Product Management

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  • 5 Ways for Product Managers to Influence Without Formal Authority

    280 Group » Product Management Blog
    Brian Lawley
    8 Apr 2015 | 10:26 am
    There’s an old saying that Product Management has all of the responsibility and no official authority. Based on my 25 year career in the profession I find this to be a statement of truth. That’s one reason why Product Management is an incredibly difficult job, and at the same time why it is one of the most rewarding jobs in the world. In the 280 Group’s upcoming webinar, “Earning Influence and Authority to Be a More Effective Product Manager”, Pamela...[continue reading] The post 5 Ways for Product Managers to Influence Without Formal Authority appeared first on 280 Group.
  • Startup Market Segmentation: 5 Steps to Selecting a Target Market

    Rocket Watcher - Startup Marketing
    April Dunford
    2 Apr 2015 | 8:06 am
    For startups, breaking your market up into addressable market segments is important. First of all you have limited money and people to execute programs, therefore you have to focus your efforts on the audience that has the highest probability of purchasing. Secondly, focusing on a segment allows you to build early momentum more easily – awareness and word of mouth builds faster across like-minded groups, and success stories resonate well across a segment of similar prospects. A key element of your company’s positioning is “Who are you selling to?”. It sounds like a…
  • Features do not a Product Roadmap Make

    Tyner Blain
    Scott Sehlhorst
    7 Apr 2015 | 2:32 pm
    Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. We had a great turnout of over 1500 people in the session – with not nearly enough time to answer all of the questions. One attendee asked, “Please explain how a prioritized list of features is not a roadmap?” A fantastic question, which we did not see in time to answer during the call. Why and What and When The shortest answer I can come up with for the question – and probably all we would have had time to address during…
  • Championship: Market Definition vs. Buyer Persona

    ProductMarketing.com
    Marketing
    10 Apr 2015 | 4:46 pm
    Tweet It all comes down to this. In one corner you have Buyer Personas (representing the go-to-market region), with a really clear understanding of your archetypical buyers. In the other, representing the business region, we have Market Definition, with a clear understanding of your market—how big is it, what it is comprised of; if there a fan base big enough to support your product. Market knowledge vs. buyer knowledge in this championship round of Pragmatic Marketing’s Market Madness! Analyst Commentary Buyer Personas have demonstrated their desire to win and fans won’t be…
  • 5 Reasons why you should regularly attend your product’s training classes

    On Product Management
    Saeed
    5 Apr 2015 | 9:39 pm
    by Saeed Khan If you work on a product that requires a training class, your product is way too complex!!! OK, just kidding.   If you work in the B2B space, it’s almost guaranteed that there is a training requirement for your product. The training may be delivered face-to-face in a classroom setting, or over the […]
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    280 Group » Product Management Blog

  • 5 Ways for Product Managers to Influence Without Formal Authority

    Brian Lawley
    8 Apr 2015 | 10:26 am
    There’s an old saying that Product Management has all of the responsibility and no official authority. Based on my 25 year career in the profession I find this to be a statement of truth. That’s one reason why Product Management is an incredibly difficult job, and at the same time why it is one of the most rewarding jobs in the world. In the 280 Group’s upcoming webinar, “Earning Influence and Authority to Be a More Effective Product Manager”, Pamela...[continue reading] The post 5 Ways for Product Managers to Influence Without Formal Authority appeared first on 280 Group.
  • Free Beta Program Bug And Feature Database

    Brian Lawley
    6 Apr 2015 | 4:10 pm
    The free Beta Program Bug and Feature Database allows you to capture bugs and features that customers report during a Beta Program. Using the database you can capture all bug and feature requests and then categorize and prioritize them. Read our previous post How to Run an Effective Beta Program. These files are also part of of the 280 Group Beta Program Toolkit™. The Beta Program Bug And Feature Database Is Included In Our Free Resources Download All Of Our Free...[continue reading] The post Free Beta Program Bug And Feature Database appeared first on 280 Group.
  • Product Marketing Rule #31: Prepare Your Marketing for the Final Three Feet

    Brian Lawley
    30 Mar 2015 | 2:38 pm
    Product Marketing Rule #31 from the best-selling book, 42 Rules of Product Marketing, was written by By John Cook, Disruptive Products Guy, Nokia In a Business to Consumer (B2C) environment, we often have to leave the task of selling the product to the customer to those who may be underskilled, unprepared, or both. As product marketing managers, we spend a lot of time thinking about positioning our products. However, in a Business to Consumer (B2C) environment, we often have to...[continue reading] The post Product Marketing Rule #31: Prepare Your Marketing for the Final Three Feet appeared…
  • Free Competitive Matrix Feature Comparison Chart

    Brian Lawley
    23 Mar 2015 | 2:52 pm
    The competitive matrix feature comparison chart (Excel template file) allow you to create a competitive matrix chart for use inside or outside of your company. Read our previous post about the Top Ten Product Launch Mistakes. This template is included in the of the Product Launch Toolkit™. The Competitive Matrix Comparison Chart Is Included In Our Free Resources Download All Of Our Free Resources Here Instructions Insert your product’s category name at the top of the “Competitive Feature Matrix” sheet....[continue reading] The post Free Competitive Matrix Feature…
  • Product Management Rule #31: Tap Into Your Customers

    Brian Lawley
    16 Mar 2015 | 5:05 pm
    Product Management Rule #31 from the best-selling book, 42 Rules of Product Management, was written by Jen Berkley, Founder, The Insight Advantage Your customer’s perceptions are the only thing that matters when it comes to them plunking down money to buy your products When I was a product manager managing an entire product line, my instincts told me that our customers held insights that were important to constantly tap into in order to make the best decisions about product features, packaging,...[continue reading] The post Product Management Rule #31: Tap Into Your Customers appeared…
 
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    Rocket Watcher - Startup Marketing

  • Startup Market Segmentation: 5 Steps to Selecting a Target Market

    April Dunford
    2 Apr 2015 | 8:06 am
    For startups, breaking your market up into addressable market segments is important. First of all you have limited money and people to execute programs, therefore you have to focus your efforts on the audience that has the highest probability of purchasing. Secondly, focusing on a segment allows you to build early momentum more easily – awareness and word of mouth builds faster across like-minded groups, and success stories resonate well across a segment of similar prospects. A key element of your company’s positioning is “Who are you selling to?”. It sounds like a…
  • An Important Message from April

    April Dunford
    1 Apr 2015 | 5:57 am
  • Startup Marketing in New Vs. Established Markets

    April Dunford
    26 Mar 2015 | 6:33 am
    Established markets and new markets are not the same so the way that you market and sell to them is different. For startups, it’s really important to know the difference. For each type of market are using different marketing tactics, executed in different ways with different expected results. New versus Established Markets – The Problem Gap In an established market, there are prospects out there that understand that they have a problem that needs to be solved. There will also be prospects actively in the process of learning about, shopping for and purchasing solutions. In new…
  • When Describing Your Startup as “Uber for X” is a Big Mistake

    April Dunford
    24 Mar 2015 | 4:36 am
    Describing what your startup does, particularly when that product is something the world has never seen before, is hard. One of the first steps in positioning an offering is to establish a frame of reference for prospects or investors. By describing your offering as being similar to something else, you can build on what prospects already know and use that to help them make the leap to understanding what you’ve got. The idea of a “High Concept Pitch” for startups has been around for a while. I fist saw this in a Venture Hacks post (from 2008) that outlined it as a way to…
  • Positioning for Advantage

    April Dunford
    18 Mar 2015 | 3:34 am
    I gave a keynote at East Coast Startup Week this week on Startup Positioning. Think of these slides of the skimmable version of my earlier post on Startup Positioning (read that post if you want some color on what these slides are talking about) with the addition of a couple of examples using the template. Plus motorcycles, monster trucks and racing pigs because I know you secretly love all of those things. Enjoy. Positioning for Advantage from April Dunford
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    Tyner Blain

  • Features do not a Product Roadmap Make

    Scott Sehlhorst
    7 Apr 2015 | 2:32 pm
    Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. We had a great turnout of over 1500 people in the session – with not nearly enough time to answer all of the questions. One attendee asked, “Please explain how a prioritized list of features is not a roadmap?” A fantastic question, which we did not see in time to answer during the call. Why and What and When The shortest answer I can come up with for the question – and probably all we would have had time to address during…
  • You Don’t Know Jack (or Jill)

    Scott Sehlhorst
    11 Feb 2015 | 5:25 am
    You’ve got some shiny new segmentation data about prospective customers; how much they earn, where they are located, how old they are. How does that help you make decisions about your product? You know this information, but you don’t really know your audience, or why they might become your customers. Customer Needs Are A Function of Intent Last month we looked at a single example of a customer expressing their wants instead of their needs – as most customers do.  The main point is to keep in mind, that what a customer “wants” is really the satisfaction of a…
  • Why Not What – An Example

    Scott Sehlhorst
    5 Jan 2015 | 5:02 am
    Forbes quoted Steve Jobs as saying “I’m as proud of what we don’t do as I am of what we do.”  This is a really enlightened perspective – and a way to enforce focus from the top down.  Before you can drive a “this goal is more important than that goal” focus, you have to make sure you’re actually focusing on the goals. The Customer Does NOT Know Best The top review of a mobile phone app caught my attention over the weekend.  I highlighted a section which really provided clarity for me about the difference between building what the customer…
  • Good Enough

    Scott Sehlhorst
    10 Dec 2014 | 11:01 am
    We hear a lot about building products which are “good enough” or “just barely good enough.” How do we know what “good enough” means for our customers?  No one really tells us. Different Perspectives of Good Enough There are several important ways to think about a product being good enough – for this article, we will limit the context for discussion to “good enough to ship to customers” or “good enough to stop making it better (for now).”  Determining good enough informs the decision to ship or not.  Otherwise this is all…
  • Opposite Views of a Product Roadmap

    Scott Sehlhorst
    3 Dec 2014 | 10:22 am
    Your product roadmap is a view of what you are building right now, in the near future, and in the more distant future.  Or is your roadmap a view of why you are building whatever you’re building right now, in the near future, and in the more distant future? Your roadmap is both – but one is more important than the other – and product managers need to be able to view the roadmap both ways. When you view the spinning cat animation(1) above, you will either see it as rotating clockwise or counter-clockwise.  Everyone has a default.  Because of bi-stable perception, the…
 
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    ProductMarketing.com

  • Championship: Market Definition vs. Buyer Persona

    Marketing
    10 Apr 2015 | 4:46 pm
    Tweet It all comes down to this. In one corner you have Buyer Personas (representing the go-to-market region), with a really clear understanding of your archetypical buyers. In the other, representing the business region, we have Market Definition, with a clear understanding of your market—how big is it, what it is comprised of; if there a fan base big enough to support your product. Market knowledge vs. buyer knowledge in this championship round of Pragmatic Marketing’s Market Madness! Analyst Commentary Buyer Personas have demonstrated their desire to win and fans won’t be…
  • Final 4: Market Definition vs. Product Roadmap

    Marketing
    5 Apr 2015 | 2:00 pm
    Tweet A product roadmap lets everyone in your company and market know where you are headed. However, you must know your market—how big is it, what it is comprised of, if there a fan base big enough to support your product—in order to define what success will look like. So, which team will give us their all in the defining moments? Who has the skills to blaze their own trail and create a moment in history? Who will take their rightful seat on the championship stage? Analyst Commentary Product Roadmap is expected to start of strong, taking the driver’s seat in this match, and will use the…
  • Final 4: Buyer Persona vs. Channel Support

    Marketing
    4 Apr 2015 | 2:00 pm
    Tweet In this corner you have Buyer Personas (representing the Go-To-Market region), with a really clear understanding of your archetypical buyers. In the other corner you have Channel Support (representing the Sales Readiness region), wowing your qualified buyers already in the funnel with your star “A” team. Which team do you think deserves a shot at the Championships? Analyst Commentary Buyer Personas will demonstrate their desire to win and fans won’t be disappointed as they’ll exceed their expectations on the court, but rumor has it their coaches have bought the…
  • Round 3 Go-To-Market Region: Marketing Plan vs. Buyer Persona

    Marketing
    29 Mar 2015 | 4:00 pm
    Tweet In this corner, you have a game plan that you can share with everyone on the team so they know how to play their part in your go-to-market success. In the other corner, you have a really clear understanding of your archetypical buyers. Is it more important to have a solid plan for attracting leads and generating awareness or solid knowledge of your customers? Who do you think deserves to make it to the final four? Round 3 Go-To-Market Region: Marketing Plan vs. Buyer Persona
  • Round 3 Sales Readiness Region: Presentation & Demos vs. Channel Support

    Marketing
    29 Mar 2015 | 12:00 pm
    Tweet Are you buying a championship or building a dynasty? In this match up, you can provide grade “A” ongoing support to your sales team throughout the selling process, or you can wow a qualified buyer already in the funnel with your “A” team. Which do you choose to move on to the final four? Analyst Commentary Presentation demonstrated really good control of the ball on the court, but some say that their moves are too scripted. Their opponents on the other hand have all the coaching they need to win a regular season game and great fan support, but can they close it…
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    On Product Management

  • 5 Reasons why you should regularly attend your product’s training classes

    Saeed
    5 Apr 2015 | 9:39 pm
    by Saeed Khan If you work on a product that requires a training class, your product is way too complex!!! OK, just kidding.   If you work in the B2B space, it’s almost guaranteed that there is a training requirement for your product. The training may be delivered face-to-face in a classroom setting, or over the […]
  • Should Sales Enablement be the New Product Marketing?

    Saeed
    31 Mar 2015 | 8:55 pm
    by John Mansour A clever person once said that it’s product management’s job to put the products people want to buy on the shelf, and product marketing’s job to get buyers to take them off the shelf.  For B2B companies, emptying those shelves requires a unique competency in your sales force that goes beyond the […]
  • If you could take training classes on any topic, what would they be?

    Saeed
    12 Mar 2015 | 10:36 pm
    by Saeed Khan As Product Leaders, there’s so much that we need to know in order to do our jobs well. These topics run the gamut from business, strategy, finance, technology, design, research, communication, marketing and more. I’m sure I’ve missed a lot of topics. So here’s how you can help me help you. Fill […]
  • How much does self-interest play in your decision making process?

    Saeed
    11 Mar 2015 | 9:17 pm
    By Saeed Khan Back in 2008, I wrote a post entitled “Self interest always wins out…”. I was reminded of it again recently during a conversation with a PM friend of mine.  Believe it or not, we were talking about how releases were planned at our companies. She said that she keeps a spreadsheet with […]
  • Cloud and the Changing Role of Product Management

    Saeed
    8 Mar 2015 | 9:36 pm
    by  Felicia Anderson Increasingly, customers want and need cloud-based products.  The drivers behind this trend are varied, including the desire to lower costs, conserve capital, reduce the burden on in-house IT resources, and increase agility. Delivering Software-as-a-Service (SaaS) products changes the product manager’s role by redefining what it means to launch a product.  As Figure […]
 
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    Brainmates - Boosting People and Product PerformanceBrainmates - Boosting People and Product Performance

  • Product Manager @ iSelect Melbourne

    Adrienne
    12 Apr 2015 | 8:30 pm
    Our mates at iSelect are looking for a Product Manager. Take a look at the job description. This role primarily focuses on the continued improvement of the iSelect online consumer experience, identifying areas of opportunity and performance improvement to ensure an engaging, effective and optimised user experience. You will work closely with stakeholders across the iSelect business to facilitate ongoing growth in Health Insurance, and hyper-growth in its newer business units including Energy, Personal Finance and Broadband. HOW YOU DO IT Success is based on: • Creating a plan for the…
  • Digital Product Director Role @ a Not For Profit

    Adrienne
    12 Apr 2015 | 8:18 pm
    Exciting times for this organisation as they build a whole new service offering, which will include mobile responsive site, games, mobile apps and many online service related products for the health and well being sector. Based in Sydney Inner West, the Product Director is a newly created role reporting to the CEO and will manage a team that’s responsible for product design, development and implementation, working very closely with the Service, Research and Marketing Teams as well as external stakeholders. We’re on the search for a Digital Product Specialist, a Creative…
  • Is UX Part of Product Management?

    Adrienne
    10 Mar 2015 | 4:43 pm
    The topic of where User Experience (UX) belongs in an organisation’s structure is one that sparks many different opinions—much like that of Product Management. I recently asked Matthew Magain from UX Mastery the question: “Is UX a part of Product Management?” His cheeky response was “Is Product Management a part of UX ?” I guess that’s a great question—is it? Matt explained that the answer to the question really depends on the type of company.  “In design-led companies, UX designers will have a seat in the board room; in more technology-centric companies, UX…
  • The Mom Test

    Adrienne
    23 Feb 2015 | 2:20 am
    ‘The Mom Test‘. Its a book by Rob Fitzpatrick. I like it. It’s very simple to read but more importantly, it teaches Product Managers how to speak to customers and find out if what they intend to develop is a good idea. Lots of examples of good and bad interviews to takeaway. More often than not, we tell Product Managers to get out of the office and speak to customers. From what we’ve seen, many are nervous and have difficulty asking the right questions to get the results they’re after. And rightly so… Both parties (customer & Product Manager) are…
  • Once Were Giants – Take Your Eye Off The Customer, At Your Peril

    Sean Richards
    22 Feb 2015 | 3:21 pm
    How many of you remember these famous, Australian taglines? “Not Happy Jan!” “G-O G-G-O….” “Not Happy Jan!” and “GO GO Mobile” are some iconic examples of Yellow Pages advertising campaigns that helped shape the Australia of today. Yellow Pages was a much-loved brand that pervaded our lives in Australia. Everyone depended on Yellow Pages to find services, look up business contact details and double as makeshift TV and monitor stands. But, times have changed. My 10 year old daughter doesn’t know what Yellow Pages is, or was. It still exists but its importance to our lives…
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    The Accidental Product Manager

  • The Secret To Creating A Customer-Facing Product Roadmap

    drjim
    13 Apr 2015 | 2:00 am
    Customer facing roadmaps contain just the right amount of informationImage Credit: Sarah Kim I like having customers. You like having customers. In fact, once we get a customer we sure would like to hang on to them. The problem is that our customers always want our products to do more, more, more for them. What this means is that we always need to be adding new features and capabilities to our products. Where things can get a bit tricky is when it comes to just exactly how we tell our existing and prospective customers about what new features are coming and when they will arrive. What Kind Of…
  • How To Create A Product Timeline That Works

    drjim
    6 Apr 2015 | 2:00 am
    A product timeline is only as valuable as it is used Image Credit: Marcio Rocha Pereira Ah, product timelines. This is arguably one of the most visible and one of the most difficult things that a product manager is called on to create in order to communicate your product development definition. It turns out that creating a timeline is not really all that hard to do. However, creating a timeline that is both accurate and useful to other people is quite hard to do. I recently had to help a startup company create their very first product timeline and it reminded me just how tricky this task can…
  • How Do You Save A Dying Brand? The Blackberry Story

    drjim
    23 Mar 2015 | 2:00 am
    BlackBerrys were once hot, now they’re not. Now what?Image Credit: Kārlis Dambrāns The best product management job to have roughly 5 years ago would have been to work at Blackberry – the maker of the most popular mobile phones. Back in the day, no matter where you went, you would always see people typing on those little Blackberry keyboards or using their little Blackberry trackballs. However, a lot has happened in the past 5 years – both the iPhone and Android arrived on the scene and Blackberry has fallen on hard times. Can this brand be saved? How Did Blackberry Fall Down? The…
  • Can Product Managers Innovate Too Fast?

    drjim
    16 Mar 2015 | 2:00 am
    Is it possible to move into the cloud too fast?Image Credit: Raffaele Camardella Over in the world of IT products, there is a lot of talk going on about “cloud computing”. In a nutshell, what this means is that companies stop buying computers to run their programs on and instead pay other companies to buy computers and then turn their software over to them so that they take care of all of the details of keeping the software up and running. The economics are pretty nice and so a lot of product managers are switching to this business model. However, is it possible to switch too…
  • Prada Product Managers Try To Recover From A Stumble

    drjim
    9 Mar 2015 | 2:00 am
    Prada handbags have always been popular – until latelyImage Credit: foeoc kannilc I must confess that I’m not that much into women’s handbags; however, even I recognize what brands are the most desirable in this category. Prada has always been in the lead. What woman wouldn’t kill for this season’s Prada bag? This is just the way that it’s always been. However, lately even the Prada product managers have run into some problems. Can they recover from their stumble? What Went Wrong At Prada? What could possibly go wrong at a maker of handbags that almost every…
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    Lead on Purpose

  • Are You Building ‘Best’ Teams?

    Michael Ray Hopkin
    18 Apr 2015 | 7:22 am
    Guest post by Bernie Bulkin, author of Crash Course The central competency of any corporate (or charity or political or sports) leader is the ability to build a great team. But how? What are the key elements? And while sometimes … Continue reading →
  • How to turn your small idea into a big success

    Michael Ray Hopkin
    28 Mar 2015 | 11:47 am
    “Creators build toward where they are going, not where they are.” What if you had a key that could unlock tremendous growth and success in your life and business? How would you change your goals and desires with this knowledge? … Continue reading →
  • Do you expect to win?

    Michael Ray Hopkin
    28 Feb 2015 | 10:35 am
    The people I consider successful all have at least one thing in common…they expect to win. They see themselves as winners and whatever they put their minds to they accomplish. Their ‘win’ does not always happen in the way they … Continue reading →
  • 6 Ways to Choose the Best Employees

    Michael Ray Hopkin
    28 Feb 2015 | 10:10 am
    Guest post by Jon Spivey The best employees help your company to thrive and achieve its greatest potential. So to reach your potential, you must put effort into finding and choosing the best employees for your company. Consider these six … Continue reading →
  • Great Leaders are Made, Not Born

    Michael Ray Hopkin
    21 Feb 2015 | 1:03 pm
    Guest post by Allen Kors While some may be born with an innate knack for great leadership skills like confidence, communication, and creativity, I’d like to argue that great leaders are made not born. Even if you are born with … Continue reading →
 
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    Seilevel Blog - Software Requirements

  • Agile is a Cultural Revolution

    Ajay Badri
    15 Apr 2015 | 8:00 am
    Agile is often spoken of a development methodology along the lines of “Agile is a development methodology; other common development methodologies are Waterfall, Iterative, etc.”  This is akin to saying something like “Weightlifting is a means of keeping fit; other common techniques to stay fit are aerobics, swimming, running, walking, … The post Agile is a Cultural Revolution appeared first on Seilevel Blog - Software Requirements.
  • Common issues in moving to agile- Part 2 of 2

    Candase Hokanson
    13 Apr 2015 | 8:00 am
    Now that we’ve covered the tactical issues that teams face when moving to an agile methodology, I’d like to take some time to look at the over-arching thought process and organizational issues that we’ve seen customers face. Not adapting to agile speed or thought process Some teams find it hard … The post Common issues in moving to agile- Part 2 of 2 appeared first on Seilevel Blog - Software Requirements.
  • What are your Requirements Lifecycle struggles?

    Megan Jackson
    7 Apr 2015 | 10:03 am
    At Seilevel, we are constantly looking for new ways we can satisfy our mission, which is to redefine the way our customers create requirements. We are exploring the issues that prevent companies from creating effective requirements today with a short survey, as we consider building a product that would help … The post What are your Requirements Lifecycle struggles? appeared first on Seilevel Blog - Software Requirements.
  • An Ode to Agile

    Candase Hokanson
    2 Apr 2015 | 8:32 am
    I’m an avid Disney fan and love to do parodies of Disney songs to whatever is going on in my life at the time. Currently, my life is agile; understanding agile and the challenges that come with moving to agile, teaching about agile and writing about agile. This has led … The post An Ode to Agile appeared first on Seilevel Blog - Software Requirements.
  • Pretending Agile

    David Gardner
    31 Mar 2015 | 8:49 am
    It’s fun to ask a company or a team if they are using agile development methodologies. You might get a “no”, but you rarely get a “yes” that isn’t followed up with a “but…”. The “but” can be simple little things like the team doesn’t self-organize, or be something a … The post Pretending Agile appeared first on Seilevel Blog - Software Requirements.
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    Product Management News

  • Innovations Drive Business Networking By @Dana_Gardner | @CloudExpo [#Cloud]

    18 Apr 2015 | 10:39 am
    Ariba today announced innovations to its cloud -based applications and global business network designed to deliver a personal, contextual and increasingly mobile-first user experience for business applications consumers. Among the announcements are a newly designed user interface and a mobile app based on the SAP Fiori approach, both due to be available this summer, for Ariba's core procurement, spend management, and other line of business apps.
  • A Gun Mounted Camera as an IoT Device | @ThingsExpo [#IoT]

    17 Apr 2015 | 7:56 pm
    Jayaram Krishnaswamy is a technical writer, mostly writing articles that are related to the web and databases. He is the author of SQL Server Integration Services published by Packt Publishers in the UK.
  • Pivos Releases TOFULinux for the XIOS Series Media Players

    17 Apr 2015 | 3:52 pm
    The TOFU Media OS is Pivos latest release sprouted from the highly acclaimed XBMC platform. The Linux variation was built to target todays growing entertainment needs in our community.
  • Pager Duty Integration By @SmartBear | @PagerDuty @DevOpsSummit [#DevOps]

    17 Apr 2015 | 8:37 am
    Exciting news today for AlertSiteUXM customers and Pager Duty customers. AlertSite UXM is now integrated into the Pager Duty platform - and vice versa so to speak.
  • Rudolph Receives Multiple System Orders For Inspection, Metrology And ...

    17 Apr 2015 | 3:22 am
    Rudolph Technologies, Inc. announced today that it has received multiple orders from a leading radio frequency filter manufacturer that includes five inspection and metrology tools in addition to process control software products. The equipment will be used to accelerate ramps and enhance yields in the manufacture of RF devices using surface acoustic wave and bulk acoustic wave filters, which have emerged as the best technology to meet the multi-frequency, signal filtering requirements of smartphones.
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    Product Beautiful: Building Product Management by Paul Young

  • March Market Madness!

    Paul
    23 Mar 2015 | 7:46 am
    Pragmatic Marketing is running a neat Market Madness promotion – a “playoff” between the boxes on the Pragmatic Marketing Framework.  You can vote on each match up and see who the winner will be at productmarketing.com.  But half of the fun is just seeing the college logos the marketing team created for each box.       My money is on Distinctive Competencies.  I think they are underrated as a #3 seed.  Go grab the bracket (PDF) and see the seeding, and tell us what you think!
  • It’s time to get your Ph.D. in Sales Comp

    Paul
    8 Jun 2014 | 12:19 pm
    A few years ago, I was working for a large company here in Austin.  This company had recently acquired a series of software startups and was attempting to integrate them into their larger hardware portfolio.  The product team I managed was responsible for the integration, product management, and transition.  What I learned during this time about Sales behavior was a shock to my system – and may help you as well. Imagine a Fortune 100 company: large, established, incumbent.  Also stale, bogged down in red tape, and struggling to innovate.  A typical move for a large company is to inject…
  • Join me at PIPELINE 2014!

    Paul
    28 May 2014 | 11:26 am
    On this Friday, June 6, 2014, I will be presenting at a virtual conference called PIPELINE 2014.  PIPELINE is put on by Planview, and will include presentations about a wide variety of topics of interest to Product Management and Marketing professionals, including innovation, ideation, prioritization, and how to change your culture.  I will be giving a talk entitled “The Cornerstone of a Market Driven Organization,” and if you’ve always wanted to go to a Pragmatic Marketing training, but never had the chance, this is a good opportunity to get a taste of our philosophy.
  • The Problem with Building Products in an Agile World

    Paul
    28 May 2014 | 11:14 am
    Over the past decade, there has been a ton of ink spilled over Agile development.  Much of the Agile narrative has focused on the pros of implementing Agile methodologies, such as better planning, faster feedback, and the ability to quickly pivot and make changes.  These are all good things.  However, from a Product Management standpoint, Agile has some major problem areas that can create inefficiency at best, or completely wreck a project at worst. Before we continue, I want to be clear: I love Agile.  The teams I have managed and worked as a part of have delivered lots of user stories…
  • Who Owns Design?

    Paul
    28 May 2014 | 10:49 am
    One of the most frequent questions I receive is “Who owns Design?”  Should the designers report to the Development or Engineering team, should they report to Product Management, or perhaps Marketing?  Or, should Design be its own group?  The answer might surprise you. Before we can define where Design belongs in an organization, we must first define “Design.”  There have been dozens of books written on this topic and the debate will continue to rage online long after this blog turns to dust.  For now, let’s turn to “Paul’s Pragmatic Definition of Design” “Design…
 
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    David Meerman Scott - Web Ink Now

  • Hyundai Sends a Message to Space

    David Meerman Scott
    14 Apr 2015 | 9:10 am
    Rich Jurek, my co-author on Marketing the Moon, sends us to this awesome video from Hyundai. Stephanie from Houston misses her astronaut father working at the International Space Station. So she and Hyundai cooked up a fantastic message created using 11 Hyundai Genesis cars to share with her father in space.
  • Social Media Launches First Three US Presidential Candidates

    David Meerman Scott
    13 Apr 2015 | 7:02 am
    We’re officially into the 2016 US presidential election season with three major candidates officially declaring so far. I love this time! There is so much to learn from the campaigns.
  • B2B does not mean Be Too Boring

    David Meerman Scott
    8 Apr 2015 | 5:19 am
    Most business-to-business marketing is dreadfully boring. Why is that? I think marketers get hung up on that “business” word and forget that they should be communicating to people. But it doesn’t have to be that way!
  • Chronicle Your Life and Business with Live Video Feeds

    David Meerman Scott
    30 Mar 2015 | 10:16 am
    Several weeks ago, live video streaming app Meerkat scored as the product with the most buzz at the South-by-Southwest festival. Not to be outdone, on Thursday Twitter launched a rival app dubbed Periscope. While these apps and a related one from Snapchat called Snapchat Stories are still very new, I see a fantastic opportunity for people to use them to live-stream interesting aspects of life and business and gain new followers and customers as a result. I’m particularly excited about what Periscope can do for me as a professional speaker and how the app can enhance live events. (More on…
  • Hire a Journalist to Show your Products and Services in Action

    David Meerman Scott
    27 Mar 2015 | 8:53 am
    I’ve written a bunch times in the past decade about the power of hiring a journalist as part of your marketing team.  For example, here’s how Raytheon implemented a brand journalism approach to content marketing. Many organizations are desperately seeking people to create interesting information online that serves to educate and inform consumers. People now realize web marketing success comes from creating content-rich web sites, videos, podcasts, photos, charts, ebooks, white papers and other valuable content. Which is where journalists come in.
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    Product Management Meets Pop Culture

  • Product Management Interview With Paul Young, Godfather Of ProductCamp

    Christopher Cummings
    28 Mar 2015 | 7:42 am
    “When faced with a constraint like this, we have to get creative…” – Paul Young Continuing our series of candid, one-on-one interviews with product management professionals. In the spotlight today is Paul Young, an instructor for Pragmatic Marketing and the founder of ProductCamp Austin. How did a degree in Radio-Television-Film lead to product management? And what practical advice does he have for harried Product Managers? Read on… Paul, can you describe your career path for us? Did you always want to be in product management? I never thought I would end up in…
  • Today’s Product Management Pop Song: ‘The Product Manager Is A Dog’

    Christopher Cummings
    13 Feb 2015 | 11:54 am
    I was listening to a Minecraft parody of a Katy Perry song the other day, and that got me thinking about songs about product management. While I work on one (and, yes, I am working on one) I wanted to share a product management-related song from China, forwarded to me by zoranrilak. Be warned: “The Product Manager Is A Dog” features a catchy melody, an odd music video, and lyrics that are comically desperate. Watch the music video on youku.com. If you’ve ever been frustrated as a PM, you may find yourself singing along like the broken-hearted sing along to sad songs on the…
  • Product Management Lesson From Ralph Baer, Father Of Console Video Games

    Christopher Cummings
    13 Dec 2014 | 11:17 am
    Decades before the first PlayStations or Xboxes took over our living rooms, there was the Magnavox Odyssey, the world’s very first home video game console. The Odyssey’s inventor, Ralph Baer, passed away earlier this week at age 92. PBS interviewed Baer at age 89 and he talked candidly about outliving his wife and his friends, and the thrill he still gets from inventing things. He said something really profound to me in that interview. As he’s talking about potential retirement, this lifelong engineer and creator and thinker says: “I’m basically an artist, no…
  • The Thankful Product Manager

    Christopher Cummings
    27 Nov 2014 | 7:40 am
    Thanksgiving Day in the United States is primarily about two key activities: Giving thanks, and eating. Before I start chowing down, I wanted to say three things: As a Product Manager, I want to say “thank you”… To everyone involved in turning our ideas into products. Many different departments and people are involved in strategy, concepts, marketing, testing, development, analytics, and commercialization — so many that it can sometimes feel overwhelming! But no PM is an island, and without your help, we aren’t going anywhere. So thank you! If you’re a…
  • Haiku: Ship Or Ship It Not

    Christopher Cummings
    10 Oct 2014 | 2:55 pm
    Ship or ship it not Winter comes if held too long Too soon? We all burn The experienced Product Manager understands the importance of getting products or features into the hands of real users as quickly as possible. But discretion and wisdom are necessary… Hold onto it too long, and you’re learning nothing. Release it too soon, and you risk becoming the Newton — a revolutionary technology that didn’t work especially well and never recovered from its poor first impression. How do you navigate the tension between releasing early and often, and releasing features that…
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    A Girl's Guide to Project Management

  • The Must-Read Reading List for Project Communication and Collaboration

    Elizabeth Harrin
    17 Apr 2015 | 1:20 am
    Project teams communicate and collaborate by default, don’t they? Erm, no. That certainly hasn’t been the case for all the teams I have worked on. Don’t assume your project team will know how (or even want to) communicate well and collaborate with each other. Here’s my Must-Read Reading List for some great pointers on the skills, process and experience of engaging people and working together, whether your job is to lead or to follow. 1. Emotional Intelligence for Project Managers (2nd Edition) Anthony Mersino: Amacom, 2013. ISBN: 9780814432785 Emotional Intelligence for Project…
  • 4 Steps for More Effective Meetings

    Elizabeth Harrin
    15 Apr 2015 | 1:05 am
    This article is sponsored by MeisterLabs, the company behind the popular collaboration tools MindMeister and MeisterTask. We all know the problem: We spend far too much time in stuffy conference rooms, discussing problems, listening to people’s opinions, brainstorming products and strategies. Countless gurus have advocated for the benefits of reducing the time spent in meetings, of the number of meeting attendees, and even of meetings in general. The truth is, some meetings are necessary and if done right they are simply the best way to exchange ideas, form plans and make decisions. Time…
  • Free Template: Project Dependency Log

    Elizabeth Harrin
    13 Apr 2015 | 1:24 am
    This month I have a free project dependency log template for you. It’s a spreadsheet. A study by Workfront reported that ‘surprisingly’ 33% of project managers use spreadsheets and email as their primary project management tools. I don’t think that’s surprising at all. Spreadsheets work and are perfectly serviceable for 99% of what I need them for. If you’d like the dependency log template for use on your project, you can download it below. If spreadsheets aren’t your thing – I get it. Move on. There’s nothing to see here.   You can use this free project management…
  • The Unpopularity of Status Meetings [Infographic]

    Elizabeth Harrin
    10 Apr 2015 | 1:53 am
    This infographic from Clarizen talks about the things people would rather do than attend status meetings. With 35% of attendees calling status meetings a waste of time, perhaps it’s worth thinking about using great project status reports to do the job of boring review meetings. Related posts: Successful project management balances hard and soft skills (infographic) This infographic was produced by Brandeis University M.S. in Project and Program Management Online. Click the image to see it in a larger size.... How to make project meetings relevant to everyone This post contains Amazon…
  • How to Prepare for Next Week

    Elizabeth Harrin
    8 Apr 2015 | 1:29 am
    Sunday nights in this house are a buzz of activity. For me. Everyone else seems chilled out after the weekend. On a typical Sunday I spend the evening making sure my outfit is planned for the morning, packing my laptop bag, preparing snacks, and finding my train ticket. That’s just work related tasks. Then there’s the other getting-ready-for-the-week stuff like meal planning for the week ahead, and checking whose birthday we have forgotten so I can apologise. I’m really not on top of all this stuff. That’s a lot of chores to do, but they aren’t truly to do with getting my head…
 
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    svpg blog

  • Autonomy vs. Ownership

    14 Apr 2015 | 5:25 pm
    In my recent articles I have been exploring the critically important but complex topic of autonomy of product teams.  First we discussed the trade-offs between autonomy and leverage, and then we discussed the trade-offs between autonomy and mission.  From your feedback I know this is a subject that is important to many of you, and I realized there was one more dimension to this discussion that I should also put out there, and that has to do with the trade-offs between autonomy and the concept of ownership, especially code ownership. What most companies do when…
  • Autonomy vs. Mission

    6 Apr 2015 | 4:51 pm
    In my last article I discussed the trade-offs between the sometimes conflicting goals of team autonomy versus leverage.  Quite a few of you wrote to me and said this was a hot topic at your company, and several asked about the same basic topic, but less from an engineering perspective and more from a product and design perspective.  This issue comes up enough in different forms that I thought it was worth elaborating on. Here’s some examples of the trade-off I’m referring to: - What if one of the teams decides that they see a better opportunity pivoting their effort…
  • Autonomy vs. Leverage

    10 Mar 2015 | 4:13 pm
    Virtually every leading tech company has jumped on the empowered, dedicated/durable, cross-functional, collaborative product team bandwagon, and I think things are much better for it.  I don’t see very many companies that are still using the old models (primarily the pool model). The results speak for themselves, but I attribute most of the benefits to the increased level of motivation, and true sense of ownership, when teams feel more in control of their own destiny. However, while most leaders tell me they have empowered, autonomous teams, some of the people on those teams…
  • The Power of Customer Misbehavior

    20 Jan 2015 | 4:18 pm
    There are of course many ways to come up with significant new product ideas.  Historically, the two main approaches have been: 1) to try to assess the market opportunities and pick potentially lucrative areas where significant pain exists; and 2) to look at what the technology or data enables – what’s just now possible – and match that up with the significant pain.   You can think of the first as following the market, and the second as following the technology.  Either way can get you to product market fit. However, some of the most successful companies today…
  • Shared Learning

    12 Dec 2014 | 9:28 am
    One of the tenets of Product Discovery, Lean UX and Lean Startup methodology in general, is to try and avoid or reduce waste.  Mostly that means tackling the situation where we design, build, test and deploy a solution that fails to meet its objectives.  However, in this article I wanted to focus on another form of waste, one I find particularly frustrating, one that I’ve seen in countless teams, and one that I believe is completely avoidable. I am referring to the waste that happens when one member of a team goes off and learns something important about our customers or our…
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    280 Group

  • 5 Ways to Cut to the Chase as a Product Manager

    Brian Lawley
    15 Apr 2015 | 2:26 pm
    This post was written by Pamela Schure, Director of Products and Services for the 280 Group. Register for her upcoming webinar which will have more in-depth information on this topic: Earning Influence And Authority To Be A More Effective Product Manager The wonderful part about being a Product Manager is the passion you feel for your product and the benefits that it brings to your customers. In fact, I’ve had small children and managed newly minted products at the same...[continue reading] The post 5 Ways to Cut to the Chase as a Product Manager appeared first on 280 Group.
  • 5 Ways for Product Managers to Influence Without Formal Authority

    Brian Lawley
    8 Apr 2015 | 10:26 am
    There’s an old saying that Product Management has all of the responsibility and no official authority. Based on my 25 year career in the profession I find this to be a statement of truth. That’s one reason why Product Management is an incredibly difficult job, and at the same time why it is one of the most rewarding jobs in the world. In the 280 Group’s upcoming webinar, “Earning Influence and Authority to Be a More Effective Product Manager”, Pamela...[continue reading] The post 5 Ways for Product Managers to Influence Without Formal Authority appeared first on 280 Group.
  • Free Beta Program Bug And Feature Database

    Brian Lawley
    6 Apr 2015 | 4:10 pm
    The free Beta Program Bug and Feature Database allows you to capture bugs and features that customers report during a Beta Program. Using the database you can capture all bug and feature requests and then categorize and prioritize them. Read our previous post How to Run an Effective Beta Program. These files are also part of of the 280 Group Beta Program Toolkit™. The Beta Program Bug And Feature Database Is Included In Our Free Resources Download All Of Our Free...[continue reading] The post Free Beta Program Bug And Feature Database appeared first on 280 Group.
  • Product Marketing Rule #31: Prepare Your Marketing for the Final Three Feet

    Brian Lawley
    30 Mar 2015 | 2:38 pm
    Product Marketing Rule #31 from the best-selling book, 42 Rules of Product Marketing, was written by By John Cook, Disruptive Products Guy, Nokia In a Business to Consumer (B2C) environment, we often have to leave the task of selling the product to the customer to those who may be underskilled, unprepared, or both. As product marketing managers, we spend a lot of time thinking about positioning our products. However, in a Business to Consumer (B2C) environment, we often have to...[continue reading] The post Product Marketing Rule #31: Prepare Your Marketing for the Final Three Feet appeared…
  • Free Competitive Matrix Feature Comparison Chart

    Brian Lawley
    23 Mar 2015 | 2:52 pm
    The competitive matrix feature comparison chart (Excel template file) allow you to create a competitive matrix chart for use inside or outside of your company. Read our previous post about the Top Ten Product Launch Mistakes. This template is included in the of the Product Launch Toolkit™. The Competitive Matrix Comparison Chart Is Included In Our Free Resources Download All Of Our Free Resources Here Instructions Insert your product’s category name at the top of the “Competitive Feature Matrix” sheet....[continue reading] The post Free Competitive Matrix Feature…
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    280 Group » Product Management Blog

  • 5 Ways to Cut to the Chase as a Product Manager

    Brian Lawley
    15 Apr 2015 | 2:26 pm
    This post was written by Pamela Schure, Director of Products and Services for the 280 Group. Register for her upcoming webinar which will have more in-depth information on this topic: Earning Influence And Authority To Be A More Effective Product Manager The wonderful part about being a Product Manager is the passion you feel for your product and the benefits that it brings to your customers. In fact, I’ve had small children and managed newly minted products at the same...[continue reading] The post 5 Ways to Cut to the Chase as a Product Manager appeared first on 280 Group.
  • 5 Ways for Product Managers to Influence Without Formal Authority

    Brian Lawley
    8 Apr 2015 | 10:26 am
    There’s an old saying that Product Management has all of the responsibility and no official authority. Based on my 25 year career in the profession I find this to be a statement of truth. That’s one reason why Product Management is an incredibly difficult job, and at the same time why it is one of the most rewarding jobs in the world. In the 280 Group’s upcoming webinar, “Earning Influence and Authority to Be a More Effective Product Manager”, Pamela...[continue reading] The post 5 Ways for Product Managers to Influence Without Formal Authority appeared first on 280 Group.
  • Free Beta Program Bug And Feature Database

    Brian Lawley
    6 Apr 2015 | 4:10 pm
    The free Beta Program Bug and Feature Database allows you to capture bugs and features that customers report during a Beta Program. Using the database you can capture all bug and feature requests and then categorize and prioritize them. Read our previous post How to Run an Effective Beta Program. These files are also part of of the 280 Group Beta Program Toolkit™. The Beta Program Bug And Feature Database Is Included In Our Free Resources Download All Of Our Free...[continue reading] The post Free Beta Program Bug And Feature Database appeared first on 280 Group.
  • Product Marketing Rule #31: Prepare Your Marketing for the Final Three Feet

    Brian Lawley
    30 Mar 2015 | 2:38 pm
    Product Marketing Rule #31 from the best-selling book, 42 Rules of Product Marketing, was written by By John Cook, Disruptive Products Guy, Nokia In a Business to Consumer (B2C) environment, we often have to leave the task of selling the product to the customer to those who may be underskilled, unprepared, or both. As product marketing managers, we spend a lot of time thinking about positioning our products. However, in a Business to Consumer (B2C) environment, we often have to...[continue reading] The post Product Marketing Rule #31: Prepare Your Marketing for the Final Three Feet appeared…
  • Free Competitive Matrix Feature Comparison Chart

    Brian Lawley
    23 Mar 2015 | 2:52 pm
    The competitive matrix feature comparison chart (Excel template file) allow you to create a competitive matrix chart for use inside or outside of your company. Read our previous post about the Top Ten Product Launch Mistakes. This template is included in the of the Product Launch Toolkit™. The Competitive Matrix Comparison Chart Is Included In Our Free Resources Download All Of Our Free Resources Here Instructions Insert your product’s category name at the top of the “Competitive Feature Matrix” sheet....[continue reading] The post Free Competitive Matrix Feature…
 
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    MindTheProduct

  • Read our round-up from ProductCamp London 2015

    Danielle Colyer
    13 Apr 2015 | 6:35 am
    Last Saturday more than 200 product professionals from around the world descended on Paddington for what promised to be a day of lively discussion, networking and many coffees at ProductCamp’s sixth London “unconference”. In true unconference spirit there were no official speakers and no formal agenda – but instead a truckload of discussion ideas pitched by attendees. Ideas spanned the whole product management spectrum, from nuts-and-bolts tips and tricks to some more controversial discussion points. And with around 40 discussions over eight hours, the “two feet rule”…
  • Jared Spool, Nathalie Nahai and Shiva Rajaraman to speak at #mtpcon London

    Martin Eriksson
    9 Apr 2015 | 7:30 am
    Mind the Product conferences aren’t all about the amazing networking and partying, we put on some great content too with the leading product thinkers and practitioners in the world. So I’m thrilled to announce the first three amazing speakers for #mtpcon London 2015: Jared Spool Jared Spool is the founder of User Interface Engineering and a co-founder of Center Centre. He’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and experience design since 1978, before the term “usability” was…
  • How to prepare for your product launch

    Sami Linnanvuo
    23 Mar 2015 | 8:19 am
    This is the second part in the series of blog posts documenting our path to launching a SaaS product. The first part of this series is available here: Part 1 – Launching a B2B SaaS product Now that we’re getting closer to our launch date, we’re busy preparing. For us, that means coding, design work, documentation, and generally getting our processes in place. Of course, everyone wants to make their product launch a success. But how should one prepare for a product launch? As Steven Blank writes in his classic Four Steps to the Epiphany: A successful startup’s first release is…
  • Want to improve your design process? Question your fidelity.

    John Willshire
    17 Mar 2015 | 12:33 pm
    I was sitting in a cafe in Brighton a few months ago, having breakfast with Andy from Clearleft. We were talking about I thing I was working on, and I’d used the word ‘fidelity’ to describe how close a project was ‘to the real world’ specifically in terms of people, rather than products. We talked for a while about what fidelity typically meant in general design and usability circles, and a a result, I went away to think some more. Chats with Andy usually work out like that. It turns out that fidelity is a tricky word. It comes from the same etymological well as faithfulness and…
  • How to Train Your Product Manager

    Janna Bastow
    6 Mar 2015 | 3:25 am
    In this competitive market, it’s essential for you to offer your employees opportunities for advancement and enrichment. Product managers must be confident in their abilities in order to conduct thoughtful and profitable business, to ensure an excellent user experience and to adeptly utilize technology for the betterment of the company and user alike. Product Management 101, a beginner’s course with Kate Leto, will instill a sense of confidence in your employees, both in regard to you as their employer and in regard to their own skill set and professional repertoire. And, as an…
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    Product Talk

  • Product Managers Don’t Own the Problem (And Designers Don’t Own the Solution)

    Teresa Torres
    8 Apr 2015 | 10:30 am
    Imagine a product team discussing new commenting functionality on their company blog. “We should let people comment anonymously.” “That will only attract trolls. We should require real names.” “We should require unique names, but allow pseudonyms.” You won’t find a shortage of debate on this topic across the Internet. But there is no right answer. Like many product questions, it depends. It depends on your business goals. It depends on your audience. And it depends on the problem you are solving for them. Businesses are good at taking care of their own needs. Some are getting…
  • Take a Team Approach to Product Delivery

    Teresa Torres
    1 Apr 2015 | 10:00 am
    Jim, like many product mangers, spends most of his day with his engineering team. He clarifies requirements, triages bugs, and seeks out hidden dependencies. Sally, on the other hand, spends most of her time with customers. She’s understanding their context, uncovering pain points, and identifying opportunities to delight. What’s the difference between Jim and Sally? At some companies, Jim might be a product owner and Sally might be a product manager. But if Sally and Jim both work at companies that combine these roles, what accounts for their differences? Why does Sally have time to…
  • Your Title Doesn’t Matter

    Teresa Torres
    25 Mar 2015 | 8:00 am
    If you’ve been reading Product Talk for long, you’ve probably noticed that I sometimes blur the lines between product management and user experience design. I started out as an interaction designer back in 1999. Back then we were arguing about the differences between interaction design, user interface design, and information architecture. Today we argue about the differences between user experience design and interaction design. As designers build their technical chops, we get arguments about the boundaries between design and front-end development. As conversion rate optimization becomes…
  • Fix Delivery to Make Time for Discovery

    Teresa Torres
    18 Mar 2015 | 10:20 am
    “How do we know if we are building the right things?” “We are building feature after feature but to what end?” “How do we know what customers really want or need?” Have you heard these sentiments before? I am hearing them more and more. Underlying each quote is a yearning to do more discovery work. Marty Cagan makes a great distinction between discovery and delivery. Discovery is the work that product managers do to figure out what to build. Delivery is the work that product managers do to deliver a product. Some teams split these roles into product mangers who focus on…
  • Why You Can (And Should) Experiment When Building Enterprise Products

    Teresa Torres
    14 Jan 2015 | 8:00 am
    Every time I speak about hypothesis testing, I get a series of questions about how to run experiments from people working on enterprise products. The assumption behind these questions is that hypothesis testing only works with consumer Internet products. And the assumption behind that belief is that the only way to experiment is to run A/B tests. But these are both false assumptions. There Are Many Ways to Experiment An experiment is simply a procedure designed to test a hypothesis. – Tweet This A hypothesis is a conjecture that you hope is true and is specific enough to be refuted or…
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    Frank Lio: Practical Product Management, Marketing, Strategy, and Life - Blog

  • The 3 Keys to Optimal Motivation

    10 Apr 2015 | 11:27 am
    "Under controlled conditions of light, temperature, humidity, and nutrition, the organism will do as it damn well pleases." Eleven teachers from the Atlanta Public Schools were recently convicted for tampering with state standardized tests.  An investigation found that 44 out of 56 schools cheated on the year 2009 tests; 178 teachers and principals were found to have corrected answers entered by students. Many who confessed blamed the pressure to meet mandated targets and the consequences of failing, including termination. Why did this happen? One can argue that this…
  • Strategy 101: Choose What NOT to Do

    17 Feb 2015 | 11:34 am
    McDonald’s has been trying to turn around its sales by drastically expanding its menu with new offerings. This led to new problems including customer confusion, longer ordering and wait times, more work and pressure on staff, and higher prices from premium offerings.  They recently announced plans to cut the number of items on its U.S. menus and use fewer ingredients in its food as it moves to speed up service, bolster sales - eliminating eight food items and five Extra Value Meals.Chef/restaurateur/Food Network star Geoffrey Zakarian recently agreed with this move:…
  • Pigs Get Fat, Hogs Get Slaughtered - A Teachable Moment from Intuit

    2 Feb 2015 | 1:29 pm
    The recent marketing moves (I daresay "fiasco")  by Intuit with their TurboTax products will be a business school case study for years.Background:Intuit’s TurboTax products dominate the tax preparation software business with over 60% market share in 2013. For 2014, Intuit removed some functionality (e-file forms for some schedules) from their “TurboTax Deluxe” desktop product. This move would force many “Deluxe” users to upgrade to the more expensive “Premier” or “Home & Small Business” products. The problem was that the…
  • Relax. Slow Down. Accomplish More. (The Buffet Rules)

    26 Jan 2015 | 6:33 am
    Approach Work & Life Like a Buffet Relax and Slow Down - You Will Accomplish More!The "Buffet Rules" are timeless, simple, and practical fundamentals for approaching and tackling any project or task. (You’re probably thinking of Warren Buffett. Nope...and his last name is spelled differently.) I am talking about the rules when you go to the buffet at Shoney’s or Bamboo Garden, etc. You don’t run to the first thing you see and start chomping away. Yet that is what many people do in work and life. We start working away as soon as we arrive at the company, checking and…
  • Basic Laws for Product Management and Life

    7 Jan 2015 | 11:53 am
    Focus on the 20% that matter most. Product Managers and developers (and everyone in general) should observe two laws: 1) Law of the Vital Few and 2) Parkinson’s Law of Triviality. Law of the Vital FewThe Law of the Vital Few is better known as the 80/20 rule or Pareto’s Principle. Basically, approximately 80 percent of an input affects 20% of the output while 20% of any input will affect 80% of the outcome. That means 20% of your time, resources, efforts, or customers is responsible for 80% of all of your results.  This is one of the key concepts that I learned from…
 
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    Under 10 by Steve Johnson

  • 5 Critical Skills for Product Leaders

    Steve Johnson
    16 Apr 2015 | 5:01 am
    Without data, you’re just another person with an opinion. —W Edwards Deming, quality expert. Roles and responsibilities for product managers and product marketing managers vary from industry to industry and even from company to company within an industry. In general, we see product managers in mobile products more focused on technology skills while product managers for enterprise products tend to be more focused on sales and marketing. Hardware and semiconductor industries rely heavily on operational skills for product managers. When considering a product leadership role in any…
  • Product management and empowering others

    Steve Johnson
    9 Apr 2015 | 5:42 am
    In a well-run organization, a single role has a single orientation; they either support [individual] customers or they support the market. — Peter Drucker. Product management is about empowering others. In each stage of the life cycle—before, during, and after product development—the product manager brings clarity to the team. In the planning/analysis phase, the product manager empowers executives. They have an idea for a product or feature, so the product manager fully defines the problem and examines the business ramifications such as when the feature can be built and what will NOT…
  • Why do we adopt agile?

    Steve Johnson
    31 Mar 2015 | 6:47 am
    Take a long-term view, and the interests of customers and shareholders align.—Jeff Bezos, founder, Amazon I hear many reasons organizations adopt agile development so it’s good to see the facts. The number one reason teams adopt agile is to accelerate product delivery. But in close second is enhance ability to manage changing priorities. (Notice also that reduce project cost isn’t in the top 10. Agile is so much more than “cheaper development.”) Source: VersionOne’s 9th Annual State of Agile™ Survey Download your copy of the survey from VersionOne. As I…
  • Leadership and product teams

    Steve Johnson
    17 Mar 2015 | 8:46 am
    “No one on a cohesive team can say, ‘Well, I did my job. Our failure isn’t my fault.’” ― Patrick Lencioni, The Advantage: Why Organizational Health Trumps Everything Else In Business   You’ve heard it many times before: “Come on! I need you to be a team player.” Which means that you’ll be working late tonight—by yourself—to meet someone else’s commitment. Sound familiar? It seems too often that goals are in conflict. One department has not staffed appropriately so they rely on another group to fill the gaps. Sales people are focused on deals, Marketing is…
  • Products should be forgiving…

    Steve Johnson
    25 Feb 2015 | 4:44 am
    A man who has committed a mistake and doesn’t correct it is committing another mistake.—Confucius, Chinese philosopher. “Uh-oh, I made a mistake. Now what?” Back in the 80s, Norton Utilities was the tool we used to undelete files. (I forget why we deleted so many files that had to be undeleted but obviously we did it a lot since Norton created a tool to help us.) Today, Dropbox keeps multiple versions and lets you restore a deleted file. I don’t think Apple’s iCloud does but I love Apple’s Time Machine backup, which may do the trick. You can easily recover missing files,…
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    All it takes for your Product Business Success

  • Healthcare Analytics – Business Opportunities and Need for Product Management

    Shesh Vasudevamurthy
    8 Apr 2015 | 2:00 am
    With the help of technology, Healthcare is transforming from hospital-centric or physician-centric to patient centric. There have been several advancements in the way we now perceive point of care. On the technology side, wearable sensors and algorithms and predictive analytics are empowering the individual to be an active-patient rather than a passive one.  In a […] Read more at Healthcare Analytics – Business Opportunities and Need for Product Management. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business…
  • A VC’s viewpoint of the startup activity in India: Thoughts from Samir Kumar, MD, Inventus Advisors

    Confianzys
    8 Mar 2015 | 8:25 pm
    Samir Kumar, Managing Director at Inventus Advisors has been an early-stage venture investor since 2001 after a 15 year career with noted technology companies in India. Inventus has financed 30 firms. Samir actively mentors entrepreneurs and speaks at entrepreneurial events regularly. In this interview, he talks to the Confianzys team about the changing nature of the […] Read more at A VC’s viewpoint of the startup activity in India: Thoughts from Samir Kumar, MD, Inventus Advisors. Part of a collection of articles around running product businesses successfully at All it takes…
  • When Bangalore got a taste of Silicon Valley’s Secret Sauce

    Confianzys
    27 Feb 2015 | 5:01 am
    Anyone who’s embarked on a journey for building a product will tell you that it’s hard! There are many challenges: understanding customers, identifying the right markets, pricing, monetisation and more. Many of the startups looking to build products slip into ‘services mode’, often using terms like platforms instead of services. Large firms have their own challenges. They grapple with […] Read more at When Bangalore got a taste of Silicon Valley’s Secret Sauce. Part of a collection of articles around running product businesses successfully at All it takes for your…
  • A tale in tweets: Highlights of tips from Rich Mironov during the Secret Sauce event

    Confianzys
    27 Feb 2015 | 4:49 am
    [View the story “A tale in tweets: Tips from a Silicon Valley Product Expert” on Storify] Read more at A tale in tweets: Highlights of tips from Rich Mironov during the Secret Sauce event. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • You and your user

    Shrinath V
    11 Feb 2015 | 3:00 am
    In the long journey of ideating, validating and creating a product, it’s always a good idea to put yourself into the user’s shoes; but not so much the other way around. Entrepreneurs, Product Engineers and Product Managers all make the mistake of assuming that users are just “people like us”. Many of us fall a […] Read more at You and your user. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
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    Serendipity: the germ.io blog

  • Don’t Think – Announcing pre-thought idea templates for your next big project

    Vikram
    14 Apr 2015 | 1:34 am
    Now that’s a pretty strange title in a blog about germ.io. After all, our one single purpose in life is to help you think – capture your awesome ideas, break them down into finer details, and build an action plan out of it. So why would we ask you to not think? Because shaping your abstract ideas into something actionable isn’t really easy. The road from “thought” to “execution” is filled with distractions, diversions and speed bumps – a million things that make you drop your ideas before you reach the halfway point. And having to put your…
  • Think Top-Down, Do Bottom-Up: germing your creative projects from thought to action

    Vikram
    23 Mar 2015 | 10:28 am
    The world of traditional project management is pretty simple. Create a project, set a bunch of tasks under it, assign them, and let the gears roll. But creative projects are a bit… trickier. You don’t have a ready set of requirements to get started with. You need to discover where you need to go, and why. And, most times, you don’t know exactly what needs to get done, when and by whom until you actually get there. Traditional projects are purely about doing. You don’t need to be a genius thinker when the ancients have already set the processes and next steps you…
  • Launching Work Views with Actionables (II): The last mile in taking your ideas to execution

    Vikram
    14 Mar 2015 | 9:29 am
    The toughest part in working through your creative projects is giving shape to a bunch of abstract ideas – capturing thoughts, breaking them down into focussed next steps, brainstorming with the people that matter, and keeping up as your flow of thought evolves into something more tangible… That’s why we started working on germ.io roughly a year ago with one simple purpose - to help you turn your ideas into executable project plans. We focussed on creating a product that actually worked alongside your natural thinking process, instead of against it. We designed a free-form…
  • The One thing you need to do before you start: A (very) simple guide to building your buyer persona

    Vikram
    12 Mar 2015 | 12:16 pm
    So you’ve just started work on your cool startup idea. You’ve got your product strategy, features and the nitty-gritties all lined up. Or are gearing up to launch your next marketing campaign, or in the middle of revamping your website, or even writing a little email newsletter. You’re swimming in a pool of your ideas, worrying about the “how”s and “what next”s. And that’s exactly where most of us go so terribly wrong.  Great products and strategies die without creating the slightest stir because of one simple reason – the right people…
  • Germy Genius: 170 years of Genius that brought your Saturday Snack

    Vikram
    25 Feb 2015 | 10:57 am
    Every once in a while, a phenomenal idea lights up somewhere that changes everything – the way we work, the way we think, the way we go about our lives… The Homage Series is germ’s way of paying our respect to some of the “trivial” ideas that have had a profound impact in shaping our world the way we see it today. A few awesome innovations that have changed the face of the world came about from a single moment of genius of a single person. In the first article of the Homage Series, we ran through one such moment in Lazlo Biro’s life that resulted in the ballpoint pen. But…
 
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    Inspiration and Marketing Strategies for Entrepreneurs

  • Marketing Strategies – Survive or Thrive in Your Business?

    Tammy Hawk-Bridges
    2 Apr 2015 | 6:14 am
    Very often I will get asked by a business owner, “How can my business survive in today’s marketplace?” My heart breaks a little when I hear the question, I find it painful that one has the goal of merely surviving. I want every business owner to have the goal of thriving. It’s possible! You’ll first need to understand why the marketplace is so tough, then its matter of coming up with a marketing strategy and plan of attack. Let’s determine the reasoning behind the more difficult economy. First, it’s important to understand that most everything that…
  • How to Use Presentation Platforms to Increase Website Traffic

    Tammy Hawk-Bridges
    25 Feb 2015 | 8:37 am
    Let’s face it, coming up with a social media marketing strategy is overwhelming. There’s so many moving parts, you probably don’t know how to use it or more importantly why to use it. First, let’s talk about what a social media strategy should be about – it’s about growing your followers AND driving traffic to your website. Social media platforms are amazing for increasing website traffic. Post Google updates (Penguin, Hummingbird etc.) organic traffic (Traffic that comes from the result of people typing into the search engine a certain phrase or keyword…
  • Have a Small Business Idea? Here’s Some Considerations

    Tammy Hawk-Bridges
    19 Feb 2015 | 6:38 am
    One of the worst things you can do? Create a business with absolutely no foundation other than it seems like a cool idea. When I left corporate America and entered into the world of entrepreneurship I thought that being a smart business woman gave me a leg up. Boy, was I stupid! I had a very cool idea, all my friends and family said so! But I did no research on my market. I didn’t know who my buyer was, and what’s worse I couldn’t reach enough of them to support my business. So guess what? 13 months, tons of lost time, tons of lost money, lots of tears later – big…
  • Marketing is a Verb – That Means Action

    Tammy Hawk-Bridges
    11 Feb 2015 | 7:05 pm
    If you want to grow your reach and make more money in your business the process by which you make that happen is called marketing. 1 million new micro businesses start up every year (A micro business is made up of 1 or 2 people.). 80% of those 1 million businesses won’t break 50K in annual revenue (Notice I didn’t say profit- I said revenue). Why? There are lots of reasons but in many cases marketing is the missing piece. They’re too small minded about their business. (Sorry, I’m not trying to be mean here, just honest :-).) Small Mind = Small Profits Most people will get…
  • Entrepreneur Education – Declutter To Make More Money in Your Business

    Tammy Hawk-Bridges
    5 Feb 2015 | 7:14 am
    You know what’s really cool about what I do? I get to tell people how to make more money. If they have a valid business idea, I can tell them how to build a process to bridge the gaps and be more profitable. Given the right person that’s willing to roll up their sleeves and get really serious, I can succeed every time. However, one of the things I learned first as a sales trainer back in my corporate days that still holds true today in my life as an entrepreneur mentor is that people who are messy and unorganized will struggle. You cannot build profitability in chaos. When I was a…
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    Product Bookshelf

  • Picking the right marketing play

    Olaf Kowalik
    31 Mar 2015 | 5:19 pm
    Find your industry gaps, understand your customers and competitors and objectively assess your own capabilities. Then, combine the five essential marketing plays as your business evolves. The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market presents five key marketing strategies and a method for evaluating which is appropriate at any given time. The first part of the book lays out the plays and the second part discusses how to assess your market and move from one play to the next for maximum impact. Once you’ve assessed the current market…
  • The Five Essential Marketing Plays

    Olaf Kowalik
    23 Mar 2015 | 11:21 pm
    Assess your market, your competition, and your strengths, then pick one of five essential marketing plays. In The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market authors John Zagula and Richard Tong, now both at Ignition Capital, show how all marketing strategies can be condensed into one of five basic plays. Based on their experience at Microsoft with such products as Word and SQL server, Zagula and Tong distill a wide range of market opportunities down to a handful of strategic choices. The Drag Race is a direct attack on a single competitor.
  • Platform Architecture

    Olaf Kowalik
    10 Mar 2015 | 9:15 pm
    Use partitioning and system integration to build effective platform architecture. Platform architectures should be simple, resilient, maintainable, and evolvable. Amrit Tiwana discusses platform attributes as well as design patterns and risks in Platform Ecosystems: Aligning Architecture, Governance, and Strategy. He uses cities as a metaphor for well functioning platform architectures and describes how complexity erodes platform viability and increases costs. architecture is a platform’s DNA that preordains visible organizing logics and irreversibly imprints its evolutionary…
  • The Value Proposition of Platforms

    Olaf Kowalik
    21 Feb 2015 | 9:48 pm
    Each participant in a platform ecosystem gains access to a unique value proposition. Platform owners, application developers, and end users all benefit from the power of the platform. Platform Ecosystems: Aligning Architecture, Governance, and Strategy by Amrit Tiwana covers all aspects of software platforms and is written in clear and succinct style. It’s hard to find books on this topic that describe the many facets of this business model. Tiwana succeeds in exploring platform ecosystems from technical, business, and operational perspectives. Where other books trace a single aspect…
  • The Laws of Simplicity

    Olaf Kowalik
    7 Feb 2015 | 10:34 pm
    Thoughtfully reduce size, features, and time to move towards simplicity. Simplicity and complexity need each other. Some things cannot be simplified. The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) is a collection of principles which point towards simplicity. Author John Maeda includes examples from design, education, business, and life (messy closets) in this book which encourages us to put into practice his ten laws and three principles. Sometimes intersecting, these ideas provide paths to an elusive aesthetic. There isn’t a “problem statement” at…
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    Market Brand

  • Building a Better Team at Work – Perspective Adjustment

    Will Robins
    7 Apr 2015 | 2:10 am
    I coach a few teams for a local private school. These are junior high (middle school), junior varsity, and high school aged boys and girls. I absolutely love coaching them. The reality is that I have learned more from “coaching” than I have ever been able to “teach or have taught” them. When you goals […]
  • How One Week Using This Software Changed My Life and you can do it to!

    Will Robins
    9 Mar 2015 | 3:04 am
    Clear Your Head With This Software I am not big on product endorsements without a very thorough test and implementation. We have all gotten sold on a new gadget, app, or technology only to realize that we do not have the time to properly implement everything needed to make it fully functioning. I am not […]
  • Relentless Self Promotion – 4 Steps To Content For Your Brand

    Will Robins
    1 Mar 2015 | 3:13 am
    The battle of life is, in most cases, fought uphill; and to win it without a struggle were perhaps to win it without honor. If there were no difficulties there would be no success; if there were nothing to struggle for, there would be nothing to be achieved. ~ Samuel Smiles Starting a Product, Brand, […]
  • Positioning Properly – Get Your Product Into Wholesalers and Buyers

    Will Robins
    22 Feb 2015 | 2:15 am
    Launching a new product is definitely not an easy experience. You have probably come to find that out more and more as you are starting with you brand. Even the largest of company’s have huge failures. It is always at the same place point regardless of the company. I said all that to say that […]
  • Promoting Your Content In Two Hours a Day

    Will Robins
    15 Feb 2015 | 7:03 pm
    Promoting Your Content In Two Hours a Day By now any business owner understands the importance of the web space and how it can be used to successfully market any brand. With little to no budget, you can start a digital marketing campaign to promote your business and get more customers. Considering so many brands […]
 
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    PHP Programmers & PHP Developer

  • Boost Conversions by making your Magento Site Mobile Friendly

    Admin
    23 Mar 2015 | 2:44 am
    If you thought that during the last shopping events of Cyber Monday, Thanksgiving, Christmas, New year or Black Friday, your online store did well, then well, you are not yet aware of the reality. Infact you may have lost a good deal of money, along with sales due to your unoptimized website, which was not mobile friendly, and more than 80% of the shoppers viewing products from their mobile devices. With increased opportunities, diversified product ranges and improved pricing, investing in the heart of online growth strategy can be the sole point in helping you improve conversion rate.
  • 4 Ways for Making PHP Lesser Painful

    Admin
    6 Mar 2015 | 2:30 am
    PHP has witnessed few changes that are worth noticing and can’t make you get the most out of PHP. The 4 biggest improvements of the language to drive the developers crazy with ecstasy are as follows: Getting to know Package & dependency management   We usually use PEAR, short form of which is (PHP Extension and Application Repository) for Package and dependency management of PHP until now. However, PEAR comes with its own baggage of poor maintenance. Apart from that, it is not user-friendly and the techniques used are outdated. But still, PEAR was widely used due to the…
  • WordPress to Joomla Migration

    Admin
    24 Feb 2015 | 2:00 am
    If you are planning to migrate your WordPress website into Joomla for receiving the additional benefits and availing wide range of features, then here is the process that you need to map out. Creating a new website includes complicate and highly time intensive process. Previously even   the website were created using languages like CSS and HTML. But with passing time people have began to use various content marketing systems to manage and update websites. If you are considering for making this move, you are not the only person who is wishing for the neo change. Before you take the call, its…
  • Google Font Combinations and experimenting with Color Palettes

    Admin
    5 Jan 2015 | 4:03 am
    The color combinations used in a website along with the font styles can be used  to determine the theme of the website. The New year has just arrived with its vibrant and blissful glory filled with hopes for us. So let us welcome the year of the sheep, ‘2015’ with full of dynamism and gleeful colors in your business website. With the explosion of modern web design, you are able to play with the great array of choices that you are bound to fall in love with. Typography is an extremely important factor if considered for captivating  the right audience and with the correct combinations for…
  • Comprehend your holiday shoppers with better tactics

    Admin
    15 Dec 2014 | 2:50 am
    The majority of online stores are aware of ‘who’ the target customers are.  But for many of us, its a guessing game as to what comes to understanding the ‘who’, ‘what’ and ‘when of the customers’s data in real time. With all the data available to us, knowing how to analyze the data by extracting it from the actionable insights is difficult.  The best way is to put yourself in the mind of your customer at every step of the buying cycle.  And successfully doing so would enable you to  understand who is visiting and who is there to buy, what marketing campaigns should be run…
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    Product Manager HQ

  • How to Work with Stakeholders as a PM

    Glen Chen
    16 Apr 2015 | 11:47 pm
    Apart from the day to day responsibilities, PMs must learn the skill of partnering with stakeholders. Stakeholder management is a highly underrated skill that’s often overlooked in favor of the immediate things, but truly great product managers are masters at communicating well to stakeholders and making sure that stakeholders are on board with the product vision […]
  • Product Manager Weekly Reading #27

    ProductManagerHQ
    12 Apr 2015 | 10:07 pm
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) 4 Questions to Ask Before Starting Your Career in Product Peter Casinelli, software engineer at Hubspot, lays out 4 important questions to ask yourself before starting a career in product. 2) Product Managers Don’t Own the […]
  • Product Manager Weekly Reading #26

    ProductManagerHQ
    5 Apr 2015 | 9:56 pm
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) Roadmaps Without the Drudgery Noah Weiss, VP of Product Management at Foursquare, explains Foursquare’s light-weight approach to product roadmaps. 2) Waterfall vs. Agile Software Development Joanna Chmiel, Co-Owner of Briisk, explains the difference between two popular development methods and […]
  • Feature Prioritization 101

    Glen Chen
    3 Apr 2015 | 12:39 am
    One of the most important responsibilities of a product manager is feature prioritization. What is feature prioritization? Our last post covered story prioritization using sizing and estimation – in this post we’ll zoom back out to the product roadmap, and start with the company itself. Feature prioritization is planning out the order of features your team […]
  • Product Manager Weekly Reading #25

    ProductManagerHQ
    29 Mar 2015 | 7:31 pm
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) How to Create a Solid Wireframe for Your Design Team Chelsea Baldwin, former app development company executive, breaks down how to create a wireframe that will make it easy to work with an external designer […]
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    Product Manager Job Description

  • Questions and Answers for Product Management Interview

    Rose
    14 Apr 2015 | 9:08 am
    Once a product management has secured themselves an interview, there is literally no turning back. A senior product manager should always put their skills and experience first, so the interviewer, HR or employer will know that they are the best candidate for the job. This can be done quite easily if you have all of the necessary requirements, but those hammering questions can really take a tole. This is why you absolutely must know what to expect when being interviewed for a product manager position. 10 Questions and Answers for Product Managers Product manager interview questions and answers…
  • Product Manager CV Composing Tips

    Rose
    7 Apr 2015 | 9:03 am
    Sometimes it takes a well crafted, professional CV which includes everything to gain an employer’s attention and a position for a product manager at a good salary. Creating the perfect CV will help you to get a position as a product manager a lot better than a basic resume would, so following the tips listed below to ensure that you’re up to par is the best thing you can do with the next 10 minutes. 10 Tips for Your Product Manager CV Knowing exactly what you need to put on your CV for a product manager position is half of what you need to do, because as they saying goes,…
  • Average Salary Rates of Product Manager

    Rose
    31 Mar 2015 | 8:58 am
    Nobody will ever tell you this information out loud, but it’s no secret that everyone is interested in this topic. The main reasons why salaries differ between jobs and departments are because of the different companies, countries, goals that are trying to be met between each product promotion and because of the different products themselves. Different Products and Companies For example, different products make way for different salaries. This is because of the company for the majority, but it also has to do with the production of the product and the product itself. Product manager…
  • Write Best Product Manager Resume on Your Own!

    Rose
    24 Mar 2015 | 8:57 am
    It’s very important, more than you’ll ever know, to tailor your resume properly when you are applying for a certain position. This is especially true when you’re applying for an assistance product manager position, because this type of position is very professional, precise and has certain specifications in which you need to secure this job. A product manager resume is not easy to create, although, there are tricks you can use to ensure it’s perfect. 10 Tips for a Product Manager’s Resume Product manager resumes can be difficult to perfect because of how…
  • Product Support Manager Job Description

    Rose
    1 Dec 2014 | 7:28 am
    Product support manager job description should clearly outline about job responsibilities, job duties and other information you want to put. In your job description, being clear is required for job applicants to know what you are looking for. Product support manager is a critical role that helps in translating customer needs. They also need to have corporate strategy, extensive coordination across different teams such as marketing, sales, engineering, services and strategic customers. In addition, you may find more information about web product manager job description by visiting our site.
 
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