Product Management

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  • What about bugs?

    Steve Johnson < Under10 Consulting
    Steve Johnson
    20 Aug 2015 | 4:13 am
    Given enough eyeballs, all bugs are shallow. Given a large enough beta-tester and co-developer base, almost every problem will be characterized quickly and the fix obvious to someone.—Eric S. Raymond, programmer and advocate of open source software, from The Cathedral and the Bazaar. Rating defects is often a nightmare. Bad sales people tell their customers to rate everything a Sev1 to ensure the feature gets delivered. Bad QA leads use bug ratings to prove a political point. Bad developers rate critical bugs as Sev4 so they don’t have to work on it. One company instituted a new rating…
  • Product Management Rule #37: Trust and Leadership Through Good Relationships

    280 Group » Product Management Blog
    Brian Lawley
    24 Aug 2015 | 12:17 pm
    Product Management Rule #37 from the best-selling book, 42 Rules of Product Management, was written by Howard Rosenfield, Founder and Principal Consultant, Matanzas Creek Consulting, LLC All of these necessary skills are wasted without the ability to motivate and lead the broader team to achieve a common goal. Product management is both a challenging and rewarding job. The former stems largely from the fact that as product managers we have a great deal of the responsibility, but little direct authority to...[continue reading] The post Product Management Rule #37: Trust and Leadership Through…
  • Product Launch 30 Day Plan – Week 3

    ProductMarketing.com
    David Daniels
    1 Sep 2015 | 12:23 pm
    In Week 3 of the Product Launch 30 Day Plan you have enough information to assemble the team to finish the launch planning process. A launch team needs a broad perspective of your organization and of the market. For that reason you need a cross functional team (CFT). Follow the links to Week 1 and Week 2 before continuing with the rest of Week 3. Organize the Launch CFT The purpose of a Cross-Functional Team is to provide the insight and expertise of many people. Insight and expertise that makes launch planning more thorough. CFTs should have the smallest number of people needed to address…
  • PRODUCT ROADMAPS: What Are They Good For?

    Brainmates - Boosting People and Product Performance
    Sean Richards
    24 Aug 2015 | 3:36 am
    Summary of Product Roadmaps Discussion from Recent Product Talks Meetup in Brisbane. This was our fourth Product Talks meetup in Brisbane, since it started late 2014. The topic this time was Product Roadmaps: what are they good for? Here is a summary of the evening’s discussion. As host, I kicked things off with a little theory (to get it done and out of the way) as a basis for discussion. The definition of a product roadmap is: ‘Product roadmaps act as the bridge between the product vision and strategy and the actual tactical product development projects that are undertaken in the…
  • Pot In NY: Every Product Manager’s Dream

    The Accidental Product Manager
    drjim
    31 Aug 2015 | 2:00 am
    Pot is coming to New York, what should product managers do?Image Credit: Dominic Simpson Can we talk about big, untapped markets for just a minute? In the United States, the very large state of New York recently voted to legalize the use of cannabis to treat a variety of medical conditions. There are all sorts of rules and restrictions involved; however, this is a very big step forward in the legalization of pot in NY. What should product managers be doing? The Challenges Of Selling Pot In NY You might think that because the legislators of NY have decided to allow the use of pot to treat…
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    280 Group » Product Management Blog

  • Product Management Rule #37: Trust and Leadership Through Good Relationships

    Brian Lawley
    24 Aug 2015 | 12:17 pm
    Product Management Rule #37 from the best-selling book, 42 Rules of Product Management, was written by Howard Rosenfield, Founder and Principal Consultant, Matanzas Creek Consulting, LLC All of these necessary skills are wasted without the ability to motivate and lead the broader team to achieve a common goal. Product management is both a challenging and rewarding job. The former stems largely from the fact that as product managers we have a great deal of the responsibility, but little direct authority to...[continue reading] The post Product Management Rule #37: Trust and Leadership Through…
  • Product Marketing Rule #36: Turn Your Audience into Advocates

    Brian Lawley
    17 Aug 2015 | 10:53 am
    Product Marketing Rule #36 from the best-selling book, 42 Rules of Product Marketing, was written by Adrienne Tan, Director, Brainmates, Australian product management and marketing agency In effect, social media becomes the platform where users sell to buyers. A key task of Product Marketing is to create buying messages that entice buyers to purchase. Sound simple? As any great Product Marketer knows, there is a plethora of activity that occurs before crafting appropriate messages that make products stand out in...[continue reading] The post Product Marketing Rule #36: Turn Your Audience into…
  • Product Management Rule #36: Decide What You Are Going to Do and Not Do

    Brian Lawley
    10 Aug 2015 | 1:35 pm
    Product Management Rule #36 from the best-selling book, 42 Rules of Product Management, was written by Mike Freier, Senior Principal Consultant, 280 Group Companies must also be clear about what businesses and market segments they are not going to support because every company has limited resources. Regardless of size, every company has limited resources and must make some tough decisions about what product and services they want to offer. In parallel, companies must also decide what market segments they are not...[continue reading] The post Product Management Rule #36: Decide What You Are…
  • Choosing a Great Product Manager

    Mira Wooten (Director of Recruiting)
    31 Jul 2015 | 2:47 pm
    Last week I noticed that a hot wireless device company had over 800 applicants apply for a Director of Product Management position they posted on LinkedIn. As someone who spends a lot of time mining the best Product Management talent, I was not only shocked at how many people applied (I mean really, what were the last 600 people thinking), but really curious how this company would select the top 5 candidates from that large pool of talent. Most companies,...[continue reading] The post Choosing a Great Product Manager appeared first on 280 Group.
  • Product Marketing Rule #35: Create Simple Messages for Complex Products

    Brian Lawley
    28 Jul 2015 | 9:33 am
    Product Marketing Rule #35 from the best-selling book, 42 Rules of Product Marketing, was written by Noël Adams, President, Clearworks Remember this: customers don’t want details and technological explanations, they want benefits and functionality. All too often companies have great products, but those products never have a chance of being seen by customers. Why? Many times, customers don’t understand enough about what the product is to even want to check the product out. You can have a great product, but...[continue reading] The post Product Marketing Rule #35: Create Simple…
 
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    ProductMarketing.com

  • Product Launch 30 Day Plan – Week 3

    David Daniels
    1 Sep 2015 | 12:23 pm
    In Week 3 of the Product Launch 30 Day Plan you have enough information to assemble the team to finish the launch planning process. A launch team needs a broad perspective of your organization and of the market. For that reason you need a cross functional team (CFT). Follow the links to Week 1 and Week 2 before continuing with the rest of Week 3. Organize the Launch CFT The purpose of a Cross-Functional Team is to provide the insight and expertise of many people. Insight and expertise that makes launch planning more thorough. CFTs should have the smallest number of people needed to address…
  • Using Win/Loss to help sales succeed.

    Jon Gatrell
    1 Sep 2015 | 10:31 am
    A continual challenge for marketers – how do we make deals go faster as marketers? The initial concept which jumps to mind is automation, but marketing automation is a tool that requires context. Many marketers are finding while have technology improves visibility, it may not be changing overall results. Results requires understanding not just the goals of business, but the goals of the buyer.   This requires empathy and context.  To get context around the buying journey, interviews and specifically Win/Loss help provide the roadmap. Win/loss provides insights into the buyers,…
  • Read about the Power and Beauty of Design in the new Pragmatic Marketer

    pragmatic
    26 Aug 2015 | 9:45 am
    Tweet Chances are you’ve downloaded an updated user interface for your phone or bought a super-cool piece of software that promises amazing functionality. There’s just one problem: The interface isn’t intuitive and you can’t figure out how to use it. Adding to your frustration level: You can’t find any directions. And if there are any, they read like a soulless robot wrote them. Lackluster user experiences (UX) like these illustrate why a product’s UX can be a key differentiator in winning the hearts and minds of customers. Design matters. It involves much more than a product’s…
  • Pricing in Channels – Channel Partners Are Customers Too

    Mark Stiving
    21 Aug 2015 | 6:00 am
    The August box of the month for Pragmatic Marketing is Channel (training and support).  Pricing through a channel is critical to the success of your product and your company. There are many types of channels, but for simplicity in this blog, let’s say a channel partner buys your product at a wholesale price and resells it at a retail price.  Of course there can be multiple channel partners.  For example sometimes distributors sell to resellers.  What we will talk about today applies to every channel partner. As we set our prices, the first price that matters is what to charge…
  • A Reader Question – Pricing for Altruism vs. Profit.

    Mark Stiving
    17 Aug 2015 | 5:05 pm
    An email from a reader: Hi Mark! Challenger Health (info@challengerhealth.com) is a very early stage, non-medicinal consumer healthcare products startup; our core customers are physicians (Orthopaedic primarily) and physical therapy professionals. The most effective pricing model is something we have discussed at length, more specifically, if it makes sense strategically to price our products differently depending on whether the customer (doctor, in most cases) intends to resell to his/her patients or provide the products at no cost, wherein the former is charged more than the latter. Thanks…
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    Brainmates - Boosting People and Product Performance

  • PRODUCT ROADMAPS: What Are They Good For?

    Sean Richards
    24 Aug 2015 | 3:36 am
    Summary of Product Roadmaps Discussion from Recent Product Talks Meetup in Brisbane. This was our fourth Product Talks meetup in Brisbane, since it started late 2014. The topic this time was Product Roadmaps: what are they good for? Here is a summary of the evening’s discussion. As host, I kicked things off with a little theory (to get it done and out of the way) as a basis for discussion. The definition of a product roadmap is: ‘Product roadmaps act as the bridge between the product vision and strategy and the actual tactical product development projects that are undertaken in the…
  • How to Create a KickAss Product Management CV?

    Will Reilly
    5 Aug 2015 | 12:46 am
    At our last Product Talk, we were lucky enough to get not only a presentation, but also listen to Anthony’s first-hand advice on creating a new KickAss Product Management CV. Anthony Sochan has spent approximately fifteen thousand hours recruiting. In those fifteen thousand hours, he’s looked at over fifty thousand CV’s. Since 2010 alone, a thousand of those CV’s belong to Product Managers. He has years of experience in Product Management teams, recruiting with and working with over thirty local businesses and international companies, and has a personal interest in start-ups. That…
  • 3 Cool Things I Learned From Doing Hubspot Inbound Marketing Certification

    Sean Richards
    7 Jul 2015 | 5:45 am
    Inbound Marketing? This is a fairly marketing-centric post.  But, for those Product Mangers and Product Marketers that are looking at Marketing Automation and Inbound Marketing principles, or have already begun to use it then perhaps you will find it a quick and interesting read. Marketing Automation? Product Marketers need to continually think through how they will connect with their target market. Research suggests that 67% of the buyers journey is now done digitally (SiriusDecisions, July 2013). The game today is to educate and enthuse buyers online.  That requires good quality…
  • Increasing Product Management Productivity

    Adrienne
    25 Jun 2015 | 8:56 pm
    As Product Managers we’re often pulled in so many different directions and it can be difficult to decipher the “Important” from the “Urgent”. Which should we do first? Respond to the CEO’s office about a customer complaint or spend time figuring out if our Roadmap will deliver the intended value to our customers? The Problem Product Managers are: Time poor Under resourced Provide lots of tactical support Trying to convert Strategy into Execution This problem isn’t new. Any search for ways of being more productive will result in hundreds of tips and…
  • Buyer Persona – Don’t go to market without it

    Sean Richards
    28 May 2015 | 4:34 am
    Addressing the top five questions about one of the most important go to market resources ever – Buyer Personas. 1. What is a Buyer Persona? Buyer personas are examples of real buyers who influence decisions about the products, services or solutions you take to market. At the same time they are a powerful tool that builds confidence to persuade buyers to choose you rather than a competitor. 2. Where do Buyer Personas Come From? Buyer personas are created by Product Marketers who perform primary, qualitative research – also known as talking to your customers. If you are responsible…
 
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    The Accidental Product Manager

  • Pot In NY: Every Product Manager’s Dream

    drjim
    31 Aug 2015 | 2:00 am
    Pot is coming to New York, what should product managers do?Image Credit: Dominic Simpson Can we talk about big, untapped markets for just a minute? In the United States, the very large state of New York recently voted to legalize the use of cannabis to treat a variety of medical conditions. There are all sorts of rules and restrictions involved; however, this is a very big step forward in the legalization of pot in NY. What should product managers be doing? The Challenges Of Selling Pot In NY You might think that because the legislators of NY have decided to allow the use of pot to treat…
  • Paper Trail: How Product Managers Saved The Company

    drjim
    24 Aug 2015 | 2:00 am
    Product managers had to find a way to save their paper company Image Credit Welcome to the 21st Century. There are a lot of products that, despite having had a good product development definition at one time, have gone away in this modern age: the horse whip, typewriters, and, in some cases, paper. The arrival of computers and smart phones would seem to have made a lot of the things that we used to use paper for no longer matter. That’s the problem that a paper company’s product managers were facing: nobody wanted to buy their product any more! Why Did The Market For Paper Go…
  • What Should The Box Product Managers Do Now?

    drjim
    17 Aug 2015 | 2:00 am
    The Box Product Managers Need To Move Very QuicklyImage Credit: Wired So when you think about what kind of product manager job you’d really like to have, what comes to mind? If you are like most of us, you’d like to be working at one of those fast moving Silicon Valley startups that seem to be in the newspaper all of the time. You’d be making deals, rolling out new features, creating the best product development definition, and planning for the day that your company had its big IPO. Well guess what, how we picture this life and what it’s really like just might be two…
  • Falling Stars: What To Do When Your Product Starts To Fade Like iTunes

    drjim
    10 Aug 2015 | 2:00 am
    Even once mighty products can fall on hard times Image Credit: Micah Laaker Can there be any better feeling that that of a product manager who is in charge of a high-flying product? A product that everyone wants and you almost can’t make enough of to satisfy demand? Those sure are great times, but they won’t last no matter how good your product development definition is. Every party eventually comes to an end. When your product’s star starts to fade, what is a product manager to do? The iTunes Story Y’all have heard about iTunes haven’t you? iTunes is the Apple…
  • How Can A Product Manager Make Something Old New Again?

    drjim
    3 Aug 2015 | 2:00 am
    Pencils aren’t going to go away anytime soon Image Credit: Yuval Haimovits Pity the poor product manager who has been saddled with responsibility for a product whose time has clearly come and gone: the lowly pencil. I mean, here we are living in the age of smartphones and tablets, who needs a pencil and for that matter, could anyone find a pencil sharpener even if they could find a pencil? I can understand that thinking, but hold on a moment. You’d be wrong. Adapt To Survive Ok, let’s face it – we are all consumers of pencils. I’ve got them all over the place and I…
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    How To Be A Good Product Manager

  • Product Manager and Product Owner; SiriusDecisions Webcasts; BPMA Competitive Analysis Workshop

    Jeff Lash
    17 Aug 2015 | 2:27 pm
    Product Manager and Product Owner: One Person or Two? As more organizations adopt and look to optimize agile development approaches, one of the questions that is most pressing relates to roles and responsibilities — specifically, about how the role of product owner compares to the role of product manager. The underlying question that many are struggling with is, should the same person play the role of both product manager and product owner, or should these be two roles be filled by two different individuals? In my post on the SiriusDecisions blog — appropriately titled Product Manager vs.
  • Minimum Viable Products and Product Requirements; Upcoming Webcasts; Competitive Analysis Workshop in Boston

    Jeff Lash
    27 Jul 2015 | 7:58 pm
    Minimum Viable Products Don’t Replace Product Requirements – They Help Identify Them “Minimum viable product” (MVP) is the term du jour among entrepreneurs and increasingly among product managers. In the product management advisory service that I lead at SiriusDecisions, we hear the term used frequently by b-to-b product managers to refer to products that have the absolute minimum feature set required to launch – products that are devoid of unnecessary and non-value-adding features. Unfortunately, that’s not what a “minimum viable product” is. So, what…
  • SiriusDecisions 2015 Summit Recap

    Jeff Lash
    27 May 2015 | 7:25 pm
    SiriusDecisions 2015 Summit: Recap The 10th Annual SiriusDecisions Summit was held May 12-15, 2015 in Nashville, with 2300+ delegates getting together for 4 days of discussion on best practices and emerging trends for business-to-business sales, marketing and product leaders. I presented two sessions: The Keys to Succeeding With Integrated Solutions. So many companies talk about wanting to create “solutions” rather than “products.” But how is a solution actually different from a product? And is a solution always the best route to take? My colleague Jessica Lillian…
  • Prioritizing Features; Three Questions About Product Management; SiriusDecisions 2015 Summit

    Jeff Lash
    21 Apr 2015 | 5:55 pm
    Don’t Prioritize Features Based on Development Cost One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. Product managers usually have a long list of ideas from a variety of sources – customer or sales requests, competitor products, executive “suggestions,” market research insight – and they need to figure out how to score each idea to separate the good from the bad and prioritize the good ones for development. It’s fairly common for product managers to come up with their own spreadsheets…
  • Identifying Non-Customers for “Customer” Interviews; UX in Minneapolis; ProductCamp St. Louis

    Jeff Lash
    19 Mar 2015 | 11:31 am
    Identifying Non-Customers for “Customer” Interviews One of the challenges I frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs. “Customer” is usually shorthand for a number of different audiences — including non-customers. One barrier to understanding the needs of non-customers is simply gaining access to them. In this blog post on the SiriusDecisions blog, I provide four often overlooked techniques worth considering to find non-customers to…
 
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    Lead on Purpose

  • How to deal with change effectively

    Michael Ray Hopkin
    24 Aug 2015 | 7:30 pm
    Guest post by Matt Driscoll Photo courtesy of Shutter Stock Change has long been considered vital for businesses, which need to keep adapting to the times or risk being left behind in their respective industries. While it’s easy to accept … Continue reading →
  • How do you develop product leadership?

    Michael Ray Hopkin
    1 Aug 2015 | 7:17 pm
    One of the most challenging aspects of any product organization is knowing what products to build or services to provide. There are so many ‘voices’ and distractions vying for your attention that make it difficult to know where you should … Continue reading →
  • The 8 Kinds of Leadership Your Team Needs from You

    Michael Ray Hopkin
    27 Jun 2015 | 8:37 pm
    Guest post by Victor Prince We hear the phrase “think outside the box” a lot. If “the box” is something that is stifling creativity, it sounds like something to avoid. But when “the box” is a framework that smart leaders … Continue reading →
  • How a Disengaged Workforce is Costing You Money

    Michael Ray Hopkin
    20 Jun 2015 | 6:39 pm
    Guest post by Jüri Kaljundi As a CEO, I make sure that at the end of the week I know what every member of my team is up to and they know that I know. Why? Because I believe that … Continue reading →
  • Getting the Results You Want – 7 Things to Consider

    Michael Ray Hopkin
    9 May 2015 | 5:28 pm
    Guest post by Paul Axtell One of the toughest jobs in the universe is to be a product or project leader with people who do not work directly or exclusively for you. Every team leader has faced these two questions … Continue reading →
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    Seilevel Blog - Software Requirements

  • What Makes a Great Business Partner?

    jgrapes
    1 Sep 2015 | 10:03 am
    A colleague and I were talking about past projects.  When I mentioned one of my favorites, he was surprised–he thought people found the business partner on that project to be “difficult”.  Not me—she met all my criteria for a great business partner: They know their stuff. They provide you sufficient … The post What Makes a Great Business Partner? appeared first on Seilevel Blog - Software Requirements.
  • How to start Agile coming from Waterfall

    KDiCenso
    27 Aug 2015 | 9:00 am
    As I’ve mentioned in earlier posts, I have been coaching teams for the better part of the year now. The vast majority of these teams are trying out a type of agile methodology, coming from a waterfall SDLC. Below are a few pointers to help those out who are embarking … The post How to start Agile coming from Waterfall appeared first on Seilevel Blog - Software Requirements.
  • Agile vacation

    Geraldine Mongold
    25 Aug 2015 | 8:58 am
    “Plans are of little importance, but planning is essential.” – Winston Churchill This is one of the many awesome quotes by Winston Churchill, and one that is particularly useful to remember on software projects. Or family vacations. We just got back from a vacation, and we had our fair share of … The post Agile vacation appeared first on Seilevel Blog - Software Requirements.
  • Scrumism: “Working Software is Your Best Offense”

    David Gardner
    20 Aug 2015 | 9:08 am
    The second of the four points in the Manifesto for Agile Software Development is that we value “Working software over comprehensive documentation”.   This is not to say that you don’t need documentation, but it does bring me to my Scrumism in this blog – working software is your best offense. A … The post Scrumism: “Working Software is Your Best Offense” appeared first on Seilevel Blog - Software Requirements.
  • When Perfectionism Becomes Self-Defeating

    Hannah Thompson
    18 Aug 2015 | 9:03 am
    Intro In a previous series, I briefly discussed the idea that “Perfection is the enemy of good.” In today’s post, I want to spend some time exploring what that statement really means. One of the great things about being a perfectionist is the knowledge that if I experience failure, it … The post When Perfectionism Becomes Self-Defeating appeared first on Seilevel Blog - Software Requirements.
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    Product Management News

  • LinkedIn, Instagram revamp messaging to keep pace with rivals

    1 Sep 2015 | 5:22 pm
    Both LinkedIn and Instagram announced Tuesday they have revamped their messaging features to make them easier for users to keep the conversation going -- and going. LinkedIn, the networking site for professionals, said its messaging feature will allow for more short, casual conversations and group conversations.
  • Salesforce's updated Customer Success Platform addresses growing complexity of customer service

    1 Sep 2015 | 6:33 am
    The customer journey is undergoing a monumental change. Customers have access to more information, use more channels, and are connected via more devices than ever.
  • Optimal Blue Appoints Nadia Aziz as Chief Commercial Officer

    31 Aug 2015 | 11:53 am
    Optimal Blue, the premier cloud-based provider of enterprise lending services to the mortgage industry, continues to strengthen its leadership team by appointing Nadia Aziz as the new Chief Commercial Officer. In her new role, Aziz will be responsible for Optimal Blue's key functions of product management, marketing, and sales, and will focus on creating a stronger integration across these areas.
  • VMware Advances Hybrid Cloud At VMworld

    31 Aug 2015 | 7:31 am
    VMware opens its VMworld event with additions to its vCloud Air public cloud, ties into the virtualized data center, and other enhancements. As other cloud vendors tout various services claiming to move their customers a step closer to hybrid cloud, VMware is trying to establish a seamless operation between its customers' virtualized data centers and its vCloud Air public cloud.
  • Local social media marketing boosts quick serve restaurants profile.

    31 Aug 2015 | 12:16 am
    While it's become standard practice for corporate brands to engage consumers through channels such as Facebook and Twitter, location-specific marketing could be the new wave of social media. Increasingly, quick-service brands are targeting consumers in individual markets across the U.S. "It's really messy [for a brand] to set up [social media pages] regardless of if they intended to start localized social or not," says Erica McClenny, senior vice president of product management at social software firm Expion.
 
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    Cindy Alvarez

  • Should I send a survey? Before you hit send–

    Cindy
    6 Aug 2015 | 9:43 pm
    (In case you missed them, there are three earlier survey-related posts: don’t use a survey, still don’t use a survey, and okay fine, use a survey.) You’ve written your survey and you think you’re done. Stop. Email the survey to yourself (exit out of your survey app so you’re starting from an experience similar to your respondent). Make sure you can answer “yes” to these 10 questions: Is there a smooth experience between viewing the survey invitation and clicking through to the actual survey? (i.e. continuity of language, same branding if you’ve…
  • Should I send a survey? Sure, if–

    Cindy
    3 Aug 2015 | 8:15 pm
    You may have made it past my first and second attempts to convince you a survey is the wrong tool for you.  Because, you know, it’s a valuable tool.  I rail against it because it’s too often used to avoid talking to real humans, or as an inadequate substitute for quantitative data. On my team we frequently use surveys to fill in a specific kind of knowledge gap. Specifically, quick surveys are great when: You know the who. You’ve targeted the type of person you need to research – preferably by behavior or job title/social identity role as opposed to demographics.*…
  • Should I send a survey? Still no.

    Cindy
    15 Jul 2015 | 10:48 pm
    Supposing you read my previous post on why you shouldn’t send a survey and those examples didn’t apply to you. You’re not off the hook yet — there are more ways that people screw this up. Are you abusing rating scales? On a scale of 1-5, the likelihood that you will get meaningful data out of rating scales is somewhere between a 1 and a 2: Everyone’s definition of what a ‘2’ or a ‘4’ is, varies wildly* Rating scales skew towards the extremes because the people who adore you AND the people who are pissed off at you will self-select into…
  • Should I send a survey? No.

    Cindy
    13 Jul 2015 | 9:57 pm
    My default answer to this question is “no.” One might be surprised, then, to find that my team at Yammer uses surveys all the time for quick research. They can be incredibly lightweight, fast, and useful, if used appropriately. That’s a big IF. Most people use surveys to avoid talking to humans, to attempt to prematurely ‘scale’ research, or as a (very poor) substitute for data analytics. If you’re thinking “can I send a survey to learn this…?”, here are some questions to ask yourself. Do you know the questions you need to ask? This may…
  • I wouldn’t apply, and here’s why…

    Cindy
    9 Jul 2015 | 10:39 pm
    Earlier this week, I wrote about beta testing your job descriptions -essentially asking representative folks, “Would you apply to this job?” I suspect many people read that and shook their head, saying something like “We’re in such a hurry to hire, we can’t afford to waste time on extras like this. It’s not like we’re not getting applicants…” So here are some of the feedback bits I’ve gotten over the past few years when I did this exercise: We’d deliberately left out a “X years’ experience” bullet point…
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    David Meerman Scott - Web Ink Now

  • Are You Selling When Buyers Are Ready?

    David Meerman Scott
    25 Aug 2015 | 12:24 pm
    Today, buyers are in charge. Google is our first stop during any shopping excursion. We check out a company’s site and blog and YouTube channel before considering doing business with them. We fire up LinkedIn an hour before an initial business meeting. We check out the CEO’s Twitter feed to see what she is up to.
  • Restoring the Human Touch: The Compelling Power of Authenticity

    David Meerman Scott
    19 Aug 2015 | 12:40 pm
    People want to do business with other people. That’s been true since the beginning of time. A hundred years ago our great-grandparents knew the people who sold them hardware or shoes or chickens. There was a personal touch. If there was good service at a fair price and maybe a kind word and a smile, you had a business relationship that lasted for many years.
  • Newsjacking! My Talk via Periscope at Tony Robbins Business Mastery

    David Meerman Scott
    12 Aug 2015 | 1:54 pm
    I delivered a two-hour session on Real-Time Marketing at the Tony Robbins Business Mastery event in Las Vegas on August 8, 2015. The talented Tyler Culbertson, who works as part of Tony's team on marketing and social media, filmed the Newsjacking section of my talk and we broadcast it via my @dmscott Periscope account.
  • #GOPdebate Advice for Donald Trump: Live Tweet from the Stage!

    David Meerman Scott
    6 Aug 2015 | 9:33 am
    Tonight is the first US Presidential Republican Primary debate and the stakes are high as the field will get whittled down tonight based on each candidate's performance on the main stage at 9:00pm and those relegated to the “kids table” debate at 5:00. My specific advice to Donald Trump is to live tweet from the stage during the debate!
  • Donald Trump Winning the Social Networking Primaries in a Landslide

    David Meerman Scott
    4 Aug 2015 | 12:17 pm
    On Thursday this week, the first Republican US presidential primary debate is scheduled and only the top ten candidates based on average polling numbers will be invited onto the stage. Today, Donald Trump leads the polls by a wide margin. As I’ve been following the news about the race, I’ve watched countless journalists dismiss the candidacy of Donald Trump. News stories continue to talk about him as a fringe candidate who will be out of the race very soon. There’s a smugness going around about Trump as a pretender while those who served as Senator or Governor are more legitimate.
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    spatially relevant

  • Using Win/Loss to help sales succeed.

    Jon Gatrell
    1 Sep 2015 | 10:31 am
    A continual challenge for marketers – how do we make deals go faster as marketers? The initial concept which jumps to mind is automation, but marketing automation is a tool that requires context. Many marketers are finding while have technology improves visibility, it may not be changing overall results. Results requires understanding not just the goals of business, but the goals of the buyer.   This requires empathy and context.  To get context around the buying journey, interviews and specifically Win/Loss help provide the roadmap. Win/loss provides insights into the buyers,…
  • Product Marketing: Inbound Marketing, Content and Launch Approaches

    Jon Gatrell
    2 May 2015 | 7:27 am
    An Inbound Marketer&#39;s Guide to Product Marketing from rickburnes
  • Work Moments: Productivity and the Workplace

    Jon Gatrell
    26 Jan 2014 | 11:49 am
    This presentation provides insight into why it is so difficult to get REAL work done in the office. The Benefits of Remote Working from CrownPublishing I spent a good deal of time working at home. At one point when I worked at home for nearly 2 years in Michigan. While I was technically more productive, I had to make an effort to travel to Atlanta at least one a month, as possible, to connect with people for real.
  • Collaboration requires the sharing of knowledge

    Jon Gatrell
    22 Nov 2013 | 9:41 am
    Starting a Collaboration Revolution from Sven
  • Storytelling: The mechanics to a data driven approach

    Jon Gatrell
    13 Sep 2013 | 10:41 am
    I know we have all seen presentations and marketing efforts, like infographics, which are confusing, cluttered and just not compelling. Leslie Bradshaw’s approach to integrating data and design for storytelling in a digital world provides clear guidelines for how to balance – data, design and messaging.
 
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    Launch Clinic

  • Product Launch 30 Day Plan – Week 3

    David Daniels
    1 Sep 2015 | 12:23 pm
    In Week 3 of the Product Launch 30 Day Plan you have enough information to assemble the team to finish the launch planning process. A launch team needs a broad perspective of your organization and of the market. For that reason you need a cross functional team (CFT). Follow the links to Week 1 and Week 2 before continuing with Week 3. Organize the Launch CFT The purpose of a Cross-Functional Team is to provide the insight and expertise of many people. Insight and expertise that makes launch planning more thorough. CFTs should have the smallest number of people needed to address the launch…
  • Product Launch 30 Day Plan – Week 2

    David Daniels
    29 Jul 2015 | 6:24 am
    In Week 1 of the Product Launch 30 Day Plan the focus was on the most basic product launch information. In Week 2 you will gather more information, assess your organization’s strengths/weaknesses, and organize a cross functional launch team. After Week 1 you have the following completed: Defined product launch goals Established product launch priority Refined target market segments Chosen product launch strategies to support the launch goals I suggest you complete the these deliverables before continuing Week 2’s assignment. It’s OK if it takes longer than a week to complete Week…
  • Crafting a demo that sells

    David Daniels
    22 Jul 2015 | 7:57 am
    Everyone wants a product demo that is so compelling buyers jump out of their seats to buy. Unfortunately that scenario rarely happens. In today’s buying environment a demo may meet two buyer needs. The first is to show the product is real and is consistent with the buyer’s needs. The second is to provide proof the product can deliver what the buyer expects. You may need different approaches to please both needs. Is It Real? The ‘standard’ demo is a marketing asset that proves your product is real. How you deliver the standard demo is up to you. It is helpful to know how your buyers…
  • Product Launch 30 Day Plan – Week 1

    David Daniels
    21 Jul 2015 | 7:52 am
    Product Launch 30 Day Plan The purpose of the Product Launch 30 Day Plan is to provide a starting point for Launch seminar attendees to get started planning a product launch. Think of it like a Quick Start Guide that is designed to get customers up and running quickly, and to help put into action what was learned in the Launch seminar. I like to think of it like cooking. When you attend the Launch seminar, you learn about the cooking tools and the ingredients. The next step is to prepare a meal and for that you need a recipe. Think of the Product Launch 30 Day Plan as a recipe. The recipe…
  • Why references, reviews, and referrals matter

    David Daniels
    13 Jul 2015 | 11:30 pm
    Today you will get a request from a member of your sales team for a ‘reference’. An individual who is using your product today, likes it, and is willing to say nice things about it to other people who have not yet bought. Why are references, reviews, and referrals so important? If you shop on Amazon chances are that you look at the reviews from other buyers. This functions as a reference for you. It gives you comfort that you’re making a good decision to purchase, based on other people’s feedback. That comfort helps you to take the risk of spending your money. The benefit to buyers…
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    Girl's Guide to PM

  • Navigating the Politics: Stakeholder Management [Interview]

    Elizabeth Harrin
    31 Aug 2015 | 12:28 am
    Recently I interviewed the authors of A Practical Guide to Dealing with Difficult Stakeholders*. They shared their insights into why managing stakeholders on projects doesn’t always work out as the books would have you believe. Today it’s the turn of Jake Holloway. Hello, Jake. What’s the difference between the textbook approach to managing stakeholders and your approach? Standard project management textbooks assume that stakeholders are universally compliant, rational and available. You mean they’re not?? The reality is that some of them will not even read emails or attend…
  • The Truth about Bullying in Project Management

    Elizabeth Harrin
    28 Aug 2015 | 12:01 am
    This is a guest article by Paul Pelletier, LL.B., PMP. Neutrality isn’t an option If you are neutral in situations of injustice, you have chosen the side of the oppressor. If an elephant has its foot on the tail of a mouse, and you say that you are neutral, the mouse will not appreciate your neutrality. Desmond Tutu, Social Rights Activist and retired Archbishop, South Africa This quote applies to bullies as well as it applies to elephants. Bullying can be as harmful in the workplace as it is in schools and other areas of society, causing the well understood personal emotional impacts plus…
  • Win A Copy of Practical People Engagement by Patrick Mayfield

    Elizabeth Harrin
    26 Aug 2015 | 12:18 am
    Win a copy of Patrick Mayfield’s book! Practical People Engagement* is one of the few books on my shelf printed in colour throughout. That’s the quality that Patrick Mayfield brings to his work. As one of the authors behind the AXELOS Managing Successful Programmes manual and a national authority on change management, I’m delighted that he has offered me a copy of his latest book to give away. Get in touch using the contact form or leave a comment below with the phrase ‘I engage people’ and I’ll enter you into the draw. The giveaway closes at 5pm UK time on…
  • What I’m Reading [August 2015]

    Elizabeth Harrin
    24 Aug 2015 | 12:19 am
    I sobbed quietly on the train reading A Swift Pure Cry* last week. At least at that time in the morning when I’m commuting to work everyone around me was asleep so I think I got away with it. My youngest son is 18 months old – when am I going to be able to read sad books about babies without breaking down? It’s expertly written but I think I would have avoided it if I had known what it was about before I started. I chose it in a hurry during my lunch break because something awesome happened this month: I found a library. An actual library, just around the corner from the sushi shop.
  • Advances in Project Management [Book Review]

    Elizabeth Harrin
    21 Aug 2015 | 12:44 am
    I was quite excited to get Advances in Project Management* as I like to keep up-to-date with what other people think is important in our field. So I was disappointed to see that it wasn’t truly new material. It’s a compilation of extracts and summaries from the Advances in Project Management series from Gower, excluding anything from my book (boo!). Sour grapes at being left out aside, I have a lot of time for series editor Darren Dalcher and am always a bit star struck when I meet him. He has edited this book which claims to be “an accessible introduction to further topics.” That is…
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    280 Group

  • Product Marketing Rule #37: Get Close and Personal with Your Customers

    Brian Lawley
    31 Aug 2015 | 2:35 pm
    Product Marketing Rule #37 from the best-selling book, 42 Rules of Product Marketing, was written by Natalie Yan-Chatonsky, Product Strategy Consultant, Brainmates Product marketers can now engage more intimately with more customers than ever. Talking regularly to both customers and non-customers is the basis for successful product marketing planning and execution. Conversations can easily be carried out one-to-one over the phone, face-to-face, or video conferencing, or one-to-many with social media. Product marketers can now engage more intimately with more customers...[continue reading] The…
  • Product Management Rule #37: Trust and Leadership Through Good Relationships

    Brian Lawley
    24 Aug 2015 | 12:17 pm
    Product Management Rule #37 from the best-selling book, 42 Rules of Product Management, was written by Howard Rosenfield, Founder and Principal Consultant, Matanzas Creek Consulting, LLC All of these necessary skills are wasted without the ability to motivate and lead the broader team to achieve a common goal. Product management is both a challenging and rewarding job. The former stems largely from the fact that as product managers we have a great deal of the responsibility, but little direct authority to...[continue reading] The post Product Management Rule #37: Trust and Leadership Through…
  • Product Marketing Rule #36: Turn Your Audience into Advocates

    Brian Lawley
    17 Aug 2015 | 10:53 am
    Product Marketing Rule #36 from the best-selling book, 42 Rules of Product Marketing, was written by Adrienne Tan, Director, Brainmates, Australian product management and marketing agency In effect, social media becomes the platform where users sell to buyers. A key task of Product Marketing is to create buying messages that entice buyers to purchase. Sound simple? As any great Product Marketer knows, there is a plethora of activity that occurs before crafting appropriate messages that make products stand out in...[continue reading] The post Product Marketing Rule #36: Turn Your Audience into…
  • Product Management Rule #36: Decide What You Are Going to Do and Not Do

    Brian Lawley
    10 Aug 2015 | 1:35 pm
    Product Management Rule #36 from the best-selling book, 42 Rules of Product Management, was written by Mike Freier, Senior Principal Consultant, 280 Group Companies must also be clear about what businesses and market segments they are not going to support because every company has limited resources. Regardless of size, every company has limited resources and must make some tough decisions about what product and services they want to offer. In parallel, companies must also decide what market segments they are not...[continue reading] The post Product Management Rule #36: Decide What You Are…
  • Choosing a Great Product Manager

    Mira Wooten (Director of Recruiting)
    31 Jul 2015 | 2:47 pm
    Last week I noticed that a hot wireless device company had over 800 applicants apply for a Director of Product Management position they posted on LinkedIn. As someone who spends a lot of time mining the best Product Management talent, I was not only shocked at how many people applied (I mean really, what were the last 600 people thinking), but really curious how this company would select the top 5 candidates from that large pool of talent. Most companies,...[continue reading] The post Choosing a Great Product Manager appeared first on 280 Group.
 
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    280 Group » Product Management Blog

  • Product Marketing Rule #36: Turn Your Audience into Advocates

    Brian Lawley
    17 Aug 2015 | 10:53 am
    Product Marketing Rule #36 from the best-selling book, 42 Rules of Product Marketing, was written by Adrienne Tan, Director, Brainmates, Australian product management and marketing agency In effect, social media becomes the platform where users sell to buyers. A key task of Product Marketing is to create buying messages that entice buyers to purchase. Sound simple? As any great Product Marketer knows, there is a plethora of activity that occurs before crafting appropriate messages that make products stand out in...[continue reading] The post Product Marketing Rule #36: Turn Your Audience into…
  • Product Management Rule #36: Decide What You Are Going to Do and Not Do

    Brian Lawley
    10 Aug 2015 | 1:35 pm
    Product Management Rule #36 from the best-selling book, 42 Rules of Product Management, was written by Mike Freier, Senior Principal Consultant, 280 Group Companies must also be clear about what businesses and market segments they are not going to support because every company has limited resources. Regardless of size, every company has limited resources and must make some tough decisions about what product and services they want to offer. In parallel, companies must also decide what market segments they are not...[continue reading] The post Product Management Rule #36: Decide What You Are…
  • Choosing a Great Product Manager

    Mira Wooten (Director of Recruiting)
    31 Jul 2015 | 2:47 pm
    Last week I noticed that a hot wireless device company had over 800 applicants apply for a Director of Product Management position they posted on LinkedIn. As someone who spends a lot of time mining the best Product Management talent, I was not only shocked at how many people applied (I mean really, what were the last 600 people thinking), but really curious how this company would select the top 5 candidates from that large pool of talent. Most companies,...[continue reading] The post Choosing a Great Product Manager appeared first on 280 Group.
  • Product Marketing Rule #35: Create Simple Messages for Complex Products

    Brian Lawley
    28 Jul 2015 | 9:33 am
    Product Marketing Rule #35 from the best-selling book, 42 Rules of Product Marketing, was written by Noël Adams, President, Clearworks Remember this: customers don’t want details and technological explanations, they want benefits and functionality. All too often companies have great products, but those products never have a chance of being seen by customers. Why? Many times, customers don’t understand enough about what the product is to even want to check the product out. You can have a great product, but...[continue reading] The post Product Marketing Rule #35: Create Simple…
  • Free Press Release Template

    Brian Lawley
    20 Jul 2015 | 2:26 pm
    This press release template will help you write an effective and compelling press release quickly and easily. It uses the standard press release format, and is a Word template that you can use to create your own press release. This template is part of the 280 Group Product Review Program Toolkit™. The Press Release Template Is Included In Our Free Resources Download All Of Our Free Resources Here Download Now The post Free Press Release Template appeared first on 280 Group.
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    MindTheProduct

  • Video: We shape our products and our products shape us by Josh Brewer

    Martin Eriksson
    28 Aug 2015 | 3:29 am
    In this thoughful and gripping talk from Mind the Product San Francisco, Josh Brewer talks about what most of us instinctively feel – that as early adopters we’re not only the most passionate about technology but also the most wary of it’s potential impact. We shape our tools and thereafter our tools shape us. – Marshall McLuhan A fascinating recent example of this trend is the Apple Watch. This product was designed and built solely as the answer to the overwhelming distraction of Apple’s own iPhone. The iPhone had a profound effect on our human behavior: it…
  • Video: Linda Rising on Science vs Stories

    Martin Eriksson
    21 Aug 2015 | 5:38 am
    Smart people are logical and objective. And all Product People are smart people right? We look at the evidence to help make the best possible decisions. We are not influenced by hype or emotion and as a result our behavior reflects the best the world has to offer. In this awesome talk from Mind the Product San Francisco, Linda Rising on Twitter argues that cognitive science now tells us that these beliefs about ourselves and others (especially scientists) are wrong. All of us tend to make decisions based on intuition or emotion and then justify those decisions later with logic, a process…
  • How to Avoid a Product Manager’s Worst Nightmare – Part 2

    Daniel Elizalde
    17 Aug 2015 | 6:12 am
    In the first part of this article I looked at some of the ways in which product managers can prevent and mitigate the risks of every PM’s worst nightmare: a failed product launch. Now I’m going to talk about some of the other ways you can use careful planning, hard work and strategic insight to ensure you can prevent product fail situations. Plan for Performance and Stress Testing Product managers must understand the impact to customers when their product is down. For example, if my system fails, will businesses cease to operate? Will electricity go down? Will people’s…
  • Video: Ryan Singer’s Product Development Tools

    Martin Eriksson
    14 Aug 2015 | 5:35 am
    Ryan is the Product Manager for Basecamp, and joined us on stage at Mind the Product San Francisco to share some of his experiences and the tools he’s designed to stay sane in that job. The challenge for product managers is it’s not just about tackling your own to-do list but actually coming up with the to-dos for the whole team too. Most products follow the same pattern – they start with an a-ha moment, where you’ve come up with a product idea and concept and sketch it out quickly. Seems simple right? But as we all know any product quickly becomes incredibly complex,…
  • How to Avoid a Product Manager’s Worst Nightmare – Part 1

    Daniel Elizalde
    12 Aug 2015 | 8:12 am
    Imagine that the product you’ve been working on for months or years implodes on its first day of life – a product manager’s worst nightmare. Unfortunately, this story happens too often in the software world. This two-part article covers what you can do to prevent it. A failed launch is that terrible situation in which your product starts breaking or misbehaving as soon as it is launched into production. You and your team have spent the past few months planning and executing on the requirements, but the day you launch to production, something goes wrong. Users can’t…
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    Frank Lio: Practical Product Management, Marketing, Strategy, and Life - Blog

  • Learn Innovation from Frito-Lay's: Use Contests

    27 Aug 2015 | 2:40 pm
    A Brilliant Example of Using Contests for Innovation & Sales. (Screen from "https://www.dousaflavor.com/") Try contests as a source for innovation in addition to ideas and feedback. Contests (external and internal) are an under-utilized tool and can be a relatively inexpensive way to involve your prospects, customers, and employees for ideas and feedback.The Frito-Lay's “Do Us a Flavor” campaign is a brilliant example of using contests for marketing and product development. Yearly, Lay’s gives the public a chance to create their own potato chips flavor…
  • Chinese 101 (When It's All Greek to You)

    21 Jul 2015 | 8:32 am
    While China is a growing and important market for many companies, most people are confused about the written and spoken languages.There is officially one written version (“Simplified Chinese”) and one spoken version (“Mandarin”).The official spoken language is "Mandarin", also referred to a “Putonghua”. There are other regional dialects, e.g. Cantonese, Shanghainese, Fujian, but the common one taught in schools and universal in business is Mandarin. Mandarin is also spoken in Taiwan and Singapore. (Chinese is one of Singapore’s…
  • Always Speak About Others As If They Were Present

    30 Jun 2015 | 11:02 am
    One of my boys told me about a girl in his second grade class. “Emily is mean.”“How is she mean?”“She keeps telling the teacher about me. Some of it is not even true.”“Don’t worry about her, son. She’ll get hers.”“What do you mean?”“Snitches get stitches. Snitches get stitches...”If there is one lesson to be passed on, it is to never gossip or speak poorly about others behind their backs.  As Stephen Covey said, “Always speak about others as if they were present”. Some people…
  • Why Beautiful Products Fail - Porter's 6th Force

    14 May 2015 | 11:37 am
    The ultimate product strategy where you can lock in your customers is to create a complete ecosystem for your products.Too many people think of only making beautiful products with proprietary software platforms, accessories and peripherals. They believe that this allows them to “own” the customer.  Their belief is that everything made or sold is in direct competition to them.On the contrary, winning companies think of opening up their products to allow users and third parties to further innovate, complement, and enhance what they offer. This expands the features and…
  • Leadership: Being Liked versus Respected

    29 Apr 2015 | 2:13 pm
    Many years ago, a CEO told me that he did not expect to be liked but did expect to be respected. I have been trying to figure this one out. Leadership is not a popularity contest and, in many cases, you are no longer “one of us” among your colleagues when you assume a leadership position. There are times when you have to make unpopular decisions for the good of the company and all. I suppose this is where transparency and inclusion earns you the respect.However, you still must have empathy and compassion. Eric Shinseki, former U.S. Secretary of Veterans Affairs and the 34th Chief…
 
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    Steve Johnson < Under10 Consulting

  • Feeding the product team using “pull”

    Steve Johnson
    27 Aug 2015 | 6:49 am
    As soon as somebody says you’re spending too much time on something, you’re on the right track.—Bob Lefsetz, American music industry author. There are two approaches to delivering stories to your product team: pull and push. Typically, product managers and executives “push” more and more requests to the developers. Even though the team already has a bunch of things, we push another few and then another few and then some more until the team is paralyzed with unfinished work. In more practical terms, the product manager builds a long list of prioritized requirements, perhaps grouping…
  • What about bugs?

    Steve Johnson
    20 Aug 2015 | 4:13 am
    Given enough eyeballs, all bugs are shallow. Given a large enough beta-tester and co-developer base, almost every problem will be characterized quickly and the fix obvious to someone.—Eric S. Raymond, programmer and advocate of open source software, from The Cathedral and the Bazaar. Rating defects is often a nightmare. Bad sales people tell their customers to rate everything a Sev1 to ensure the feature gets delivered. Bad QA leads use bug ratings to prove a political point. Bad developers rate critical bugs as Sev4 so they don’t have to work on it. One company instituted a new rating…
  • Newsletter oops!

    Steve Johnson
    19 Aug 2015 | 3:23 pm
    I messed up the links in today’s newsletter. Go to http://www.under10consulting.com/books for the free ebooks.
  • What’s the difference between a proDUCT manager and a proJECT manager?

    Steve Johnson
    19 Aug 2015 | 5:36 am
    Some people ask me about the difference between a proDUCT manager and a proJECT manager. I find the easiest approach is to consider the two roles against the product life cycle. A project manager typically has authority to plan, manage, and execute a given scheme–usually a single iteration of a product release while a product manager focuses on managing a product throughout its lifecycle across multiple releases. While agile teams have done away with the traditional project manager, many organizations still need someone has to keep track of project status and…
  • On the Qualities of a Good Product Manager

    Steve Johnson
    18 Aug 2015 | 5:43 am
     It is far more impressive when others discover your good qualities without your help.—Judith Martin (Miss Manners), etiquette authority. Guest post by Emily Hunter. According to Wikipedia, “a product manager investigates, selects, and drives the development of products for an organization.” Unfortunately, that doesn’t really tell us much when we’re looking for the qualities of someone well-suited to the job of product management. A product manager is a marketer, a negotiator, a demographer, a liaison, a researcher, an innovator — it can entail so many jobs that two job…
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    The PM Vision

  • Which Way Does Agile Lean in Your World?

    John Peltier
    23 Aug 2015 | 7:51 am
    Product owners and product owners/managers, ask questions when you consider joining an organization that is agile, that is transitioning to agile, or that wants to be agile. In my experience, organizations don’t mean the same thing when they use those words. Even different people within a single organization often use the words to mean different things. Let’s explore. Applying Agile to The Enterprise The Genesis of Agile At its core, Agile is a project and engineering management approach for individual development teams.  There are a number of methodologies (Lean, Scrum,…
  • Dual-Track Agile: Better Products Faster

    John Peltier
    12 Jul 2015 | 2:19 pm
    The Perils of Short-Term Vision Product managers have access to limited development capacity but infinite requests for features. It’s important to solve the most important problems first; once priority is established, it becomes critical to understand the problem and then deliver a solution. Too many teams struggle to build effective solutions once the next “most important” item is chosen. They solve the wrong problem. They address the correct problem with an ineffective solution. The solution requires rework once the next need is considered. Dual-track Agile is a way to…
  • Evaluation of Product Management Certification and Training Options

    John Peltier
    21 Jun 2015 | 3:32 pm
    Should I Get a Product Management Certification? Before you even start reading, I’ll give you the short answer: It depends. This is a frequently-raised topic among product managers, and there are all sorts of opinions. In this post, I’d like to share a few perspectives that are useful for answering the question, some thoughts and observations about a few of the vendors I’m familiar with, and my personal advice for answering the question for yourself. As we begin, let’s consider this like a product manager. Let’s start by evaluating the problems people are trying…
  • Healthy Foods Is the Great Marketplace Evolution You’re Not Watching

    John Peltier
    1 Jun 2015 | 5:50 am
    What’s up with consumers and healthy foods? The market is demanding more and more healthy dining options, and as a product & growth marketing enthusiast, the dynamics are very interesting. You may not realize how wide a trend this really is. No doubt you’ve seen some of the headlines….but you’re on the web. To you, this feels “normal.” Unlike you, food retailers and manufacturers aren’t treating this as “normal.” Have you been paying attention? Costco is dropping the sale of poultry treated with antibiotics used to treat humans.
  • Positioning Your SaaS Product For Success

    John Peltier
    2 Mar 2015 | 4:50 am
    Positioning is one of the most significant activities in product marketing.  As a product marketer, you have to know how your product differs from others, in order to describe it in a way that your market will pay attention. But you really need to step back a bit. It’s critical to build the product in such a way that you’ll be able to draw a distinction with other products in the market. In a sense, you have to know how you want to talk about it, before you know what to build. The positioning needs to be baked into the product strategy. In the case of a startup, you’re…
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    perfectmarketingequation.com

  • Internet Marketing – The 7 Pillars of Website Success

    Tammy Hawk-Bridges
    10 Aug 2015 | 6:44 pm
    The purpose of a website is THE MOST mis-understood piece of building an Internet marketing strategy. Most people use it as an over-priced business card. Your website is supposed to create traffic, leads, and revenue opportunity. When it accomplishes this task – your Internet marketing strategy is sound! Now if you’re smart, you’re using social media sites like Twitter and Facebook to drive traffic to your website. If you’re even smarter you’re paying for website traffic through Facebook advertising and other avenues. Yes. (Smart) People pay for website…
  • The Ability to Stay Focused – The Core of Any Success

    Tammy Hawk-Bridges
    3 Jun 2015 | 4:21 pm
    The ability to stay focused is at the core of ANY success. If you aren’t focused in your business and don’t have a clear idea of your goals and purposes, you’ll ALWAYS struggle. I’ve never been shy about telling people my entrepreneur story. If you haven’t heard it, I’m a recession-entrepreneur. I was shoved from a job that I absolutely loved for almost 9 years. I guess in my ignorance/bliss of loving my job it never occurred to me that could happen. It never entered my mind that my job could be taken from me and everything I worked for over 9 years would…
  • Marketing Strategies – Survive or Thrive in Your Business?

    Tammy Hawk-Bridges
    2 Apr 2015 | 6:14 am
    Very often I will get asked by a business owner, “How can my business survive in today’s marketplace?” My heart breaks a little when I hear the question, I find it painful that one has the goal of merely surviving. I want every business owner to have the goal of thriving. It’s possible! You’ll first need to understand why the marketplace is so tough, then its matter of coming up with a marketing strategy and plan of attack. Let’s determine the reasoning behind the more difficult economy. First, it’s important to understand that most everything that…
  • How to Use Presentation Platforms to Increase Website Traffic

    Tammy Hawk-Bridges
    25 Feb 2015 | 8:37 am
    Let’s face it, coming up with a social media marketing strategy is overwhelming. There’s so many moving parts, you probably don’t know how to use it or more importantly why to use it. First, let’s talk about what a social media strategy should be about – it’s about growing your followers AND driving traffic to your website. Social media platforms are amazing for increasing website traffic. Post Google updates (Penguin, Hummingbird etc.) organic traffic (Traffic that comes from the result of people typing into the search engine a certain phrase or keyword…
  • Have a Small Business Idea? Here’s Some Considerations

    Tammy Hawk-Bridges
    19 Feb 2015 | 6:38 am
    One of the worst things you can do? Create a business with absolutely no foundation other than it seems like a cool idea. When I left corporate America and entered into the world of entrepreneurship I thought that being a smart business woman gave me a leg up. Boy, was I stupid! I had a very cool idea, all my friends and family said so! But I did no research on my market. I didn’t know who my buyer was, and what’s worse I couldn’t reach enough of them to support my business. So guess what? 13 months, tons of lost time, tons of lost money, lots of tears later – big…
 
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    Product Manager HQ

  • Product Manager Weekly Reading #39

    ProductManagerHQ
    30 Aug 2015 | 2:59 pm
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) What Makes Truly Great Product *Must Read* Jeff Weiner, CEO at LinkedIn, breaks down the five dimensions of a great product. 2) The Story Behind How Pocket Hit 20M users with 20 People Nate Weiner, CEO of Pocket, […]
  • Product Manager Weekly Reading #38

    ProductManagerHQ
    30 Aug 2015 | 2:38 pm
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) The Principles Behind Effective Web Analytics and How to Avoid Wasting Your Time Ruben Ugarte, User Retention Consultant, breaks down how to properly leverage analytics and avoid making the same mistakes as other companies. 2) Design is […]
  • Product Manager Interview: Create a New Product

    ProductManagerHQ
    2 Aug 2015 | 10:08 pm
    As you might imagine, creating a new product is an extremely broad and open-ended topic that can quickly get out of hand. If an interviewer asks you to walk through how you might create a new product, take the following approach to better structure your answer:   1) Identify and validate a problem Feel free to use […]
  • Product Manager Weekly Reading #37

    ProductManagerHQ
    26 Jul 2015 | 5:01 pm
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) Speed as a Habit Dave Girouard, CEO of Upstart, shares tips for making speed fundamental to your company and product. 2) Zynga Analytics at Its Peak Alicia Shiu, Content Strategist at Amplitude, reveals key insights […]
  • Product Manager Interview: Improve a Product

    ProductManagerHQ
    24 Jul 2015 | 8:53 am
    Another common question that is frequently asked during product manager interviews is “How would you improve X product?” While the product design question asks you to design from scratch, this variation is meant for the interviewer to see how well you can understand the current situation of an existing product, propose potential solutions to any […]
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