Product Management

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  • Cloud and the Changing Role of Product Management

    On Product Management
    Saeed
    8 Mar 2015 | 9:36 pm
    by  Felicia Anderson Increasingly, customers want and need cloud-based products.  The drivers behind this trend are varied, including the desire to lower costs, conserve capital, reduce the burden on in-house IT resources, and increase agility. Delivering Software-as-a-Service (SaaS) products changes the product manager’s role by redefining what it means to launch a product.  As Figure […]
  • Free Competitive Matrix Feature Comparison Chart

    280 Group » Product Management Blog
    matt
    23 Mar 2015 | 2:52 pm
    The competitive matrix feature comparison chart (Excel template file) allow you to create a competitive matrix chart for use inside or outside of your company. Read our previous post about the Top Ten Product Launch Mistakes. This template is included in the of the Product Launch Toolkit™. The Competitive Matrix Comparison Chart Is Included In Our Free Resources Download All Of Our Free Resources Here Instructions Insert your product’s category name at the top of the “Competitive Feature Matrix” sheet....[continue reading] The post Free Competitive Matrix Feature…
  • Product Management Rule #31: Tap Into Your Customers

    280 Group » Product Management Blog
    Brian Lawley
    16 Mar 2015 | 5:05 pm
    Product Management Rule #31 from the best-selling book, 42 Rules of Product Management, was written by Jen Berkley, Founder, The Insight Advantage Your customer’s perceptions are the only thing that matters when it comes to them plunking down money to buy your products When I was a product manager managing an entire product line, my instincts told me that our customers held insights that were important to constantly tap into in order to make the best decisions about product features, packaging,...[continue reading] The post Product Management Rule #31: Tap Into Your Customers appeared…
  • Write Best Product Manager Resume on Your Own!

    Product Manager Job Description
    Rose
    24 Mar 2015 | 8:57 am
    It’s very important, more than you’ll ever know, to tailor your resume properly when you are applying for a certain position. This is especially true when you’re applying for an assistance product manager position, because this type of position is very professional, precise and has certain specifications in which you need to secure this job. A product manager resume is not easy to create, although, there are tricks you can use to ensure it’s perfect. 10 Tips for a Product Manager’s Resume Product manager resumes can be difficult to perfect because of how…
  • A VC’s viewpoint of the startup activity in India: Thoughts from Samir Kumar, MD, Inventus Advisors

    All it takes for your Product Business Success
    Confianzys
    8 Mar 2015 | 8:25 pm
    Samir Kumar, Managing Director at Inventus Advisors has been an early-stage venture investor since 2001 after a 15 year career with noted technology companies in India. Inventus has financed 30 firms. Samir actively mentors entrepreneurs and speaks at entrepreneurial events regularly. In this interview, he talks to the Confianzys team about the changing nature of the […] Read more at A VC’s viewpoint of the startup activity in India: Thoughts from Samir Kumar, MD, Inventus Advisors. Part of a collection of articles around running product businesses successfully at All it takes…
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    280 Group » Product Management Blog

  • Free Competitive Matrix Feature Comparison Chart

    matt
    23 Mar 2015 | 2:52 pm
    The competitive matrix feature comparison chart (Excel template file) allow you to create a competitive matrix chart for use inside or outside of your company. Read our previous post about the Top Ten Product Launch Mistakes. This template is included in the of the Product Launch Toolkit™. The Competitive Matrix Comparison Chart Is Included In Our Free Resources Download All Of Our Free Resources Here Instructions Insert your product’s category name at the top of the “Competitive Feature Matrix” sheet....[continue reading] The post Free Competitive Matrix Feature…
  • Product Management Rule #31: Tap Into Your Customers

    Brian Lawley
    16 Mar 2015 | 5:05 pm
    Product Management Rule #31 from the best-selling book, 42 Rules of Product Management, was written by Jen Berkley, Founder, The Insight Advantage Your customer’s perceptions are the only thing that matters when it comes to them plunking down money to buy your products When I was a product manager managing an entire product line, my instincts told me that our customers held insights that were important to constantly tap into in order to make the best decisions about product features, packaging,...[continue reading] The post Product Management Rule #31: Tap Into Your Customers appeared…
  • Free Requirements Prioritization Matrix and Roadmap Templates

    Brian Lawley
    9 Mar 2015 | 3:30 pm
    The feature prioritization matrix (Excel file) and roadmap templates allow you to capture and prioritize feature requests and build out an effective and well-thought out product roadmap. Read our previous post about creating product roadmaps: How to Create Compelling Product Roadmaps | Tips and Best Practices for Success. These files are also part of the 280 Group Product Roadmap Toolkit™. The Feature Prioritization Matrix Is Included In Our Free Resources Download All Of Our Free Resources Here Instructions The Feature...[continue reading] The post Free Requirements Prioritization…
  • Product Marketing Rule #30: You Are Not Your Customer

    Brian Lawley
    4 Mar 2015 | 9:47 am
    Product Marketing Rule #30 from the best-selling book, 42 Rules of Product Marketing, was written by By Alyssa Dver, CEO, Mint Green Marketing If you can’t convey your product and its benefits to customers in two sentences or less, something is wrong. “Customer” can mean the buyer (person who signs the check for the purchase), the user (person(s) who actually use the product), and the influencers (people who have a say in whether the company buys it or not). You...[continue reading] The post Product Marketing Rule #30: You Are Not Your Customer appeared first on 280 Group.
  • Product Management and the 7 Deadly Sins When Crossing the Chasm

    Brian Lawley
    23 Feb 2015 | 12:00 pm
    I just read an excellent article by Michael Eckhardt and the Chasm Institute about the biggest mistakes that companies make when trying to cross the Chasm. If you haven’t read Geoffrey Moore’s book, Crossing the Chasm, it’s a must-read. I won’t go into the theory behind it here (we teach it as part of the strategy section in our Optimal Product Management and Product Marketing course), but suffice it to say that it presents a time-tested strategy for getting revenues...[continue reading] The post Product Management and the 7 Deadly Sins When Crossing the Chasm appeared…
 
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    Rocket Watcher - Startup Marketing

  • Startup Marketing in New Vs. Established Markets

    April Dunford
    26 Mar 2015 | 6:33 am
    Established markets and new markets are not the same so the way that you market and sell to them is different. For startups, it’s really important to know the difference. For each type of market are using different marketing tactics, executed in different ways with different expected results. New versus Established Markets – The Problem Gap In an established market, there are prospects out there that understand that they have a problem that needs to be solved. There will also be prospects actively in the process of learning about, shopping for and purchasing solutions. In new…
  • When Describing Your Startup as “Uber for X” is a Big Mistake

    April Dunford
    24 Mar 2015 | 4:36 am
    Describing what your startup does, particularly when that product is something the world has never seen before, is hard. One of the first steps in positioning an offering is to establish a frame of reference for prospects or investors. By describing your offering as being similar to something else, you can build on what prospects already know and use that to help them make the leap to understanding what you’ve got. The idea of a “High Concept Pitch” for startups has been around for a while. I fist saw this in a Venture Hacks post (from 2008) that outlined it as a way to…
  • Positioning for Advantage

    April Dunford
    18 Mar 2015 | 3:34 am
    I gave a keynote at East Coast Startup Week this week on Startup Positioning. Think of these slides of the skimmable version of my earlier post on Startup Positioning (read that post if you want some color on what these slides are talking about) with the addition of a couple of examples using the template. Plus motorcycles, monster trucks and racing pigs because I know you secretly love all of those things. Enjoy. Positioning for Advantage from April Dunford
  • A Startup Positioning Template

    April Dunford
    11 Mar 2015 | 8:23 am
    As a startup marketing exec that has been through a large number of product launches, I believe that how you position your startup in the market is crucial to early startup success. I’ve also seen that very few startups have a firm grasp of what exactly positioning is, why it’s important and how to do it.  A Brief History of Positioning The concept of positioning was first described by Ries and Trout in their marketing classic “Positioning – The Battle for Your Mind”. First published in 1981 this book still frequently shows up on lists of must-read books for marketers.
  • A Startup Marketing Framework (version 3)

    April Dunford
    22 Feb 2015 | 1:12 pm
    Years ago when I was consulting for startups, I created something I called “A Startup Marketing Framework“. I used it mainly as a tool to describe the kinds of things that I could help folks with. Startups found it useful and it is still a popular piece of content on this site. Last week I had a startup pull out a printed version of the framework (from 2011 no less!) and I decided there were a couple of changes I wanted to make to it. Below is the new and improved version 3. Framework Assumptions As with previous versions, the framework does not attempt to cover things that I…
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    ProductMarketing.com

  • Round 2 Sales Readiness: Sales Process vs. Channel Support

    Marketing
    22 Mar 2015 | 6:00 pm
    Tweet Sales process is about aligning your organization’s selling process with how the buyer’s want to buy. Channel support is all about providing ongoing support to your sales teams (internal and external) throughout the process. Teach them to fish or help them land the big deals, which is more critical to your success? Round 2 Sales Readiness: Sales Process vs. Channel Support
  • Round 2 Sales Readiness: Presentation & Demos vs. Sales Tools

    Marketing
    22 Mar 2015 | 4:00 pm
    Tweet Are you building a dynasty or buying a championship? In this match up, you can create repeatable sales tools for specific steps of the selling process, or you can wow a qualified buyer already in the funnel. Which do you choose? Analyst Commentary Presentation demonstrated really good control of the ball on the court, but some say that their moves are too scripted. Their opponents on the other hand have all the tools they need to win a regular season game, but can they close it out alone on the big stage? Round 2 Sales Readiness: Presentation & Demos vs. Sales Tools
  • Round 2 Go-To-Market: Marketing Plan vs. Customer Retention

    Marketing
    22 Mar 2015 | 2:00 pm
    Tweet Is it more important to have a solid plan for attracting leads and generating awareness, or for keeping the customers we have happy and expanding our share of wallet? A bird in the hand vs. the two in the bush in this sweet sixteen matchup. (One team is known for their game plans, the other for holding on to the ball.) Round 2 Go-To-Market: Marketing Plan vs. Customer Retention
  • Round 2 Go-To-Market: Buying Process vs. Buyer Persona

    Marketing
    22 Mar 2015 | 12:00 pm
    Tweet Which is more important: knowing who is buying or how they like to buy? Will Buyer Persona, the #3 seed, be the favorite, or will they be persona non grata as fans come out to watch the Cinderella team continue their unprecedented run to the final four. Round 2 Go-To-Market: Buying Process vs. Buyer Persona
  • Round 2 Technical: Requirements vs. Use Scenarios

    Marketing
    21 Mar 2015 | 6:00 pm
    Tweet Is it the story behind the requirement or the requirement itself that makes the bigger difference to your success? Is this a scenario where the winner is obvious or will it require some overtime action to determine who will join the elite eight? Your vote will decide. Round 2 Technical: Requirements vs. Use Scenarios
 
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    On Product Management

  • If you could take training classes on any topic, what would they be?

    Saeed
    12 Mar 2015 | 10:36 pm
    by Saeed Khan As Product Leaders, there’s so much that we need to know in order to do our jobs well. These topics run the gamut from business, strategy, finance, technology, design, research, communication, marketing and more. I’m sure I’ve missed a lot of topics. So here’s how you can help me help you. Fill […]
  • How much does self-interest play in your decision making process?

    Saeed
    11 Mar 2015 | 9:17 pm
    By Saeed Khan Back in 2008, I wrote a post entitled “Self interest always wins out…”. I was reminded of it again recently during a conversation with a PM friend of mine.  Believe it or not, we were talking about how releases were planned at our companies. She said that she keeps a spreadsheet with […]
  • Cloud and the Changing Role of Product Management

    Saeed
    8 Mar 2015 | 9:36 pm
    by  Felicia Anderson Increasingly, customers want and need cloud-based products.  The drivers behind this trend are varied, including the desire to lower costs, conserve capital, reduce the burden on in-house IT resources, and increase agility. Delivering Software-as-a-Service (SaaS) products changes the product manager’s role by redefining what it means to launch a product.  As Figure […]
  • Are Your Users Seeing What You Think They Are Seeing?

    Saeed
    3 Mar 2015 | 10:11 pm
    by Saeed Khan A couple of days ago, my daughters, who are also my reference point for Internet memes, showed me the picture in this link – a shrunken version is to the right — and asked me to describe the colours of the stripes in the dress. I looked at the picture and then […]
  • The Top 5 Benefits of Hosting a Customer Advisory Board

    Saeed
    23 Feb 2015 | 9:44 pm
    By Rob Jensen As a Product Management professional, are you confident the products or services you have planned (or already under development) will be accepted – i.e. purchased – by your market? If so, how did you obtain this confidence? Hopefully, formally engaging with – and soliciting feedback from – your existing customers to vet […]
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    Brainmates - Boosting People and Product PerformanceBrainmates - Boosting People and Product Performance

  • Is UX Part of Product Management?

    Adrienne
    10 Mar 2015 | 4:43 pm
    The topic of where User Experience (UX) belongs in an organisation’s structure is one that sparks many different opinions—much like that of Product Management. I recently asked Matthew Magain from UX Mastery the question: “Is UX a part of Product Management?” His cheeky response was “Is Product Management a part of UX ?” I guess that’s a great question—is it? Matt explained that the answer to the question really depends on the type of company.  “In design-led companies, UX designers will have a seat in the board room; in more technology-centric companies, UX…
  • The Mom Test

    Adrienne
    23 Feb 2015 | 2:20 am
    ‘The Mom Test‘. Its a book by Rob Fitzpatrick. I like it. It’s very simple to read but more importantly, it teaches Product Managers how to speak to customers and find out if what they intend to develop is a good idea. Lots of examples of good and bad interviews to takeaway. More often than not, we tell Product Managers to get out of the office and speak to customers. From what we’ve seen, many are nervous and have difficulty asking the right questions to get the results they’re after. And rightly so… Both parties (customer & Product Manager) are…
  • Once Were Giants – Take Your Eye Off The Customer, At Your Peril

    Sean Richards
    22 Feb 2015 | 3:21 pm
    How many of you remember these famous, Australian taglines? “Not Happy Jan!” “G-O G-G-O….” “Not Happy Jan!” and “GO GO Mobile” are some iconic examples of Yellow Pages advertising campaigns that helped shape the Australia of today. Yellow Pages was a much-loved brand that pervaded our lives in Australia. Everyone depended on Yellow Pages to find services, look up business contact details and double as makeshift TV and monitor stands. But, times have changed. My 10 year old daughter doesn’t know what Yellow Pages is, or was. It still exists but its importance to our lives…
  • The Danger of Agile Theatre

    Nick Coster
    18 Feb 2015 | 5:49 pm
    There are so many people and businesses that are adopting “Agile” as an approach to Product Development. I have these discussions with Product Managers who are often struggling to get their products or product enhancements to market because they are being told how to interact with a development team and are not getting the results that they need for market and business success. The principles that Agile Software Development are framed around are fantastic and have the potential to achieve “Product/Market fit” in less time and will allow a high performing team to…
  • Sales Funnel A B C’s for Product Marketers

    Sean Richards
    23 Jan 2015 | 2:40 pm
    Product Marketers are responsible for Building Business using the product or products they represent. We need to figure out how to connect our product with the market that needs it. The end game is revenue — the lifeblood of a business. But typically product marketers do not have a revenue target — it is usually a lead target. Leads are the start of the sales funnel. So, what happens once they are handed over to a sales team for qualification? it is worth knowing the whole sales funnel story, so we can hone our lead creation powers for maximum global domination. Lets take a look…
 
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    The Accidental Product Manager

  • How Do You Save A Dying Brand? The Blackberry Story

    drjim
    23 Mar 2015 | 2:00 am
    BlackBerrys were once hot, now they’re not. Now what?Image Credit: Kārlis Dambrāns The best product management job to have roughly 5 years ago would have been to work at Blackberry – the maker of the most popular mobile phones. Back in the day, no matter where you went, you would always see people typing on those little Blackberry keyboards or using their little Blackberry trackballs. However, a lot has happened in the past 5 years – both the iPhone and Android arrived on the scene and Blackberry has fallen on hard times. Can this brand be saved? How Did Blackberry Fall Down? The…
  • Can Product Managers Innovate Too Fast?

    drjim
    16 Mar 2015 | 2:00 am
    Is it possible to move into the cloud too fast?Image Credit: Raffaele Camardella Over in the world of IT products, there is a lot of talk going on about “cloud computing”. In a nutshell, what this means is that companies stop buying computers to run their programs on and instead pay other companies to buy computers and then turn their software over to them so that they take care of all of the details of keeping the software up and running. The economics are pretty nice and so a lot of product managers are switching to this business model. However, is it possible to switch too…
  • Prada Product Managers Try To Recover From A Stumble

    drjim
    9 Mar 2015 | 2:00 am
    Prada handbags have always been popular – until latelyImage Credit: foeoc kannilc I must confess that I’m not that much into women’s handbags; however, even I recognize what brands are the most desirable in this category. Prada has always been in the lead. What woman wouldn’t kill for this season’s Prada bag? This is just the way that it’s always been. However, lately even the Prada product managers have run into some problems. Can they recover from their stumble? What Went Wrong At Prada? What could possibly go wrong at a maker of handbags that almost every…
  • Are AT&T Wireless Product Managers Getting More Customers The Right Way?

    drjim
    2 Mar 2015 | 1:00 am
    AT&T Wireless product managers are adding subscribers, but are they doing it the right way?Image Credit: Wikipedia How would you like to have the job of being a product manager at a wireless service provider? Admittedly, it would be an exciting job. Wireless services bring in a great deal of money so there would be no questions about your product being a success, the real question would be what could you do to your product development definition to make it more of a success? Over at AT&T wireless the product managers appear to be successful because they are adding more and more…
  • What Does Your Product Smell Like?

    drjim
    23 Feb 2015 | 1:00 am
    Do your customers like the way that your product smells?Image Credit: Angélica Portales As product managers we are always thinking of ways to make our product more appealing to our customers. We all have long lists of features that we just know that once they are implemented; our product will become irresistible to our customers. However, there is a good chance that we may be overlooking something. Is it possible that how our product smells could play a big role in how willing our customers are to buy our product? The Role That Scent Plays In Attracting Attention As we all learned in school,…
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    How To Be A Good Product Manager

  • Identifying Non-Customers for “Customer” Interviews; UX in Minneapolis; ProductCamp St. Louis

    Jeff Lash
    19 Mar 2015 | 11:31 am
    Identifying Non-Customers for “Customer” Interviews One of the challenges I frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs. “Customer” is usually shorthand for a number of different audiences — including non-customers. One barrier to understanding the needs of non-customers is simply gaining access to them. In this blog post on the SiriusDecisions blog, I provide four often overlooked techniques worth considering to find non-customers to…
  • Product Management Tools; Three Questions to Improve Product Management; Happy Holidays 2014

    Jeff Lash
    8 Dec 2014 | 10:04 am
    SiriusDecisions Field Guide Product Management Tools I’m pleased to announce the release of the SiriusDecisions Field Guide “Product Planning, Prioritization and Roadmapping 2015.” This is a project that I have been involved in for the past several months with several colleagues at SiriusDecisions. The Field Guide covers 11 vendors whose offerings are designed to assist product managers with developing product plans, prioritizing features and enhancements, and maintaining and communicating product roadmaps. We’ve been hearing about the current state of technologies…
  • Top Challenges for Product Management; Priorities for Product Management Leaders for 2015; Buyer Personas in Action

    Jeff Lash
    12 Nov 2014 | 8:04 pm
    Top Challenges for Product Management At SiriusDecisions, we’ve recently been conducting research into the top priorities of product management leaders. My blog post on the Top Challenges for Product Management in 2015 shares some of the high-level findings from our research, specifically around the top priority areas for product management leaders as well as the specific skills they are looking to develop in their teams in 2015. We’ll be sharing more results from the survey in the “Priorities for Product Management Leaders for 2015″ webcast. The webcast will be held…
  • Common Mistakes in Implementing a New Product Management Framework; Tools for Product Management; ProductCamp Atlanta Recap

    Jeff Lash
    26 Oct 2014 | 8:37 pm
    Common Mistakes in Implementing a New Product Management Framework Based on our research at SiriusDecisions, we know that improving the overall product lifecycle management framework/process is a top priority for the coming year for many b-to-b product management leaders. This is certainly not a new trend. Some organizations have tried to improve their product lifecycle management framework — and their overall process used for innovation and go-to-market activities — over and over and are still struggling. Why? There are four common mistakes organizations make in implementing a…
  • Tools for Product Management; ProductCamp Atlanta 2014

    Jeff Lash
    8 Oct 2014 | 7:12 pm
    What tools do you use for product management? What tools and technologies do you use for product management? How well do they work? At SiriusDecisions, we’re conducting a survey of b-to-b product managers and what applications they do (and don’t) use. The survey takes only about 5 minutes to complete, and in return for your participation, you will receive a complimentary copy of the forthcoming SiriusDecisions Field Guide on Product Management Tools. Take the 2014 SiriusDecisions Product Management Tools Survey now! ProductCamp Atlanta I’ll be in Atlanta on Saturday, October…
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    Lead on Purpose

  • Do you expect to win?

    Michael Ray Hopkin
    28 Feb 2015 | 10:35 am
    The people I consider successful all have at least one thing in common…they expect to win. They see themselves as winners and whatever they put their minds to they accomplish. Their ‘win’ does not always happen in the way they … Continue reading →
  • 6 Ways to Choose the Best Employees

    Michael Ray Hopkin
    28 Feb 2015 | 10:10 am
    Guest post by Jon Spivey The best employees help your company to thrive and achieve its greatest potential. So to reach your potential, you must put effort into finding and choosing the best employees for your company. Consider these six … Continue reading →
  • Great Leaders are Made, Not Born

    Michael Ray Hopkin
    21 Feb 2015 | 1:03 pm
    Guest post by Allen Kors While some may be born with an innate knack for great leadership skills like confidence, communication, and creativity, I’d like to argue that great leaders are made not born. Even if you are born with … Continue reading →
  • How engaged are your employees?

    Michael Ray Hopkin
    24 Jan 2015 | 12:25 pm
    Employee engagement means much more than employee happiness, and an engaged employee can have such a positive effect on the bottom-line of a company. Conversely, employees who are not engaged have a detrimental effect on a company. There seems to … Continue reading →
  • How accountability leads to success

    Michael Ray Hopkin
    17 Jan 2015 | 11:33 am
    Accountability leads to success. Why? When people take responsibility for their actions they make changes that lead them to do things differently, to do new things and/or to stop doing things that held them back. This may sound simplistic, but … Continue reading →
 
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    Seilevel Blog - Software Requirements

  • 4 Tips for Cross-cultural Communication on Dispersed Scrum Teams

    Alex March
    26 Mar 2015 | 10:08 am
    I like to think of myself as a worldly guy. I studied Spanish for eight years, I love to travel, and I enjoy speaking with people of different backgrounds. A couple of months ago, I began work on my first agile project with a dispersed team. Early on, the scrum … The post 4 Tips for Cross-cultural Communication on Dispersed Scrum Teams appeared first on Seilevel Blog - Software Requirements.
  • Common issues in moving to agile- Part 1 of 2

    Candase Hokanson
    24 Mar 2015 | 8:00 am
    I’ve been working on a few agile transformation projects recently as well as writing some whitepapers on agile.  What I’ve found through my own experience as well as reading about and hearing about others is that there seem to be some common issues that companies, especially enterprises, face when transitioning … The post Common issues in moving to agile- Part 1 of 2 appeared first on Seilevel Blog - Software Requirements.
  • How a Background in Science Will Prepare Me for a Career in Software Requirements. Part II: Requirements Analysis as a Practice in Communication and Relationships

    Will Elliott
    19 Mar 2015 | 9:41 am
    The importance of communication is obvious, especially if you are eliciting information from stakeholders. If I’m going to be writing requirements for a million dollar project, that’s implementation is crucial to your company’s future success, then you better hope that I understand what you need. During my time at Seilevel, … The post How a Background in Science Will Prepare Me for a Career in Software Requirements. Part II: Requirements Analysis as a Practice in Communication and Relationships appeared first on Seilevel Blog - Software Requirements.
  • Happy St. Patrick’s Day – Green Requirements!

    Joy Beatty
    17 Mar 2015 | 10:23 am
    Since I’m on a roll with my 2015 holiday posts – in honor of St. Patrick’s Day, let’s talk about making our requirements green. Ok not literally green in color, but the paper-free version “green”. I’m still constantly surprised how many companies are not using requirements management tools. Many business … The post Happy St. Patrick’s Day – Green Requirements! appeared first on Seilevel Blog - Software Requirements.
  • Finding Hidden Assumptions

    Betsy Stockdale
    13 Mar 2015 | 8:55 am
    I was recently lucky enough to attend ProductCamp Austin. If you are not familiar with ProductCamp, it is a free, collaborative “unconference” for product managers and other similar roles. I say “unconference”, because it is completely volunteer driven, and the campers (as attendees are called) vote on what sessions they … The post Finding Hidden Assumptions appeared first on Seilevel Blog - Software Requirements.
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    Product Management News

  • Ecrypt Appoints Former SAP and Microsoft Engineer as Vice President of Product Development

    26 Mar 2015 | 2:56 pm
    Ecrypt Technologies Inc. announced the transition of former Microsoft Engineer and Senior Product Manager in SAP's Business Intelligence Portfolio, Ian Treleaven, from Technical Advisor to Vice President of Product Development. Dr. Thomas A. Cellucci, Ecrypt's Chairman & CEO commented: "Ian brings to Ecrypt a wealth of talent, creativity and product development experience to enable the rapid development of even more products to our growing software product line.
  • Research Officer Actuarial Analysis

    25 Mar 2015 | 10:21 pm
    Job Description: Description: Opportunity SGI's Actuarial Services team is currently looking for a talented and knowledgeable professional to join its team as a permanent, full-time Research Officer, Actuarial Analysis in Regina . This position is responsible for performing complex analysis in order to support corporate decision making and meet financial and regulatory reporting requirements.
  • HP to Launch Helion Rack Cloud-in-a-Box System

    25 Mar 2015 | 5:11 pm
    Hewlett-Packard is expanding its roster of preconfigured systems for its Helion cloud portfolio with an offering based on open-source technologies like OpenStack and Cloud Foundry and designed for private clouds for enterprises. The tech giant on March 24 unveiled the HP Helion Rack, a pre-tested solution to make it easier and faster for organizations to deploy and manage their private clouds.
  • Digital Lumens Expands Product Team to Accelerate Expansion of...

    25 Mar 2015 | 10:46 am
    Digital Lumens today announced strategic expansions to its team, with Kaynam Hedayat joining as Vice President of Product Management, and Jason Hanna as Director of Software Products. These new executives will help Digital Lumens expand its lighting and energy management solution portfolio, which brings the benefits of the Internet of Things to commercial and industrial customers worldwide.
  • Zycus Secures Two New U.S. Patents for Innovation in Its Source-to-Pay Solution Suite

    25 Mar 2015 | 4:40 am
    The new Spend Analysis patent, titled System and Method for Changing Categorization Data in Relation to Spend Analysis Reports in Real Time, is an innovation that recognizes the inherently dynamic and fast-paced nature of business in today's global economy. "We understand that the discipline of spend analytics is extremely sensitive to accuracy," says Kanishka Ghosh, Director - Product Management Group, Zycus.
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    Product Beautiful: Building Product Management by Paul Young

  • March Market Madness!

    Paul
    23 Mar 2015 | 7:46 am
    Pragmatic Marketing is running a neat Market Madness promotion – a “playoff” between the boxes on the Pragmatic Marketing Framework.  You can vote on each match up and see who the winner will be at productmarketing.com.  But half of the fun is just seeing the college logos the marketing team created for each box.       My money is on Distinctive Competencies.  I think they are underrated as a #3 seed.  Go grab the bracket (PDF) and see the seeding, and tell us what you think!
  • It’s time to get your Ph.D. in Sales Comp

    Paul
    8 Jun 2014 | 12:19 pm
    A few years ago, I was working for a large company here in Austin.  This company had recently acquired a series of software startups and was attempting to integrate them into their larger hardware portfolio.  The product team I managed was responsible for the integration, product management, and transition.  What I learned during this time about Sales behavior was a shock to my system – and may help you as well. Imagine a Fortune 100 company: large, established, incumbent.  Also stale, bogged down in red tape, and struggling to innovate.  A typical move for a large company is to inject…
  • Join me at PIPELINE 2014!

    Paul
    28 May 2014 | 11:26 am
    On this Friday, June 6, 2014, I will be presenting at a virtual conference called PIPELINE 2014.  PIPELINE is put on by Planview, and will include presentations about a wide variety of topics of interest to Product Management and Marketing professionals, including innovation, ideation, prioritization, and how to change your culture.  I will be giving a talk entitled “The Cornerstone of a Market Driven Organization,” and if you’ve always wanted to go to a Pragmatic Marketing training, but never had the chance, this is a good opportunity to get a taste of our philosophy.
  • The Problem with Building Products in an Agile World

    Paul
    28 May 2014 | 11:14 am
    Over the past decade, there has been a ton of ink spilled over Agile development.  Much of the Agile narrative has focused on the pros of implementing Agile methodologies, such as better planning, faster feedback, and the ability to quickly pivot and make changes.  These are all good things.  However, from a Product Management standpoint, Agile has some major problem areas that can create inefficiency at best, or completely wreck a project at worst. Before we continue, I want to be clear: I love Agile.  The teams I have managed and worked as a part of have delivered lots of user stories…
  • Who Owns Design?

    Paul
    28 May 2014 | 10:49 am
    One of the most frequent questions I receive is “Who owns Design?”  Should the designers report to the Development or Engineering team, should they report to Product Management, or perhaps Marketing?  Or, should Design be its own group?  The answer might surprise you. Before we can define where Design belongs in an organization, we must first define “Design.”  There have been dozens of books written on this topic and the debate will continue to rage online long after this blog turns to dust.  For now, let’s turn to “Paul’s Pragmatic Definition of Design” “Design…
 
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    David Meerman Scott - Web Ink Now

  • How to deal with resistance from your bosses

    David Meerman Scott
    17 Mar 2015 | 8:52 am
    I frequently get emails from people who tell me that the new ways of marketing and selling are not appreciated at their company.
  • Unleash the Power Within

    David Meerman Scott
    11 Mar 2015 | 9:40 am
    This past weekend, I participated in a four-day Tony Robbins seminar called Unleash the Power Within. It’s an intense, high-energy event focused on the breakthroughs that transform your business, health, and personal life. I participated with my wife Yukari Watanabe Scott. I was not a speaker at UPW, so I was all in with the program! I’m struck by how well Tony’s ideas apply to those who are still doing the same old things. It’s about momentum. We need a catalyst to change, to do something different and UPW helps you to make lasting change. 
  • Transform Your Business With Buyer Personas (the new book)

    David Meerman Scott
    9 Mar 2015 | 7:29 am
    This week marks the official publication of the new book Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella. It’s a book I’ve been waiting for because I’ve been talking about buyer personas for nearly ten years but have always wanted much more detail on this important strategy so I can share with people who want to transform their business.
  • How's that working for you?

    David Meerman Scott
    6 Mar 2015 | 12:53 pm
    Because my books cover the new rules of reaching buyers directly in today’s real-time world, many people assume that I am against any and all traditional sales and marketing tools and techniques. That’s not the case at all. I don’t think it is an either / or proposition. If something is working for you, by all means keep going! 
  • When Venture Capitalists Are Worth Much More Than Their Money

    David Meerman Scott
    3 Mar 2015 | 11:52 am
    In the VC world, there are people who are forward thinking, providing valuable advice to the management teams of portfolio companies. These are the VCs that you want to be associated with your start up. And then there are VCs who are living the past who who therefore deliver terrible advice. If you’re looking for funding, beware of this latter group.
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    Launch Clinic

  • The One-Trick Pony Launch

    David Daniels
    4 Mar 2015 | 8:24 am
    Tweet The product launch worked so well last time so why not do the same exact things again? There is just this one, small, really important detail. Do you know why it worked so well? Maybe it was the right product at the right time that solved the right problem. Maybe it was really good execution. Maybe it was dumb luck. Maybe it was something else. It’s easy to repeat what you’ve done before but hard to replicate the success. It takes work, a good strategy, and knowledge of the market. Hubris runs rampant when the first product launch succeeds. You feel invincible; anything you do from…
  • The 70% Solution

    David Daniels
    23 Jan 2015 | 9:28 am
    Tweet There are basically two kinds of software companies. One provides as complete a solution as possible (a product) and the other is essentially a services company that combines some software that requires services to complete the solution. Sometimes this is referred to as a 70% Solution. The two approaches can be profitable. The big differences between the two approaches are operational business models, the ease of growing, and margin. Strategies With a complete solution, the strategy is to identify a problem or need, and build a complete software solution that requires very little…
  • It Starts with a Conversation

    David Daniels
    15 Jan 2015 | 6:56 am
    Tweet Successful products have something in common. They satisfy a need. They do a few things exceedingly well. People like them so much they tell others. We often think that a successful product starts with an idea. An idea so amazing it will change everything. But the idea is just the spark. The spark begins to smolder after we start having a conversation. A conversation with real people, in a real market, with real needs. As we interact with the market and learn, the smolder becomes a flame. We learn more. We refine. We get more feedback. We discover which fuel makes the flame grow. The…
  • A Product Launch “Is He Cheating on Me” Quiz

    David Daniels
    8 Jan 2015 | 7:21 am
    Tweet Source: FreeDigitalPhotos.net image by David Castillo Dominici It’s a new year. The first quarter is a time for launching new products and expectations are high. Launching a product successfully is hard work. And what I mean by ‘successful’ is that it meets or exceed goals that have been defined for a successful launch. The launch goal could be revenue, it could be market share, it could be changing perception in the market about your company. A successful product launch could be a game changer for the company and for you. Often (as in 95% of product launches fail) we discover…
  • Should Salespeople Work the Trade Show Booth?

    David Daniels
    18 Dec 2014 | 8:08 am
    Tweet Are salespeople the right resource in the booth? Trade shows set the stage for mismatched expectations If not salespeople working the booth, then who? If salespeople should work the trade show booth is one of the questions that comes up frequently when I’m teaching classes for Pragmatic Marketing. The ensuing discussion can get really interesting and sometimes a little heated. It’s a question that begs further discussion given that it’s often the Sales Team that is driving the need for trade show attendance. For many technology companies the number of trade shows in which they are…
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    A Girl's Guide to Project Management

  • Social Media on Projects: 5 Common Mistakes

    Elizabeth Harrin
    24 Mar 2015 | 11:38 pm
    There continues to be debate around how best to implement social media and collaboration tools on projects. The Shift Index Report that I read recently from Deloitte University Press while I was writing a book chapter said social network use in a professional environment is declining. People are struggling to get the best out of online project management tools. Here are 5 common mistakes that are made when implementing collaboration tools and what you can do to fix them. 1. Missing your audience What if your target audience isn’t on social media? There’s no point spending a lot of time…
  • 5 Ways that BAs and PMs Can Collaborate for Project Success

    Elizabeth Harrin
    22 Mar 2015 | 11:39 pm
    This is a guest post by Laura Brandenburg. We all want more successful projects – projects that deliver their intended business value and are delivered on time and on budget. As a project manager, you work with a variety of different team members that offer up different skill sets and contribute to your project’s success. One of those team members is often a business analyst. But what exactly is the business analyst supposed to do? How can you leverage their skills and competencies to create more successful projects? Business analysis helps ensure your project delivers the intended…
  • The Resilience Breakthrough [Book review]

    Elizabeth Harrin
    19 Mar 2015 | 11:47 pm
    The Resilience Breakthrough* opens with a very powerful story that nearly had me in tears on the train. Christian Moore writes movingly about his personal academic triumph despite his learning difficulties and being told he would never make much of his life. After yet another knock he picks himself up of the floor (literally) and gets on with proving his doubters wrong. This ability to keep going despite the difficulties is what Moores attempts to define and explain in his book. This ability, of course, is resilience, and it’s something that good project managers have even if they…
  • Michel Dion on Project Leadership [Interview]

    Elizabeth Harrin
    17 Mar 2015 | 11:54 pm
    There has been a bit of a leadership theme going on in my writing this year. It’s not a coincidence that it’s becoming more important at work, and it’s also one of the hot topics in PM at the moment. I think project managers are wising up to the fact that following a methodology is no longer good enough – I’ve long been aware that it’s essential to show business value and a link to organisational strategy. The bigger picture seems to be that the collective C-suite has realised that the delivery of strategy is as important as the strategy, and who does that?
  • 16 Essential Questions for Project Initiation

    Elizabeth Harrin
    15 Mar 2015 | 11:40 pm
      As I’ve got older and more experienced I’ve also got lazier when it comes to preparing for meetings. Last week I was completely caught out when I checked my diary in the morning. That afternoon I had four external people coming in for a meeting that I had forgotten about! It was an informal pre-kick off meeting for something that might turn into a project. I had a couple of hours to prepare which was plenty, but it made me feel a bit uncomfortable. It could have been worse – at least the meeting wasn’t at 9am. We talked through the bare bones of what they wanted to do and I…
 
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    Gearhead Gal

  • A Listicle for Product Managers Who Love Game Of Thrones

    Gearhead Gal
    14 Mar 2015 | 9:39 am
    Listicles are all over the web. Publishers have discovered they work with audiences, despite old media efforts to dismiss them as a lazy person's tool to communicate.  And, I have to admit, I enjoy the creativity they engender.  Listicles that work best are ones that find an unusual theme or angle to curate the main points the author (and curator) wishes to make.   Which brings me to this recent listicle, "5 Things a Product Manager Can Learn from Game of Thrones" that help product managers who are fans of the show learn a thing or two about how to perform better and be most…
  • What Do Mobile Consumers Want? Not Voice Services

    Gearhead Gal
    24 Feb 2015 | 9:00 am
    According to a recent report from mobile analyst, Chetan Sharma, the biggest percentage growth in mobile consumer usage in Q4 2014 came from OTT services and wearables. Sharma produces some great insight notes and analysis, and for anyone who wants to understand the future of mobile, a stop on his site will be well worth your while 
  • What Does It Take to Build Products That Matter?

    Gearhead Gal
    23 Feb 2015 | 9:06 am
    I recently had the opportunity to guest lecture to a class of 200 undergrads at the University of Michigan Center for Entrepreneurship on the topic of Customer Development. Here's a 30 minute look at why I think customer development is as important as product development to launching a successful business.  And for some more great videos from other guest speakers in the University of Michigan College of Engineering Entrepreneurship Hour click here.
  • How Spiegel is Making Social Commerce Work

    Gearhead Gal
    10 Dec 2014 | 12:54 pm
    I highly recommend listening to this podcast over on Retail Online Integration, publishers of the ROI Report. Richard Lowe, international creative director for Spiegel (yes, those iconic catalog folks are still around!) speaks to the challenges and benefits of selling on social platforms. Listen here. 
  • The Next Stage of Social Commerce

    Gearhead Gal
    28 Nov 2014 | 1:28 pm
    Written by PHILIP ELLIS on 28 November, 2014 at 11:11 via @ogilvydo.com Following fruitful trials on Shopify and BigCommerce, Seattle-based company Zantler has rolled out its social commerce platform to retailers on Amazon Webstore this week, ahead of the busiest shopping month of the year. Zantler’s Shoppost enables merchants to post shoppable content to a variety of online channels, including Facebook, Twitter, Pinterest, and blogs. Merchants will now have the capability to import product information, including colour and size options, directly from Amazon Webstore to social…
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    A Random Jog

  • Don’t Worry About Failing Fast, Worry About Learning Fast

    Joshua Duncan
    16 Mar 2015 | 6:14 am
    Failing fast really isn’t useful unless you have way to internalize the failure and determine what to do next to improve. In his book, Smartcuts, Shane Snow, writes on the topic and uses the example of the famous Second City improvisation club to help illustrate. Shane writes: When releasing a new product, a company will spend months, sometimes years, fine-tuning, building up to one critical moment: the launch. Then on launch day the product either is a success or a failure. People buy it and the company makes a profit, or they don’t and the product fails. The Second City, on the…
  • You are Blind to Change

    Joshua Duncan
    22 Feb 2015 | 6:15 pm
    In his book, Only the Paranoid Survive, Andrew Grove writes, “The lesson is, we all need to expose ourselves to the winds of change”. What he was referring to how easy it is to get comfortable. How easy it is to get complacent. How easy it is to miss that someone is eating your lunch. Max Bazerman researched this topic in his the book, The Power of Noticing: What the Best Leaders See. Max explains, Research on change blindness documents the striking degree to which we fail to notice information in our environment. Unfortunately some of the information we miss is important, even…
  • About Products: A Few Things I Think I Think – Part 3

    Joshua Duncan
    23 Sep 2014 | 7:12 am
    Continuing on the theme, here are few more articles and books that I have spent some time thinking on. Hope some are useful for you. Be like Charlie Munger. Sue Decker writes, “He says he has constantly seen people rise who are not the smartest but who are learning machines. They go to bed every night a little wiser than they were when they got up”. You may have caught the article where Bill Gates and Warren Buffett discuss the best business book they have ever read, Business Adventures, and then realize it was published in 1969. I can attest that the examples in it are very…
  • Paradoxes in Scaling a Startup

    Joshua Duncan
    23 Jun 2014 | 5:49 am
    I ran into this video a few weeks ago and have been meaning to share it. It is a short interview from Professor Mohanbir Sawhney, from Northwestern University’s Kellogg Business School. In the video, Professor Sawhney talks about how when a company starts it needs to be opportunistic. This phase is when a company is trying to find a business model that works – called product/market fit in the lean startup approach. This involves a lot of discovery, building hypotheses, and testing. This brings me to my favorite quote from the interview, You have to stay opportunistic to start…
  • Why I Won’t Use Your Product

    Joshua Duncan
    27 Feb 2014 | 4:54 am
    (excerpt from my ProductCamp Austin presentation in Feb.) That’s great that the product you are building is cost effective/innovative/game-changing but the fact of the matter remains, I already have a solution in place for the problem you are trying to solve. Even though it might not be the best, I am not only use to my current solution but it is part of my routine. It just doesn’t matter. If you have hopes of dislodging this solution, you have to do so in a way that is not slightly better but has a difference that can be measured in magnitudes. Ben Yoskovitz, author of Lean…
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    Pivotal Product Management » Blog

  • Easy Classification of Business Value for Portfolio Management

    Linda
    2 Mar 2015 | 9:57 am
    Whether you’re a Product Owner in an IT organization or a Product Manager in an ISV organization, you’re competing for scarce resources.  If you can’t quickly communicate the value of the work you’re proposing, you may lose out!  But if you can, you’ll stay in the… Continue reading Pivotal Product Management
  • “Value” Starts With Product Management

    Linda
    25 Sep 2014 | 11:50 am
    Holden Advisors is my favorite source for pricing wisdom. In their latest newsletter, Mark Holden writes: "Value-based pricing is a bit like a magic show – everyone watches and enjoys, but they don’t really know how it’s done. " Continue reading Pivotal Product Management
  • Re-inventing (Agile) Product Management

    Linda
    17 Mar 2014 | 2:43 pm
    As I participate in various Agile professional and networking groups, I often leave the meetings wondering why the Agile community is re-inventing product management, one step at a time. Is it because we’re doing such a terrible job? Or is it because they honestly don’t… Continue reading Pivotal Product Management
  • Mastering the Product Retrospective

    Mara
    11 Mar 2014 | 10:40 am
    Author’s note:  This is an update of a post from 2009. A regularly scheduled product retrospective is an important part of the product manager’s job. A product retrospective is similar to any other Agile retrospective, but focuses on product performance instead of team performance. In an… Continue reading Pivotal Product Management
  • Best Books for Product Managers and Product Marketers, 2014

    Linda
    3 Jan 2014 | 9:39 am
    Here is our current list of recommended reading and references for Product Managers and Product Marketers.  We’ve read each of these works and find that we reach for them often as we work on product management projects and guide our clients.  Use the comments to… Continue reading Pivotal Product Management
 
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    svpg blog

  • Autonomy vs. Leverage

    10 Mar 2015 | 4:13 pm
    Virtually every leading tech company has jumped on the empowered, dedicated/durable, cross-functional, collaborative product team bandwagon, and I think things are much better for it.  I don’t see very many companies that are still using the old models (primarily the pool model). The results speak for themselves, but I attribute most of the benefits to the increased level of motivation, and true sense of ownership, when teams feel more in control of their own destiny. However, while most leaders tell me they have empowered, autonomous teams, some of the people on those teams…
  • The Power of Customer Misbehavior

    20 Jan 2015 | 4:18 pm
    There are of course many ways to come up with significant new product ideas.  Historically, the two main approaches have been: 1) to try to assess the market opportunities and pick potentially lucrative areas where significant pain exists; and 2) to look at what the technology or data enables – what’s just now possible – and match that up with the significant pain.   You can think of the first as following the market, and the second as following the technology.  Either way can get you to product market fit. However, some of the most successful companies today…
  • Shared Learning

    12 Dec 2014 | 9:28 am
    One of the tenets of Product Discovery, Lean UX and Lean Startup methodology in general, is to try and avoid or reduce waste.  Mostly that means tackling the situation where we design, build, test and deploy a solution that fails to meet its objectives.  However, in this article I wanted to focus on another form of waste, one I find particularly frustrating, one that I’ve seen in countless teams, and one that I believe is completely avoidable. I am referring to the waste that happens when one member of a team goes off and learns something important about our customers or our…
  • Establishing a True Product Culture

    28 Oct 2014 | 12:01 pm
    In my last article I discussed the differences between an IT Mindset and a Product Mindset.  I must have struck a chord because I heard from so many people, from all over the world, that they were stuck in an “IT Mindset” organization.  Unsurprisingly, their next question was how do they change their organization, or in some cases, their question was around whether it’s possible to change an IT Mindset organization, or do they need to just leave and move to a startup? The first thing I want to emphasize is that I do not believe you must move to a startup if you…
  • Product vs. IT Mindset

    14 Oct 2014 | 7:27 pm
    The role of the product organization is to consistently deliver significant new value to the business through continuous product innovation.  At a startup, the product team either innovates and provides real value or the startup dies.  However, in larger, more established companies, product teams very often lose their ability to deliver that ongoing value. They just make minor optimizations to existing products. Or they continue to turn out more features that don’t make a difference. In this article I want to talk about some of the deep reasons why innovation…
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    Product Focus » Blog

  • What vs How

    admin
    6 Mar 2015 | 1:11 am
    Do you ever struggle to explain to colleagues what product management does? If so, here’s a simple model that can help. Essentially product management is about “the what”. What product should we build? What is the proposition? What market segments are we targeting? Development, Marketing and Sales are the key teams product management works with. If product management is about “the what”, they are about “the how”. Product management knows what needs to be built (the requirements) but Development are the experts on how best to build the product. Product management knows the…
  • 7 ways to persuade your boss to approve training

    admin
    9 Jan 2015 | 4:49 am
    So here they are … 7 ways to persuade your boss to give you some product management training. 1. Just ask Let’s face it, your boss is busy. They have lots of important things competing for their attention. Asking about training may seem a pretty low priority and not something you’d want to trouble them with. Well, guess what, your career is pretty important as well. Why wouldn’t your boss be pleased if you want to improve yourself and do a better job? It makes you look good by asking and it can’t hurt to get the subject on the agenda. You may just get an easy ‘yes’. 2.
  • Making decisions on gut feel

    Ian Lunn
    17 Nov 2014 | 6:35 am
    I had an interesting discussion recently with a delegate who came on our public training course in London. Michel Roth is the Senior Director of Product Management at RES Software. His big issue with product management is that too often decision making is based on intuitive feel and limited facts. “We tend to make too many decision on ‘gut feel’. I’ve worked in 4 companies so far and in all of them we have tended to make decisions based on anecdotal evidence from a few customers. And even that is often out of date.” He has a point … (by the way the picture above is not of…
  • Product managers and patents

    admin
    9 Nov 2014 | 2:36 pm
    In your role as a product manager you are expected to make decisions and trade-offs about product features, product roadmaps and when and where to launch your products. In what sometimes can seem like a parallel world, corporations are spending billions on building patent portfolios to protect all of these products and features. Patent litigation is on the up with over 20% growth each year since 2010 (according to a PWC study for the US). And according to the latest figures from the World Intellectual Property Organisation patent filing is at an all-time high with 2.35 million applications…
  • Which companies do best practice product management?

    Andrew Dickenson
    31 Oct 2014 | 8:42 am
    We’re often asked to give an example of a company that does best practice product management. The easy answer is to say – look at Apple or look at Google. But the reality is that these companies are successful for a whole raft of reasons. For sure they’re probably good at product management but their circumstances are very different to yours. However we do work with lots of other technology companies and what we see are pockets of excellence. Let me give you an example… One B2B company we work with believes that it’s best practice for their product managers to meet with at least one…
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    280 Group

  • Free Competitive Matrix Feature Comparison Chart

    matt
    23 Mar 2015 | 2:52 pm
    The competitive matrix feature comparison chart (Excel template file) allow you to create a competitive matrix chart for use inside or outside of your company. Read our previous post about the Top Ten Product Launch Mistakes. This template is included in the of the Product Launch Toolkit™. The Competitive Matrix Comparison Chart Is Included In Our Free Resources Download All Of Our Free Resources Here Instructions Insert your product’s category name at the top of the “Competitive Feature Matrix” sheet....[continue reading] The post Free Competitive Matrix Feature…
  • Product Management Rule #31: Tap Into Your Customers

    Brian Lawley
    16 Mar 2015 | 5:05 pm
    Product Management Rule #31 from the best-selling book, 42 Rules of Product Management, was written by Jen Berkley, Founder, The Insight Advantage Your customer’s perceptions are the only thing that matters when it comes to them plunking down money to buy your products When I was a product manager managing an entire product line, my instincts told me that our customers held insights that were important to constantly tap into in order to make the best decisions about product features, packaging,...[continue reading] The post Product Management Rule #31: Tap Into Your Customers appeared…
  • Free Requirements Prioritization Matrix and Roadmap Templates

    Brian Lawley
    9 Mar 2015 | 3:30 pm
    The feature prioritization matrix (Excel file) and roadmap templates allow you to capture and prioritize feature requests and build out an effective and well-thought out product roadmap. Read our previous post about creating product roadmaps: How to Create Compelling Product Roadmaps | Tips and Best Practices for Success. These files are also part of the 280 Group Product Roadmap Toolkit™. The Feature Prioritization Matrix Is Included In Our Free Resources Download All Of Our Free Resources Here Instructions The Feature...[continue reading] The post Free Requirements Prioritization…
  • Product Marketing Rule #30: You Are Not Your Customer

    Brian Lawley
    4 Mar 2015 | 9:47 am
    Product Marketing Rule #30 from the best-selling book, 42 Rules of Product Marketing, was written by By Alyssa Dver, CEO, Mint Green Marketing If you can’t convey your product and its benefits to customers in two sentences or less, something is wrong. “Customer” can mean the buyer (person who signs the check for the purchase), the user (person(s) who actually use the product), and the influencers (people who have a say in whether the company buys it or not). You...[continue reading] The post Product Marketing Rule #30: You Are Not Your Customer appeared first on 280 Group.
  • Product Management and the 7 Deadly Sins When Crossing the Chasm

    Brian Lawley
    23 Feb 2015 | 12:00 pm
    I just read an excellent article by Michael Eckhardt and the Chasm Institute about the biggest mistakes that companies make when trying to cross the Chasm. If you haven’t read Geoffrey Moore’s book, Crossing the Chasm, it’s a must-read. I won’t go into the theory behind it here (we teach it as part of the strategy section in our Optimal Product Management and Product Marketing course), but suffice it to say that it presents a time-tested strategy for getting revenues...[continue reading] The post Product Management and the 7 Deadly Sins When Crossing the Chasm appeared…
 
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    280 Group » Product Management Blog

  • Free Competitive Matrix Feature Comparison Chart

    matt
    23 Mar 2015 | 2:52 pm
    The competitive matrix feature comparison chart (Excel template file) allow you to create a competitive matrix chart for use inside or outside of your company. Read our previous post about the Top Ten Product Launch Mistakes. This template is included in the of the Product Launch Toolkit™. The Competitive Matrix Comparison Chart Is Included In Our Free Resources Download All Of Our Free Resources Here Instructions Insert your product’s category name at the top of the “Competitive Feature Matrix” sheet....[continue reading] The post Free Competitive Matrix Feature…
  • Product Management Rule #31: Tap Into Your Customers

    Brian Lawley
    16 Mar 2015 | 5:05 pm
    Product Management Rule #31 from the best-selling book, 42 Rules of Product Management, was written by Jen Berkley, Founder, The Insight Advantage Your customer’s perceptions are the only thing that matters when it comes to them plunking down money to buy your products When I was a product manager managing an entire product line, my instincts told me that our customers held insights that were important to constantly tap into in order to make the best decisions about product features, packaging,...[continue reading] The post Product Management Rule #31: Tap Into Your Customers appeared…
  • Free Requirements Prioritization Matrix and Roadmap Templates

    Brian Lawley
    9 Mar 2015 | 3:30 pm
    The feature prioritization matrix (Excel file) and roadmap templates allow you to capture and prioritize feature requests and build out an effective and well-thought out product roadmap. Read our previous post about creating product roadmaps: How to Create Compelling Product Roadmaps | Tips and Best Practices for Success. These files are also part of the 280 Group Product Roadmap Toolkit™. The Feature Prioritization Matrix Is Included In Our Free Resources Download All Of Our Free Resources Here Instructions The Feature...[continue reading] The post Free Requirements Prioritization…
  • Product Marketing Rule #30: You Are Not Your Customer

    Brian Lawley
    4 Mar 2015 | 9:47 am
    Product Marketing Rule #30 from the best-selling book, 42 Rules of Product Marketing, was written by By Alyssa Dver, CEO, Mint Green Marketing If you can’t convey your product and its benefits to customers in two sentences or less, something is wrong. “Customer” can mean the buyer (person who signs the check for the purchase), the user (person(s) who actually use the product), and the influencers (people who have a say in whether the company buys it or not). You...[continue reading] The post Product Marketing Rule #30: You Are Not Your Customer appeared first on 280 Group.
  • Product Management and the 7 Deadly Sins When Crossing the Chasm

    Brian Lawley
    23 Feb 2015 | 12:00 pm
    I just read an excellent article by Michael Eckhardt and the Chasm Institute about the biggest mistakes that companies make when trying to cross the Chasm. If you haven’t read Geoffrey Moore’s book, Crossing the Chasm, it’s a must-read. I won’t go into the theory behind it here (we teach it as part of the strategy section in our Optimal Product Management and Product Marketing course), but suffice it to say that it presents a time-tested strategy for getting revenues...[continue reading] The post Product Management and the 7 Deadly Sins When Crossing the Chasm appeared…
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    MindTheProduct

  • How to prepare for your product launch

    Sami Linnanvuo
    23 Mar 2015 | 8:19 am
    This is the second part in the series of blog posts documenting our path to launching a SaaS product. The first part of this series is available here: Part 1 – Launching a B2B SaaS product Now that we’re getting closer to our launch date, we’re busy preparing. For us, that means coding, design work, documentation, and generally getting our processes in place. Of course, everyone wants to make their product launch a success. But how should one prepare for a product launch? As Steven Blank writes in his classic Four Steps to the Epiphany: A successful startup’s first release is…
  • Want to improve your design process? Question your fidelity.

    John Willshire
    17 Mar 2015 | 12:33 pm
    I was sitting in a cafe in Brighton a few months ago, having breakfast with Andy from Clearleft. We were talking about I thing I was working on, and I’d used the word ‘fidelity’ to describe how close a project was ‘to the real world’ specifically in terms of people, rather than products. We talked for a while about what fidelity typically meant in general design and usability circles, and a a result, I went away to think some more. Chats with Andy usually work out like that. It turns out that fidelity is a tricky word. It comes from the same etymological well as faithfulness and…
  • How to Set Yourself Apart as a New Product Manager

    Janna Bastow
    10 Mar 2015 | 4:24 am
    Whether you’ve just begun your career as a product manager or you’re someone who would like to get into product management, we’ve got a workshop that you’ll find to be both professionally enriching and highly informative. Kate Leto’s Product Management 101 is essential learning for developers, marketeers, support representatives and entrepreneurs alike. If you’re just making your way into the product management field, this workshop will provide a catalyst to jumpstart your career (or your company!). As a part of our set of 4 all-day workshops, Product Management 101 is…
  • How to Train Your Product Manager

    Janna Bastow
    6 Mar 2015 | 3:25 am
    In this competitive market, it’s essential for you to offer your employees opportunities for advancement and enrichment. Product managers must be confident in their abilities in order to conduct thoughtful and profitable business, to ensure an excellent user experience and to adeptly utilize technology for the betterment of the company and user alike. Product Management 101, a beginner’s course with Kate Leto, will instill a sense of confidence in your employees, both in regard to you as their employer and in regard to their own skill set and professional repertoire. And, as an…
  • Just Say No: Hard Decisions in Product Management

    Jason Burke
    26 Feb 2015 | 10:16 am
    Warren Buffett, a slightly successful investor, once said, “The difference between successful people and very successful people is that very successful people say ‘no’ to almost everything.” Swap person for company and qualify company with technology startup, and not only is it an informed statement, it’s an absolute fact. At the start of the year, product management organizations work with their colleagues across the business to determine the game plan for the coming annum, not only for the product roadmap, sales strategy and marketing calendar, but for the business as a whole. A…
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    Product Talk

  • Your Title Doesn’t Matter

    Teresa Torres
    25 Mar 2015 | 8:00 am
    If you’ve been reading Product Talk for long, you’ve probably noticed that I sometimes blur the lines between product management and user experience design. I started out as an interaction designer back in 1999. Back then we were arguing about the differences between interaction design, user interface design, and information architecture. Today we argue about the differences between user experience design and interaction design. As designers build their technical chops, we get arguments about the boundaries between design and front-end development. As conversion rate optimization becomes…
  • Fix Delivery to Make Time for Discovery

    Teresa Torres
    18 Mar 2015 | 10:20 am
    “How do we know if we are building the right things?” “We are building feature after feature but to what end?” “How do we know what customers really want or need?” Have you heard these sentiments before? I am hearing them more and more. Underlying each quote is a yearning to do more discovery work. Marty Cagan makes a great distinction between discovery and delivery. Discovery is the work that product managers do to figure out what to build. Delivery is the work that product managers do to deliver a product. Some teams split these roles into product mangers who focus on…
  • Why You Can (And Should) Experiment When Building Enterprise Products

    Teresa Torres
    14 Jan 2015 | 8:00 am
    Every time I speak about hypothesis testing, I get a series of questions about how to run experiments from people working on enterprise products. The assumption behind these questions is that hypothesis testing only works with consumer Internet products. And the assumption behind that belief is that the only way to experiment is to run A/B tests. But these are both false assumptions. There Are Many Ways to Experiment An experiment is simply a procedure designed to test a hypothesis. – Tweet This A hypothesis is a conjecture that you hope is true and is specific enough to be refuted or…
  • Run Experiments Before You Write Code

    Teresa Torres
    7 Jan 2015 | 8:00 am
    The Lean Startup has a flaw. It’s a simple one. It advocates the feedback loop: Build -> Measure -> Learn. I agree wholeheartedly with this loop. The flaw is in where you should start. I prefer: Learn -> Build -> Measure – Tweet This It’s a subtle difference, but it’s an important one. The Hidden Cost of Writing Code First If you build first and then learn, you end up writing code that doesn’t matter. Some of your experiments are going to fail. This means you are wasting engineering effort building features that don’t work. That might work if you are an engineer or…
  • My Favorite Books Read in 2014

    Teresa Torres
    17 Dec 2014 | 8:00 am
    I’ve read 60 books (so far) this year. These were my favorites. If you like these reviews, I’ll be launching a blog after the new year about the books that I’m reading. I’ll share details in an upcoming newsletter. If you don’t get my newsletter, you can subscriber here. How Music Works by David Byrne This book starts by exploring how music has been shaped by the context in which we hear it – from the design of venue halls to the context changes brought by recording technology. It’s also a romp through Byrne’s thoughtful creative process and career and his love for music…
 
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    Under 10 by Steve Johnson

  • Leadership and product teams

    Steve Johnson
    17 Mar 2015 | 8:46 am
    “No one on a cohesive team can say, ‘Well, I did my job. Our failure isn’t my fault.’” ― Patrick Lencioni, The Advantage: Why Organizational Health Trumps Everything Else In Business   You’ve heard it many times before: “Come on! I need you to be a team player.” Which means that you’ll be working late tonight—by yourself—to meet someone else’s commitment. Sound familiar? It seems too often that goals are in conflict. One department has not staffed appropriately so they rely on another group to fill the gaps. Sales people are focused on deals, Marketing is…
  • Products should be forgiving…

    Steve Johnson
    25 Feb 2015 | 4:44 am
    A man who has committed a mistake and doesn’t correct it is committing another mistake.—Confucius, Chinese philosopher. “Uh-oh, I made a mistake. Now what?” Back in the 80s, Norton Utilities was the tool we used to undelete files. (I forget why we deleted so many files that had to be undeleted but obviously we did it a lot since Norton created a tool to help us.) Today, Dropbox keeps multiple versions and lets you restore a deleted file. I don’t think Apple’s iCloud does but I love Apple’s Time Machine backup, which may do the trick. You can easily recover missing files,…
  • Why you need an internal innovation team

    Steve Johnson
    17 Feb 2015 | 8:41 am
    Every organization has to prepare for the abandonment of everything it does.—Peter F. Drucker, American management consultant. How does a pack of wolves take down a bear? They attack from all sides. While the bear is dealing with a frontal attack, another wolf is attacking from behind. Ultimately, the bear gets exhausted from turning and turning and turning to address each attack. Sound familiar? Maybe you’re the biggest vendor in your space but you’re being attacked by upstarts. After all, with today’s technology, a new player can go from idea to execution in weeks—less time than…
  • Pain-based pricing: focus on the pain, not the product

    Steve Johnson
    5 Feb 2015 | 2:55 pm
    What is a cynic? A man who knows the price of everything and the value of nothing.—Oscar Wilde, Irish writer and poet. Golly, people always seem interested in talking about pricing. The excellent book The Strategy and Tactics of Pricing by Thomas Nagel serves as a good example. It’s $60 on Kindle. (YIKES!) But it actually makes sense. After all, what is the value of setting your product price correctly? (or better yet, what is the pain if you price the product wrong?) To the photographer who just lost all his photos stored on a failed drive, a backup service has huge value. To the…
  • If you can’t be replaced, you can’t be promoted

    Steve Johnson
    28 Jan 2015 | 6:39 am
    Common sense is the knack of seeing things as they are, and doing things as they ought to be done.—Henry Wheeler Shaw, American humorist.  Have you heard the saying that you can’t get promoted until you have someone ready to replace you? If you can’t be replaced, you can’t be promoted. Yet there will come a time when someone has to take over for you. When managing a product, or raising a child, caring for your parents, or taking sick leave. Are you ready? My dad has a binder filled with active projects—things in progress like taxes and insurance forms and prescriptions. The…
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    All it takes for your Product Business Success

  • A VC’s viewpoint of the startup activity in India: Thoughts from Samir Kumar, MD, Inventus Advisors

    Confianzys
    8 Mar 2015 | 8:25 pm
    Samir Kumar, Managing Director at Inventus Advisors has been an early-stage venture investor since 2001 after a 15 year career with noted technology companies in India. Inventus has financed 30 firms. Samir actively mentors entrepreneurs and speaks at entrepreneurial events regularly. In this interview, he talks to the Confianzys team about the changing nature of the […] Read more at A VC’s viewpoint of the startup activity in India: Thoughts from Samir Kumar, MD, Inventus Advisors. Part of a collection of articles around running product businesses successfully at All it takes…
  • When Bangalore got a taste of Silicon Valley’s Secret Sauce

    Confianzys
    27 Feb 2015 | 5:01 am
    Anyone who’s embarked on a journey for building a product will tell you that it’s hard! There are many challenges: understanding customers, identifying the right markets, pricing, monetisation and more. Many of the startups looking to build products slip into ‘services mode’, often using terms like platforms instead of services. Large firms have their own challenges. They grapple with […] Read more at When Bangalore got a taste of Silicon Valley’s Secret Sauce. Part of a collection of articles around running product businesses successfully at All it takes for your…
  • A tale in tweets: Highlights of tips from Rich Mironov during the Secret Sauce event

    Confianzys
    27 Feb 2015 | 4:49 am
    [View the story “A tale in tweets: Tips from a Silicon Valley Product Expert” on Storify] Read more at A tale in tweets: Highlights of tips from Rich Mironov during the Secret Sauce event. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • You and your user

    Shrinath V
    11 Feb 2015 | 3:00 am
    In the long journey of ideating, validating and creating a product, it’s always a good idea to put yourself into the user’s shoes; but not so much the other way around. Entrepreneurs, Product Engineers and Product Managers all make the mistake of assuming that users are just “people like us”. Many of us fall a […] Read more at You and your user. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • What does it mean to be an Agile Product Manager?

    Shesh Vasudevamurthy
    29 Jan 2015 | 1:34 am
    As Agile development methodology becomes the norm and not an option in many industries, new ‘Product Owner’ roles and designations are gaining momentum. In many companies there is much confusion about roles and responsibilities of product owners vs. product managers. What does it really mean to be a Product Manager for Agile? Many companies see Product […] Read more at What does it mean to be an Agile Product Manager?. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
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    The PM Vision

  • Positioning Your SaaS Product For Success

    John Peltier
    2 Mar 2015 | 4:50 am
    Positioning is one of the most significant activities in product marketing.  As a product marketer, you have to know how your product differs from others, in order to describe it in a way that your market will pay attention. But you really need to step back a bit. It’s critical to build the product in such a way that you’ll be able to draw a distinction with other products in the market. In a sense, you have to know how you want to talk about it, before you know what to build. In the case of a startup, you’re figuring both things out at the same time. What’s that…
  • How SaaS Product Strategy Can Support Early Stage Growth Business Strategy

    John Peltier
    2 Feb 2015 | 4:38 am
    SaaS businesses consider customer retention and minimized churn rate to be a life or death matter.  In my last post, I wrote about the importance of the Product itself to that retention metric–making sure that once a customer is onboarded, the product actually meets their core needs. While that is true, Product can have just as strong of an impact on customer acquisition as it does on customer retention. Product is just as important to acquisition as it is to retention.Click To Tweet How does SaaS Product Strategy Impact Growth? SaaS in the freemium B2C world offers product managers…
  • Why SaaS Growth and Customer Success Require Whole Product Thinking

    John Peltier
    12 Jan 2015 | 4:51 am
    In SaaS, Customer Success is Literally Life or Death In SaaS, Customer Success Literally Means Life or Death.Click To Tweet As you may already know, SaaS business success requires a growing amount of recurring revenue. Steady and predictable revenue, most frequently measured as Monthly Recurring Revenue (MRR), is a business asset that makes a liquidity “event” possible. Once you launch a product, you have to gain and retain clients. As a subscription business, in order for MRR to grow every single month, you have to rely on a stable of paying clients who will continue paying.
  • Peltier’s Product Digest #1

    John Peltier
    4 Jan 2015 | 2:49 pm
    You are reading the very first installment of Peltier’s Product Digest! In this occasional series, I will be sharing interesting articles I’ve found related to product management and its related disciplines. I’ll be adding my own analysis, insight and critique on the industry, on practices described in other sources, as well as occasionally on software products. Starting with Digest #2, this will be an email-only publication.  Please sign up on the mailing list today so that you don’t miss any! As just a taste of what’s to come, here’s the first…
  • The Value and Risk of Competitive Analysis

    John Peltier
    21 Dec 2014 | 11:40 am
    If you’re doing Product right, it won’t matter what the competition is doing.Click To Tweet How important is the competition? Are you in a competitive market, or bravely going where no startup has gone before? If you are actually creating your own market, you may not have to pay as close attention to competition as the rest of us.  If you’re successful–and I’m positive you plan to be–you’ll have competition soon.  Get ahead of the game and consider a framework for analyzing your competition. Even early stage startups have competition–the…
 
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    Serendipity: the germ.io blog

  • Think Top-Down, Do Bottom-Up: germing your creative projects from thought to action

    Vikram
    23 Mar 2015 | 10:28 am
    The world of traditional project management is pretty simple. Create a project, set a bunch of tasks under it, assign them, and let the gears roll. But creative projects are a bit… trickier. You don’t have a ready set of requirements to get started with. You need to discover where you need to go, and why. And, most times, you don’t know exactly what needs to get done, when and by whom until you actually get there. Traditional projects are purely about doing. You don’t need to be a genius thinker when the ancients have already set the processes and next steps you…
  • Launching Work Views with Actionables (II): The last mile in taking your ideas to execution

    Vikram
    14 Mar 2015 | 9:29 am
    The toughest part in working through your creative projects is giving shape to a bunch of abstract ideas – capturing thoughts, breaking them down into focussed next steps, brainstorming with the people that matter, and keeping up as your flow of thought evolves into something more tangible… That’s why we started working on germ.io roughly a year ago with one simple purpose - to help you turn your ideas into executable project plans. We focussed on creating a product that actually worked alongside your natural thinking process, instead of against it. We designed a free-form…
  • The One thing you need to do before you start: A (very) simple guide to building your buyer persona

    Vikram
    12 Mar 2015 | 12:16 pm
    So you’ve just started work on your cool startup idea. You’ve got your product strategy, features and the nitty-gritties all lined up. Or are gearing up to launch your next marketing campaign, or in the middle of revamping your website, or even writing a little email newsletter. You’re swimming in a pool of your ideas, worrying about the “how”s and “what next”s. And that’s exactly where most of us go so terribly wrong.  Great products and strategies die without creating the slightest stir because of one simple reason – the right people…
  • Germy Genius: 170 years of Genius that brought your Saturday Snack

    Vikram
    25 Feb 2015 | 10:57 am
    Every once in a while, a phenomenal idea lights up somewhere that changes everything – the way we work, the way we think, the way we go about our lives… The Homage Series is germ’s way of paying our respect to some of the “trivial” ideas that have had a profound impact in shaping our world the way we see it today. A few awesome innovations that have changed the face of the world came about from a single moment of genius of a single person. In the first article of the Homage Series, we ran through one such moment in Lazlo Biro’s life that resulted in the ballpoint pen. But…
  • Why your Billion Dollar Idea is worth Nothing: Where Ideas end and Execution begins

    Vikram
    19 Feb 2015 | 8:41 am
    The idea vs. execution debate is hardly new. There are the artists, creative folk and almost there entrepreneurs who live and breathe ideas. And then, there are mobs of executionists ready to guillotine the whole “ideation” thing right at the start. And to be fair, both camps have some rather compelling points. But when it comes to running a startup, the lines between “thought” and “action” get even murkier. Revolutionary startups almost always come down to revolutionary ways of solving simple problems. Without genius ideas and the deep insights to back…
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    Product Bookshelf

  • The Five Essential Marketing Plays

    Olaf Kowalik
    23 Mar 2015 | 11:21 pm
    Assess your market, your competition, and your strengths, then pick one of five essential marketing plays. In The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market authors John Zagula and Richard Tong, now both at Ignition Capital, show how all marketing strategies can be condensed into one of five basic plays. Based on their experience at Microsoft with such products as Word and SQL server, Zagula and Tong distill a wide range of market opportunities down to a handful of strategic choices. The Drag Race is a direct attack on a single competitor.
  • Platform Architecture

    Olaf Kowalik
    10 Mar 2015 | 9:15 pm
    Use partitioning and system integration to build effective platform architecture. Platform architectures should be simple, resilient, maintainable, and evolvable. Amrit Tiwana discusses platform attributes as well as design patterns and risks in Platform Ecosystems: Aligning Architecture, Governance, and Strategy. He uses cities as a metaphor for well functioning platform architectures and describes how complexity erodes platform viability and increases costs. architecture is a platform’s DNA that preordains visible organizing logics and irreversibly imprints its evolutionary…
  • The Value Proposition of Platforms

    Olaf Kowalik
    21 Feb 2015 | 9:48 pm
    Each participant in a platform ecosystem gains access to a unique value proposition. Platform owners, application developers, and end users all benefit from the power of the platform. Platform Ecosystems: Aligning Architecture, Governance, and Strategy by Amrit Tiwana covers all aspects of software platforms and is written in clear and succinct style. It’s hard to find books on this topic that describe the many facets of this business model. Tiwana succeeds in exploring platform ecosystems from technical, business, and operational perspectives. Where other books trace a single aspect…
  • The Laws of Simplicity

    Olaf Kowalik
    7 Feb 2015 | 10:34 pm
    Thoughtfully reduce size, features, and time to move towards simplicity. Simplicity and complexity need each other. Some things cannot be simplified. The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) is a collection of principles which point towards simplicity. Author John Maeda includes examples from design, education, business, and life (messy closets) in this book which encourages us to put into practice his ten laws and three principles. Sometimes intersecting, these ideas provide paths to an elusive aesthetic. There isn’t a “problem statement” at…
  • Product Leaders on Product Management

    Olaf Kowalik
    28 Jan 2015 | 8:12 pm
    In Well-Designed: How to Use Empathy to Create Products People Love author Jon Kolko includes interviews with six product leaders who give their perspective on design and product management. The interviews are a treasure trove of opinions and insight on product design, development, and management from people who have built great products.         Joe Gebbia, co-founder and Chief Product Officer of Airbnb (@jjgebbia) The best way to learn product development, to learn the difference between design and product management, is to start something and do everything…
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    Market Brand

  • How One Week Using This Software Changed My Life and you can do it to!

    Will Robins
    9 Mar 2015 | 3:04 am
    Clear Your Head With This Software I am not big on product endorsements without a very thorough test and implementation. We have all gotten sold on a new gadget, app, or technology only to realize that we do not have the time to properly implement everything needed to make it fully functioning. I am not […]
  • Relentless Self Promotion – 4 Steps To Content For Your Brand

    Will Robins
    1 Mar 2015 | 3:13 am
    The battle of life is, in most cases, fought uphill; and to win it without a struggle were perhaps to win it without honor. If there were no difficulties there would be no success; if there were nothing to struggle for, there would be nothing to be achieved. ~ Samuel Smiles Starting a Product, Brand, […]
  • Positioning Properly – Get Your Product Into Wholesalers and Buyers

    Will Robins
    22 Feb 2015 | 2:15 am
    Launching a new product is definitely not an easy experience. You have probably come to find that out more and more as you are starting with you brand. Even the largest of company’s have huge failures. It is always at the same place point regardless of the company. I said all that to say that […]
  • Promoting Your Content In Two Hours a Day

    Will Robins
    15 Feb 2015 | 7:03 pm
    Promoting Your Content In Two Hours a Day By now any business owner understands the importance of the web space and how it can be used to successfully market any brand. With little to no budget, you can start a digital marketing campaign to promote your business and get more customers. Considering so many brands […]
  • 2014 Top C Stores – C Store Distributors and Wholesalers

    Will Robins
    17 Oct 2014 | 2:39 am
    Wanting to know the latest information on C Stores and the top 2014 C Store Distributors? When you start looking for C Store Distributors you will want to know who the big boys are. This information graphic will walk you through everything you need to know about who the top c store chains are, who […]
 
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    PHP Programmers & PHP Developer

  • Boost Conversions by making your Magento Site Mobile Friendly

    Admin
    23 Mar 2015 | 2:44 am
    If you thought that during the last shopping events of Cyber Monday, Thanksgiving, Christmas, New year or Black Friday, your online store did well, then well, you are not yet aware of the reality. Infact you may have lost a good deal of money, along with sales due to your unoptimized website, which was not mobile friendly, and more than 80% of the shoppers viewing products from their mobile devices. With increased opportunities, diversified product ranges and improved pricing, investing in the heart of online growth strategy can be the sole point in helping you improve conversion rate.
  • 4 Ways for Making PHP Lesser Painful

    Admin
    6 Mar 2015 | 2:30 am
    PHP has witnessed few changes that are worth noticing and can’t make you get the most out of PHP. The 4 biggest improvements of the language to drive the developers crazy with ecstasy are as follows: Getting to know Package & dependency management   We usually use PEAR, short form of which is (PHP Extension and Application Repository) for Package and dependency management of PHP until now. However, PEAR comes with its own baggage of poor maintenance. Apart from that, it is not user-friendly and the techniques used are outdated. But still, PEAR was widely used due to the…
  • WordPress to Joomla Migration

    Admin
    24 Feb 2015 | 2:00 am
    If you are planning to migrate your WordPress website into Joomla for receiving the additional benefits and availing wide range of features, then here is the process that you need to map out. Creating a new website includes complicate and highly time intensive process. Previously even   the website were created using languages like CSS and HTML. But with passing time people have began to use various content marketing systems to manage and update websites. If you are considering for making this move, you are not the only person who is wishing for the neo change. Before you take the call, its…
  • Google Font Combinations and experimenting with Color Palettes

    Admin
    5 Jan 2015 | 4:03 am
    The color combinations used in a website along with the font styles can be used  to determine the theme of the website. The New year has just arrived with its vibrant and blissful glory filled with hopes for us. So let us welcome the year of the sheep, ‘2015’ with full of dynamism and gleeful colors in your business website. With the explosion of modern web design, you are able to play with the great array of choices that you are bound to fall in love with. Typography is an extremely important factor if considered for captivating  the right audience and with the correct combinations for…
  • Comprehend your holiday shoppers with better tactics

    Admin
    15 Dec 2014 | 2:50 am
    The majority of online stores are aware of ‘who’ the target customers are.  But for many of us, its a guessing game as to what comes to understanding the ‘who’, ‘what’ and ‘when of the customers’s data in real time. With all the data available to us, knowing how to analyze the data by extracting it from the actionable insights is difficult.  The best way is to put yourself in the mind of your customer at every step of the buying cycle.  And successfully doing so would enable you to  understand who is visiting and who is there to buy, what marketing campaigns should be run…
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    Product Manager HQ

  • Product Manager Weekly Reading #24

    ProductManagerHQ
    23 Mar 2015 | 12:13 am
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) How Photo App One Minute Grew to Over 22K Users In Just 10 Days Katelan Cunningham, Editor at Brit + Co, reveals how Alex Kwon, founder of OneMinute, tested, built, and grew his app to […]
  • Agile Estimation: Sizing Stories

    Glen Chen
    20 Mar 2015 | 12:51 am
    The project has been funded, the team is assembled, and as PM you’ve written out feature stories based on your product roadmap. Now it’s time to talk specifics and figure out the amount of effort each story will take – will the team be able to complete everything in the given time frame? In agile development, an […]
  • Product Manager Weekly Reading #23

    ProductManagerHQ
    15 Mar 2015 | 7:54 pm
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) Behavioral E-mails That Keep Customers Coming Back – *Must Read* In this spectacular post, Unbounce breaks down various real-life examples of using behavioral and trigger-based e-mails that keep customers coming back. 2) Early Product Metrics and Other Traction […]
  • Product Manager Weekly Reading #22

    ProductManagerHQ
    6 Mar 2015 | 9:59 am
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) Prioritize Product Development by the Four Stages of Use Ben Yoskovitz, VP of Product at VarageSale, breaks down how he prioritizes feature development through ongoing engagement, onboarding, first user experience, and marketing/growth. 2) How to Amaze Your […]
  • PMs & Metrics: Conversion Rate

    Glen Chen
    6 Mar 2015 | 12:06 am
    As a PM, what are some important metrics to measure for your product? In each post of this series we’ll be covering a different metric, why this particular metric is important, and how it’s measured. If you’re a PM of a website, a product that’s sold on a website, or an app, one of the most important […]
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    Product Manager Job Description

  • Write Best Product Manager Resume on Your Own!

    Rose
    24 Mar 2015 | 8:57 am
    It’s very important, more than you’ll ever know, to tailor your resume properly when you are applying for a certain position. This is especially true when you’re applying for an assistance product manager position, because this type of position is very professional, precise and has certain specifications in which you need to secure this job. A product manager resume is not easy to create, although, there are tricks you can use to ensure it’s perfect. 10 Tips for a Product Manager’s Resume Product manager resumes can be difficult to perfect because of how…
  • Product Support Manager Job Description

    Rose
    1 Dec 2014 | 7:28 am
    Product support manager job description should clearly outline about job responsibilities, job duties and other information you want to put. In your job description, being clear is required for job applicants to know what you are looking for. Product support manager is a critical role that helps in translating customer needs. They also need to have corporate strategy, extensive coordination across different teams such as marketing, sales, engineering, services and strategic customers. In addition, you may find more information about web product manager job description by visiting our site.
  • Web Product Manager Job Description

    Rose
    28 Nov 2014 | 7:25 am
    This web product manager job description sample present about responsibilities or skills that you can have for yourself. Feel free to read about this description and when you are ready to make your own job description, you can modify it to meet your requirements and specifications. Web product manager focuses and represents the needs of customer around the world. They also identify opportunities in enhancing and improving effectiveness of website and others. They focus on maintaining and delivering excellent customer experience. Moreover, you may learn more about senior product manager job…
  • Pharmaceutical Product Manager Job Description

    Rose
    25 Nov 2014 | 7:21 am
    Pharmaceutical product manager job description or senior product manager job description must need to offer sufficient information for job seekers to know what they must do and if they able to meet the requirements you are looking for. The job description for medical can include about requirements and skills. As a healthcare product manager, you need to create marketing plans and analyze current market in ensuring that the marketing plan you have is useful. It is necessary that you work with numerous and different departments to make sure the success of product. There you have it a good…
  • Senior Product Manager Job Description

    Rose
    22 Nov 2014 | 7:18 am
    Senior product manager job description, as well as junior product manager job description assists you in constructing a good job application for job applicants so that they will have an idea if they are qualifying for the position or not. This page will present an example on job description and you have all the means to modify or revise it. Senior product manager represents consumer products brands around the world. They are responsible in developing and driving marketing plans and maximizing sales performance. They responsible in making recommendations on marketing strategies that include…
 
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