Product Management

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  • 6 Types of Products That PMs Manage

    Product Manager HQ
    Glen Chen
    14 Nov 2014 | 12:08 am
    I was re-reading the excellent Cracking the PM Interview recently and came across a great topic to discuss for this week’s post. Product managers manage products of all shapes and sizes, and it can be daunting for aspiring PMs just to figure out what sort of products might fit their strengths, interests, or even work-life balance preferences. […]
  • Mapping the Duties of the Product Manager and Product Owner

    The PM Vision
    John Peltier
    26 Jan 2014 | 7:45 am
    Readers of this blog already know that I’ve written about the product manager and product owner roles before. This month, as an Aha! Ambassador, I have contributed a post on the topic that includes a breakdown of the duties of... The post Mapping the Duties of the Product Manager and Product Owner appeared first on The PM Vision.
  • How to Appropriately Conduct a Product Opportunity Assessment

    The PM Vision
    John Peltier
    6 Jan 2014 | 4:40 am
    Product teams exist to assess opportunity and capitalize. Product managers are tasked with finding market problems that are pervasive within a certain target market, and that people are willing to pay to remedy.  Then, once found, to guide the development of... The post How to Appropriately Conduct a Product Opportunity Assessment appeared first on The PM Vision.
  • Do you run your organization by ideas or hierarchy?

    Lead on Purpose
    Michael Ray Hopkin
    22 Nov 2014 | 5:46 pm
    One of the keys to a successful company is teamwork. When people to work effectivley together great things happen. Though it’s not recognized a key discipline in many organizations, companies that make it a top priority always come out ahead. … Continue reading →
  • How do you win the war for talent?

    Lead on Purpose
    Michael Ray Hopkin
    8 Nov 2014 | 9:50 am
    Guest post by Sarah Sladek About 40 years ago, shortly after the Baby Boomers (1946-1964) were born, demographers and industry leaders realized that someday this generation of 78 million Americans would retire and the nation would experience a shortage of … Continue reading →
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    280 Group » Product Management Blog

  • Product Marketing Rule #27: Forget About Your Product

    Brian Lawley
    17 Nov 2014 | 2:41 pm
    Product Marketing Rule #27 from the best-selling book, 42 Rules of Product Marketing, was written By Bertrand Hazard, Sr. Director of Business Strategy, SolarWinds “Business buyers don’t buy your product. They buy your approach to solving their problem.” -Jeff Ernst, Analyst, Forrester Research Forget about your product Product marketing is less about what you sell and more about who purchases it. Understanding your customer is what matters most, mainly what they care about and how they purchase and consume products....[continue reading] The post Product Marketing Rule #27:…
  • Product Management Rule #27: Short, Standardized Cycle Times Drive Predictability

    Brian Lawley
    3 Nov 2014 | 4:52 pm
    Product Management Rule #27 from the best-selling book, 42 Rules of Product Management, was written by James Moorehead, VP of Product Management, Support.com I’ve found predictability to be more important than high productivity Every product manager wants to be the bearer of good news, sharing details of on-time product releases packed with high value features. Too often, however, product managers bear news of yet another late release or the feature that had to be scoped out. When customers, partners, and internal constituents...[continue reading] The post Product Management Rule #27:…
  • Product Marketing Rule #26: Always Test Your Message

    Brian Lawley
    21 Oct 2014 | 1:36 am
    Product Marketing Rule #26 from the best-selling book, 42 Rules of Product Marketing, was written by Greg Cohen, Senior Principal Consultant, 280 Group Customer validation also applies to product marketing Experience is a harsh teacher. She has visited me many times in my career. This experience is how I learned that customer validation also applies to product marketing. In particular, it is equally important to test and confirm marketing materials and messages as it is to test product concepts and designs....[continue reading] The post Product Marketing Rule #26: Always Test Your Message…
  • Top Ten Product Launch Mistakes

    Brian Lawley
    13 Oct 2014 | 3:26 pm
    Top Ten Product Launch Mistakes was written by Brian Lawley and is included in the Product Launch Toolkit. Common Errors to Avoid to Ensure Success Introduction Companies invest millions of dollars each year developing new products and trying to increase their revenues and profitability. Some of these are good products, and some aren’t. Nonetheless, they all have one thing in common: without appropriate marketing activities they will most likely fail. In fact, there are many examples of inferior products that...[continue reading] The post Top Ten Product Launch Mistakes appeared first…
  • Product Management Rule #26: Align Your Product Strategy With The Company Strategy

    Brian Lawley
    6 Oct 2014 | 11:19 am
    Product Management Rule #26 from the best-selling book, 42 Rules of Product Management, was written by Mara Krieps, Founder, Pivotal PM Your product needs executive sponsorship to succeed. You gain executive sponsorship by showing how your product strategy supports the company strategy. The intrepid product manager who masters this rule will follow three steps: Understanding the Company Strategy Aligning Product Strategy with Company Strategy Telling the Strategy Story and Gaining Executive Support First, you need to understand the company strategy. Sometimes your...[continue reading] The…
 
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    Tyner Blain

  • Agile Through a Matrix Lens

    Scott Sehlhorst
    12 Nov 2014 | 11:39 am
      “Agile” is something most teams do wrong*, without realizing they’re doing it wrong.  A good 2×2 matrix acts as a lens, helping to convert information into insight.  Let’s apply this lens to agile as applied within a company, and see if it helps people decide to do things differently. When You Say Agile, What Do You Mean? There may be as many definitions of agile as there are teams practicing agile development.  Generally, people are talking about iterating in what they do.  Instead of having a long, throw it over the wall process, out of which…
  • Classifying Market Problems

    Scott Sehlhorst
    1 Aug 2014 | 4:10 pm
    Theodore Levitt may have developed the whole product model to help companies compete more effectively with their products.  We wrote about the whole product game based on Mr. Levitt’s work.  Recently, I’ve been using a variant of this model as a way to view a product and upcoming roadmap items.  It is a powerful way to share a perspective on your product with the rest of the team, and frame conversations about where best to invest. Whole Product Model As a quick review, Mr. Levitt defined the following model: Which works in that the center of the bullseye is the heart of the…
  • Agile Cadabra

    Scott Sehlhorst
    12 Jun 2014 | 9:08 am
    Agile is not magical. Changing from a waterfall process to an agile process changes how your team works, and helps eliminate inefficiencies. Adopting an agile process does not let you magically have a more successful product. What makes agile powerful is also makes it dangerous. Triage and Urgency One tenet of agile is to make decisions at the last responsible moment. Following this powerful and easy-to-remember mantra reduces the risk that you are wasting time on unnecessary work. This approach also maximizes the opportunities to better inform your decisions and actions. By delaying when you…
  • How is SaaS Changing Product Management – A Research Thesis

    Scott Sehlhorst
    7 Aug 2013 | 9:10 am
    Paddy Barrett in Ireland is preparing his Master’s thesis on Product Management and would like to interview (USA) state-side product managers for his primary research.   It would be awesome if you could help him, and help us all. My Connection I am a visiting lecturer as part of the Dublin Institute of Technology’s Product Management degree program.  Paddy was one of my students, and is now pursuing an interesting research topic for his master’s thesis.  Many of us here have anecdotal data about our personal experiences in product management as our employers develop…
  • Whole Product Game

    Scott Sehlhorst
    1 Aug 2013 | 9:07 am
    How can Theodore Levitt’s classic Whole Product approach help with defining a product roadmap?  I’ve been revisiting his concepts and their use recently, thinking about how to revise them for some exercises I’ve been doing with product teams. Whole Product Game Background In 1980, Mr. Levitt published his article through the Harvard Business Review  – also available for sale as an eDoc through Amazon. Gamestorming has an article describing the Whole Product game and a link to Innovation Games’ online version. Back in 2011, Luke Hohmann introduced me to this…
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    ProductMarketing.com

  • Walmart Price Matching Amazon? Look at Segments

    Mark Stiving
    17 Nov 2014 | 6:13 pm
    Tweet This article in the International Business Times reports that Walmart may match lower prices from on line retailers. Walmart already price matches other retailers, but so far has not ventured so deep to match prices with Amazon. Is this a wise decision or not? First, the key reason companies should offer price matching is to reduce price competition. When one company says they will match competitors prices, then there is no incentive for competitors to lower their prices. As a general rule these clauses reduce incentives to compete on price resulting in higher industry profits. However,…
  • Got Plans Saturday?

    marketing
    12 Nov 2014 | 7:50 am
    Tweet If you’ve got a passion for products, you’re in luck. Come join us Saturday (Nov. 15) at the unconference to end all unconferences: 2014 ProductCamp SoCal in Anaheim, CA. We’re excited to participate as a platinum sponsor at this collaborative one-day gathering of product and marketing professionals. In fact, our very own John Milburn will be on hand to discuss “Organizational Structure: What’s Working and What’s Not?” at the morning general session. ProductCamp is known as an unconference because anyone can propose topics for each of the breakout sessions. If you plan to…
  • How to Humanize Marketing With Buyer Personas

    marketing
    10 Nov 2014 | 2:08 pm
    Tweet In Pragmatic Marketing’s October webinar, Tony Zambito, a leading authority on buyer persona development and buyer insights research, discussed how companies can connect with buyers by tapping into their emotions to attract, nurture and convert them into genuine leads. The number one marketing challenge companies face, according to Tony, is how to connect with their buyers. Digital technology has made more tools available to buyers but it has also changed the way buyers interact with the market. People are tired of corporate and product speech. There’s a sense that competitors all…
  • The Practical Side of Portfolio Management Webinar

    marketing
    5 Nov 2014 | 10:59 am
    Tweet A lot of practical considerations are necessary to successfully manage your company’s product portfolio. Pragmatic Marketing is pleased to host Mike Smart and Nils Davis, founder and consultants of Egress Solutions, at our upcoming webinar, Wednesday, November 19, 1:00 – 2:00 p.m. EST. In this webinar, you’ll learn about tools and techniques for successful product portfolio management, including metrics to gauge portfolio health and terminology to keep everyone on the same page. Join the team from Egress Solutions as they explore this topic and come away with tips and best…
  • Personas and Pricing

    Mark Stiving
    28 Oct 2014 | 7:04 pm
    Tweet Pragmatic Marketing’s October highlighted activity is personas.  So how does this relate to pricing?  In many ways, but let’s split this topic in two’s, buyer and user personas.  Recall that in general, we build products to solve problems for user personas and we market our products to buyer personas.   But before we start pricing for personas, remember the general rule, Charge what our customers are willing to pay. User Personas and Pricing – Different user personas have different willingnesses to pay.  This is logical because different users have different…
 
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    On Product Management

  • Top-down prioritizing: markets and portfolios

    Steve Johnson
    13 Nov 2014 | 3:34 am
    Failing to focus, failing to choose one discipline and stick to it, is exactly what leads firms to a state of mediocrity.—Michael Treacy & Fred Wiersema, authors, Discipline of Market Leaders In most organizations, development teams have dramatically less capacity than the appetites of the business units and sales teams. That’s why I continue to […]
  • The Maturity of your Market Dictates the Type of Product that You Need

    raspler
    19 Oct 2014 | 7:08 pm
    By Rivi Aspler A few months ago, I linked the type of product manager that you want to hire, to the product life cycle stage that your product is at, saying that an engineering oriented product manager would be a better fit for a product that is at its first life cycle stages and that […]
  • Politics and your next release

    Steve Johnson
    17 Oct 2014 | 3:20 am
    by Steve Johnson A desire not to butt into other people’s business is at least eighty percent of all human ‘wisdom’… and the other twenty percent isn’t very important.—Robert A. Heinlein, author You’ve planned a new release, pulling together ideas from the market and from the company. You think you’ve got a really strong plan […]
  • What is a Successful Product? An Overview of Metrics and KPIs to Track Product Success

    Saeed
    14 Oct 2014 | 11:00 pm
    by Anders Linsdorf Every company wants to be a success, and of course, that means having successful products.  But what is a successful product? Different companies will have different goals and it’s critical to measure and track product performance to achieve product success. While there can be many possible measures (metrics), the important ones are called […]
  • Product Management – You’re doing it wrong

    Saeed
    12 Oct 2014 | 9:06 pm
    by Saeed Khan Would anyone hire a sales rep, have him spend his time updating the website and then wonder why the sales aren’t coming in? Or how about hiring a accountant, asking her to project manage the development team, then question why the books aren’t up to date? Or how about having some of the software developers spend time […]
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    The Accidental Product Manager

  • Taylor Swift vs. Spotify: A Product Manager Problem

    drjim
    17 Nov 2014 | 1:00 am
    Product managers at Spotify have a problem on their hands Image Credit: Scott Beale Guess what: we don’t buy music any more. Nope, gone are the days that we’d go out to the store and pay US$15 for the latest album from our favorite artist. iTunes and downloadable music pretty much killed this market. However, it turns out that something brand new has shown up that is killing iTunes and the downloadable music market: Spotify. Why Doesn’t Taylor Swift Like Spotify? In the brave new world of streaming music you and I no longer purchase music. Instead, what we do is we sign up…
  • 3 Tips For Staging A Grand Product Launch

    drjim
    10 Nov 2014 | 1:00 am
    Product success starts with a good launchImage Credit As a product manager, you want your product to be a success. You do your best to understand what your customers will want, you work with your developers to create the right product development definition, and you train your sales teams to go sell it. However, there’s one more thing that you need to be doing. That’s launching your product. You don’t want to just launch it, you want to stage a grand product launch. Now just exactly how are we going to go about doing that? Promote Your Launch Extensively And Creatively A product…
  • Product Manager Secrets For Really Connecting With Your Customers

    drjim
    3 Nov 2014 | 1:00 am
    Having customers is great, connecting with them is even betterImage Credit As product managers, after we create our product development definition our goal is to get as many customers as we possibly can for our product. However, after we’ve gotten some customers, what then? This is one of the things that they never taught us in product manager school: what to do with the customers that you already have It turns out that the answer is that you want to find ways to connect with them. How To Connect With Your Customers Ok, so you’ve got a list of your product’s current…
  • 4 Ways That A Product Manager Can Become A Better Networker

    drjim
    27 Oct 2014 | 2:00 am
    Good product managers know how to network wellImage Credit In the end, it turns out that product management is all about more than just creating a good product development definition, you have to be a good communicator. However, before you can become a good communicator, you first have to have a network to communicate with. Building that network can be a challenge. What product managers need are some tips on just exactly how to go about building the network that they’ll then be able to leverage in order to ensure that their product will be a success. Your Comfort Zone Larger You know…
  • Product Managers Need To Know Who Their Internal Customers Are

    drjim
    20 Oct 2014 | 2:00 am
    Your internal customers are almost as important as your real customers areImage Credit Product launches are one of the most difficult things that product managers are called on to do. The reason that they are so difficult to do well is because no matter how detailed of a product development definition you’ve created, there are still a large number of moving parts that are involved. It can be very easy to focus on the target customers who you are hoping will select your product. However, it turns out that there are even more types of customers that you should be worrying about: internal…
 
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    How To Be A Good Product Manager

  • Top Challenges for Product Management; Priorities for Product Management Leaders for 2015; Buyer Personas in Action

    Jeff Lash
    12 Nov 2014 | 8:04 pm
    Top Challenges for Product Management At SiriusDecisions, we’ve recently been conducting research into the top priorities of product management leaders. My blog post on the Top Challenges for Product Management in 2015 shares some of the high-level findings from our research, specifically around the top priority areas for product management leaders as well as the specific skills they are looking to develop in their teams in 2015. We’ll be sharing more results from the survey in the “Priorities for Product Management Leaders for 2015″ webcast. The webcast will be held…
  • Common Mistakes in Implementing a New Product Management Framework; Tools for Product Management; ProductCamp Atlanta Recap

    Jeff Lash
    26 Oct 2014 | 8:37 pm
    Common Mistakes in Implementing a New Product Management Framework Based on our research at SiriusDecisions, we know that improving the overall product lifecycle management framework/process is a top priority for the coming year for many b-to-b product management leaders. This is certainly not a new trend. Some organizations have tried to improve their product lifecycle management framework — and their overall process used for innovation and go-to-market activities — over and over and are still struggling. Why? There are four common mistakes organizations make in implementing a…
  • Tools for Product Management; ProductCamp Atlanta 2014

    Jeff Lash
    8 Oct 2014 | 7:12 pm
    What tools do you use for product management? What tools and technologies do you use for product management? How well do they work? At SiriusDecisions, we’re conducting a survey of b-to-b product managers and what applications they do (and don’t) use. The survey takes only about 5 minutes to complete, and in return for your participation, you will receive a complimentary copy of the forthcoming SiriusDecisions Field Guide on Product Management Tools. Take the 2014 SiriusDecisions Product Management Tools Survey now! ProductCamp Atlanta I’ll be in Atlanta on Saturday, October…
  • Priorities for Product Management Leaders; Product Management Festival 2014 recap

    Jeff Lash
    23 Sep 2014 | 9:18 pm
    Priorities for Product Management Leaders There’s something I hear a lot when talking with product management leaders about challenges – some variation of, “We can’t be the only ones having these issues… are we?” Product management leaders are often curious about how their priorities compare to those of their peers and wonder how many or what types of companies are facing the same challenges. As part of ongoing research we’re doing at SiriusDecisions to help improve the effectiveness and efficiency of b-to-b product management organizations, we are conducting…
  • Four Questions You Should Ask in Customer Interviews; Five-Year View of B2B Product Management

    Jeff Lash
    3 Sep 2014 | 7:43 pm
    Four Questions You Should Ask in Customer Interviews, But Probably Don’t There are many techniques for understanding buyers, customers and users, though interviewing is one of the best in terms of the value received for the effort. Whether you’re trying to create personas, uncover needs not being met for existing customers or identify aspects of a product that current users feel could be improved, interviews can be a valuable source of insight. I talk with many product managers and marketers who are experienced at interviewing, but they often fail to take full advantage of the…
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    Lead on Purpose

  • Do you run your organization by ideas or hierarchy?

    Michael Ray Hopkin
    22 Nov 2014 | 5:46 pm
    One of the keys to a successful company is teamwork. When people to work effectivley together great things happen. Though it’s not recognized a key discipline in many organizations, companies that make it a top priority always come out ahead. … Continue reading →
  • How do you win the war for talent?

    Michael Ray Hopkin
    8 Nov 2014 | 9:50 am
    Guest post by Sarah Sladek About 40 years ago, shortly after the Baby Boomers (1946-1964) were born, demographers and industry leaders realized that someday this generation of 78 million Americans would retire and the nation would experience a shortage of … Continue reading →
  • What is the value in perseverance?

    Michael Ray Hopkin
    25 Oct 2014 | 7:33 am
    Throughout my life I’ve been a big believer in the value of hard work—it’s one of three lessons I was taught from my youth. Everyone who takes an idea and makes it into something valuable does it through hard work. … Continue reading →
  • What is your level of positivity?

    Michael Ray Hopkin
    4 Oct 2014 | 7:37 am
    “The most successful companies and businesses understand that their greatest asset is their people. When businesses take care of their people the businesses and their people thrive. When they don’t take careof this incredibly valuable resource, they lose it. Fast.” … Continue reading →
  • One Compelling Question for Innovators

    Michael Ray Hopkin
    27 Sep 2014 | 9:47 pm
    Guest post by David Sturt for Lead on Purpose blog I recently came across a story in Wired magazine about a radically new technology being developed for heating and cooling. Aside from the exciting product idea to heat and cool … Continue reading →
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    Product Management News

  • Business Briefcase

    23 Nov 2014 | 12:45 am
    Kara Lang has been promoted to vice president of underwriting and product management effective immediately. She joined Farmers Alliance in 2002 and has worked in various areas in the underwriting department, most recently as regional underwriting manager for the Midwest, since 2009.
  • Announcing @JonasJacobi To Return To 'Internet of Things' Faculty | @ThingsExpo [#IoT]

    22 Nov 2014 | 8:30 pm
    The definition of IoT is not new, in fact it's been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world.
  • Financial planning gets dose of virtual reality

    22 Nov 2014 | 11:06 am
    Financial planning gets dose of virtual reality A new technology could make financial planning easier for you. Check out this story on USATODAY.com: http://usat.ly/1qNfW9B Seth Brooks, director of product management for Fidelity Labs, wears an Oculus Rift virtual reality headset while demonstrating StockCity from Fidelity Labs, a 3-D virtual reality program for tracking stocks, at the Fidelity office in San Francisco.
  • Sick of skateboarding kids and milk carton cows? Tetra Pak exec urges smarter design decisions

    21 Nov 2014 | 10:37 pm
    Tetra Pak says color is another key area where brands can win by disrupting expectations. This shot shows an Italian supermarket fixture in 2009, but times are changing Tetra Pak's Suley Muratoglu has challenged packaging designers and brands to shake up the beverage and liquid dairy markets with better graphic design implementation.
  • Android 5.0 Delayed For HTC's Google Play Edition Handsets

    21 Nov 2014 | 7:33 pm
    A report from earlier this week suggested that we could be getting Android 5.0 Lollipop on the HTC One M8 and M7 Google Play Editions this Friday, which is today, but unfortunately if you're the owner of either handset, you're out of luck because according to a recent tweet by HTC it looks like the update has been delayed. According to Mo Versi , VP of Product Management at HTC, he revealed that while the update was supposed to arrive today for their handsets, Google had advised them to take the software for one more spin before releasing it, suggesting that the update might not be ready for…
 
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    Cindy Alvarez - UX

  • It’s not okay to not have a parental leave policy

    Cindy
    3 Nov 2014 | 2:07 pm
      A Tale of Two Maternity Leaves Three months ago, I came back to work after the birth of my second child. Because I work for a Microsoft-owned company, I had a pretty sweet deal: 12 weeks’ fully paid leave, plus the ability to spend some extra time working from home both before my delivery and after my return. Many startups or smaller companies can’t afford to offer an equally generous policy.  And that’s okay. But what’s not okay is the glaring absence of any sort of parental leave policy. Getting Pregnant at a Small Startup When I had my first child, I…
  • Signed up? Yes. Converted? No.

    Cindy
    23 Sep 2014 | 9:19 pm
    As soon as customers engage with a product, they’re asking the implicit question “How will this make my life better?”  And most of us are (rudely) leaving them hanging. We measure conversion funnels that end when a signup is complete, or a purchase made.  That’s not conversion.  Completing a signup flow isn’t value.  Completing your preferences or linking your Facebook profile isn’t value.  Downloading an app isn’t value. Entering your credit card number or handing over cash isn’t value, either. (This doesn’t only apply to software.
  • Customer Comments, Deciphered

    Cindy
    12 Aug 2014 | 10:07 pm
    Customer says: “I’ve been meaning to try [feature] but I’ve been too busy” The problem: It’s not clear what benefit I’ll get from using [feature] and therefore this fell below everything else on my to-do list. Solution:  Find out what your customers are already doing to confirm that [feature] genuinely IS beneficial.  Demonstrate the feature and have them explain to you why it would make their life better.  Use their words in your marketing and your in-product copy.  Use the verbs they chose on your action buttons. Customer says: “I’ve just…
  • Double Negative Leads to Proof Positive!

    Cindy
    7 Aug 2014 | 1:27 am
    Once we’ve formed an opinion, we tend to look for evidence that supports that opinion and minimize evidence that contradicts us.  This is called “confirmation bias”, and it’s probably the root of most bad products, bad hires, and bad relationships. So how do we avoid it?  In any situation filled with subjective information, we have plenty of opportunities to “believe what we want to believe”. In customer development, we may find ourselves subtly altering the questions we ask or interpreting responses in the most favorable light.  In interviewing…
  • The Myth of the Self-Starter

    Cindy
    23 Jul 2014 | 2:48 pm
    Let me tell you about the best people who have worked on my teams: They’re insatiably curious.  That means they ask a ton of questions, which gives them deep insights into what we’re trying to accomplish, from a variety of perspectives. They’re highly biased towards action. That means that when they spot a problem, they don’t wait for permission – they start testing out solutions. They take ownership. That means I don’t need to keep monitoring the problem – they’ve taken it on and will continue trying new things until the problem gets…
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    David Meerman Scott - Web Ink Now

  • The Sales and Service Disconnect

    David Meerman Scott
    18 Nov 2014 | 7:15 am
    Here’s something curious: Many companies have completely different cultures and procedures for their customers depending upon which department is interacting with them. The manner in which salespeople engage potential new customers when trying to win new business is often light-years removed from how these same customers are serviced by the company only months later.
  • Charity: water Changes the Rules of Nonprofit Fundraising While Also Changing the World

    David Meerman Scott
    13 Nov 2014 | 6:42 am
    All organizations must start with an authentic and compelling story and communicate that to customers. This strategy is essential for companies, educational institutions, individuals, and yes, nonprofits too.
  • The Secret Weapon of Business Growth

    David Meerman Scott
    11 Nov 2014 | 11:09 am
    Throughout the year that I had been researching and writing The New Rules of Sales and Service, I had the pleasure of interviewing hundreds of people who are involved in serving customers. I was stunned by the number of them who revealed to me that they had turned their customer service function into a “secret weapon” of revenue growth!
  • I Was Successfully Stalked!

    David Meerman Scott
    6 Nov 2014 | 7:25 am
    I was “stalked” in a very polite and clever way by a team of Tufts University undergraduates who lured me to their class. Some background: My book The New Rules of Marketing and PR is used as a text in hundreds of universities around the world. I’m frequently invited to speak to the classes who use my book. While I’d love to be able to visit each class, that’s impossible. I do visit local universities in the Boston area on a pro bono basis when I can – over the years I’ve lectured at Boston University, Bentley University, Harvard Business School, and several others near my home.
  • #GoVote and the power of social sharing

    David Meerman Scott
    4 Nov 2014 | 8:03 am
    Today, election day in the USA, I am part of more than 300 entertainers organized by HeadCount to post a photo on their social media feeds urging people to #GoVote.
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    Gearhead Gal

  • Mobile Is Eating The World & Other Insights

    Gearhead Gal
    6 Nov 2014 | 9:03 am
    The folks over at a16z.com, aka Andreessen Horowitz, have recently posted some interesting content on the state of mobile that bears sharing.       
  • Three Things Traditional Retailers Still Need to Nail

    Gearhead Gal
    2 Oct 2014 | 10:07 am
    At the Shop.org Summit in Seattle this week, retailers focused on the issues that they face as they continue to defend against threats to their growth from online-only etailers and the changing environment and behaviors of their digital consumer.  One keynote, which included CEOs from Birchbox, Houzz and Zulily, highlighted the success these online retail disruptors have had as they attack the traditional brick and mortar business model. Walking around the show floor, and listening to these disruptors, certain themes emerge, reflecting the ongoing struggle traditional retailers have as…
  • UPDATE: Three Reasons Why Twitter's Buy Button May Not Fly With Retailers and Consumers

    Gearhead Gal
    19 Sep 2014 | 3:55 pm
    Twitter's recently announced launch into the online commerce space has gotten a lot of buzz, as practically any move Twitter makes these days does. The ability to buy directly from a tweet seems to be the natural extension of Twitter's card capability, and a clear response to the pressure to monetize social conversations.  However, on closer inspection, the Twitter experience may not ultimately create fans among retailers and their customers.  Why? Just look at the answers to these three questions: 1. Who owns the customer?  The customer will purchase an item from a retailer,…
  • Three Informative Reports on Digital Content Trends

    Gearhead Gal
    21 Jul 2014 | 5:38 pm
    I get a lot of interesting white papers, blog posts, and ebooks merchandised to me from all of the sites and lists and groups I subscribe to across the web, as I am sure you do, too. Who has time to read them all? Well, fortunately for you, I have had a little more time on my hands this past week to read, since I am in the process of moving and have lost my my cable subscription. So as a public service, I have curated links to three of the most interesting ones I uncovered. 1. Newstex's blog often has a few pearls and insights whch I find brief and helpful, like this one they recently posted…
  • Does Your Brand Have A Zingy Feeling?

    Gearhead Gal
    11 Jul 2014 | 9:01 am
    One of my favorite mail order businesses is Zingerman's, a world famous deli based in Ann Arbor, Michigan. Recently, the New York Times did a wonderful profile of the company's incredible business model, which encourages employees to grow with the business and pitch new business ideas to expand the Zingerman's portfolio of enterprises.  Zingerman's catalog is filled with wonderful illustrations and creative copyPart community college, part incubator, part retail operation, Zingerman's promise is based on an assumption that the staff has drunk the Kool Aid, or rather, Ann Arbor's own…
 
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    svpg blog

  • Establishing a True Product Culture

    28 Oct 2014 | 12:01 pm
    In my last article I discussed the differences between an IT Mindset and a Product Mindset.  I must have struck a chord because I heard from so many people, from all over the world, that they were stuck in an “IT Mindset” organization.  Unsurprisingly, their next question was how do they change their organization, or in some cases, their question was around whether it’s possible to change an IT Mindset organization, or do they need to just leave and move to a startup? The first thing I want to emphasize is that I do not believe you must move to a startup if you…
  • Product vs. IT Mindset

    14 Oct 2014 | 7:27 pm
    The role of the product organization is to consistently deliver significant new value to the business through continuous product innovation.  At a startup, the product team either innovates and provides real value or the startup dies.  However, in larger, more established companies, product teams very often lose their ability to deliver that ongoing value. They just make minor optimizations to existing products. Or they continue to turn out more features that don’t make a difference. In this article I want to talk about some of the deep reasons why innovation…
  • The Internal Agency Model

    25 Sep 2014 | 11:19 am
    I have long written about the importance of dedicated, durable product teams and that we should always strive to optimize for the team and not for the individual function (e.g. product management, user experience design, engineering, test automation, data science, etc.).  It’s not hard to spot when teams have not embraced this model, as you see lots of organizational silos and “walls” between members of the team. Fortunately, most organizations I meet now have honestly embraced the critical notion of a durable, cross-functional, and whenever possible, co-located,…
  • Profit and Loss Responsibility

    10 Aug 2014 | 10:02 am
    One question that I continue to get from many company leaders is whether or not product managers should be given P&L responsibility for their products.   The origin of this question comes from the days when companies had a portfolio of products where each product represented one or more SKU’s.  Think consumer packaged goods. In this world, each product manager would worry about the cost structure of their product, the marketing plan, sales forecasts, contribution and profitability.  This is still what many people out there think of as a product manager. Of course, in…
  • The Delivery Manager Role

    13 Jul 2014 | 2:51 pm
    I have always been interested in taking the holistic view of product teams and understanding and appreciating each and every critical role.  In a recent article I wrote about the dynamics of strong teams versus weak teams, and judging from the response to that article, many of you are interested in this as well.   I focus most of my attention on the product owner/product manager role because I view that role as the lynchpin.  However, of all the roles, I would say that I see the most grief associated with the various guises of project management (project manager, program…
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    Product Focus Soapbox

  • Making decisions on gut feel

    Ian Lunn
    17 Nov 2014 | 6:35 am
    How do you make your product decisions? The post Making decisions on gut feel appeared first on Product Focus Soapbox.
  • Product managers and patents

    Mark Mallinson
    9 Nov 2014 | 2:36 pm
    Why you should care about patents The post Product managers and patents appeared first on Product Focus Soapbox.
  • Which companies do best practice product management?

    Andrew Dickenson
    31 Oct 2014 | 8:42 am
    What we see are pockets of excellence The post Which companies do best practice product management? appeared first on Product Focus Soapbox.
  • Are you a well-intentioned amateur?

    Ian Lunn
    31 Oct 2014 | 8:33 am
    Do you take your product management seriously? The post Are you a well-intentioned amateur? appeared first on Product Focus Soapbox.
  • Conference Call Best Practice

    Ian Lunn
    2 Oct 2014 | 12:37 am
    6 best practice tips and a funny video of how it can go wrong! The post Conference Call Best Practice appeared first on Product Focus Soapbox.
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    280 Group

  • Product Marketing Rule #27: Forget About Your Product

    Brian Lawley
    17 Nov 2014 | 2:41 pm
    Product Marketing Rule #27 from the best-selling book, 42 Rules of Product Marketing, was written By Bertrand Hazard, Sr. Director of Business Strategy, SolarWinds “Business buyers don’t buy your product. They buy your approach to solving their problem.” -Jeff Ernst, Analyst, Forrester Research Forget about your product Product marketing is less about what you sell and more about who purchases it. Understanding your customer is what matters most, mainly what they care about and how they purchase and consume products....[continue reading] The post Product Marketing Rule #27:…
  • Product Management Rule #27: Short, Standardized Cycle Times Drive Predictability

    Brian Lawley
    3 Nov 2014 | 4:52 pm
    Product Management Rule #27 from the best-selling book, 42 Rules of Product Management, was written by James Moorehead, VP of Product Management, Support.com I’ve found predictability to be more important than high productivity Every product manager wants to be the bearer of good news, sharing details of on-time product releases packed with high value features. Too often, however, product managers bear news of yet another late release or the feature that had to be scoped out. When customers, partners, and internal constituents...[continue reading] The post Product Management Rule #27:…
  • Product Marketing Rule #26: Always Test Your Message

    Brian Lawley
    21 Oct 2014 | 1:36 am
    Product Marketing Rule #26 from the best-selling book, 42 Rules of Product Marketing, was written by Greg Cohen, Senior Principal Consultant, 280 Group Customer validation also applies to product marketing Experience is a harsh teacher. She has visited me many times in my career. This experience is how I learned that customer validation also applies to product marketing. In particular, it is equally important to test and confirm marketing materials and messages as it is to test product concepts and designs....[continue reading] The post Product Marketing Rule #26: Always Test Your Message…
  • Top Ten Product Launch Mistakes

    Brian Lawley
    13 Oct 2014 | 3:26 pm
    Top Ten Product Launch Mistakes was written by Brian Lawley and is included in the Product Launch Toolkit. Common Errors to Avoid to Ensure Success Introduction Companies invest millions of dollars each year developing new products and trying to increase their revenues and profitability. Some of these are good products, and some aren’t. Nonetheless, they all have one thing in common: without appropriate marketing activities they will most likely fail. In fact, there are many examples of inferior products that...[continue reading] The post Top Ten Product Launch Mistakes appeared first…
  • Product Management Rule #26: Align Your Product Strategy With The Company Strategy

    Brian Lawley
    6 Oct 2014 | 11:19 am
    Product Management Rule #26 from the best-selling book, 42 Rules of Product Management, was written by Mara Krieps, Founder, Pivotal PM Your product needs executive sponsorship to succeed. You gain executive sponsorship by showing how your product strategy supports the company strategy. The intrepid product manager who masters this rule will follow three steps: Understanding the Company Strategy Aligning Product Strategy with Company Strategy Telling the Strategy Story and Gaining Executive Support First, you need to understand the company strategy. Sometimes your...[continue reading] The…
 
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    MindTheProduct

  • Product Management in Agencies and Startups : What’s the Difference?

    Yoav Farbey
    20 Nov 2014 | 6:00 am
    The principles of product management are generally the same across the board: product managers are responsible for the successful delivery of product releases. But in every company the role of product management is slightly different, depending on the circumstances and culture of each enterprise. There are also clear differences in the product manager’s role when you compare what they do in an agency to what they do in a startup. In this article I look at the differences between product manager roles in agencies and startups at different stages in the product development cycle and when…
  • Video: Turning Commoditised Products into Value-adding Services

    Janna Bastow
    18 Nov 2014 | 6:15 am
    This video captures Tim John’s talk from October’s ProductTank, which was about “Every product is a service waiting to happen” Tim Johns is a product manager for Hive – British Gas’ corporate start-up. He has been responsible for the development of the Hive Active Heating service, launched in October last year. Prior to his current role Tim was a commercial manager of smart metering within British Gas. In this video, Tim discusses how innovative companies are acting on the trend of turning increasingly commoditised products into value-adding services by seeking…
  • Alex Osterwalder – Designing your Value Proposition

    Martin Eriksson
    14 Nov 2014 | 9:00 am
    In this video, Alex Osterwalder- the author and inventor of the Business Model Canvas, a tool to visualise, challenge and reinvent business models – talks about his next book: Value Proposition Design. He leads the MTPcon audience through an exercise to help identify the jobs their product should do and the gains and pains of their ideal customer. Alex explains how products can be improved by asking three simple questions and talks about the ways product developers can step into the shoes of their customers. The post Alex Osterwalder – Designing your Value Proposition appeared…
  • Video: How Can a Product Influence Activity, Nutrition, and Lifestyle?

    Janna Bastow
    13 Nov 2014 | 6:00 am
    The theme of October’s ProductTank was, Every Product is a Service Waiting to Happen. In this video, Paul Landau addresses how a product can influence activity, nutrition, and lifestyle. Paul is the CEO and Founder of Fitbug, which he formed 2004, and 9 years on delivers a range of wellness solutions through a platform to various clients. At ProductTank, he shared his insights into how designing the right product can change the behaviour of the consumer, motivate and challenge mindsets, and help people live a healthier lifestyle without dramatically having to change their lives. The…
  • MTPcon SF Reason #1 – the biggest product conference of all time

    Martin Eriksson
    12 Nov 2014 | 1:00 pm
    Mind the Product’s #mtpcon is coming to San Francisco, and there are a whole bunch of reasons why you should join us for it. We’ve picked out five to help you justify your ticket, and today we’re telling you all about the first. Reason 1#mtpcon is the biggest product conference of all time In London this September, over 1,000 product people from 39 countries came together for #mtpcon 2014. This is already unrivaled by any other conference of its kind, and is just the beginning of a truly global product event and community. If you work in product, #mtpcon has fast become the…
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    Product Talk

  • What to Do When You Don’t Have Enough Traffic To A/B Test

    Teresa Torres
    19 Nov 2014 | 8:00 am
    You’ve read the Lean Startup. You’ve drank the Kool-Aid. You’re ready to start experimenting. There’s only one problem. You don’t have any web traffic. If the only tool in your toolbox is A/B testing, then this might be a problem. Fortunately, there are dozens of other tools that you can and should use. How To Know How Much Traffic Is Enough Traffic Start by formulating a good hypothesis. Suppose I’m trying to optimize my about page here on Product Talk. I read  recently that adding testimonials will increase email subscription rates and I want to try it out. So my hypothesis…
  • The 5 Components of a Good Hypothesis

    Teresa Torres
    12 Nov 2014 | 8:00 am
    “My hypothesis is …” These words are becoming more common everyday. Product teams are starting to talk like scientists. Are you? The internet industry is going through a mindset shift. Instead of assuming we have all the right answers, we are starting to acknowledge that building products is hard. We are accepting the reality that our ideas are going to fail more often than they are going to succeed. Rather than waiting to find out which ideas are which after engineers build them, smart product teams are starting to integrate experimentation into their product discovery…
  • Putting the 4 Levels of Product Analysis Into Practice: A Halloween-Themed Example

    Teresa Torres
    29 Oct 2014 | 12:25 pm
    It’s Halloween week! The pumpkins are carved, the candy bowl is full, and the neighborhood is about to be crawling with princesses, ninja turtles, and pirates. You’ve only got one last thing to do before the fun begins. You promised your neighbors hot apple cider – with rum, of course. Being a good neighbor, you want to make sure that your cider is a hit. What do you do? Learn more about the 4 levels of product analysis. Design Question: How do I make the best apple cider? You might start by browsing the highest-rated recipes. If like me, you live in San Francisco, you might head…
  • Hypothesis Testing Mistake #1: Not Knowing What You Want To Learn

    Teresa Torres
    8 Oct 2014 | 1:00 pm
    Have you ran an experiment in the past day, week, month? Can you clearly articulate your hypothesis? Do you know under which conditions your hypothesis will pass or fail? Do you know how to interpret the data in a way that drives successful product decisions? Many of us are new to hypothesis testing. Tools like Optimizely, Visual Website Optimizer, and UserTesting.com make it easy to jump right in and get started. But if we don’t take a step back and look at our hypothesis and experiment design, we are unlikely to get actionable data from our efforts. In this post,  I outlined the 14…
  • The 14 Most Common Hypothesis Testing Mistakes Product Teams Make (And How to Avoid Them)

    Teresa Torres
    5 Sep 2014 | 9:57 am
    I’ve been working with a product team on how to get better at hypothesis testing. It’s a lot of fun. They were introduced to dual-track Agile by Marty Cagan and are doing a great job of putting it into practice. As they explore how to support backlog items with research in the discovery track, they are finding that hypothesis testing isn’t as easy as it sounds. Very few of us have had to formulate hypotheses and design experiments since perhaps our elementary school science fair days. And while the scientific method conceptually is easy to grasp, putting it into practice can be much…
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    Frank Lio: Practical Product Management, Marketing, Strategy, and Life - Blog

  • Prove that You are  "Better", not "Different".

    11 Nov 2014 | 9:15 am
    Which would a prospect react positively to? Heard this great quote which all product, marketing, and sales people should remember:"Different" does not mean you are "Better"                             - but -"Better" does mean you are "Different".Product differentiation does not mean talking about every feature or function in your offering - or whether or not your competition has them.  In fact, it may not have anything to do with being new or innovative.  You simply leave the customer thinking "so…
  • Thriving in Corporate America

    21 Oct 2014 | 10:32 am
    Thrive : to grow or develop successfully : to flourish or succeed I had the honor to be a panelist at the Society of Asian Scientists and Engineer’s National Conference (SASE) in Philadelphia. The topic was “Thriving in Corporate America” and I was joined by some impressive professionals: John Harris II - VP at Raytheon, Anil Achyuta - Program and Development Manager at Draper Labs, and Chris Soong - Principal at Booz Allen Hamilton.These were the top ten takeaways from the panel discussion:You must be willing to…
  • Oh Fudge! !&@#&! (Expletive Deleted)

    26 Sep 2014 | 11:47 am
    I was far away from home, training a customer in Kaiping, China into the late hours on a Friday night. It was at the new Chinese operation of an American company. I was giving the lab manager, Mr. Li, extra training on our installed system. Although I spoke Chinese during much of the week’s training, Mr. Li asked that we only converse in English so that he could practice and improve his language skills.“How are you Mr. Li?” “I am fine, Mr. Lio.” “That’s good. How many children do you have?“I have one daughter.”We…
  • Crossing the Chasm: Mind Share Before Market Share

    11 Sep 2014 | 1:48 pm
    You must have "Mind Share" before you can take " Market Share"! Many companies have the philosophy of “if we build it, they will come”: This is the typical, sad, predictable path:1. Spend years and tons of money developing a new innovative product.2. Create a hugely optimistic forecast that can justify the amount the amount of R&D and money spent.3. Solicit some positive reviews from a few, friendly alpha customer sites.4. Do a splashy release, train your sales force worldwide.5. Get a few orders from early adopters (some of these orders are due to huge…
  • Litmus Test: Would You Buy from...You?

    28 Jul 2014 | 7:10 am
    "Instron" Test Instrument at Tufts Dental School I was walking to the pediatric clinic at Tufts University School of Dental Medicine on a personal day off when I spotted something familiar in the hallway.  Through a small window, I spotted an “Instron” in a research room.   (An “Instron” for those unfamiliar with the term is a test instrument for tension, compression, flex testing, etc. I happen to work at Instron, the company that developed these instruments; the name has become synonymous with materials testing instruments.) I became as…
 
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    Under 10 by Steve Johnson

  • Are product managers too negative?

    Steve Johnson
    19 Nov 2014 | 8:13 am
    “Out of the mouths of babes…”—Matthew 21:16, King James Bible The Emperor’s new clothes A vain Emperor hires two swindlers who promise him the finest, best suit of clothes from a fabric invisible to anyone who is unfit for his position or “hopelessly stupid.” The Emperor’s ministers cannot see the clothing themselves, but pretend that they can for fear of appearing unfit for their positions and the Emperor does the same. Finally the swindlers report that the suit is finished, they mime dressing him and the Emperor marches in procession before his subjects. The…
  • Top-down prioritizing: markets and portfolios

    Steve Johnson
    10 Nov 2014 | 3:45 am
    Failing to focus, failing to choose one discipline and stick to it, is exactly what leads firms to a state of mediocrity.—Michael Treacy & Fred Wiersema, authors, Discipline of Market Leaders In most organizations, development teams have dramatically less capacity than the appetites of the business units and sales teams. That’s why I continue to hear things like “how can we get the developers to work harder?” or “why aren’t they giving me what I need?” The big thing is this: you only get the development your organization has chosen to afford. [tweet this] Many cannot…
  • Politics and your next release

    Steve Johnson
    16 Oct 2014 | 4:41 am
    A desire not to butt into other people’s business is at least eighty percent of all human ‘wisdom’… and the other twenty percent isn’t very important.—Robert A. Heinlein, author You’ve planned a new release, pulling together ideas from the market and from the company. You think you’ve got a really strong plan but as soon as it’s announced, the complaining begins. “Where’s my pet project?” “When are we going to fix security?” “But I promised this feature to a prospect!” “Waa waa waa!” Never forget, a product release is always political.
  • UX and product managers

    Steve Johnson
    8 Oct 2014 | 4:51 am
    On the Mind the Product blog, Martin Eriksson writes, I’ve always defined product management as the intersection between business, technology and user experience. A good product manager must be experienced in at least one, passionate about all three, and conversant with practitioners in all. To Martin’s list I would add expertise on the market (or persona) and a passion for the domain. I’ve written about expertise in product management in my free ebook. (Download it here). User experience (UX) is an area that befuddles many product managers. Ideally, product managers should…
  • Don’t look for answers in your office…

    Steve Johnson
    2 Oct 2014 | 4:42 am
    Don’t look for answers in your office. Get your ideas and products in front of customers (and prospects) sooner, not later. — Steve Johnson, Under 10 Consulting. A product marketing manager wonders what he should be doing while development is working on the product. It’ll be six months until the first release is available. Six months? Before you worry about go-to-market, get a concept in front of some customers. Test your product idea. “MVP is the smallest amount of coding that can be used to test your product hypothesis.” Tweet thisThere seems to be confusion…
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    All it takes for your Product Business Success

  • Do You Need An MBA To Be A Product Manager?

    Shrinath V
    21 Nov 2014 | 3:05 am
    An extremely polarizing topic, the question, ‘Do You Need An MBA To Be A Product Manager?’ is an often asked one on popular forums; the answers range from “No, an MBA won’t help you in any way, and you are better off not spending the money” to “Yes, it’s a must if you want to […] Read more at Do You Need An MBA To Be A Product Manager?. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • Why Your Product Start-Up May Get Derailed Into Services

    Shrinath V
    10 Nov 2014 | 12:13 am
    You’ve got the next billion dollar product idea; the one that will change the way the world/industry/ecosystem works. You have the development team that would put Bill Gates and Paul Allen to shame. Your friends agree this product is truly ‘something else’. Then, why is it that 18 months down the line you are working […] Read more at Why Your Product Start-Up May Get Derailed Into Services. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • Of Customer Problems and Product Problems

    N. P. Menon
    3 Nov 2014 | 1:41 pm
    When considering the development of a new product to fill a particular market opportunity, one of the questions that must be answered as part of the business case is: What kind of a problem do we have here? Without understanding the nature of a problem, the business case will not be objective or realistic. Most problems […] Read more at Of Customer Problems and Product Problems. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • Fascinating Facts about Big Data from Sridhar Dhulipala, Dataswft

    Confianzys
    30 Oct 2014 | 3:56 am
    Big Data is everywhere. Technology start-ups are building products to take advantage of the data explosion or help users manage it. Business managers in every industry are scrambling to deal with the flood of data threatening to overcome them. We talk to Sridhar Dhulipala, Co-Founder, CMO & Director of Product Management at Bizosys (now Dataswft), about […] Read more at Fascinating Facts about Big Data from Sridhar Dhulipala, Dataswft. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • How Much Research is Enough Research?

    Pradeep Nair
    30 Oct 2014 | 3:36 am
    An example often quoted by the ‘We don’t need no market research’ breed of technologists is the Sony Walkman that once took an entire generation by storm, and was launched with little or no research by the company. Read more at How Much Research is Enough Research?. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
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    The PM Vision

  • What is product management? Who’s asking?

    John Peltier
    1 Nov 2014 | 12:47 pm
    What is product management?  Who’s asking? I’m convinced that there are as many definitions of what product management is as there are product managers.  There are certainly as many definitions as there are companies. There are as many definitions of... The post What is product management? Who’s asking? appeared first on The PM Vision.
  • The Business Case for User Experience Investment

    John Peltier
    9 Feb 2014 | 5:37 pm
    User Experience (UX) is the discipline responsible for delivering an optimal experience to the user of a product or service. For decades, as Alan Cooper wrote in his seminal work The Inmates are Running the Asylum, we’ve endured functional but unappealing software... The post The Business Case for User Experience Investment appeared first on The PM Vision.
  • Mapping the Duties of the Product Manager and Product Owner

    John Peltier
    26 Jan 2014 | 7:45 am
    Readers of this blog already know that I’ve written about the product manager and product owner roles before. This month, as an Aha! Ambassador, I have contributed a post on the topic that includes a breakdown of the duties of... The post Mapping the Duties of the Product Manager and Product Owner appeared first on The PM Vision.
  • How to Appropriately Conduct a Product Opportunity Assessment

    John Peltier
    6 Jan 2014 | 4:40 am
    Product teams exist to assess opportunity and capitalize. Product managers are tasked with finding market problems that are pervasive within a certain target market, and that people are willing to pay to remedy.  Then, once found, to guide the development of... The post How to Appropriately Conduct a Product Opportunity Assessment appeared first on The PM Vision.
 
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    Product Bookshelf

  • The design of everyday things

    Olaf Kowalik
    19 Nov 2014 | 8:44 pm
    Good design relies on affordances (interactions between people and their environments) and signifiers (signs that communicate which actions are possible and how they should be performed). Because not all affordances are perceivable, designers must focus on signifiers to create usable objects. Mappings, feedback, and conceptual models contribute to an effective design by communicating effectively to the user. The first edition of The Design of Everyday Things was written in 1988 and titled The Psychology of Everyday Things. The book featured examples of film projectors, overhead slide…
  • What are software platforms?

    Olaf Kowalik
    11 Nov 2014 | 6:10 am
    Software platforms have a unique lifecycle which charts their evolution and growth. Network effects, multi-sidedness, governance, and architecture separate platforms from stand-alone products and play a key role in determining platform success. Platform Ecosystems: Aligning Architecture, Governance, and Strategy describes the dynamics that govern platform evolution and how its applications contribute to its growth. Platform management strategies must be selected based on the phase of the platform’s lifecycle. Unlike stand-alone products, software platform architecture provides not…
  • Agile Excellence

    Olaf Kowalik
    3 Nov 2014 | 5:56 am
    Agile software development methods can flatten the software development cost curve by providing early and frequent feedback from all stakeholders. To be successful with Agile requires the choosing the right tools for your environment, strong team relationships, and good communication. Agile Excellence for Product Managers: A Guide to Creating Winning Products with Agile Development Teams by Greg Cohen is an Agile overview written for product managers (as opposed to a software development audience). In addition to covering Agile tools and processes, Cohen focuses on the business case for…
  • The perfect design brief

    Olaf Kowalik
    27 Oct 2014 | 6:00 am
    Designers cannot be successful if the problem and solution parameters are not known. Great design briefs are the result of a partnership between design and business. Design briefs are most commonly used in industrial, package, and graphics design, but share many characteristics with software and product requirements. Although every design project starts with some type of brief, there are few books which cover the topic. Peter L Phillips, author of Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage, shows how to create a great brief and how to use the brief to…
  • Software platforms: redefining the basis of competition

    Olaf Kowalik
    20 Oct 2014 | 6:03 am
    Competition in the software sector is moving from individual products and services to platform ecosystems. Five key trends are pushing companies to platform strategies. Platform Ecosystems: Aligning Architecture, Governance, and Strategy by Amrit Tiwana describes the dynamics that are driving the new basis of competition in software. This is one of the few books in-depth available on product platforms; it covers all aspects of platforms including evolution, strategy, market dynamics, and case studies. The book is incredibly well organized and contains summaries and lessons learned at the…
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    PHP Programmers & PHP Developer

  • Predicting The WordPress Development Trends For 2015

    Admin
    19 Nov 2014 | 11:49 pm
    2014 is nearing its end and the New Year 2015 is just about knocking on the door. I’m sure all of you are enjoying the last tastes of the spring season in the air. This is the time of the year when you get down to enjoying the summer sunshine, hitting the beach on weekends with your friends or simply chilling out by the poolside with your family on a Sunday barbeque. However, there is something more that many people look forward to as soon as December comes calling…and that is not Christmas! What I’m referring to over here are the web design trends that are likely to prevail over the…
  • These Modern Magento Themes Are Just What Your Online Store Was Looking For

    Admin
    19 Nov 2014 | 1:54 am
    I’m sure all of you have heard about online e-commerce stores…you know, the modern stores that have come off age, catering to the needs of the present day customers who love the idea of shopping from the comforts of their offices and homes. With such a large number of online stores thriving on the Internet, with respect to their specific industry niche, most businesses are being forced to adopt a different approach for attracting clients and customers to their setup. One possible way out of this mess is working at the technical base. A flat-designed Magento theme is one option that is…
  • Give Your Website A Professional Look With These Seven Free Drupal 7 Themes

    Admin
    16 Nov 2014 | 10:45 pm
    If misunderstood reputations is considered to be a parameter based on which the popular content management systems are sorted out, then Drupal is sure to secure the top spot. Considered to be a hard-to-learn CMS tool that is blown out of proportions, many feel that its use is limited to the development of large business or corporate websites. True, Drupal is capable of handling very large and complex websites. However, fact remains that is is well suited for simply any type of website- be it community driven sites, personal portfolios, or blogs. Throw in government, business, and large…
  • A Website For The Fashion Industry Is Incomplete Without One Of These WordPress Themes

    Admin
    12 Nov 2014 | 8:52 pm
    Visuals greatly impact the fashion industry- Do you realize that? Wherever there is anything visual to work with, the fashion industry tends to be extremely sensitive. When you are working in a sphere where beauty is the main asset and goal to be achieved, if something doesn’t look good then it will simply not work. The same holds true as far as web design in the fashion industry is concerned. Whether it be a fashion blog, a business website, or any other technical aspect that you wish to develop in this sphere, you need to ensure that it bears an impeccable look. Most individuals are of…
  • Best Responsive Joomla Templates Available For Free

    Admin
    10 Nov 2014 | 9:42 pm
    If you are looking for flexibility in the Joomla design of your corporate or business website, you will have a number of richly designed Joomla templates to enhance the professional look of the same. Beautifully designed and featuring a clean and minimalist approach, these are not only useful for design and development of business or corporate websites, but also provides a secure and advanced environment with which to develop various kinds of websites. Responsive Joomla templates are capable of maintaining the original website structure and thus support numerous devices without any problem-…
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    Product Manager HQ

  • Product Manager Weekly Reading #13

    ProductManagerHQ
    16 Nov 2014 | 9:15 pm
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) Build a Product that Only a Few People Want, But Want Desperately Rahul Varshneya, co-founder of Arkenea and Foster, talks about how building only for a small audience that desperately needs your solution can help your […]
  • 6 Types of Products That PMs Manage

    Glen Chen
    14 Nov 2014 | 12:08 am
    I was re-reading the excellent Cracking the PM Interview recently and came across a great topic to discuss for this week’s post. Product managers manage products of all shapes and sizes, and it can be daunting for aspiring PMs just to figure out what sort of products might fit their strengths, interests, or even work-life balance preferences. […]
  • Product Manager Weekly Reading #12

    ProductManagerHQ
    10 Nov 2014 | 11:35 pm
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) Dropbox Makers: From Consulting to Product Management Genevieve Sheehan, Dropbox Product Manager, discusses how she created her own path to move from her consulting career into product management. 2) Getting Customer Insights with User Tests Hubspot discusses […]
  • A/B Testing

    Glen Chen
    7 Nov 2014 | 12:45 am
    In a previous post about quantitative vs. qualitative research, I briefly mentioned A/B testing as a type of quantitative research product managers should be familiar with. This post will cover A/B testing in more detail – we’ll take a look at what it is, why it’s important, how it’s done, and some examples. What Is […]
  • Product Manager Weekly Reading #11

    ProductManagerHQ
    3 Nov 2014 | 12:23 am
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) How Twitch Won the Hearts and Minds of Millions in their Community Marcus Graham, Twitch’s (acquired by Amazon for $1 billion) Director of Community and Education discusses how the company used in-person user feedback initiatives to connect […]
 
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