to perform better than others. When this happens, it’s very natural for our focus to become fixated on the products and the product development definitions that are doing well and we start to ignore the other products in our portfolio. However, things can change and when that happens, we need to shift our attention. This is exactly what’s happening at the mobile phone firm Blackberry…
  • A Product Management Challenge: Pot

    drjim
    20 Jul 2015 | 2:00 am
    Marijuana is now a product that needs to be managed Image Credit: David Trawin So you think that you have a tough job, eh? Just imagine how hard it must be to the product manager who works for one of the new firms that has just popped up to start legally selling marijuana! In the United States, a handful of states now allow marijuana to be sold either for medical or for recreational purposes. This means that there is a legal market for consumers. Just exactly the kind of situation that calls for a bit of help from a skilled product manager with a well-thought out product development…
  • Product Managers Need To Learn To Use Ads Carefully

    drjim
    13 Jul 2015 | 2:00 am
    Product Managers Have To Be Careful In How They Use Ads For Their ProductImage Credit: Stefano Fulgoni If the product that you are responsible for is going to be successful, then you are going to have to find ways to get your potential customers to notice it. One way to go about doing this is to create ads that work with your product development definition and talk about your product and the problems that it solves. Ads can be a powerful communication tool for product managers; however, they can also end up pushing our potential customers too hard. What is the right way to use an ad? When An…
  • What’s A Product Manager To Do When Your Product Costs Too Much?

    drjim
    6 Jul 2015 | 2:00 am
    Sure Sovaldi works, but does it have to cost so much?Image Credit: Drugs.com Product manager just imagine that you find yourself in the following position: your company creates a great product development definition that it uses to make a new product that a large group of people want, in fact they might even need. Then you have the issue of what price you should sell your product at. Generally speaking, you’d want to set your price as high as possible, right? Is there any way that this could cause a problem? Is this going to be the kind of thing that you can put on your product manager…
  • What Can Facebook Teach Product Managers About Reaching Customers?

    drjim
    22 Jun 2015 | 2:00 am
    Product Managers need to be smart about how they reach customersImage Credit: David Fulmer I’m pretty sure that by now just about everyone out there has heard about Facebook. Facebook is the largest social networking platform going these days. What a lot of us may not know about is the fact Facebook employs a lot of product managers whose job it is to help customers advertise on Facebook. This job is a little bit different from the typical product manager job, but perhaps we can all learn something from them… What Makes Facebook Advertising So Popular? Let’s be frank here…
 
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    How To Be A Good Product Manager

  • Minimum Viable Products and Product Requirements; Upcoming Webcasts; Competitive Analysis Workshop in Boston

    Jeff Lash
    27 Jul 2015 | 7:58 pm
    Minimum Viable Products Don’t Replace Product Requirements – They Help Identify Them “Minimum viable product” (MVP) is the term du jour among entrepreneurs and increasingly among product managers. In the product management advisory service that I lead at SiriusDecisions, we hear the term used frequently by b-to-b product managers to refer to products that have the absolute minimum feature set required to launch – products that are devoid of unnecessary and non-value-adding features. Unfortunately, that’s not what a “minimum viable product” is. So, what…
  • SiriusDecisions 2015 Summit Recap

    Jeff Lash
    27 May 2015 | 7:25 pm
    SiriusDecisions 2015 Summit: Recap The 10th Annual SiriusDecisions Summit was held May 12-15, 2015 in Nashville, with 2300+ delegates getting together for 4 days of discussion on best practices and emerging trends for business-to-business sales, marketing and product leaders. I presented two sessions: The Keys to Succeeding With Integrated Solutions. So many companies talk about wanting to create “solutions” rather than “products.” But how is a solution actually different from a product? And is a solution always the best route to take? My colleague Jessica Lillian…
  • Prioritizing Features; Three Questions About Product Management; SiriusDecisions 2015 Summit

    Jeff Lash
    21 Apr 2015 | 5:55 pm
    Don’t Prioritize Features Based on Development Cost One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. Product managers usually have a long list of ideas from a variety of sources – customer or sales requests, competitor products, executive “suggestions,” market research insight – and they need to figure out how to score each idea to separate the good from the bad and prioritize the good ones for development. It’s fairly common for product managers to come up with their own spreadsheets…
  • Identifying Non-Customers for “Customer” Interviews; UX in Minneapolis; ProductCamp St. Louis

    Jeff Lash
    19 Mar 2015 | 11:31 am
    Identifying Non-Customers for “Customer” Interviews One of the challenges I frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs. “Customer” is usually shorthand for a number of different audiences — including non-customers. One barrier to understanding the needs of non-customers is simply gaining access to them. In this blog post on the SiriusDecisions blog, I provide four often overlooked techniques worth considering to find non-customers to…
  • Product Management Tools; Three Questions to Improve Product Management; Happy Holidays 2014

    Jeff Lash
    8 Dec 2014 | 10:04 am
    SiriusDecisions Field Guide Product Management Tools I’m pleased to announce the release of the SiriusDecisions Field Guide “Product Planning, Prioritization and Roadmapping 2015.” This is a project that I have been involved in for the past several months with several colleagues at SiriusDecisions. The Field Guide covers 11 vendors whose offerings are designed to assist product managers with developing product plans, prioritizing features and enhancements, and maintaining and communicating product roadmaps. We’ve been hearing about the current state of technologies…
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    Seilevel Blog - Software Requirements

  • 3 Pitfalls of Offshore Development Teams

    Rafael Alexandrian
    30 Jul 2015 | 9:00 am
    Working as a software product manager is always challenging, but working with offshore development teams presents unique challenges and pitfalls. The key is to understand the pitfalls and do your best to avoid them, because for better or for worse offshore development is here to stay. So let’s cut to … The post 3 Pitfalls of Offshore Development Teams appeared first on Seilevel Blog - Software Requirements.
  • Finding a New Apartment: Part I

    Chris LaChance
    28 Jul 2015 | 9:55 am
    After college, most people find a job and move into a new apartment. Well, after finding a job as a requirements analyst, the next thing I needed to do was find a new place to live. However, I had one slight problem. I was trying to find a new place … The post Finding a New Apartment: Part I appeared first on Seilevel Blog - Software Requirements.
  • Product Roadmaps for Internal Software Products

    Betsy Stockdale
    23 Jul 2015 | 9:28 am
    When I was a product manager for a commercial software company, one of the things that we regularly created was product roadmaps. These were tied to the vision for the product, and how we thought we could reach that vision. All requests to change our product were evaluated against our … The post Product Roadmaps for Internal Software Products appeared first on Seilevel Blog - Software Requirements.
  • Scrumism: “Current Course and Speed”

    David Gardner
    21 Jul 2015 | 9:40 am
    One thing Scrumism teams get used to when I’m working with them is “current course and speed.”  I especially take care to explain this concept if I’m working with management, or those who aren’t very familiar with things like backlogs and velocity. When presenting a roadmap, you basically lay out what … The post Scrumism: “Current Course and Speed” appeared first on Seilevel Blog - Software Requirements.
  • Managing Product Backlogs in Diverse Agile Environments

    Ajay Badri
    16 Jul 2015 | 9:00 am
    Managing a Product Backlog when there is only one development team in an organization creating one solution at a time is relatively straight forward. However, large enterprises have multiple development teams creating a multitude of solutions with interdependencies between them. Managing product backlogs in these situations becomes very tricky, especially … The post Managing Product Backlogs in Diverse Agile Environments appeared first on Seilevel Blog - Software Requirements.
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    Product Management News

  • Implementing a DevOps Culture By @madgreek65 | @DevOpsSummit #DevOps

    1 Aug 2015 | 8:36 am
    DevOps is first and foremost a mindset - any DevOps initiative must begin with a cultural change. Last Tuesday, I participated in an online panel on the subject of Implementing a DevOps Culture , as part of Continuous Discussions , a series of community panels about Agile, Continuous Delivery and DevOps.
  • Onward Technologies Limited (ONWARDTEC) - Financial and Strategic SWOT Analysis Review

    1 Aug 2015 | 4:21 am
    Recently published research from GlobalData, "Onward Technologies Limited - Financial and Strategic SWOT Analysis Review", is now available at Fast Market Research Onward Technologies Limited is a holding company. The company offers engineering design and information technology solutions and services.
  • [Industry Panel] Simplify & Modernize your Hadoop Infrastructure

    1 Aug 2015 | 12:17 am
    Armando Acosta has been involved in the IT Industry over the last 15 years with experience in architecting IT solutions and product- marketing, management, planning, and strategy. Armando's latest role has been focused on Big Data/Hadoop solutions, addressing solutions that evolve new capabilities for emerging customer needs, and assist with the roadmap for new products and features.
  • Veracode Appoints Sam King as Chief Strategy Officer

    31 Jul 2015 | 12:56 pm
    Veracode, a leader in protecting enterprises from today's pervasive web and mobile application threats , today announced Sam King has been promoted to the newly created position of Chief Strategy Officer. In this role, King will be responsible for product management, marketing, corporate development and the company's customer-facing solution architects.
  • Alteryx Momentum Brings Increased Investment to CO Office

    31 Jul 2015 | 8:52 am
    To learn more about Alteryx, the opportunities available and to meet the team, join Alteryx for an Open House on . At the event, attendees can meet product development, customer success, content engineering, and product management, as well as see the facility and meet the executive team.
 
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    Cindy Alvarez

  • Should I send a survey? Still no.

    Cindy
    15 Jul 2015 | 10:48 pm
    Supposing you read my previous post on why you shouldn’t send a survey and those examples didn’t apply to you. You’re not off the hook yet — there are more ways that people screw this up. Are you abusing rating scales? On a scale of 1-5, the likelihood that you will get meaningful data out of rating scales is somewhere between a 1 and a 2: Everyone’s definition of what a ‘2’ or a ‘4’ is, varies wildly* Rating scales skew towards the extremes because the people who adore you AND the people who are pissed off at you will self-select into…
  • Should I send a survey? No.

    Cindy
    13 Jul 2015 | 9:57 pm
    My default answer to this question is “no.” One might be surprised, then, to find that my team at Yammer uses surveys all the time for quick research. They can be incredibly lightweight, fast, and useful, if used appropriately. That’s a big IF. Most people use surveys to avoid talking to humans, to attempt to prematurely ‘scale’ research, or as a (very poor) substitute for data analytics. If you’re thinking “can I send a survey to learn this…?”, here are some questions to ask yourself. Do you know the questions you need to ask? This may…
  • I wouldn’t apply, and here’s why…

    Cindy
    9 Jul 2015 | 10:39 pm
    Earlier this week, I wrote about beta testing your job descriptions -essentially asking representative folks, “Would you apply to this job?” I suspect many people read that and shook their head, saying something like “We’re in such a hurry to hire, we can’t afford to waste time on extras like this. It’s not like we’re not getting applicants…” So here are some of the feedback bits I’ve gotten over the past few years when I did this exercise: We’d deliberately left out a “X years’ experience” bullet point…
  • Would you apply to this job?

    Cindy
    6 Jul 2015 | 9:58 pm
    If you were selling a product and wanted customers to buy it, wouldn’t you invest some serious effort in marketing it?  You’d want to clearly describe the value it provided, why it was better than competitive products, suggest who might benefit most from buying it. Then why don’t we invest the same effort in writing job descriptions? Most job descriptions are terrible. I mean, really really terrible.  Braggy claims that this company is the BEST company who only hires the BEST people, where you’ll work with the BEST people. Paragraphs of generic text which could…
  • Challenges, Not Chores

    Cindy
    1 Jul 2015 | 10:33 pm
    We’ve all been there: the task that you keep meaning to do, you keep putting off, and each time you procrastinate, you dread the task more. After my book was published, I did a few refreshes of old popular posts, and then over the next year I wrote exactly… two… new posts. I’d put off writing for so long that all I could associate with writing was the guilt I felt for not getting it done. When that happens – whether the task is writing posts for your personal blog or interviewing customers or reorganizing your cluttered Dropbox folders – a good way to…
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    David Meerman Scott - Web Ink Now

  • Boston Olympic Bid Squashed by Social Media

    David Meerman Scott
    27 Jul 2015 | 4:12 pm
    Today, the U.S. Olympic Committee pulled Boston's bid to host the 2024 Olympic Games after Boston mayor Marty Walsh said he would not sign the bid documents if they left city taxpayers vulnerable to cost overruns. The fascinating story behind the failed bid is of the importance of social media and how corporate entities and their big budget consultants frequently underestimate the power of a few people with keyboards to create a movement.
  • Advertising Agencies Just Want to Make Ads

    David Meerman Scott
    22 Jul 2015 | 8:52 am
    Yesterday morning as I normally do, I checked my Twitter feed first thing while enjoying a cup of black coffee. I noticed the following tweet from @petermccormack: @dmscott would love your thoughts on my article about the failings of online advertising. Peter included a link to the article. Peter was advertising his product - a report called Online advertising does not work using traditional online advertising techniques! I gotta dig deeper on this one! So I grabbed a second cup of coffee.
  • The Sharing More Than Selling Rule

    David Meerman Scott
    14 Jul 2015 | 11:27 am
    Social networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However as I review people’s business-related social streams I find way too much selling going on. When I speak with people at conferences, many want to know, specifically, how to use social networking feeds such as Twitter, Instagram, LinkedIn, and Facebook to communicate effectively as a marketing and sales tool.
  • The Grateful Dead Celebrate 50 Years and Say Fare Thee Well to the Tribe

    David Meerman Scott
    6 Jul 2015 | 8:45 am
    When we passed through the ticket gates on the first evening, each of us was given a single red rose. After the band left the stage on the last night, tens of thousands of us had trouble leaving the venue. This past weekend – July 3, 4, and 5 at Soldier Field in Chicago - the “core four” surviving members of legendary rock band the Grateful Dead played their final three 50th anniversary Fare Thee Well #Dead50 reunion shows, a celebration of longevity, peace, friendship, and love.
  • Make it Free: Fifty Years of Content Marketing Grateful Dead Style

    David Meerman Scott
    2 Jul 2015 | 12:19 pm
    The Grateful Dead used free content to build a social network of fans before Mark Zuckerberg was even born. They pioneered many of the ideas we now use in social media and content marketing. Unlike other bands, the Grateful Dead encouraged concertgoers to record their live shows, establishing “taper sections” behind the mixing board where fans’ recording gear can be set up for best sound quality. When requesting tickets to a show, a taper would request a seat in the special section reserved just for them.
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    spatially relevant

  • Content strategy in 116 slides

    Jon Gatrell
    20 Jul 2015 | 3:09 pm
    How To Do Content Strategy from Kristina Halvorson
  • Product Marketing: Inbound Marketing, Content and Launch Approaches

    Jon Gatrell
    2 May 2015 | 7:27 am
    An Inbound Marketer's Guide to Product Marketing from rickburnes
  • Work Moments: Productivity and the Workplace

    Jon Gatrell
    26 Jan 2014 | 11:49 am
    This presentation provides insight into why it is so difficult to get REAL work done in the office. The Benefits of Remote Working from CrownPublishing I spent a good deal of time working at home. At one point when I worked at home for nearly 2 years in Michigan. While I was technically more productive, I had to make an effort to travel to Atlanta at least one a month, as possible, to connect with people for real.
  • Collaboration requires the sharing of knowledge

    Jon Gatrell
    22 Nov 2013 | 9:41 am
    Starting a Collaboration Revolution from Sven
  • Storytelling: The mechanics to a data driven approach

    Jon Gatrell
    13 Sep 2013 | 10:41 am
    I know we have all seen presentations and marketing efforts, like infographics, which are confusing, cluttered and just not compelling. Leslie Bradshaw’s approach to integrating data and design for storytelling in a digital world provides clear guidelines for how to balance – data, design and messaging.
 
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    Launch Clinic

  • Product Launch 30 Day Plan – Week 2

    David Daniels
    29 Jul 2015 | 6:24 am
    In Week 1 of the Product Launch 30 Day Plan the focus was on the most basic product launch information. In Week 2 you will gather more information, assess your organization’s strengths/weaknesses, and organize a cross functional launch team. After Week 1 you have the following completed: Defined product launch goals Established product launch priority Refined target market segments Chosen product launch strategies to support the launch goals I suggest you complete the these deliverables before continuing Week 2’s assignment. It’s OK if it takes longer than a week to complete Week…
  • Crafting a demo that sells

    David Daniels
    22 Jul 2015 | 7:57 am
    Everyone wants a product demo that is so compelling buyers jump out of their seats to buy. Unfortunately that scenario rarely happens. In today’s buying environment a demo may meet two buyer needs. The first is to show the product is real and is consistent with the buyer’s needs. The second is to provide proof the product can deliver what the buyer expects. You may need different approaches to please both needs. Is It Real? The ‘standard’ demo is a marketing asset that proves your product is real. How you deliver the standard demo is up to you. It is helpful to know how your buyers…
  • Product Launch 30 Day Plan – Week 1

    David Daniels
    21 Jul 2015 | 7:52 am
    Product Launch 30 Day Plan The purpose of the Product Launch 30 Day Plan is to provide a starting point for Launch seminar attendees to get started planning a product launch. Think of it like a Quick Start Guide that is designed to get customers up and running quickly, and to help put into action what was learned in the Launch seminar. I like to think of it like cooking. When you attend the Launch seminar, you learn about the cooking tools and the ingredients. The next step is to prepare a meal and for that you need a recipe. Think of the Product Launch 30 Day Plan as a recipe. The recipe…
  • Why references, reviews, and referrals matter

    David Daniels
    13 Jul 2015 | 11:30 pm
    Today you will get a request from a member of your sales team for a ‘reference’. An individual who is using your product today, likes it, and is willing to say nice things about it to other people who have not yet bought. Why are references, reviews, and referrals so important? If you shop on Amazon chances are that you look at the reviews from other buyers. This functions as a reference for you. It gives you comfort that you’re making a good decision to purchase, based on other people’s feedback. That comfort helps you to take the risk of spending your money. The benefit to buyers…
  • A product launch is a campaign

    David Daniels
    1 Jul 2015 | 11:10 pm
    kam-peyn Campaign: “a systematic course of aggressive activities for some specific purpose” Given the above definition of a campaign, it’s easy to understand how a product launch fits nicely into that definition. Unfortunately many product launches don’t follow that definition. You want your product launch to be aggressive, where aggressive equates to selling more stuff more quickly. Does your product launch wind up being a whimper that doesn’t produce anywhere close to the results expected? Wait. What is expected? The root cause (assuming the product doesn’t suck) is that your…
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    Girl's Guide to PM

  • Giveaway Winner: How to Start a BA Career

    Elizabeth Harrin
    31 Jul 2015 | 12:48 am
    Earlier this month we had a giveaway to win a copy of Laura Brandenburg’s book about starting a career as a business analyst, called How to Start a Business Analyst Career*. The winner is Stephen from Québec, Canada. Congratulations! Your book should have arrived by now – hope you enjoy it.   * That’s an affiliate link – it doesn’t cost you anything if you click it. You'll also like: Healthcare Project Management: Giveaway Winner Thanks to everyone who entered the giveaway this month for a copy of Healthcare Project Management. Names went into the hat and the…
  • How the Under 30s Are Changing Project Management

    Elizabeth Harrin
    29 Jul 2015 | 12:48 am
    In today’s Expert Views feature I’m interviewing former APM Young Project Manager of the Year, Will Sargeant (pictured below, he’s not the girl in the photo above), who works with consulting firm North Highland. We spoke about how the under 30’s are influencing project teams today. Hello, Will. Why are employers struggling to engage Gen Y team members? Hello. Organisations have people from across a number of generations in most teams today. Many of the fundamental beliefs, motivations and expectations have changed over recent generations. Many core elements have stayed…
  • 10 Career-Limiting Mistakes To Avoid

    Elizabeth Harrin
    27 Jul 2015 | 12:12 am
    I write a lot about how to be better at your job, how to improve your skills and so on, and I interview a lot of experts who talk about those kinds of things. Today I want to talk about the opposite: what you should avoid doing at work. I’ve seen project managers and other colleagues crash and burn. It’s not nice to watch, and I hope it doesn’t happen to you. Here are 10 career-limiting mistakes to avoid at work. 1. Not being truthful A few weeks ago I was contacted by a sales person. This happens often in my job. I told him honestly that I didn’t see any possibility of…
  • The Biggest Challenge Facing Project Managers Today

    Elizabeth Harrin
    24 Jul 2015 | 12:28 am
    The biggest challenge facing project management today is that project-related work and jobs are growing too quickly for our approaches to professionalism to keep up. Let me explain what I mean. There are a lot of acronyms coming, so apologies in advance for that. The world of work is becoming more focused on projects. I don’t think it’s just project professionals who would say that – business leaders are also aware of the fact that projects are a core part of any company, and project management standards and approaches are being applied to more things. The role of the Project, Programme…
  • What I’m Reading [July 2015]

    Elizabeth Harrin
    22 Jul 2015 | 12:06 am
    Two train journeys and The Rosie Project* was finished. I only realised when I looked it up on Amazon that’s it is part of a series. I have a feeling I’m going to have to get the others. I read a lot of non-fiction and I’m constantly surprised at how consuming a novel can be. This one was really, really good, and I’m not even a big fan of girl meets boy plotlines. It was lent to me by a friend and it has a list of names in the front so we can tick off who has read it and who is next. Now I have to remember to pass it on because it would be unfair not to keep sharing this…
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    280 Group

  • Choosing a Great Product Manager

    duncan
    31 Jul 2015 | 2:47 pm
    This post was written by Mira Wooten, Director of Recruiting at the 280 Group. Last week I noticed that a hot wireless device company had over 800 applicants apply for a Director of Product Management position they posted on LinkedIn. As someone who spends a lot of time mining the best Product Management talent, I was not only shocked at how many people applied (I mean really, what were the last 600 people thinking), but really curious how this company...[continue reading] The post Choosing a Great Product Manager appeared first on 280 Group.
  • Product Marketing Rule #35: Create Simple Messages for Complex Products

    duncan
    28 Jul 2015 | 9:33 am
    Product Marketing Rule #35 from the best-selling book, 42 Rules of Product Marketing, was written by Noël Adams, President, Clearworks Remember this: customers don’t want details and technological explanations, they want benefits and functionality. All too often companies have great products, but those products never have a chance of being seen by customers. Why? Many times, customers don’t understand enough about what the product is to even want to check the product out. You can have a great product, but...[continue reading] The post Product Marketing Rule #35: Create Simple…
  • Free Press Release Template

    Brian Lawley
    20 Jul 2015 | 2:26 pm
    This press release template will help you write an effective and compelling press release quickly and easily. It uses the standard press release format, and is a Word template that you can use to create your own press release. This template is part of the 280 Group Product Review Program Toolkit™. The Press Release Template Is Included In Our Free Resources Download All Of Our Free Resources Here The post Free Press Release Template appeared first on 280 Group.
  • Product Management Rule #35: Act Like a Child

    Brian Lawley
    13 Jul 2015 | 11:28 am
    Product Management Rule #35 from the best-selling book, 42 Rules of Product Management, was written by Michaela Zwinakis, VP of Solution Management, Governance Risk, and Compliance Solutions, SAP One of the most important skills a product manager can adopt is as simple as remembering how to act like a child. One of the key responsibilities of a product manager is to determine underlying customer needs or problems. Once they are identified, the work begins to design and market a better solution....[continue reading] The post Product Management Rule #35: Act Like a Child appeared first on 280…
  • Product Launch Plan Marketing Budget Template

    Brian Lawley
    6 Jul 2015 | 1:28 pm
    The product launch plan marketing budget (Excel template file) helps you to plan out all of the marketing programs and corresponding budget when you run a product launch. Read our previous post about product launches: Top 10 Product Launch Mistakes. These files are also part of of the 280 Group Product Launch Toolkit™. The Product Launch Plan Marketing Budget Template Is Included In Our Free Resources Download All Of Our Free Resources Here Instructions Use this template to create your overall...[continue reading] The post Product Launch Plan Marketing Budget Template appeared first on 280…
 
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    280 Group » Product Management Blog

  • Free Press Release Template

    Brian Lawley
    20 Jul 2015 | 2:26 pm
    This press release template will help you write an effective and compelling press release quickly and easily. It uses the standard press release format, and is a Word template that you can use to create your own press release. This template is part of the 280 Group Product Review Program Toolkit™. The Press Release Template Is Included In Our Free Resources Download All Of Our Free Resources Here The post Free Press Release Template appeared first on 280 Group.
  • Product Management Rule #35: Act Like a Child

    Brian Lawley
    13 Jul 2015 | 11:28 am
    Product Management Rule #35 from the best-selling book, 42 Rules of Product Management, was written by Michaela Zwinakis, VP of Solution Management, Governance Risk, and Compliance Solutions, SAP One of the most important skills a product manager can adopt is as simple as remembering how to act like a child. One of the key responsibilities of a product manager is to determine underlying customer needs or problems. Once they are identified, the work begins to design and market a better solution....[continue reading] The post Product Management Rule #35: Act Like a Child appeared first on 280…
  • Product Launch Plan Marketing Budget Template

    Brian Lawley
    6 Jul 2015 | 1:28 pm
    The product launch plan marketing budget (Excel template file) helps you to plan out all of the marketing programs and corresponding budget when you run a product launch. Read our previous post about product launches: Top 10 Product Launch Mistakes. These files are also part of of the 280 Group Product Launch Toolkit™. The Product Launch Plan Marketing Budget Template Is Included In Our Free Resources Download All Of Our Free Resources Here Instructions Use this template to create your overall...[continue reading] The post Product Launch Plan Marketing Budget Template appeared first on 280…
  • Product Marketing Rule #34: Speak in the Customer’s Language

    Brian Lawley
    29 Jun 2015 | 12:47 pm
    Product Marketing Rule #34 from the best-selling book, 42 Rules of Product Marketing, was written by Jeff Lash, Creator of the Q-and-A site “How To Be A Good Product Manager” The best product marketing connects with the customer by speaking in terms which they understand and which resonate with their needs. Have you ever told family members or friends that you work in marketing and get responses of chuckles and eye rolls? Have they followed up with jokes about “paradigm”...[continue reading] The post Product Marketing Rule #34: Speak in the Customer’s Language…
  • Product Management Rule #34: Differentiation Isn’t Enough, You Have to Be Better

    Brian Lawley
    22 Jun 2015 | 2:35 pm
    Product Management Rule #34 from the best-selling book, 42 Rules of Product Management, was written by Paul Alexander Gray, Consultant, brainmates pty ltd Differentiation is not enough. Discover how effective product managers are winning by making their products “better.” In an environment of product proliferation and intense competition, product managers must do more than just differentiate. They must find ways to satisfy customer needs and wants in ways that are ‘better’ than competitive offerings. Consider the case of hotel accommodation—a market...[continue…
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    MindTheProduct

  • 6 Lessons Learned from the Launch of our SaaS Product

    Sami Linnanvuo
    31 Jul 2015 | 6:13 am
    This is the third (and final) part in a series of blog posts documenting our path to launching our SaaS product, Screenful. We have now happily launched our product and we’re ready to share the lessons we learned along the way. If you missed them, catch Part 1 and Part 2 of the series. When it came to our product launch, we had two goals: build brand awareness and generate sales leads. We weren’t too optimistic about actually making a lot of sales at this stage, but we wanted to learn which channels would generate most qualified leads. If I’m completely honest, when it came…
  • Video: Creating New Product Opportunities Through Usage Data

    Janna Bastow
    27 Jul 2015 | 6:54 am
    Last September Product Tank London covered the theme of analytics – looking in particular at Lean Analytics and using data to build better products faster. In this video, Cait O’Riordan, VP of Product for Music and Platforms at Shazam, talks about how usage data around music is creating is new product opportunities. Watch the video to hear Cait’s talk. The post Video: Creating New Product Opportunities Through Usage Data appeared first on MindTheProduct.
  • The Tyranny of ‘Good Enough’

    Kat Matfield
    22 Jul 2015 | 6:30 am
    One of the most frustrating experiences in my career was caused by Microsoft Excel. Unlike the thousands of other people who can say that, I wasn’t even using Excel at the time. I was testing a prototype of a personal finance management app with a user who was already a habitual budgeter. They were delighted by the app’s ease of use and helpful automation. But, at the end of the testing session, the user said that, while using this new app was a better experience overall, they’d probably just stick to using Excel, like they did at the moment. As appealing as the new solution was, the…
  • Build Better Products With Effective MVPs

    Danielle Colyer
    21 Jul 2015 | 3:02 am
    The concept of an MVP – or Minimum Viable Product – is a one that comes up a lot in product development. MVPs are an intrinsic part of the build-measure-learn process at the heart of product management processes, offering maximum benefit for minimum effort. Correct implementation of MVPs allows product managers to learn more about customers, deliver effective, UX-friendly solutions with faster turnaround, and save time and money in the process. But all too often this validation work is skipped or executed badly, and teams end up wasting resources on features that aren’t liked or…
  • Nilan Peiris, Dana Chisnell and Martina King Complete the Mind the Product London Line-up

    Martin Eriksson
    20 Jul 2015 | 4:39 am
    As if product leaders from Spotify, Google Ventures, Microsoft and HotelTonight as well as the founder of User Interface Engineering and the Web Psychologist weren’t enough awesomeness on one stage, we’ve got three more rockstar product leaders to round out the line-up at Mind the Product London in September! You have your tickets already right? They’re going fast! Nilan Peiris, VP Growth at TransferWise As VP Growth, Nilan Peiris is responsible for Product at TransferWise. Prior to TransferWise Nilan advised and scaled early startups on growth (including HouseTrip), and…
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    Frank Lio: Practical Product Management, Marketing, Strategy, and Life - Blog

  • Chinese 101 (When It's All Greek to You)

    21 Jul 2015 | 8:32 am
    While China is a growing and important market for many companies, most people are confused about the written and spoken languages.There is officially one written version (“Simplified Chinese”) and one spoken version (“Mandarin”).The official spoken language is "Mandarin", also referred to a “Putonghua”. There are other regional dialects, e.g. Cantonese, Shanghainese, Fujian, but the common one taught in schools and universal in business is Mandarin. Mandarin is also spoken in Taiwan and Singapore. (Chinese is one of Singapore’s…
  • Always Speak About Others As If They Were Present

    30 Jun 2015 | 11:02 am
    One of my boys told me about a girl in his second grade class. “Emily is mean.”“How is she mean?”“She keeps telling the teacher about me. Some of it is not even true.”“Don’t worry about her, son. She’ll get hers.”“What do you mean?”“Snitches get stitches. Snitches get stitches...”If there is one lesson to be passed on, it is to never gossip or speak poorly about others behind their backs.  As Stephen Covey said, “Always speak about others as if they were present”. Some people…
  • Why Beautiful Products Fail - Porter's 6th Force

    14 May 2015 | 11:37 am
    The ultimate product strategy where you can lock in your customers is to create a complete ecosystem for your products.Too many people think of only making beautiful products with proprietary software platforms, accessories and peripherals. They believe that this allows them to “own” the customer.  Their belief is that everything made or sold is in direct competition to them.On the contrary, winning companies think of opening up their products to allow users and third parties to further innovate, complement, and enhance what they offer. This expands the features and…
  • Leadership: Being Liked versus Respected

    29 Apr 2015 | 2:13 pm
    Many years ago, a CEO told me that he did not expect to be liked but did expect to be respected. I have been trying to figure this one out. Leadership is not a popularity contest and, in many cases, you are no longer “one of us” among your colleagues when you assume a leadership position. There are times when you have to make unpopular decisions for the good of the company and all. I suppose this is where transparency and inclusion earns you the respect.However, you still must have empathy and compassion. Eric Shinseki, former U.S. Secretary of Veterans Affairs and the 34th Chief…
  • The 3 Keys to Optimal Motivation

    10 Apr 2015 | 11:27 am
    "Under controlled conditions of light, temperature, humidity, and nutrition, the organism will do as it damn well pleases." Eleven teachers from the Atlanta Public Schools were recently convicted for tampering with state standardized tests.  An investigation found that 44 out of 56 schools cheated on the year 2009 tests; 178 teachers and principals were found to have corrected answers entered by students. Many who confessed blamed the pressure to meet mandated targets and the consequences of failing, including termination. Why did this happen? One can argue that this…
 
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    Under10 Consulting Steve Johnson

  • Support: the product manager’s secret weapon

    Steve Johnson
    22 Jul 2015 | 5:48 am
    Guest post by Susanna James As a product manager, you want to build products that people want to buy and that customers love. But when was the last time you actually heard from your customers about what they like or dislike about your product? How often do you consider customer feedback when you’re planning product updates? For many product managers, the main channel to customers is through the sales team. Sales teams know which features sales are won on and which they’re lost on. Sales knows what features prospects are asking for and can place a direct monetary value on implementing…
  • Ship complete or ship on schedule: pick one

    Steve Johnson
    16 Jul 2015 | 5:31 am
    Perhaps the main reason we were behind schedule and over budget was because budgets and schedules are based on previous experience with similar projects. We really didn’t know how much it would cost to build or how long it would take.—Tom Kelly, Grumman, on building the lunar module for the Apollo program I read an article that claims Agile Development has now reached the “trough of disillusionment.” It seems that executives and product leaders have started to pine for the good old days of waterfall. You remember waterfall. We had lots of big documents and checklists and wonderful…
  • Never invite sales people to a meeting

    Steve Johnson
    7 Jul 2015 | 8:14 am
    In a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market.—Peter Drucker, American management consultant. What do you think sales people should be doing? (It’s not a trick question.) The things you probably thought of were: building relationships with customers, helping them configure the right solution, negotiating, and closing deals. In short, selling what we have to people who want it. In your list, did you also think sales people should be creating product presentations, developing ebooks, and determining…
  • Webinar: July 6 & 8: Is Agile breaking product management

    Steve Johnson
    29 Jun 2015 | 7:51 am
    Join me on July 6 (or July 8) for “Is Agile breaking product management?” — a webinar with my friends at Product Focus. Has the success of agile development methods had a detrimental effect on product management? The role used to be clear but what is today’s profile for product management success? Agile methods are great but the intense focus on product development has ignored the business and marketing roles of product management. Product management activities extend beyond development to shepherding the product through the entire process from idea to creation to…
  • My interview with Ravi Kumar, yoursproductly

    Steve Johnson
    1 Jun 2015 | 6:24 am
    I had the pleasure of being interviewed by Ravi Kumar, founder/curator of ProductCamp Singapore, product owner at Autodesk, and host of yoursproductly.com. We scheduled 45 minutes and ran over an hour. So much to say, so little time. [Listen here.]
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    The PM Vision

  • Dual-Track Agile: Better Products Faster

    John Peltier
    12 Jul 2015 | 2:19 pm
    The Perils of Short-Term Vision Product managers have access to limited development capacity but infinite requests for features. It’s important to solve the most important problems first; once priority is established, it becomes critical to understand the problem and then deliver a solution. Too many teams struggle to build effective solutions once the next “most important” item is chosen. They solve the wrong problem. They address the correct problem with an ineffective solution. The solution requires rework once the next need is considered. Dual-track Agile is a way to…
  • Evaluation of Product Management Certification and Training Options

    John Peltier
    21 Jun 2015 | 3:32 pm
    Should I Get a Product Management Certification? Before you even start reading, I’ll give you the short answer: It depends. This is a frequently-raised topic among product managers, and there are all sorts of opinions. In this post, I’d like to share a few perspectives that are useful for answering the question, some thoughts and observations about a few of the vendors I’m familiar with, and my personal advice for answering the question for yourself. As we begin, let’s consider this like a product manager. Let’s start by evaluating the problems people are trying…
  • Healthy Foods Is the Great Marketplace Evolution You’re Not Watching

    John Peltier
    1 Jun 2015 | 5:50 am
    What’s up with consumers and healthy foods? The market is demanding more and more healthy dining options, and as a product & growth marketing enthusiast, the dynamics are very interesting. You may not realize how wide a trend this really is. No doubt you’ve seen some of the headlines….but you’re on the web. To you, this feels “normal.” Unlike you, food retailers and manufacturers aren’t treating this as “normal.” Have you been paying attention? Costco is dropping the sale of poultry treated with antibiotics used to treat humans.
  • Positioning Your SaaS Product For Success

    John Peltier
    2 Mar 2015 | 4:50 am
    Positioning is one of the most significant activities in product marketing.  As a product marketer, you have to know how your product differs from others, in order to describe it in a way that your market will pay attention. But you really need to step back a bit. It’s critical to build the product in such a way that you’ll be able to draw a distinction with other products in the market. In a sense, you have to know how you want to talk about it, before you know what to build. The positioning needs to be baked into the product strategy. In the case of a startup, you’re…
  • How SaaS Product Strategy Can Support Early Stage Growth Business Strategy

    John Peltier
    2 Feb 2015 | 4:38 am
    SaaS companies consider customer retention and minimized churn rate to be a life or death matter.  In my last post, I wrote about the importance of the Product itself to that retention metric–making sure that once a customer is onboarded, the product actually meets their core needs. While that is true, Product can have just as strong of an impact on customer acquisition as it does on customer retention. Product is just as important to acquisition as it is to retention.Click To Tweet How does SaaS Product Strategy Impact Growth? SaaS in the freemium B2C world offers product managers…
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    Serendipity: the germ.io blog

  • How we used germ.io to plan the perfect weekend getaway

    Vikash Koushik
    28 Jul 2015 | 8:54 am
    The last few months at germ HQ have been awesome. We rolled out a powerful editor to help you capture ideas better. We pushed out actionables – letting you turn your ideas into a solid execution plan. We launched the biggest collection of pre-built project templates to help you kickstart your ideas. And, after months of tinkering with cardboard cereal boxes and crudely cut pieces of paper, we pushed out the radically new interface to think and work on germ.io – the Paper Experience. If you saw the team on any launch day, you’d have thought you were staring into a bunch of…
  • Templates 2.0: Blueprints for Starting up, marketing, product management and writing your next novel!

    Vikram
    16 Jul 2015 | 7:17 am
    Roughly 90 days ago, we launched the first cut of Templates in germ.io as an experiment – to see if pre-thought ideation workflows could give you the inspiration and blueprint you needed to get started on that next awesome project. We wanted to learn whether you needed a framework that had all the basic thinking done for you… that would help you fill in the gaps with every idea that struck your head, and remind you about the stray ones that didn’t. As far as experiments go, I’d have to say templates have not just been a success – they’ve turned into a…
  • Launching Attachments in germ: Because genius comes in many colors

    Vikram
    9 Jul 2015 | 9:00 am
    germ.io lets you go all the way from capturing an abstract project idea to breaking it into smaller pieces, collaborating with your team, and finally getting things done. Since our last big update with the germ Paper UI, we’ve been focussing on going back and adding more firepower to the way you ideate and collaborate around your projects on germ.io. And today, we’ve just launched an impressive enough laundry list of enhancements to the way you ideate and collaborate on germ.io, and I can’t wait to tell you guys about it… Hot from the labs: Launching Attachments and…
  • How to Craft Ads that Convert

    Vikash Koushik
    24 Jun 2015 | 7:54 am
    Whether you sell iPhone cases to millennials or stockings for baby boomers, as long as you’re in business there’s one thing that you passionately care about: Finding a scalable source of new customers. And the answer to that isn’t rocket science either – throw out some smart ads on Google, Facebook and other advertisement networks, and watch the dollars roll in. Except, most ads go straight from excel sheets to garbage bins, without creating the smallest impression. Far too many businesses are already vying for the little attention span your customers have with poor,…
  • [Announcing] The most beautiful update to germ yet: The Paper Experience

    Vikram
    12 May 2015 | 9:27 am
    Right from the day we started building germ.io, we knew we were onto an ambitious mission – to help people everywhere turn their abstract ideas into actionable project plans they can get working on. Of course, we knew this wasn’t a simple problem. We knew we were fighting a battle that 30 years of project management dinosaurs and scary Gantt charts had just plain given up on, in favor of fancy looking to-do lists. We knew if we had to build a product that helped you give form, definition and structure to your abstract ideas, we needed to rethink everything. We needed to build an…
 
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    Product Bookshelf

  • OKRs: Working with Purpose

    Olaf Kowalik
    7 Jul 2015 | 9:05 pm
    Objectives and Key Results align product organizations with customer and business goals, empower product managers to say no, and make plans visible to the entire organization. Steven Levy discusses Google’s use of Objectives and Key Results (OKRs) in In The Plex: How Google Thinks, Works, and Shapes Our Lives. OKRs were brought to Google by John Doerr as a way to align the organzation’s activities, introduce discipline and prioritization, and institute highly visible tracking and communication across the company. This method of setting goals derived from Andy Grove’s…
  • Being a product manager

    Olaf Kowalik
    28 May 2015 | 4:48 pm
    Product management core competencies include entrepreneurial thinking, strong leadership at all levels, and a holistic view to the product and its market. Product managers play in both the inception and execution segments of the innovation cycle. In The Product Manager’s Handbook Linda Gorchels presents a three-part framework for thinking about product management. The first part of the book focuses on foundational product management skills including blending leadership and management skills, business and financial competencies, competitive and market intelligence gathering, and…
  • Information Spaces

    Olaf Kowalik
    11 May 2015 | 8:34 am
    Our lives blend virtual and physical identities, realities, and places. Understanding context requires mapping the changing and overlapping elements of our environments. Understanding Context: Environment, Language, and Information Architecture covers a many aspects of context, focused mostly on digital environments. The book bring together intersecting and related fields and theories in sociology, linguistics, and computer science to describe the way we build and understand the places we inhabit. Andrew Hinton devotes the first half of the book to discussing physical, semantic, and…
  • Understanding Context

    Olaf Kowalik
    1 May 2015 | 10:50 pm
    Context consists of three modes of information: physical, semantic, and digital. Each of these structures has its own dynamics, discovery methods, modes of understanding, and ways of knowing. In Understanding Context: Environment, Language, and Information Architecture author Andrew Hinton takes readers on an extended journey through the structure and components of context. He describes each layer of context, devoting several chapters to each, and brings in a variety of theories which provide entry points for each. Hinton covers a lot of ground and includes discussions of biology,…
  • Picking the right marketing play

    Olaf Kowalik
    31 Mar 2015 | 5:19 pm
    Find your industry gaps, understand your customers and competitors and objectively assess your own capabilities. Then, combine the five essential marketing plays as your business evolves. The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market presents five key marketing strategies and a method for evaluating which is appropriate at any given time. The first part of the book lays out the plays and the second part discusses how to assess your market and move from one play to the next for maximum impact. Once you’ve assessed the current market…
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    Market Brand

  • how to get your product noticed

    Will Robins
    26 Jul 2015 | 9:03 pm
    Launching a new product is a very exciting process that is the culmination of all the development and planning beforehand. The key to successfully launching a new product is to get the public as excited about it as you are. You, its developer, know exactly what it does, what makes it great and why it
  • Your Product and Your Website – How to get them both noticed

    Will Robins
    22 Jul 2015 | 9:10 pm
    Your Product and Your Website have a direct correlation to each other. When you were looking at your product business you were probably looking deeply into how much you could sell online and how you can drive that traffic to buying from your online store. Here is what we know. Digital Marketing is the next
  • Building a Better Team at Work – Perspective Adjustment

    Will Robins
    7 Apr 2015 | 2:10 am
    I coach a few teams for a local private school. These are junior high (middle school), junior varsity, and high school aged boys and girls. I absolutely love coaching them. The reality is that I have learned more from “coaching” than I have ever been able to “teach or have taught” them. When you goals
  • How One Week Using This Software Changed My Life and you can do it to!

    Will Robins
    9 Mar 2015 | 3:04 am
    I am not big on product endorsements without a very thorough test and implementation. We have all gotten sold on a new gadget, app, or technology only to realize that we do not have the time to properly implement everything needed to make it fully functioning. I am not making any money, commissions, or signing
  • Relentless Self Promotion – 4 Steps To Content For Your Brand

    Will Robins
    1 Mar 2015 | 3:13 am
    The battle of life is, in most cases, fought uphill; and to win it without a struggle were perhaps to win it without honor. If there were no difficulties there would be no success; if there were nothing to struggle for, there would be nothing to be achieved. ~ Samuel Smiles Starting a Product, Brand,
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    Product Manager HQ

  • Product Manager Weekly Reading #37

    ProductManagerHQ
    26 Jul 2015 | 5:01 pm
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) Speed as a Habit Dave Girouard, CEO of Upstart, shares tips for making speed fundamental to your company and product. 2) Zynga Analytics at Its Peak Alicia Shiu, Content Strategist at Amplitude, reveals key insights […]
  • Product Manager Interview: Improve a Product

    ProductManagerHQ
    24 Jul 2015 | 8:53 am
    Another common question that is frequently asked during product manager interviews is “How would you improve X product?” While the product design question asks you to design from scratch, this variation is meant for the interviewer to see how well you can understand the current situation of an existing product, propose potential solutions to any […]
  • Product Manager Weekly Reading #36

    ProductManagerHQ
    19 Jul 2015 | 11:28 pm
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) What Startups Can Learn From Watsi’s Wildly Successful E-mail Campaign  Grace Garey, Co-founder of Watsi, explains the success of Watsi’s Universal Fund and the master-crafted e-mail campaign that went on behind the scenes. 2) Create a Retention […]
  • Product Manager Weekly Reading #35

    ProductManagerHQ
    13 Jul 2015 | 11:07 pm
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) Product Leadership Rules to Live By From My Experience at Pandora *Must Read* Jack Krawczyk, VP of Product at Pandora, reveals six concrete tactics product leaders can use to build remarkable products and talented product managers. 2) Inside […]
  • PMs & Metrics: Retention Rate

    Glen Chen
    10 Jul 2015 | 4:36 pm
    During our last post of the PMs & Metrics series, we covered the details of the conversion rate. In today’s post, we’ll be going over another important metric that PMs should be familiar with – the customer retention rate. The customer retention rate measures the proportion of customers that have continued to use your product […]
 
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    Product Manager Job Description

  • Pharmacist Job Description Sample

    PM team
    24 Jul 2015 | 7:35 am
    Writing a pharmacist job description sample is an indispensable management tool that is functional and could be utilized to hire qualified candidates or applicants for a particular vacant position that is needed in an organization or company. Having a good job description is important since it provides the metrics mandated by every company’s Human Resources Department to be able to hire competent future employees and fill in the necessary labor requirements within an entity. Below are some tips and a pharmacist job description sample that can be utilized. Pharmacist Job Description Writing…
  • Financial Advisor Job Description Sample

    PM team
    17 Jul 2015 | 7:24 am
    Job descriptions are a written statement that describes the responsibilities, duties, essential contributions as well as outcomes needed from a position. It is includes the required qualifications of the candidate and it is based on the objective details that is obtained through job analysis, skills required in accomplishing needed tasks and understanding competencies.   Tips on how to Make Good Job Description Job title and summary: Need to develop a job title for the position you are looking like financial advisor job for which includes the title and the level. It is important to…
  • Civil Engineer Job Description Sample

    PM team
    10 Jul 2015 | 7:12 am
    Job description is essential part of managing and hiring employees. It is written summaries ensuring applicants and employees will understand their roles and their responsibilities. A good job description helps in attracting right candidates, describing major areas of position, serving a major basis for outlining job training, performance expectations as well as career advancement. How to Make Civil Engineering Job Description Tips Careful analysis: A job description must be accurate, clear and practical defining your needs. It must start with careful analysis of essential facts like tasks…
  • Accountant Job Description Sample

    PM team
    3 Jul 2015 | 7:01 am
    A well-written accountant job description sample is important in clarifying the exact nature of the job post at hand. It makes the hiring and interview process simpler while adhering to upscale level standards. The Human Resource Department considers this a valuable hiring tool because it contains the base line that is needed to find qualified applicants for the company. Do read the following tips and accountant job description sample below. Accountant Job Description Writing Tips There are plenty of recommended guidelines on how to compose a description for an accountant job. However keeping…
  • Market Research Analyst Job Description Sample

    PM team
    26 Jun 2015 | 6:45 am
    What is an effective way to write a market research analyst job description sample? Writing this type of document is essential, particularly because it facilitates a smooth staffing process when stated in a manner that can be easily understood by applicants. Although most employers advertise job vacancies in a wide-range generic manner, which is reasonably acceptable, read the following tips and market research analyst job description sample below. Market Research Analyst Job Description Writing Tips Stating the required academic qualification for any employment vacancy must be very specific,…
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