Product Management

  • Most Topular Stories

  • How Product Managers Should Go About Doing Business Research

    The Accidental Product Manager
    drjim
    31 Mar 2014 | 2:00 am
    Product managers need to do business research to understand their marketImage Credit In order for your product to be successful, you are going to have to have to have a good understanding of your market. I wish that I could tell you that there was some sort of pill or potion that you could take that would magically provide you with the information that you need. Sorry, such a quick solution does not currently exist. Instead, you’re going to have to do some business research on your market. Do you know how to go about doing that? Business Research: The Process The good news about doing…
  • Product Managers Who Spy On The Competition

    The Accidental Product Manager
    drjim
    7 Apr 2014 | 2:00 am
    Product managers need to know how to spy on the competitionImage Credit What do your customers think about your product? Do they like it better than your competition’s product? Did you do a good job when you created your product development definition? Would it be helpful to you to know more about your competition’s product? I’m willing to bet that the answer to this question is “yes”. Now the big questions is just exactly how can a product manager go about getting the competitive intelligence about a competitor that you need? Know Your Competition This seems…
  • Grow your Product Management Career with a Mentor

    Brainmates - Boosting People and Product PerformanceBrainmates - Boosting People and Product Performance
    Nick Coster
    31 Mar 2014 | 7:56 pm
    Lately we have been thinking a lot about how Product Managers can grow their careers or how non Product Managers can get in to the profession. In this article we want to relate a success story about a Product Manager in New York who was being mentored by the Brainmates CEO, Adrienne Tan. Michael Ayoola joined Adrienne in an international mentoring program run by The Product Guy – Jeremy Horn. Michael had just completed an MBA with experience starting and consulting for technology startups in the Greater NYC Area. He enjoys creating solutions for people and products to achieve their…
  • Product management in the Cloud

    On Product Management
    Saeed
    8 Apr 2014 | 2:27 pm
    by Paddy Barrett How the shift to SaaS product offerings changes the role and activities of the product manager. A product manager who has learned the craft with on-premises products will have to adapt to the cloud by becoming more flexible and responsive – flexible in adapting to the speed of change with cloud products (think continuous delivery) and responsive to the greater interaction with customers that the cloud allows. These were among the main findings of my dissertation for an MSc in Software Product Management in which I set out to determine the impact of the shift to the cloud on…
  • Product Management Rule #20: Clarify Product Positioning

    280 Group » Product Management Blog
    Brian Lawley
    16 Apr 2014 | 12:00 pm
    Product Management Rule #20 from the best-selling book, 42 Rules of Product Management, was written by Fritz Mueller, Senior Director of Product Management, i365 The positioning statement provides the first decision filter because it defines what you are, and any idea either needs to reinforce that identity or move you down a path defined by your vision. An essential starting point for solving many product management problems is a clear positioning statement In every company there is a constant dialogue of ideas...[continue reading] The post Product Management Rule #20: Clarify Product…
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    280 Group » Product Management Blog

  • Product Management Rule #20: Clarify Product Positioning

    Brian Lawley
    16 Apr 2014 | 12:00 pm
    Product Management Rule #20 from the best-selling book, 42 Rules of Product Management, was written by Fritz Mueller, Senior Director of Product Management, i365 The positioning statement provides the first decision filter because it defines what you are, and any idea either needs to reinforce that identity or move you down a path defined by your vision. An essential starting point for solving many product management problems is a clear positioning statement In every company there is a constant dialogue of ideas...[continue reading] The post Product Management Rule #20: Clarify Product…
  • Why you need a Product Management Coach

    Brian Lawley
    8 Apr 2014 | 9:04 am
    Who needs a coach? My opinion is that everyone does I personally have two, one for business and one for personal areas in my life. But don’t take my word for it. Look at the studies and the facts. Take Tiger Woods, for example. Tiger is arguably the world’s best golfer. Yet he has a coach. Why would someone who is the world’s best have a coach, yet the rest of us not have coaches for critical parts of our...[continue reading] The post Why you need a Product Management Coach appeared first on 280 Group.
  • Product Marketing Rule #18: Use Online Metrics for Product Marketing Success

    Brian Lawley
    3 Apr 2014 | 11:41 am
    Product Marketing Rule #18 from the best-selling book, 42 Rules of Product Marketing, was written by Dan Olsen, Product Management Consultant, Olsen Solutions LLC Using these online metrics will help you measure your product marketing efforts and make them more successful. Products are increasingly delivered and marketed online. Tracking a product’s online metrics has grown in importance and has become a critical competency that separates leading companies from their competitors. This rule shows how to combine online metrics with a high-level product marketing...[continue reading]…
  • Product Management Rule #18: Carve Out “Think” Time

    Brian Lawley
    5 Mar 2014 | 12:56 pm
    Product Management Rule #18 from the best-selling book, 42 Rules of Product Management, was written by Adrienne Tan, Brainmates Product managers—carve out some “think” time in your busy day to be more productive and to deliver better results. Product managers are often overwhelmed by day-to-day operational and tactical responsibilities. Urgent tasks such as reporting, solving urgent customer queries, responding to the sales groups,and reviewing marketing collateral are constantly on the product manager’s agenda. Product managers repeatedly say that they have...[continue…
  • Product Marketing Rule #17: Wield Influence, Even When You Have Little Power

    Brian Lawley
    24 Feb 2014 | 12:32 am
    Product Marketing Rule #17 from the best-selling book, 42 Rules of Product Marketing, was written by Reena Kapoor, Founder & President, Conifer Consulting Bring the customer’s voice to the product strategy table and you will never have to worry about power in the organization again. One of the challenges product marketers face is that you are sometimes asked to market a product which you had no say in defining, or worse, you may not see exceptional customer value in. The...[continue reading] The post Product Marketing Rule #17: Wield Influence, Even When You Have Little Power…
 
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    ProductMarketing.com

  • Equal Pay for Women – A Pricing Perspective

    Mark Stiving
    19 Apr 2014 | 10:20 am
    Tweet Equal pay for women has been in the news a lot lately. Depending on what research you read, women make only 77 cents for every dollar a man makes. Presented like this it certainly seems unfair. And it seems to imply there is a bias against women in business. In my view, your salary is the price you put on yourself. If you are worth more (i.e. add more value), you can charge more. Your customer (which is your employer) decides if you are worth your price. Here’s the secret: Businesses are greedy. They want the best workers for the least amount of money. Most companies and managers…
  • Pricing Course for Product Teams

    Mark Stiving
    16 Apr 2014 | 10:23 am
    Tweet Today, April 16, Pragmatic Marketing announces a new course called Price. As the lead content developer, I found the experience fascinating. The course was developed to help product managers and product teams be more effective through pricing. The question I struggled with though, “what do product people need to know about pricing to do their job well?” The answer turns out to be “a lot”. First, understanding how buyers use prices to make purchase decisions helps product people truly understand value. They understand which products have value and why. When product…
  • Fixed or Flexible Pricing? That Is A Question

    Mark Stiving
    8 Apr 2014 | 5:54 pm
    Tweet From a reader: Dear Mark, Currently, I carrying out a graduation project for a company in Ethiopia. The graduation project is the final part of my study BSc. Business Engineering which I follow at the Utrecht University of Applied Science (the Netherlands). The pricing strategy of the products of our company (mainly fresh vegetables) is a main subject of this project. I find out if it is possible to use a fixed price for our products. My question for you is: 1. can you provide some scientific information about the flexible/fixed price topic? 2. what are your opinion necessary conditions…
  • “Stop the Guesswork! A Pragmatic Approach to Pricing” Webinar

    marketing
    8 Apr 2014 | 4:31 pm
    Tweet Pricing is the most powerful marketing lever you have, but it’s also the least understood. This upcoming webinar shares the inside workings of pricing like you’ve never seen before. It will provide actionable insights and address many of the questions that you face in your pricing strategies: Value-based pricing. What is it? How do we know how much value we offer? How can we create more value so our customers will pay us more? Price segmentation. How do we charge different customers different prices? Portfolio pricing. How does pricing relate to versions and complements?
  • Pricing at Launch – A Myth Debunked

    Mark Stiving
    31 Mar 2014 | 3:47 am
    Tweet While talking with companies about how to set a price at launch, I frequently hear the following comment, “We need to start high because it’s harder to raise prices than to lower them.” In fact, this comment passes my ears so often it needs addressed. First, it’s true in some situations. For example, if we have a recurring revenue stream, like DirecTV, nobody complains if we lower our prices (except our shareholders), but try increasing prices and we hear from far too many customers. However, most markets are not like that. What if our product is such that people buy it once and…
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    On Product Management

  • Product Management – It’s All About the Execution

    Josh
    16 Apr 2014 | 4:02 am
    By Josh Duncan I recently was asked, what are the most important skills for a product manager? I answered that there are range of skills that a PM is required to use from the standard technical and business side and to the important soft skills like communication and persuasion. I have been thinking  more about the answer and think you can call execution the most important skill when it comes to Product Management. Getting product out the door is one of the many metrics a product organization tracks and the product management team plays an essential leadership role here (see point #5…
  • Want insights? Go outside and observe!

    Saeed
    15 Apr 2014 | 4:07 am
    By Saeed Khan I returned recently from a business trip to Germany. Whenever I travel, whether for business or pleasure, I find it difficult to take my “product manager”  hat off. Little things catch my eye, and often seemingly mundane things such as efficient parking lots draw my attention. Here are few observations and lessons from my trip that I’d like to share. If at first you don’t succeed… Back in January after a business trip, I wrote about an ad I saw in the airport promoting Accenture. The image is below. The misspelling of word “Billions”,…
  • Dear Product Manager: 4 Things Your UX Expert Wants You to Know

    Heather Searl
    14 Apr 2014 | 11:02 am
    By Heather Searl Dear Product Manager, Here we are at the start of another project and, while I love working with you, there are a few things I’d like you to see from my point of view. First off (and this is a biggie), you are NOT the target user. I know you know our domain inside out, and the presentations you give about the technology are impressive. I know you are passionate about our product and that you live and breathe everything related to our domain. The problem is you know, and care, too much. Most of our users are not as passionate about our products as you are. Yes, I know there…
  • Product management in the Cloud

    Saeed
    8 Apr 2014 | 2:27 pm
    by Paddy Barrett How the shift to SaaS product offerings changes the role and activities of the product manager. A product manager who has learned the craft with on-premises products will have to adapt to the cloud by becoming more flexible and responsive – flexible in adapting to the speed of change with cloud products (think continuous delivery) and responsive to the greater interaction with customers that the cloud allows. These were among the main findings of my dissertation for an MSc in Software Product Management in which I set out to determine the impact of the shift to the cloud on…
  • Can marketing learn from agile?

    Steve Johnson
    2 Apr 2014 | 4:24 am
    By Steve Johnson Failing to focus, failing to choose one discipline and stick to it, is exactly what leads firms to a state of mediocrity.—Michael Treacy & Fred Wiersema When I was the head of marketing, I got into a heated argument about our marketing and promotion programs. It was in a senior management meeting of directors, VPs, and the CEO. One of the directors took me to task for not supporting more industry speaking opportunities. Initially, I gave him a non-answer so we could get back to our primary discussions but he wouldn’t let it go. “Tell me,” he demanded, “why…
 
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    Brainmates - Boosting People and Product PerformanceBrainmates - Boosting People and Product Performance

  • Grow your Product Management Career with a Mentor

    Nick Coster
    31 Mar 2014 | 7:56 pm
    Lately we have been thinking a lot about how Product Managers can grow their careers or how non Product Managers can get in to the profession. In this article we want to relate a success story about a Product Manager in New York who was being mentored by the Brainmates CEO, Adrienne Tan. Michael Ayoola joined Adrienne in an international mentoring program run by The Product Guy – Jeremy Horn. Michael had just completed an MBA with experience starting and consulting for technology startups in the Greater NYC Area. He enjoys creating solutions for people and products to achieve their…
  • Building Your Personal Brand in Product Management – How? (Part 2)

    Natalie Yan-Chatonsky
    25 Feb 2014 | 3:28 am
    ‘Getting to great means knowing who you are, what you stand for and why…then communicating your brand across everything you do visually, verbally and behaviourally’. Dan Ratner, CEO of uberbrand, a leading Australian brand agency, provided the above insight at ProductCamp Sydney in 2013, when we were discussing the importance of Brand to drive product success. He was referring to the company and product’s brand but this insight can apply to Product Managers managing their own personal brands. In Part 1  of this series, we shared 8 reasons why it is important for Product…
  • A – Z Of Product Management

    Adrienne
    20 Feb 2014 | 12:05 pm
    We were inspired by our friends at Unashamedly Creative who put together an A to Z of Freelancing. With a bit of fun and imagination the Brainmates team have compiled our A-Z of Product Management. Please add your own suggestions in the comments. A Agile The new way in which we should run all aspects of our business in order to keep up with the velocity of change. Advocacy Is considered any actions taken to advance our products in and out of our companies. Authentic How we present ourselves and behave with our stakeholders. Analytical The art and science of “visualising, articulating…
  • Building Your Personal Brand in Product Management – Why? (Part 1)

    Natalie Yan-Chatonsky
    20 Jan 2014 | 3:22 am
    During the busy working life of the Product Manager, there is  little mind space or time to create a clever plan to flaunt one’s Personal Brand in professional networks for the benefit of one’s career. We outline 8 good reasons why you should be using this time to devise a Personal Brand Plan. For those who want to progress their Product Management career at a dynamic pace, a Personal Brand plan will position yourself in the eyes of your colleagues, industry peers, as well as influencers over the course of your career – those who may hold the keys to future Product Management…
  • A Product Manager’s New Year Checklist

    Natalie Yan-Chatonsky
    15 Jan 2014 | 3:40 am
    Product Managers love a checklist. Checklists help Product Managers plan, sort out the urgent from the important, reach milestones, communicate and share their activities. Lifeoptimizer advises that checklists save our brain power for more creative pursuits, saves time and helps us delegate more easily. Importantly, checklists provide us with that feel good, warm glow that comes from ticking items off a list. What’s on your checklist? Have you thought of everything to add to your checklist to get you off to a flying start this year? Here are a few suggestions: For Your Product Renew or…
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    The Accidental Product Manager

  • Have A Very Happy Easter!

    drjim
    14 Apr 2014 | 2:00 am
    If It’s Easter, Then Spring Must Be Here!   Finally! Easter has finally arrived. I hope that you are going to be able to take some time off and celebrate this special season as Spring is just around the corner and Winter is quickly becoming a distant memory! I’m going to take this week off and get some well deserved rest. However, I’ll be back next week with some great new Product Manager tips and techniques for you. Enjoy this week and we’ll talk again next week… - Dr. Jim Anderson
  • Product Managers Who Spy On The Competition

    drjim
    7 Apr 2014 | 2:00 am
    Product managers need to know how to spy on the competitionImage Credit What do your customers think about your product? Do they like it better than your competition’s product? Did you do a good job when you created your product development definition? Would it be helpful to you to know more about your competition’s product? I’m willing to bet that the answer to this question is “yes”. Now the big questions is just exactly how can a product manager go about getting the competitive intelligence about a competitor that you need? Know Your Competition This seems…
  • How Product Managers Should Go About Doing Business Research

    drjim
    31 Mar 2014 | 2:00 am
    Product managers need to do business research to understand their marketImage Credit In order for your product to be successful, you are going to have to have to have a good understanding of your market. I wish that I could tell you that there was some sort of pill or potion that you could take that would magically provide you with the information that you need. Sorry, such a quick solution does not currently exist. Instead, you’re going to have to do some business research on your market. Do you know how to go about doing that? Business Research: The Process The good news about doing…
  • What Should A Product Manager Do When The Wrong Customer Buys Your Product?

    drjim
    24 Mar 2014 | 2:00 am
    What should you do when the wrong customers buy your product?Image Credit As product managers we spend a lot of time trying to segment our market as a part of our product development definition. Once we get that taken care of, we then create marketing programs and product messages so that we can reach our target market and convince them to buy our product. However, sometimes things don’t work out the way that they should. What should a product manager do when the wrong customers start to buy your product? The Problem With Kia’s Soul Car A few years ago, the Kia car company’s…
  • What Sequestration Means To Product Managers

    drjim
    17 Mar 2014 | 2:00 am
    If you don’t want to lose the war, then pick your battles correctlyImage Credit Sequestration is a big word that most of us are not familiar with. However, as product managers we should know it very well. What it refers to is when one of your customers decides to make across-the-board budget cuts. Sure they might be a great customer now, but when each one of their budgets gets slashed, what’s going to happen to your product sales then? How To Prepare For Sequestration One of the most common places that you are going to run into sequestration will be if your product gets sold to a…
 
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    How To Be A Good Product Manager

  • Product Management Is Not User Experience; Key Traits of Innovative Product Managers (Boston, April 7 2014)

    Jeff Lash
    7 Apr 2014 | 6:42 pm
    Product Management Is Not User Experience I’ve been involved in a lot of discussions lately around product management and user experience. In particular, there seems to be a misunderstanding of the scope and nuances of the product management role, where people are implying (implicitly or explicitly) that product management is little more than user experience. In this post on the SiriusDecisions blog — Product Management Is Not User Experience — I argue, as the title suggests, that as important as UX is, it’s not product management, and confusing the two belittles the importance of…
  • What Olive Garden Can Teach Us About Innovation; ProductCamp Update

    Jeff Lash
    12 Mar 2014 | 6:00 pm
    Innovation with a side of unlimited breadsticks I’m always interested in learning stories of innovation. I find it fascinating to see how people and companies have looked at a problem in a new or different way, and then pulling out some lessons or principles that can be applied in other areas. A great example of this is in a recent promotion from Olive Garden — the casual Italian dining chain — and it’s the subject of this post of mine on the SiriusDecisions blog. There are some great principles that I think are relevant for all types of companies and some lessons that…
  • Where Should Product Management Report?

    Jeff Lash
    4 Feb 2014 | 9:02 pm
    Where Should Product Management Report? It’s one of the most common questions I hear, and the source of great debate within many companies — Where Should Product Management Report within an Organization? So, what’s the answer? And, does it matter? I tackle this in my latest blog post — conveniently titled Where Should Product Management Report? — and also talk about the changing shape of product management leadership and what it means for organizational structures. Job Opening: Consulting Director, Product Management at SiriusDecisions Just a reminder that at…
  • Aligning Innovation with Strategy; Visiting Silicon Valley and Austin in February

    Jeff Lash
    28 Jan 2014 | 6:51 pm
    What You Need to Know About Aligning Innovation With Strategy A few months ago, I mentioned some new I’m doing at SiriusDecisions related to innovation strategy, looking at how business-to-business organizations make decisions about what markets, products, and areas to invest in with respect to innovation. I just published the results of some of that research in a new blog post: What You Need to Know About Aligning Innovation With Strategy. You can also take the survey to see how your organization compares; everyone who participates will receive a summary of the survey results. On the road:…
  • Job Openings; Finding Your Product Market Fit; ProductCamps for 2014

    Jeff Lash
    19 Jan 2014 | 7:49 pm
    Happy 2014! We’re only a few weeks into the new year, but there’s lots going on. Job Opening: Consulting Director, Product Management at SiriusDecisions SiriusDecisions is growing and further strengthen our expanding consulting team, we’re looking for a consulting director who is focused on Product Management in b-to-b organizations. If you’re interested, or know someone who might be, view the job posting and apply on LinkedIn (the job posting is also on our web site). Finding Your Product Market Fit: Jeff Bussgang at the Boston Product Management Association I was lucky enough to be…
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    Lead on Purpose

  • How to lead with integrity

    Michael Ray Hopkin
    12 Apr 2014 | 1:43 pm
    One of the most important characteristics of leadership is integrity. Integrity means you are true to your word in all you do and people can trust you because you do what you say. The word integrity has deep meaning and … Continue reading →
  • How leaders harness innovation to out think competitors

    Michael Ray Hopkin
    29 Mar 2014 | 5:00 am
    “We’ve entered a new era. Call it the age of imagination, ideation, conceptualization, creativity, innovation—take your pick. Creativity, mental flexibility, and collaboration have displaced one-dimensional intelligence and isolated determination as core ingredients of a competitive advantage.” In his book OUT … Continue reading →
  • Are you an extreme leader?

    Michael Ray Hopkin
    22 Mar 2014 | 12:07 pm
    “Extreme would not be extreme without fear. And fear would not be worth it without the love of the game.” Are you an extreme leader? According to Steve Farber, author and business leadership expert, extreme leaders “approach the act of … Continue reading →
  • How leaders create happy customers and great results

    Michael Ray Hopkin
    13 Mar 2014 | 5:00 am
    How do leaders create sustained growth and make an obvious improvement to the bottom line of their company? Is it really possible for one (or a few) people to make a major difference in the results of a big organization? … Continue reading →
  • Five factors to inspiring team members

    Michael Ray Hopkin
    1 Mar 2014 | 10:22 am
    We all know people who inspire us, who encourage us—through their actions and example—to work hard, to persevere through difficult circumstances. What’s their secret? How do they persuade others to do great things? While every circumstance is different, leaders find … Continue reading →
 
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    Web Ink Now

  • Late to bed early to rise, work like hell and advertise

    David Meerman Scott
    17 Apr 2014 | 10:12 am
    My book Marketing the Moon, which I wrote with Rich Jurek and with a forward from Gene Cernan, the last man on the moon, has now been out for about a month. The book has gotten off to a terrific start. We were interviewed by Kai Ryssdal for a five minute segment on NPR Marketplace which aired on Monday; the Wall Street Journal featured the book with a half page in a Weekend Edition; we scored a coveted one sentence review in the New York Times Sunday Magazine “U.S. government goes ‘Mad Men’ on Apollo, gets it right”; and many other bloggers and media outlets have written about us…
  • Flash Boys and the power of story

    David Meerman Scott
    15 Apr 2014 | 11:06 am
    I just finished Michael Lewis’ fantastic new book Flash Boys: A Wall Street Revolt and enjoyed it immensely. I’ve been a Lewis fan from the beginning. Lewis is about my age and his book Liar’s Poker, which I loved, released when I was working on Wall Street in the 1980s. Lewis has gotten tons of press for Flash Boys. He was on 60 Minutes, a huge way to launch a book and since then he seems to be everywhere in the media. Walking through a bunch of airports last week, I saw piles and piles of the book stacked in not only airport bookstores, but newsstands as well. Flash Boys is a story…
  • Personal brand or corporate brand

    David Meerman Scott
    10 Apr 2014 | 10:53 am
    Twelve years ago, I left the corporate world to go independent and live by my wits. And ten years ago I started writing my blog. I made two decisions at the time I wish I hadn’t. I branded myself as a business called Freshspot Marketing and I named my blog Web Ink Now. Rather than using my name David Meerman Scott, I branded other things. These were errors because the names Freshspot Marketing and Web Ink Now didn’t mean much and have been confusing. Fortunately, the web is iterative and you make changes over time. New blog masthead Yesterday I rolled out a new blog masthead to focus on…
  • Airlines save a penny a passenger by squeezing out limes

    David Meerman Scott
    8 Apr 2014 | 10:07 am
    On Wednesday I fly on American Airlines from Boston to San Francisco. I’m going to order my usual: club soda, no ice, with a lime wedge. It's my thing. A little pleasure while in the air. I hope I get the lime. But I may not. [UPDATE - American Airlines did serve me a lime today. Two wedges in fact.] It seems some airlines including Alaska Airlines and United Airlines are choosing not to include a lime with drinks because of a price increase. How much you ask? I calculate the lime wedge in my drink went from two cents to three cents. That added single penny means some airline bean counters…
  • More top ten tips for incredibly successful public speaking

    David Meerman Scott
    2 Apr 2014 | 7:03 am
    Back in 2009, I wrote what became one of my most popular blog posts. In Top ten tips for incredibly successful public speaking, I riffed about making the most of your opportunity to deliver a talk. Here are the top ten tips from 2009. You can go back to read the original post to get more detail on each. 1. Take it seriously. 2. Know the conference organizer's goals. 3. Tell stories. 4. Nobody cares about your products (except you). 5. Prepare and practice. 6. Don't use PowerPoint as a TelePrompTer. 7. Arrive early. 8. Bring an electronic copy of your presentation. 9. Don't go long. 10. Be…
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    A Girl's Guide to Project Management

  • Easter break

    Elizabeth
    16 Apr 2014 | 11:24 pm
    For those of you celebrating, enjoy the long Easter weekend. We’ll be back after the break next week! Copyright © A Girl's Guide to Project Management [Easter break], All Right Reserved. 2014. Related posts: Easter break! I am on holiday. The blog will return after the Easter break. Copyright © A Girl's Guide to Project Management [Easter break!], All Right Reserved. 2014.... Easter break It’s Easter, so I’m taking a week off. I’ll be back on 12 April. Have a great week, and don’t eat too much chocolate! Copyright... Spring break! It’s Easter,…
  • 5 Strategies for Building New Productivity Habits in Your Project Team

    Elizabeth
    15 Apr 2014 | 11:02 pm
    Andrew Filev This is a guest post by Andrew Filev is the founder and CEO of Wrike. Various studies show that we spend about 45% of our time every day on habitual actions. People all have different work styles, but, as my experience shows, an important soft skill for a project manager is to help his employees develop the optimal mix of productivity habits. Your team’s productivity habits are the magic ingredients to your project’s success. If you have the right recipe, your team will complete the project on time and collaborate in a hassle-free way. On the contrary, if the ingredients…
  • 5 ways to boost your team’s creativity

    Elizabeth
    13 Apr 2014 | 11:37 pm
    Alina Vrabie This is a guest article from Alina Vrabie from Sandglaz. Creativity is the cornerstone of innovation. It’s what takes your work from average to outstanding. And we have creativity to thank for great products, services and ideas. Sometimes, your team is facing a creative block and they clearly need a creativity boost. At other times, you might simply want to take your team’s creativity to the next level. Either way, your team members’ creativity at work stems from a place of feeling appreciated and taken seriously. They need a place where they can comfortably share their…
  • 3 Things that make a project team virtual

    Elizabeth
    8 Apr 2014 | 11:33 pm
    “Virtuality…is a critique on how work gets done,” writes Thomas P. Wise in his book, Trust in Virtual Teams. Before I read the book I thought that virtual teams were those that were split over several locations. If the team was physically located together, then they weren’t virtual. However, Wise sees it differently. He has 3 criteria for defining whether a team is virtual or not and location is only one of them. Geography The more time you spend working with your team in the same location, the less you have to rely on electronic emails and other types of computer-mediated…
  • Giveaway: The Presentation Book

    Elizabeth
    6 Apr 2014 | 11:23 pm
    Need a hand improving your presentation skills? Emma Ledden’s The Presentation Book could help. I have a copy to give away, thanks to the nice people at Pearson. Simply get in touch with the phrase ‘I’m booking a presentation’ and I’ll enter you into the draw. Normal giveaway rules apply. The closing date is Wednesday 16 April 2014. Want to know if it’s worth entering? Download the first chapter from Emma’s website. I’ll also have a review for you in the summer. Copyright © A Girl's Guide to Project Management [Giveaway: The Presentation…
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    svpg blog

  • The Power of Milestones

    5 Apr 2014 | 1:03 pm
    In this article I wanted to talk about a concept that seems to be increasingly missing in product teams.   I find too many product teams just pounding away on the product backlog, story by story.  Too many members of the team don’t really know how and why the stories are even there, they don’t understand the customer pain they’re trying to address, and they especially don’t understand how their work on this particular item helps to move the needle for their business. Usually the product manager somehow tries to explain the context for each story, but the…
  • Flavors of Analytics

    10 Mar 2014 | 9:14 am
    In an earlier article (Flavors of Prototypes) I heard from many people about how it helped them to see prototypes in a new and more powerful light. Even though I had written previously about each separately, putting them together can help people get the big picture. So in this article I thought I would do the same thing by highlighting the main flavors of analytics.  When it comes to data, I find many people have the same behavior. They think of just one type of analytics (usually web analytics) and can miss the bigger picture and larger benefit. There are of course many different types…
  • The Role of Analytics

    23 Feb 2014 | 6:10 pm
    One of the most significant changes in how we do product today is our use of analytics.   Any capable product leader today is expected to be comfortable with data, and understand how to leverage analytics to learn and improve quickly. Note: For the purposes of this article, consider the terms: “analytics,” “data,” “KPI" (Key Performance Indicator), and “metrics" to be synonymous. I attribute this change to several factors.  First, as the market for our products has expanded dramatically due to access globally and also via connected devices, the…
  • Flavors of Prototypes

    13 Feb 2014 | 8:09 am
    Prototypes of various forms have been around for as long as we’ve been doing software, since the famous Fred Brooks quote: “plan to throw one away, you will anyway.” However, many things have changed.  Not the least of which is that the tools and techniques we have for developing prototypes and testing them have developed dramatically.  Of all the different MVP techniques, prototypes are among my favorites. That said, I continue to find teams, and even people that I would consider thought leaders, that have a very narrow interpretation of what is meant by the term…
  • Product Market Fit

    26 Jan 2014 | 4:48 am
    In earlier articles I’ve discussed various aspects of Minimum Viable Product (which I like to refer to as MVP Tests to avoid any confusion with an actual product). In this article I’d like to say more about the critical concept of Product Market Fit. The term was first introduced by Marc Andreesen back in 2007, where he argued that for a startup, it is all about getting to Product Market Fit.   His key point is that if and when you reach this state, then you can tackle topics such as worrying about growth and scaling your organization, but until then, nothing else…
 
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    280 Group

  • Product Management Rule #20: Clarify Product Positioning

    Brian Lawley
    16 Apr 2014 | 12:00 pm
    Product Management Rule #20 from the best-selling book, 42 Rules of Product Management, was written by Fritz Mueller, Senior Director of Product Management, i365 The positioning statement provides the first decision filter because it defines what you are, and any idea either needs to reinforce that identity or move you down a path defined by your vision. An essential starting point for solving many product management problems is a clear positioning statement In every company there is a constant dialogue of ideas...[continue reading] The post Product Management Rule #20: Clarify Product…
  • Why you need a Product Management Coach

    Brian Lawley
    8 Apr 2014 | 9:04 am
    Who needs a coach? My opinion is that everyone does I personally have two, one for business and one for personal areas in my life. But don’t take my word for it. Look at the studies and the facts. Take Tiger Woods, for example. Tiger is arguably the world’s best golfer. Yet he has a coach. Why would someone who is the world’s best have a coach, yet the rest of us not have coaches for critical parts of our...[continue reading] The post Why you need a Product Management Coach appeared first on 280 Group.
  • Product Marketing Rule #18: Use Online Metrics for Product Marketing Success

    Brian Lawley
    3 Apr 2014 | 11:41 am
    Product Marketing Rule #18 from the best-selling book, 42 Rules of Product Marketing, was written by Dan Olsen, Product Management Consultant, Olsen Solutions LLC Using these online metrics will help you measure your product marketing efforts and make them more successful. Products are increasingly delivered and marketed online. Tracking a product’s online metrics has grown in importance and has become a critical competency that separates leading companies from their competitors. This rule shows how to combine online metrics with a high-level product marketing...[continue reading]…
  • Product Management Rule #18: Carve Out “Think” Time

    Brian Lawley
    5 Mar 2014 | 12:56 pm
    Product Management Rule #18 from the best-selling book, 42 Rules of Product Management, was written by Adrienne Tan, Brainmates Product managers—carve out some “think” time in your busy day to be more productive and to deliver better results. Product managers are often overwhelmed by day-to-day operational and tactical responsibilities. Urgent tasks such as reporting, solving urgent customer queries, responding to the sales groups,and reviewing marketing collateral are constantly on the product manager’s agenda. Product managers repeatedly say that they have...[continue…
  • Product Marketing Rule #17: Wield Influence, Even When You Have Little Power

    Brian Lawley
    24 Feb 2014 | 12:32 am
    Product Marketing Rule #17 from the best-selling book, 42 Rules of Product Marketing, was written by Reena Kapoor, Founder & President, Conifer Consulting Bring the customer’s voice to the product strategy table and you will never have to worry about power in the organization again. One of the challenges product marketers face is that you are sometimes asked to market a product which you had no say in defining, or worse, you may not see exceptional customer value in. The...[continue reading] The post Product Marketing Rule #17: Wield Influence, Even When You Have Little Power…
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    280 Group » Product Management Blog

  • Product Management Rule #20: Clarify Product Positioning

    Brian Lawley
    16 Apr 2014 | 12:00 pm
    Product Management Rule #20 from the best-selling book, 42 Rules of Product Management, was written by Fritz Mueller, Senior Director of Product Management, i365 The positioning statement provides the first decision filter because it defines what you are, and any idea either needs to reinforce that identity or move you down a path defined by your vision. An essential starting point for solving many product management problems is a clear positioning statement In every company there is a constant dialogue of ideas...[continue reading] The post Product Management Rule #20: Clarify Product…
  • Why you need a Product Management Coach

    Brian Lawley
    8 Apr 2014 | 9:04 am
    Who needs a coach? My opinion is that everyone does I personally have two, one for business and one for personal areas in my life. But don’t take my word for it. Look at the studies and the facts. Take Tiger Woods, for example. Tiger is arguably the world’s best golfer. Yet he has a coach. Why would someone who is the world’s best have a coach, yet the rest of us not have coaches for critical parts of our...[continue reading] The post Why you need a Product Management Coach appeared first on 280 Group.
  • Product Marketing Rule #18: Use Online Metrics for Product Marketing Success

    Brian Lawley
    3 Apr 2014 | 11:41 am
    Product Marketing Rule #18 from the best-selling book, 42 Rules of Product Marketing, was written by Dan Olsen, Product Management Consultant, Olsen Solutions LLC Using these online metrics will help you measure your product marketing efforts and make them more successful. Products are increasingly delivered and marketed online. Tracking a product’s online metrics has grown in importance and has become a critical competency that separates leading companies from their competitors. This rule shows how to combine online metrics with a high-level product marketing...[continue reading]…
  • Product Management Rule #18: Carve Out “Think” Time

    Brian Lawley
    5 Mar 2014 | 12:56 pm
    Product Management Rule #18 from the best-selling book, 42 Rules of Product Management, was written by Adrienne Tan, Brainmates Product managers—carve out some “think” time in your busy day to be more productive and to deliver better results. Product managers are often overwhelmed by day-to-day operational and tactical responsibilities. Urgent tasks such as reporting, solving urgent customer queries, responding to the sales groups,and reviewing marketing collateral are constantly on the product manager’s agenda. Product managers repeatedly say that they have...[continue…
  • Product Marketing Rule #17: Wield Influence, Even When You Have Little Power

    Brian Lawley
    24 Feb 2014 | 12:32 am
    Product Marketing Rule #17 from the best-selling book, 42 Rules of Product Marketing, was written by Reena Kapoor, Founder & President, Conifer Consulting Bring the customer’s voice to the product strategy table and you will never have to worry about power in the organization again. One of the challenges product marketers face is that you are sometimes asked to market a product which you had no say in defining, or worse, you may not see exceptional customer value in. The...[continue reading] The post Product Marketing Rule #17: Wield Influence, Even When You Have Little Power…
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    MindTheProduct

  • Video: Cardinal Sins of Product Management

    Janna Bastow
    15 Apr 2014 | 6:42 am
    Thou shall not say “Because that’s the way we’ve always done it.” This was among the lessons we learned from Dave Wascha, Chief Product Officer at Moo.com, at ProductTank March. As Dave said, “This is the most scary, terrifying, insidious thing we face as product managers, and the older you get the more baggage you have”. Dave talks about the tyranny of inertia and other ‘cardinal sins’ of product management, and what we can do to inoculate ourselves against them in order to build a strong product culture. Watch the video and follow along with…
  • Video: Culture Club – 12 Lessons in Trying

    Janna Bastow
    3 Apr 2014 | 4:52 am
    It’s not easy to build a great product culture.  At ProductTank March, we heard the truth from Tim Warren, the Head of Software Experience for Connected Products at Tesco: Their product culture isn’t perfect (whose is!), but they’re working towards it and making great progress.  Tim talked about 12 lessons learned along the way. Some of the lessons they learned or are learning about building a great product culture included: Having confidence to take feedback Making the most out of retros Why customers rock (and how thy help you fail) And life’s better when you…
  • The Product Conference of the Year

    Martin Eriksson
    31 Mar 2014 | 9:11 am
    We’re excited to announce our third annual Mind the Product conference, which brings together product leaders from around the world to explore the intersection of design, technology and business. This year is all about the people who make outstanding products and is going to be even bigger and better than ever. Here’s why: Outstanding Speakers As usual we work hard to bring you the best thought-leaders and speakers from around the world and this year is no exception, with keynotes by Kathy Sierra, a former game developer, co-creator of O’Reilly’s bestselling Head First…
  • Product Managers: 5 ways you can make an engineer’s job easier

    Kirsty Lee
    31 Mar 2014 | 2:25 am
    Bringing the pizza… and lots of other things, to make your engineers lives easier As a Product Manager, demands are placed on you from many different areas – from engineering and design, to marketing and business development. However, software engineers tend to be the ones who work closest with Product Managers on a day-to-day basis – and they usually have a pretty clear idea of the things which make his or her job a little (or a lot) easier. Here are a few ways which you can make your engineering team smile. 1. Make data-driven decisions Engineers like to know they are in…
  • When the Product Backlog Runs Out

    Serge Doubinski
    28 Mar 2014 | 3:39 am
    You’ve got sprint planning coming up and, looking at your backlog, you see that there is nothing ready for the team to work on. I have talked to quite a few product people about this and no matter how experienced they were, all of them told me that this is a situation they’ve encountered at one point or another. I remember the first time this happened to me I kind of freaked out, blamed myself, and scrambled to put some specs together so we could go back to smooth sailing. Until the same thing happened a few months later. Crap. Now what? As with everything else that goes wrong, a…
 
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    Product Talk

  • How to Develop Product Expertise

    Teresa Torres
    14 Apr 2014 | 11:42 am
    How do you evaluate how someone will contribute to a product team? How do you develop your own skills to ensure that you are contributing the most to your product team? Whether you are looking to hire someone or you are looking to improve your own skills, I see people make the same mistakes over and over again. On the hiring side, you look for everything. You want a product manager who can get inside the head of the customer, crunch the data, support a sales team, design a beautiful UI, and write code as needed. And for those working of your own skills, you dabble in everything. You read…
  • The Challenges of Releasing Early and Often

    Teresa Torres
    7 Apr 2014 | 11:04 am
    Have you ever rolled out a major product change while one of your sales reps was demo’ing your product to a prospect? I have. It wasn’t pretty. It wasn’t a small change. It was a new home page, completely new positioning, new branding. A whole new identity. It was a Tuesday morning, late in April last year. Our team pushed the release at about 10:30am. Within 20 minutes, I had an angry sales rep at my desk. He had been in the middle of a demo when the home page changed. It was jarring. He demanded a heads up whenever we released anything. We used Kindlingto collect feedback from…
  • Drop Feature-Based Product Roadmaps

    Teresa Torres
    3 Apr 2014 | 9:08 am
    When I work on a product, I think about it all day long. I obsess over it. I love exploring the long view. What will this product look like next year? Five years from now? Ten years from now? I love the challenge of identifying the very next step on that path. What should the engineers build this week? I love how the path wanders and evolves and the vision gets stronger over time. I bet you do too. It’s what makes building products so much fun. It’s impossible to know which way the path will wind and that’s exciting. Not Everyone Is On That Path With You For many of us, even if the path…
  • You Already Know To Begin With The End In Mind. But Do You?

    Teresa Torres
    24 Mar 2014 | 9:18 am
    “It sounds like you need to define what success looks like.” This was such a simple statement. And yet, it had a profound impact on me. I was in my early days at Affinity Circles, leading our product team, and struggling with too many competing priorities. I was wasting time and energy arguing with the other members of our executive team, struggling to get alignment. I had turned to Julie, our CFO, for advice. As soon as she said this, I knew she was right. It was so simple. I was a little embarrassed I hadn’t thought of it myself. She was absolutely right. This lesson has stuck with me…
  • Practice Defining Your MVP

    Teresa Torres
    17 Mar 2014 | 8:58 am
    Suppose you are building eVite. Or Facebook Events. Or whatever your favorite event site is. And you need to define your MVP. How would you think about it? Some of you might already be jumping right in. You are thinking you’ll need: a basic event listing the ability to rsvp the ability to view who has responded the ability to add comments and so on. These are all easy things to build. Arguably, this is the minimum feature set to be viable. So what’s the problem? The problem is: You can’t define an MVP without first knowing what you are trying to learn. – Tweet This An MVP is not…
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    Frank Lio: Practical Product Management, Marketing, Strategy, and Life - Blog

  • Questions That Provide The Answers

    15 Apr 2014 | 8:15 am
    We seem to be inundated with leadership and management books and articles with attention grabbing headlines such as “Management Tips from Genghis Khan” or “The Five Things Leaders Do Every Morning” (oddly, the list does not include oral hygiene or taking a “constitutional”).  Most have some worthwhile tidbits but some are downright Machiavellian with focus on persuasion and influencing others to the point of playing psychological mind games.Without over-analyzing or engaging in the latest psycho-babble, management and leadership in work and life comes…
  • Surprising Fact About Customer Research When Buying

    24 Mar 2014 | 5:47 am
    One of my favorite business professors, Prof. Duncan Simester of MIT Sloan, gave a very surprising insight about customer searches for product information when making purchase decisions.  As customers, we all search for Information in order to make a buying decision. There is a trade-off between the cost and benefit of searching – the amount of search that customers do is a function of the cost and benefit of the search.  For example, a company may rightly create a dedicated team to undertake a long, costly search for a large capital…
  • You Don't Raise Yourself Up by Talking Someone Down

    12 Mar 2014 | 12:43 pm
    Blackberry recently placed a paid post on LinkedIn with the comment that “We’re not the only ones questioning Knox’s security” and a link to a research article criticizing Samsung’s Knox security platform for Android.  The reader reaction was decidedly mixed and swift.  Almost half the comments were negative: Notice that the readers weren't even questioning the validity of the post or linked article (Blackberry could have been 100% correct) - they strongly objected to the delivery.  Although Blackberry's target, Samsung, is not a little…
  • Your Values Define You

    26 Feb 2014 | 9:56 am
    I had the honor to present at the 2013 SASE (Society of Asian Scientists and Engineers) Conference in Philadelphia.  During my workshop talks about GTD (Getting Things Done), I told the story about the big and small rocks in your life (video below should you not know the story) and discussed the importance of having a mission statement in life.  The audience was quite attentive and there were many questions about how to go about creating a mission statement.  I had to pause since many in the audience were college undergraduates who haven’t had much life experience. …
  • To Win - You Just Have to Be "Good Enough"

    27 Jan 2014 | 9:20 am
    A plane crashed into the frozen tundra in the far north.  Two survivors staggered out of the plane, clothes torn and barefoot.  A hungry polar bear appeared on the horizon, spotted them, and was running full speed toward them.  One of the survivors started to run, and realizing that he was alone, turned around to see the second man putting on a coat and taking boots from luggage strewn on the ground.  “What the @!@& are you doing? There’s a hungry bear coming! We have to outrun the bear!” shouted the running man.  The second man finished tying up…
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    Under 10 by Steve Johnson

  • Passwords are stupid

    Steve Johnson
    17 Apr 2014 | 5:23 am
    “More than ten years after Bill Gates declared ‘the password is dead,’ not only have we failed to get rid of them, but they continue to multiply as an almost universal means of Internet authentication, protecting hundreds of millions of accounts on some large sites.” – Cormac Herley and Paul C. van Oorschot, Microsoft Research white paper on passwords   Have you ever tried to use a cash machine and forgotten your PIN? How many times have you failed to reset your security alarm at home or office? Customers want to protect their privacy. Yet we read every week…
  • Focus means saying no

    Steve Johnson
    13 Apr 2014 | 7:00 am
    Focus means saying no, not saying yes. If you spread yourself out over too many things, none of them will be great.—Greg Joswiak, VP of product marketing, Apple Inc.   For most product managers, it’s hard to say “no” to customers, sales people, and executives. You want to be a “team player” and you don’t want to be that negative guy who hates every idea. Feature prioritization is a mystery to most of the people in your organization. How things get into the product is unclear. For executives, it seems their favorite features get in only if they complain loudly. For sales…
  • Try a Free Naming Generator

    Steve Johnson
    10 Apr 2014 | 5:49 am
    Biz Name Wiz offers a Free Naming Generator. Here’s how it works. Go to Business Name Generator and type in some key words from the positioning document for your company or product. In a flash it creates a bunch of names. Of course it doesn’t check to see if the names are available but a quick WHOIS search should take care of that. Don’t forget to check the names on these other services too: Google account Twitter handle Facebook page Yahoo account Naming is part of positioning, whether it is for a company, product, portfolio, or even a major feature. See Positioning (and…
  • Boston Product Camp, Spring 2014

    Steve Johnson
    5 Apr 2014 | 1:33 pm
    I’ll be at Product Camp Boston on May 3, 2014. Will you? If so, check out my session: Is Agile Breaking Product Management? The success of agile development methods has had a detrimental effect on product management. The role used to be clear but what is today’s profile for product management success? Agile methods are great but the intense focus on product development has ignored the business and marketing roles of product management. Product management activities extend beyond development to shepherding the product through the entire process from idea to creation to delivery to…
  • Can marketing learn from agile?

    Steve Johnson
    30 Mar 2014 | 7:48 am
    Failing to focus, failing to choose one discipline and stick to it, is exactly what leads firms to a state of mediocrity.—Michael Treacy & Fred Wiersema When I was the head of marketing, I got into a heated argument about our marketing and promotion programs. It was in a senior management meeting of directors, VPs, and the CEO. One of the directors took me to task for not supporting more industry speaking opportunities. Initially, I gave him a non-answer so we could get back to our primary discussions but he wouldn’t let it go. “Tell me,” he demanded, “why we’re not speaking…
 
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    Confianzys Blog: Product Business – Getting Real

  • Mindfulness For Product Managers

    Confianzys
    27 Mar 2014 | 2:05 am
    Mindfulness is a topic that is receiving much attention everywhere these days, and while it seems to be becoming some sort of a buzzword, it is one concept that actually has much merit to it. With its roots in Buddhist spiritual teaching, mindfulness is the concept of raising and maintaining one’s awareness of his or her own feelings, thoughts, and emotions in the moment – and how they impact our actions. Mindfulness is about being fully present at whatever it is you are doing right now. Now what does this have to do with Product Managers? Let’s first look at a few characteristics of…
  • Expert Speak: Santosh Godbole, Director, Cisco Video Technologies

    Confianzys
    26 Mar 2014 | 11:49 pm
    In the last 5 years, the growth of video consumption and content across the globe has been nothing short of explosive; with devices as well as broadband fueling the availability and consumption of on-demand video, the giant in the market, Cisco, is working to stay relevant and ahead of trends. Given Cisco’s significant presence in the video industry, we spoke to Mr. Santosh Godbole, Director, Cisco Video Technologies, on how the company is positioned to compete in this market, and how they reconcile the different needs of multiple user segments. 1. In the highly dynamic video landscape,…
  • What Indian Tech Product Start-ups Need From Accelerators

    N.P.Menon
    12 Mar 2014 | 11:48 pm
    In the last year, a few changes in the Indian tech product start-ups incubator/accelerator space have made for very interesting news within the start-up community. One of the earliest incubators is working towards a new avatar, while a few others have stopped operations. At the same time, new accelerators are still cropping up. How is the Indian tech product start-ups ecosystem shaping up, and what do they really need from an accelerator? While each participant in the market would have a different take, based on where they come from (entrepreneur, venture capitalist, incubator, corporate…
  • Why Tech Products Ignore Positioning At Their Own Peril

    N.P.Menon
    27 Feb 2014 | 11:22 pm
    A few months ago, Ratan Tata, the former Chairman of the Tata group, admitted that the much awaited small car, the Nano failed in the market in large part because of its positioning as the cheapest car. This would seem surprising in the Indian automotive market where consumers are notorious for seeking value for money. What it reveals is the power of Positioning, and the impact Positioning can have on a brand’s fortunes. How different is the situation in the enterprise space where many tech product firms operate? Does Positioning matter? In practice, many technology product (or service)…
  • Navigating & Using Customers’ Bias In Product Marketing

    Pradeep
    21 Feb 2014 | 4:24 am
    Some time ago, we discussed how as Product managers, being aware of our own biases can help us function better; for example, being aware of the bias towards ‘sunk costs’ i.e. ideas in which we have invested a great deal, will help us to recognize opportunities or threats that we would otherwise have skipped over, However, what about the different kinds of bias present in our customers, especially in their role as buyers or gatekeepers for our products? How can product managers minimize their impact, or even better, use them as part of the product marketing plan? A quick look at some…
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