Product Management

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  • What is product management? Who’s asking?

    The PM Vision
    John Peltier
    1 Nov 2014 | 12:47 pm
    I’m convinced that there are as many definitions of what product management is as there are product managers.  There are certainly as many definitions as there are companies. There are as many definitions of what product management is as there are product managers.Click To Tweet This is one of the struggles of our line of work — it is difficult to gain agreement on its scope, its deliverables, its very purpose.   This leads to difficulties in evaluating whether it’s being done well, what should be done, and what kind of skills are necessary in filling an open position. In…
  • Optimal Product Process™ Phase Four: Qualify

    280 Group » Product Management Blog
    Brian Lawley
    5 Jan 2015 | 12:00 pm
    This post describes the fourth phase in the Optimal Product Process: Qualify. Download the entire Optimal Product Process 2.0 book: CLICK HERE Many companies either minimize or rush this phase, compressing the amount of time originally allotted or deciding to ship a product that may not have been used in real-world scenarios. This omission can cause a major catastrophe… With Agile development testing of the product is done during the sprints based on the mutually agreed upon test cases. With traditional development...[continue reading] The post Optimal Product Process™ Phase Four:…
  • Why Not What – An Example

    Tyner Blain
    Scott Sehlhorst
    5 Jan 2015 | 5:02 am
    Forbes quoted Steve Jobs as saying “I’m as proud of what we don’t do as I am of what we do.”  This is a really enlightened perspective – and a way to enforce focus from the top down.  Before you can drive a “this goal is more important than that goal” focus, you have to make sure you’re actually focusing on the goals. The Customer Does NOT Know Best The top review of a mobile phone app caught my attention over the weekend.  I highlighted a section which really provided clarity for me about the difference between building what the customer…
  • The 70% Solution

    ProductMarketing.com
    David Daniels
    23 Jan 2015 | 9:28 am
    Tweet There are basically two kinds of software companies. One provides as complete a solution as possible (a product) and the other is essentially a services company that combines some software that requires services to complete the solution. Sometimes this is referred to as a 70% Solution. The two approaches can be profitable. The big differences between the two approaches are operational business models, the ease of growing, and margin. Strategies With a complete solution, the strategy is to identify a problem or need, and build a complete software solution that requires very little…
  • 4 Rules for Better Customer Visits

    On Product Management
    Saeed
    22 Jan 2015 | 10:30 pm
    by Saeed Khan We all visit customers. There are many goals to such visits: to gain deeper insight into how they are using the product to understand what benefits they are seeing to identify what issues they are facing to convey product direction to learn about the problems they need to solve (and thus enhancements […]
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    280 Group » Product Management Blog

  • Optimal Product Process™ Phase Four: Qualify

    Brian Lawley
    5 Jan 2015 | 12:00 pm
    This post describes the fourth phase in the Optimal Product Process: Qualify. Download the entire Optimal Product Process 2.0 book: CLICK HERE Many companies either minimize or rush this phase, compressing the amount of time originally allotted or deciding to ship a product that may not have been used in real-world scenarios. This omission can cause a major catastrophe… With Agile development testing of the product is done during the sprints based on the mutually agreed upon test cases. With traditional development...[continue reading] The post Optimal Product Process™ Phase Four:…
  • Optimal Product Process™ Phase Three: Develop

    Brian Lawley
    18 Dec 2014 | 12:00 am
    This post describes the third phase in the Optimal Product Process: Develop. Download the entire Optimal Product Process 2.0 book: CLICK HERE Feature and schedule tradeoffs are made. Technical feasibility may be assessed – if certain critical features are not possible the product may be delayed or cancelled altogether. As mentioned in our previous blog post, many companies rush to begin development without performing adequate planning. This is easy to do. You Have an Idea That You Think Is Incredibly Good Everyone...[continue reading] The post Optimal Product Process™ Phase Three:…
  • Optimal Product Process™ Phase Two: Plan

    Brian Lawley
    15 Dec 2014 | 12:00 pm
    This post describes the second phase in the Optimal Product Process: Plan. Download the entire Optimal Product Process 2.0 book: CLICK HERE “Many companies make the mistake of jumping straight into development, particularly when working with teams employing Agile methodologies, without performing due diligence on the business and strategy aspects of the product first.” Planning Is Where Most Companies Implement a Rush to Failure Approach They are so excited about the ideas that they forge ahead with development without having thought through...[continue reading] The post Optimal Product…
  • Optimal Product Process™ Phase One: Conceive

    Brian Lawley
    11 Dec 2014 | 12:00 am
    This post describes the first phase in the Optimal Product Process: Conceive. Download the entire Optimal Product Process 2.0 book: CLICK HERE By applying ideation exercises and using prioritization techniques, Product Management can lead the company to identify and focus on new and innovative ideas that can become the engine for future company growth and success. During the Conceive Phase a Company or Team Is Generating New Ideas Then evaluating and prioritizing these ideas to determine whether to move forward with them...[continue reading] The post Optimal Product Process™ Phase One:…
  • The Seven Phase Optimal Product Process™

    Brian Lawley
    8 Dec 2014 | 12:00 am
    This post explains the seven phase framework in the Optimal Product Process . Download the entire Optimal Product Process 2.0 book: CLICK HERE The Seven Phase Framework in the Optimal Product Process Covers Every Phase That Every Product Goes Through Whether a Company/Team Realizes It or Not Oftentimes one or more of the seven phases are ignored, shortchanged or not focused on, resulting in a less-than-optimal result for the company and its customers. In many cases Product Management and/or Product Marketing are only...[continue reading] The post The Seven Phase Optimal Product Process™…
 
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    Tyner Blain

  • Why Not What – An Example

    Scott Sehlhorst
    5 Jan 2015 | 5:02 am
    Forbes quoted Steve Jobs as saying “I’m as proud of what we don’t do as I am of what we do.”  This is a really enlightened perspective – and a way to enforce focus from the top down.  Before you can drive a “this goal is more important than that goal” focus, you have to make sure you’re actually focusing on the goals. The Customer Does NOT Know Best The top review of a mobile phone app caught my attention over the weekend.  I highlighted a section which really provided clarity for me about the difference between building what the customer…
  • Good Enough

    Scott Sehlhorst
    10 Dec 2014 | 11:01 am
    We hear a lot about building products which are “good enough” or “just barely good enough.” How do we know what “good enough” means for our customers?  No one really tells us. Different Perspectives of Good Enough There are several important ways to think about a product being good enough – for this article, we will limit the context for discussion to “good enough to ship to customers” or “good enough to stop making it better (for now).”  Determining good enough informs the decision to ship or not.  Otherwise this is all…
  • Opposite Views of a Product Roadmap

    Scott Sehlhorst
    3 Dec 2014 | 10:22 am
    Your product roadmap is a view of what you are building right now, in the near future, and in the more distant future.  Or is your roadmap a view of why you are building whatever you’re building right now, in the near future, and in the more distant future? Your roadmap is both – but one is more important than the other – and product managers need to be able to view the roadmap both ways. When you view the spinning cat animation(1) above, you will either see it as rotating clockwise or counter-clockwise.  Everyone has a default.  Because of bi-stable perception, the…
  • Agile Through a Matrix Lens

    Scott Sehlhorst
    12 Nov 2014 | 11:39 am
      “Agile” is something most teams do wrong*, without realizing they’re doing it wrong.  A good 2×2 matrix acts as a lens, helping to convert information into insight.  Let’s apply this lens to agile as applied within a company, and see if it helps people decide to do things differently. When You Say Agile, What Do You Mean? There may be as many definitions of agile as there are teams practicing agile development.  Generally, people are talking about iterating in what they do.  Instead of having a long, throw it over the wall process, out of which…
  • Classifying Market Problems

    Scott Sehlhorst
    1 Aug 2014 | 4:10 pm
    Theodore Levitt may have developed the whole product model to help companies compete more effectively with their products.  We wrote about the whole product game based on Mr. Levitt’s work.  Recently, I’ve been using a variant of this model as a way to view a product and upcoming roadmap items.  It is a powerful way to share a perspective on your product with the rest of the team, and frame conversations about where best to invest. Whole Product Model As a quick review, Mr. Levitt defined the following model: Which works in that the center of the bullseye is the heart of the…
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    ProductMarketing.com

  • The 70% Solution

    David Daniels
    23 Jan 2015 | 9:28 am
    Tweet There are basically two kinds of software companies. One provides as complete a solution as possible (a product) and the other is essentially a services company that combines some software that requires services to complete the solution. Sometimes this is referred to as a 70% Solution. The two approaches can be profitable. The big differences between the two approaches are operational business models, the ease of growing, and margin. Strategies With a complete solution, the strategy is to identify a problem or need, and build a complete software solution that requires very little…
  • Pricing Market Problems

    Mark Stiving
    21 Jan 2015 | 4:37 am
    Tweet The Pragmatic Marketing framework activity of the month is Market Problems. If you know about Pragmatic Marketing you know that the foundation of all that we teach is understanding and then solving market problems. At first glance, it appears that pricing is directly related to the size of the problem solved. Some life or death medicines sell for thousands of dollars a dose. It’s a no brainer that we would pay that much if it would save the life of a loved one. On the other hand, most of us would never pay thousands of dollars for something with much less impact. Think about a…
  • It Starts with a Conversation

    David Daniels
    15 Jan 2015 | 6:56 am
    Tweet Successful products have something in common. They satisfy a need. They do a few things exceedingly well. People like them so much they tell others. We often think that a successful product starts with an idea. An idea so amazing it will change everything. But the idea is just the spark. The spark begins to smolder after we start having a conversation. A conversation with real people, in a real market, with real needs. As we interact with the market and learn, the smolder becomes a flame. We learn more. We refine. We get more feedback. We discover which fuel makes the flame grow. The…
  • Good, Better, Best – Do It Right!

    Mark Stiving
    14 Jan 2015 | 4:02 am
    Tweet It is a great feeling when readers tell me they’ve implemented good, better, best because of what they’ve read. (Actually it’s a great feeling that people read the blog, let alone take action.) Then, when they went on to describe what they had done, it became obvious I left out an important detail. Several times in the past couple months I’ve heard from people who implement good, better, best by creating low, medium, and high priced offerings. The low priced product had the least number of features, the medium had more and the high even more. So far so good. Then they went on to…
  • A Product Launch “Is He Cheating on Me” Quiz

    David Daniels
    8 Jan 2015 | 7:21 am
    Tweet Source: FreeDigitalPhotos.net image by David Castillo Dominici It’s a new year. The first quarter is a time for launching new products and expectations are high. Launching a product successfully is hard work. And what I mean by ‘successful’ is that it meets or exceed goals that have been defined for a successful launch. The launch goal could be revenue, it could be market share, it could be changing perception in the market about your company. A successful product launch could be a game changer for the company and for you. Often (as in 95% of product launches fail) we discover…
 
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    On Product Management

  • 4 Rules for Better Customer Visits

    Saeed
    22 Jan 2015 | 10:30 pm
    by Saeed Khan We all visit customers. There are many goals to such visits: to gain deeper insight into how they are using the product to understand what benefits they are seeing to identify what issues they are facing to convey product direction to learn about the problems they need to solve (and thus enhancements […]
  • How to Nail Your Pricing and Launch a More Successful Product

    Saeed
    21 Jan 2015 | 8:58 pm
    By Jim Semick Let’s get this out of the way: Pricing a new product is hard. There is so much written about validating product features, but precious little help is available for pricing new products. In my experience — and most product managers I talk to agree — pricing is often an educated guess, frequently guided by […]
  • How to Create Internal Communication Plans for Product Launches

    Saeed
    19 Jan 2015 | 9:16 pm
    by Maggie Hibma One of my favorite questions to ask other product marketers (quietly, of course; nothing you’d find record of on Twitter) is what the hardest part of their job is. I do this because no one matter how the answer starts, it’s always ends the same way: Communication. In flavors like over, under, or […]
  • Worth Repeating – 5 Ways to Truly Delight Customers

    Saeed
    15 Jan 2015 | 7:52 am
    By Saeed Khan NOTE: A version of this this article was originally published in 2011, and is one of my favorites, so here it is again in a slightly edited form. Hardly a week goes by without seeing an article or opinion piece about how important it is to ‘delight customers’. And companies like Disney, […]
  • What’s the worst customer meeting you’ve ever had?

    Saeed
    13 Jan 2015 | 5:47 pm
    By Saeed Khan It’s always great when customer meetings go really well. You build a stronger relationship with the account, you gain a deeper understanding of their needs and plans. Their trust in you increases and they commit to working more closely with you etc. And to top it all off, you get a “Nice […]
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    Brainmates - Boosting People and Product PerformanceBrainmates - Boosting People and Product Performance

  • Sales Funnel A B C’s for Product Marketers

    Sean Richards
    23 Jan 2015 | 2:40 pm
    Product Marketers are responsible for Building Business using the product or products they represent. We need to figure out how to connect our product with the market that needs it. The end game is revenue — the lifeblood of a business. But typically product marketers do not have a revenue target — it is usually a lead target. Leads are the start of the sales funnel. So, what happens once they are handed over to a sales team for qualification? it is worth knowing the whole sales funnel story, so we can hone our lead creation powers for maximum global domination. Lets take a look…
  • Digital Marketing Makeover

    Sean Richards
    7 Dec 2014 | 1:50 pm
    Change is Coming — Key Takeaways for Product Marketers There is fresh research from the CMO Council that has some interesting stats on digital marketing trends and senior leadership attitudes towards it. Great news — the love for digital marketing is on the way up, as is the marketing budget allocation. Why? Because, it is a super smart way to create measurable success in an agile way — whether that is revenue growth, customer retention, or a bit of both. ‘60% of chief marketers list “digital marketing makeover” (involving platforms, programs and people) as the number…
  • Tehnical Product Manager Wanted in Sydney

    Adrienne
    20 Oct 2014 | 3:33 pm
    Our friends at Parity Consulting are on the lookout for a super Technical Product Manager who enjoys innovating and doing things differently. If that’s you, contact Victoria Butt from Parity on 02 8599-9026.  Here’s the job ad. The company: Our client is one of the world’s leading e-commerce companies, providing both B2C and B2C2C sales and services on a global level. They believe that their success is driven by the quality and experience of talented people working together, and are looking for an eager and passionate technical product manager to join their high achieving…
  • The Age of Product Management

    Adrienne
    19 Oct 2014 | 3:41 pm
    About a 2 months ago a client from a large financial institution said to me  with excitement “It’s the Age of Product Management” as we discussed the plans to support his Product Management team to be more effective in their roles. This comment got me thinking about the evolution of Product Management over the last 10 years. 1. You are Not Alone Brainmates ran our first Product Talk in 2007. At that time, there were no meetups, no Product Camps, and no Product Management conferences. At that first talk only 7 people turned up but we were elated. It’s certainly…
  • YOUR OPINION, ALTHOUGH INTERESTING, IS IRRELEVANT

    Sean Richards
    22 Sep 2014 | 3:50 pm
    Harsh But Good Advice for Budding Product Managers and Product Marketers I have been in the game of product management and product marketing for a while now — 13 years. Over that time I have learnt a thing or two and have made just as many mistakes. One thing I do know is that these roles are awesome. This is what I love to do. What is not to like about these kinds of roles? You work with essentially all other business units, you drive strategy for the business through your portfolio, you get to work with lots of customers, it is a highly visible role and it usually pays pretty well.
 
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    The Accidental Product Manager

  • When Apps Go Bad: What We Can Learn From Wendy’s Mistake

    drjim
    19 Jan 2015 | 1:00 am
    Wendy’s Product Managers Have Made A Mobile App MistakeImage Credit: Huffington Post In the U.S. the Wendy’s fast food chain is well known. They may not be as large as McDonalds or have as many restaurants, but they do all right and I for one really like their salads. However, the product managers at Wendy’s recently got bitten by the mobile application (app) bug and decided to update their product development definition and create and app that would make it easy for repeat customers to buy food. The problem is that they did a bad job of this. Perhaps we can learn from their…
  • Sometimes Big Data Just Isn’t Enough For A Product Manager…

    drjim
    12 Jan 2015 | 1:00 am
    Product Managers Need To Understand That Big Data Does Not Solve All Problems Image Credit: infocux Technologies If you’ve had a chance to see just about any magazine associated with your industry lately, I’m sure that you’ve stumbled across an article that was talking about “big data”. There are a lot of different definitions for just exactly what Big Data is, but in a nutshell it’s taking very large data sets and processing them using sophisticated analytical tools in order to try to uncover just exactly what your customers are really thinking. Is it…
  • What The Product Managers At Box Are Going To Have To Do To Survive

    drjim
    5 Jan 2015 | 1:00 am
    The product managers at Box are going to have to make their product uniqueImage Credit: Indiana University How great would it be to be a product manager who was in charge of a product that was showing up in the newspapers every day? Box, a company that offers online storage, is preparing to have an Initial Public Offering (IPO) where they will sell stock in the company for the first time. It turns out that this is all great, but the Box product managers are facing some serious competition and it’s not 100% clear what they are going to do in order to deal with it… The Need To Be…
  • The Problem That Product Managers Have With Super-Sized Products

    drjim
    15 Dec 2014 | 1:00 am
    Caption: Sometimes too much is too muchImage Credit: Matt McGee So how did your product start out? I suspect that your company discovered that a group of potential customers had a problem, created a product development definition to solve that problem and then went out and sold a product based on that. With a little luck, both you and your company were successful doing this. When you wanted to boost your sales, you looked around for potential customers with problems that were similar to the one that you were solving and added features to your product to solve those problems also. Sounds just…
  • The Truth? Your Customers Can’t Handle The Truth!

    drjim
    8 Dec 2014 | 1:00 am
    Can your customers handle it if you tell them the truth?Image Credit: John Irving How much does your product cost? No, I mean based on your product development definition how much does it really cost? Once you account for all of the taxes, installation fees, ongoing maintenance, how much are your customers going to end up paying to use your product? Perhaps even more importantly, how are your customers going to feel as they start to discover the trail of additional fees above and beyond the initial purchase price that they are going to have to end up paying? The Problem With Concert Tickets…
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    Lead on Purpose

  • How engaged are your employees?

    Michael Ray Hopkin
    24 Jan 2015 | 12:25 pm
    Employee engagement means much more than employee happiness, and an engaged employee can have such a positive effect on the bottom-line of a company. Conversely, employees who are not engaged have a detrimental effect on a company. There seems to … Continue reading →
  • How accountability leads to success

    Michael Ray Hopkin
    17 Jan 2015 | 11:33 am
    Accountability leads to success. Why? When people take responsibility for their actions they make changes that lead them to do things differently, to do new things and/or to stop doing things that held them back. This may sound simplistic, but … Continue reading →
  • The top 5 blog articles for 2014

    Michael Ray Hopkin
    30 Dec 2014 | 8:56 am
    Like many of you I like to take time at the end of the year to review what transpired and evaluate how I did—and that includes my blog. One of the things I do is review my top posts to … Continue reading →
  • Do you run your organization by ideas or hierarchy?

    Michael Ray Hopkin
    22 Nov 2014 | 5:46 pm
    One of the keys to a successful company is teamwork. When people to work effectivley together great things happen. Though it’s not recognized a key discipline in many organizations, companies that make it a top priority always come out ahead. … Continue reading →
  • How do you win the war for talent?

    Michael Ray Hopkin
    8 Nov 2014 | 9:50 am
    Guest post by Sarah Sladek About 40 years ago, shortly after the Baby Boomers (1946-1964) were born, demographers and industry leaders realized that someday this generation of 78 million Americans would retire and the nation would experience a shortage of … Continue reading →
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    Product Management News

  • Now Available and Free to Customers: Oracle OpenWorld 2014 Top Sessions

    24 Jan 2015 | 2:51 am
    Dave Berry, from the Oracle SOA group, explores various use cases for solving the age-old problem of processing large files, including using standard Oracle Managed File Transfer compression to reduce the upload time for the end user; using Oracle Managed File Transfer to pass a directory to an Oracle SOA Suite application to process files individually; and, finally, using an Oracle SOA Suite application to debatch very large files delivered from Oracle Managed File Transfer. Oracle's world-class service bus will be available on Oracle Cloud.
  • Vertical Communications' Kevin Butler Readies ITEXPO Panel Appearance

    23 Jan 2015 | 10:41 pm
    News about the appearance of major industry names at the upcoming ITEXPO Miami - set to run January 27 30 at the Miami Beach Convention Center in Miami, Florida - is still arriving, even with the big event now less than a week away. This time around, the new arrival is Vertical Communications' own Kevin Butler, who will be part of a panel on unified communications deployment strategies.
  • YC-Backed Pomello Helps Teams Determine Whether Job Applicants Will Fit In

    23 Jan 2015 | 6:26 pm
    Y Combinator -backed Pomello wants recruiting to be more about getting new employees who will get along with the rest of the team rather than pushing fancy perks and competing on pay. At least, that line of thinking is what got co-founders Catherine Spence and Oliver Staehelin talking while they were at Stanford Business School.
  • Liquidnet names Natasha Shamis global head of product

    23 Jan 2015 | 11:12 am
    In this role, she leads a team responsible for the development and design of Liquidnet's global technology solutions and products covering Liquidnet's core block crossing network, commission management, execution and quantitative services, and capital markets. She also leads an enterprise product management framework that guides the processes for design, rollout, and customer engagement in the development of Liquidnet's products.
  • Dana Rexroth Nears Start of Production on R2 Hydromechanical Variable Transmission Platform

    23 Jan 2015 | 7:02 am
    Field tests on working vehicles have shown fuel savings of up to 25 percent over traditional transmission designs, with additional savings possible through further optimization with equipment subsystems. "The HVT R2 has shown the value of powersplit technology at every stage of development, both in fuel economy and in application performance," said Diego Cornolti, head of sales and product management for Dana Rexroth Transmission Systems.
 
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    David Meerman Scott - Web Ink Now

  • How Content Influences the Buying Process and Grows Business

    David Meerman Scott
    20 Jan 2015 | 7:29 am
    Today when people want to buy something, the web is almost always the first stop on their shopping trip. In any market category, potential customers head online to conduct research. The moment of truth is when they reach your site: Will you draw them into your sales process or let them click away?
  • #DawnWall and the Fear of Real Time Media

    David Meerman Scott
    15 Jan 2015 | 6:21 am
    Over the past several days I’ve been mesmerized in real-time by Tommy Caldwell and Kevin Jorgeson as they’ve negotiated the final parts of their 19-day free climb of the Dawn Wall of El Capitan in Yosemite National Park, California. While El Capitan has been climbed many times, this was the first free climb (ropes only used for safety, not for climbing) of the Dawn Wall - widely considered the most difficult climb in the world. During the entire climb, they communicated to the world and we shared via #DawnWall. 
  • 8 Ways to Ruin Your Chance of Making a Sale [Infographic]

    David Meerman Scott
    14 Jan 2015 | 11:52 am
    Buyers have more information at their fingertips than ever before, yet the same sales techniques which were appropriate for the 1980s are still being used today. The world has changed, and organizations must avoid making the sales mistakes if they are to thrive.
  • New Rules of Sales on MSNBC Your Business

    David Meerman Scott
    7 Jan 2015 | 1:01 pm
    Here’s the video of my appearance on MSNBC Your Business with JJ Ramberg.  MSNBC Your Business is the only television show dedicated to issues affecting small business owners. Now in its seventh season and sponsored by American Express OPEN forum, the program has profiled hundreds of small business owners and offered advice from countless business experts and investors. I always love to appear on this show!
  • The Year to Manage your Fear

    David Meerman Scott
    5 Jan 2015 | 9:02 am
    We all face fear in our professional and personal lives. Fear of the strange, of the new, of the untested. We fear bucking the trend and going against the accepted. It's a natural human response. To truly achieve greatness in the form of personal fulfillment, you must act. That might mean you are a pioneer, a rebel, an instigator. You may need to challenge the status quo and make a difference in the world.
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    Launch Clinic

  • The 70% Solution

    David Daniels
    23 Jan 2015 | 9:28 am
    Tweet There are basically two kinds of software companies. One provides as complete a solution as possible (a product) and the other is essentially a services company that combines some software that requires services to complete the solution. Sometimes this is referred to as a 70% Solution. The two approaches can be profitable. The big differences between the two approaches are operational business models, the ease of growing, and margin. Strategies With a complete solution, the strategy is to identify a problem or need, and build a complete software solution that requires very little…
  • It Starts with a Conversation

    David Daniels
    15 Jan 2015 | 6:56 am
    Tweet Successful products have something in common. They satisfy a need. They do a few things exceedingly well. People like them so much they tell others. We often think that a successful product starts with an idea. An idea so amazing it will change everything. But the idea is just the spark. The spark begins to smolder after we start having a conversation. A conversation with real people, in a real market, with real needs. As we interact with the market and learn, the smolder becomes a flame. We learn more. We refine. We get more feedback. We discover which fuel makes the flame grow. The…
  • A Product Launch “Is He Cheating on Me” Quiz

    David Daniels
    8 Jan 2015 | 7:21 am
    Tweet Source: FreeDigitalPhotos.net image by David Castillo Dominici It’s a new year. The first quarter is a time for launching new products and expectations are high. Launching a product successfully is hard work. And what I mean by ‘successful’ is that it meets or exceed goals that have been defined for a successful launch. The launch goal could be revenue, it could be market share, it could be changing perception in the market about your company. A successful product launch could be a game changer for the company and for you. Often (as in 95% of product launches fail) we discover…
  • Should Salespeople Work the Trade Show Booth?

    David Daniels
    18 Dec 2014 | 8:08 am
    Tweet Are salespeople the right resource in the booth? Trade shows set the stage for mismatched expectations If not salespeople working the booth, then who? If salespeople should work the trade show booth is one of the questions that comes up frequently when I’m teaching classes for Pragmatic Marketing. The ensuing discussion can get really interesting and sometimes a little heated. It’s a question that begs further discussion given that it’s often the Sales Team that is driving the need for trade show attendance. For many technology companies the number of trade shows in which they are…
  • Prioritize Product Launch Resources with Launch Tiers

    David Daniels
    10 Dec 2014 | 4:52 am
    Tweet Use product launch tiers to allocate launch resources Prioritize launch resources based on business/market impact Companies with large product portfolios can face a dizzying pace of product launches. Realistically, not every product update needs the resources of a full-blown product launch so we need a rational way to prioritize resources to more closely match business outcomes. One method is to allocate launch resources by prioritizing product launches based on a combination of the impact on the market and the impact to the business. Products that are expected to have a larger impact,…
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    A Girl's Guide to Project Management

  • How to make project meetings relevant to everyone

    Elizabeth Harrin
    22 Jan 2015 | 10:15 pm
    This post contains Amazon affiliate links. I’ve spent a fair amount of time sitting in meetings where the topics discussed aren’t relevant to me. Sometimes in team meetings I’m even listening to discussions about projects that I’m not working on. And I confess to checking my emails and even Facebook during the boring bits. So as a meeting organiser, how do you make your meetings relevant to everyone who attends? There are a few options: Let people bring work to do during your meeting. They can switch on when the discussion concerns their tasks or projects. The core meeting attendees…
  • Predicting the State of Online PM Software: Was Jason Westland Right?

    Elizabeth Harrin
    20 Jan 2015 | 10:58 pm
    This is a guest post by Jason Westland. Some links are affiliate links. At the end of 2013 on this blog, I made three predictions for the future of online software. This is one area of project management that is evolving at a rapid pace, and I wanted to call out the trends I was witnessing. It’s no secret that project management is a skill in demand. PMI predicts that through 2020, 1.57 million new project management jobs will be created every year. When I read that figure, I initially assumed that senior executives were recognizing the value that mature project management practices had on…
  • 5 Tips for Managing Project Communications in a Crisis

    Elizabeth Harrin
    18 Jan 2015 | 10:16 pm
    In this video I look at project communications during a crisis (text summary below). For those of you who prefer reading or who can’t watch the video, here’s a summary: There are always things that go wrong on projects – sometimes those issues are small; sometimes they are significant. Here are 5 tips to help you deal with project communications during an issue. 1.     Have a single point of contact Appoint a single point of contact to deal with communications during the incident. That could be you or someone else from the project team, but make sure everyone knows who to go…
  • Top Tips for Breaking into Project Management

    Elizabeth Harrin
    15 Jan 2015 | 10:50 pm
    “What advice do you have for project management students fresh out of school who want to break into the discipline?” That’s what Geoff Crane asked me, and other project managers, so he could compile our top tips for his students. I found it quite difficult to come up with some tips because there are so many things that I could pass on to new project managers. In the end, given the space constraints, this is what I came up with: New project managers should show that they are flexible, willing to put in the time and able to listen to their project team members. As you don’t have…
  • Reinventing Communication [Book review]

    Elizabeth Harrin
    13 Jan 2015 | 10:36 pm
    “If we spend 90 percent of our time on communication, it makes sense to have a method to figure out if we are spending out time wisely and, if we are not, what we can do to improve communication,” writes Mark Phillips in his book, Reinventing Communication. That sounds sensible, so I was keen to read more. Reinventing Communication isn’t a soft skills book. There’s nothing fluffy about it as it aims to follow a scientific approach. This is an interesting concept for something that has traditionally been seen as a project management soft skill – Phillips says it can…
 
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    svpg blog

  • The Power of Customer Misbehavior

    20 Jan 2015 | 4:18 pm
    There are of course many ways to come up with significant new product ideas.  Historically, the two main approaches have been: 1) to try to assess the market opportunities and pick potentially lucrative areas where significant pain exists; and 2) to look at what the technology or data enables – what’s just now possible – and match that up with the significant pain.   You can think of the first as following the market, and the second as following the technology.  Either way can get you to product market fit. However, some of the most successful companies today…
  • Shared Learning

    12 Dec 2014 | 9:28 am
    One of the tenets of Product Discovery, Lean UX and Lean Startup methodology in general, is to try and avoid or reduce waste.  Mostly that means tackling the situation where we design, build, test and deploy a solution that fails to meet its objectives.  However, in this article I wanted to focus on another form of waste, one I find particularly frustrating, one that I’ve seen in countless teams, and one that I believe is completely avoidable. I am referring to the waste that happens when one member of a team goes off and learns something important about our customers or our…
  • Establishing a True Product Culture

    28 Oct 2014 | 12:01 pm
    In my last article I discussed the differences between an IT Mindset and a Product Mindset.  I must have struck a chord because I heard from so many people, from all over the world, that they were stuck in an “IT Mindset” organization.  Unsurprisingly, their next question was how do they change their organization, or in some cases, their question was around whether it’s possible to change an IT Mindset organization, or do they need to just leave and move to a startup? The first thing I want to emphasize is that I do not believe you must move to a startup if you…
  • Product vs. IT Mindset

    14 Oct 2014 | 7:27 pm
    The role of the product organization is to consistently deliver significant new value to the business through continuous product innovation.  At a startup, the product team either innovates and provides real value or the startup dies.  However, in larger, more established companies, product teams very often lose their ability to deliver that ongoing value. They just make minor optimizations to existing products. Or they continue to turn out more features that don’t make a difference. In this article I want to talk about some of the deep reasons why innovation…
  • The Internal Agency Model

    25 Sep 2014 | 11:19 am
    I have long written about the importance of dedicated, durable product teams and that we should always strive to optimize for the team and not for the individual function (e.g. product management, user experience design, engineering, test automation, data science, etc.).  It’s not hard to spot when teams have not embraced this model, as you see lots of organizational silos and “walls” between members of the team. Fortunately, most organizations I meet now have honestly embraced the critical notion of a durable, cross-functional, and whenever possible, co-located,…
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    Product Focus Soapbox

  • It’s not you it’s the system

    Ian Lunn
    22 Jan 2015 | 2:18 am
    Use this framework to review your product management function. The post It’s not you it’s the system appeared first on Product Focus Soapbox.
  • 7 ways to persuade your boss to approve training

    Ian Lunn
    9 Jan 2015 | 4:49 am
    The key arguments that will convince your manager. The post 7 ways to persuade your boss to approve training appeared first on Product Focus Soapbox.
  • Making decisions on gut feel

    Ian Lunn
    17 Nov 2014 | 6:35 am
    How do you make your product decisions? The post Making decisions on gut feel appeared first on Product Focus Soapbox.
  • Product managers and patents

    Mark Mallinson
    9 Nov 2014 | 2:36 pm
    Why you should care about patents The post Product managers and patents appeared first on Product Focus Soapbox.
  • Which companies do best practice product management?

    Andrew Dickenson
    31 Oct 2014 | 8:42 am
    What we see are pockets of excellence The post Which companies do best practice product management? appeared first on Product Focus Soapbox.
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    280 Group

  • Optimal Product Process™ Phase Six: Maximize

    Brian Lawley
    19 Jan 2015 | 12:00 pm
    This post describes the sixth phase in the Optimal Product Process: Maximize. Download the entire Optimal Product Process 2.0 book: CLICK HERE After the initial launch the product requires ongoing marketing and activities to ensure that it continues to be as successful as possible Many companies make a huge mistake at this point in the product process. They launch the product, do some initial marketing and then “let it ride.” They assume that this initial effort is all that is necessary to...[continue reading] The post Optimal Product Process™ Phase Six: Maximize appeared first on 280…
  • 5 Strategies to Shorten the B2B Software Upgrade Cycle

    Brian Lawley
    15 Jan 2015 | 4:15 pm
    One of the biggest challenges facing software companies that aren’t in the SaaS space is the fact that customers often don’t or won’t upgrade. In many cases the old adage of “If it isn’t broken, don’t fix it” applies. This is true for both B2B and Consumer products (look at how many consumers haven’t historically upgraded to new versions of Windows or Office, for example.) In this article we’ll focus on the B2B non-SaaS space specifically, and provide some strategies...[continue reading] The post 5 Strategies to Shorten the B2B Software Upgrade Cycle appeared first on 280…
  • Optimal Product Process™ Phase Five: Launch

    Brian Lawley
    14 Jan 2015 | 12:00 am
    This post describes the fifth phase in the Optimal Product Process: Launch. Download the entire Optimal Product Process 2.0 book: CLICK HERE A company without a specified launch plan and process will rarely meet its initial or long-term revenue goals Launch is one of the biggest areas of failure for products That’s because companies may rush the product to market before it is ready or fail to plan and execute a launch that will meet their business goals due to budget or...[continue reading] The post Optimal Product Process™ Phase Five: Launch appeared first on 280 Group.
  • Product Management Rule #29: A Business Is Not a Democracy

    matt
    12 Jan 2015 | 11:25 am
    Product Management Rule #29 from the best-selling book, 42 Rules of Product Management, was written by Phil Burton, Senior Principal Consultant, 280 Group If you don’t make the difficult decisions, chances are no one will, and the business will suffer as a result. As a product manager, you have a unique role within the company. No one else within the company has the overall view of the entire business through the lens of your product that you do—not the CEO, not...[continue reading] The post Product Management Rule #29: A Business Is Not a Democracy appeared first on 280 Group.
  • Optimal Product Process™ Phase Four: Qualify

    Brian Lawley
    5 Jan 2015 | 12:00 pm
    This post describes the fourth phase in the Optimal Product Process: Qualify. Download the entire Optimal Product Process 2.0 book: CLICK HERE Many companies either minimize or rush this phase, compressing the amount of time originally allotted or deciding to ship a product that may not have been used in real-world scenarios. This omission can cause a major catastrophe… With Agile development testing of the product is done during the sprints based on the mutually agreed upon test cases. With traditional development...[continue reading] The post Optimal Product Process™ Phase Four:…
 
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    280 Group » Product Management Blog

  • Optimal Product Process™ Phase Six: Maximize

    Brian Lawley
    19 Jan 2015 | 12:00 pm
    This post describes the sixth phase in the Optimal Product Process: Maximize. Download the entire Optimal Product Process 2.0 book: CLICK HERE After the initial launch the product requires ongoing marketing and activities to ensure that it continues to be as successful as possible Many companies make a huge mistake at this point in the product process. They launch the product, do some initial marketing and then “let it ride.” They assume that this initial effort is all that is necessary to...[continue reading] The post Optimal Product Process™ Phase Six: Maximize appeared first on 280…
  • 5 Strategies to Shorten the B2B Software Upgrade Cycle

    Brian Lawley
    15 Jan 2015 | 4:15 pm
    One of the biggest challenges facing software companies that aren’t in the SaaS space is the fact that customers often don’t or won’t upgrade. In many cases the old adage of “If it isn’t broken, don’t fix it” applies. This is true for both B2B and Consumer products (look at how many consumers haven’t historically upgraded to new versions of Windows or Office, for example.) In this article we’ll focus on the B2B non-SaaS space specifically, and provide some strategies...[continue reading] The post 5 Strategies to Shorten the B2B Software Upgrade Cycle appeared first on 280…
  • Optimal Product Process™ Phase Five: Launch

    Brian Lawley
    14 Jan 2015 | 12:00 am
    This post describes the fifth phase in the Optimal Product Process: Launch. Download the entire Optimal Product Process 2.0 book: CLICK HERE A company without a specified launch plan and process will rarely meet its initial or long-term revenue goals Launch is one of the biggest areas of failure for products That’s because companies may rush the product to market before it is ready or fail to plan and execute a launch that will meet their business goals due to budget or...[continue reading] The post Optimal Product Process™ Phase Five: Launch appeared first on 280 Group.
  • Product Management Rule #29: A Business Is Not a Democracy

    matt
    12 Jan 2015 | 11:25 am
    Product Management Rule #29 from the best-selling book, 42 Rules of Product Management, was written by Phil Burton, Senior Principal Consultant, 280 Group If you don’t make the difficult decisions, chances are no one will, and the business will suffer as a result. As a product manager, you have a unique role within the company. No one else within the company has the overall view of the entire business through the lens of your product that you do—not the CEO, not...[continue reading] The post Product Management Rule #29: A Business Is Not a Democracy appeared first on 280 Group.
  • Optimal Product Process™ Phase Four: Qualify

    Brian Lawley
    5 Jan 2015 | 12:00 pm
    This post describes the fourth phase in the Optimal Product Process: Qualify. Download the entire Optimal Product Process 2.0 book: CLICK HERE Many companies either minimize or rush this phase, compressing the amount of time originally allotted or deciding to ship a product that may not have been used in real-world scenarios. This omission can cause a major catastrophe… With Agile development testing of the product is done during the sprints based on the mutually agreed upon test cases. With traditional development...[continue reading] The post Optimal Product Process™ Phase Four:…
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    MindTheProduct

  • #mtpcon San Francisco reason #5 – the industry party of the year

    Martin Eriksson
    5 Jan 2015 | 10:00 am
    Mind the Product’s #mtpcon is coming to San Francisco, and there are a whole bunch of reasons why you should join us for it. We’ve picked out five to help you justify your ticket, and today we’re telling you all about the last – but certainly not the least. Reason 5: Come to the industry party of the year for free flowing drinks & conversation There are many reasons why your entire business would benefit from sending you off to #mtpcon but this one’s especially for you, product managers. We’re all about excellence of education, but we also believe in the benefit of…
  • Being Human in a Digital World: Lessons from the intersection of tech & culture

    Martin Eriksson
    2 Jan 2015 | 9:11 am
    Genevieve Bell is an anthropologist and leads Intel Labs’ interaction and experience research. She uses qualitative and quantitative research into what people want, their desires, hopes and dreams to inspire next generation product design and technical innovation. In this hilarious and extraordinary talk at #mtpcon, she provokes and reflects on 15 years of researching the intersection of technology and social sciences. What is it that continues to make us human in an age where we are increasingly surrounded by digital technologies? She argues that it is easy to be seduced by the…
  • How to be a better Product Manager this New Year

    Janna Bastow
    29 Dec 2014 | 4:00 pm
    With the start of a new year – like nearly every other human being on the planet – I have been struck by a spell of optimism and the spirit of self-improvement. And up there on the list is becoming a more awesome product manager. As product people, we’re in the business of forming a new discipline. In 2014 the Mind the Product community learned a lot. From Dave Wascha encouraging product managers to be bold in decision-making, to Leisa Reichelt on how to change organisational behaviour, and ProductTank meetups focused on everything from change management to decision making,…
  • #mtpcon San Francisco reason #4 – build a community for your product tribe

    Martin Eriksson
    22 Dec 2014 | 10:00 am
    People often ask me where the best conference is for product people, and for the past three years I’ve been surprising people by pointing them to London rather than Silicon Valley. So I’m very happy to learn that Mind The Product’s special blend of carefully curated content and creative community is now coming to San Francisco. I will absolutely be there. - Marty Cagan, Partner – Silicon Valley Product Group Mind the Product’s #mtpcon is coming to San Francisco, and there are a whole bunch of reasons why you should join us for it. We’ve picked out five to help you justify your…
  • All Product Managers Want For Christmas Is…

    Janna Bastow
    17 Dec 2014 | 6:12 am
    A gift list for product managers is fast becoming an annual tradition of ours. With the holiday season fast creeping up, the MTP team put our heads together to come up with the ultimate list of goodies that are making our eyes twinkle this festive season. If you have a special product person in your life, or are looking for things to add to your own wish list, we’ve got you covered. 1. Adobe Ink and Slide As a product manager, I’ve gotten naturally good at simple drawings: mostly boxes within boxes, and lots of arrows. But classic freehand drawing has never come easily to me, so a…
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    Product Talk

  • Why You Can (And Should) Experiment When Building Enterprise Products

    Teresa Torres
    14 Jan 2015 | 8:00 am
    Every time I speak about hypothesis testing, I get a series of questions about how to run experiments from people working on enterprise products. The assumption behind these questions is that hypothesis testing only works with consumer Internet products. And the assumption behind that belief is that the only way to experiment is to run A/B tests. But these are both false assumptions. There Are Many Ways to Experiment An experiment is simply a procedure designed to test a hypothesis. – Tweet This A hypothesis is a conjecture that you hope is true and is specific enough to be refuted or…
  • Run Experiments Before You Write Code

    Teresa Torres
    7 Jan 2015 | 8:00 am
    The Lean Startup has a flaw. It’s a simple one. It advocates the feedback loop: Build -> Measure -> Learn. I agree wholeheartedly with this loop. The flaw is in where you should start. I prefer: Learn -> Build -> Measure – Tweet This It’s a subtle difference, but it’s an important one. The Hidden Cost of Writing Code First If you build first and then learn, you end up writing code that doesn’t matter. Some of your experiments are going to fail. This means you are wasting engineering effort building features that don’t work. That might work if you are an engineer or…
  • My Favorite Books Read in 2014

    Teresa Torres
    17 Dec 2014 | 8:00 am
    I’ve read 60 books (so far) this year. These were my favorites. If you like these reviews, I’ll be launching a blog after the new year about the books that I’m reading. I’ll share details in an upcoming newsletter. If you don’t get my newsletter, you can subscriber here. How Music Works by David Byrne This book starts by exploring how music has been shaped by the context in which we hear it – from the design of venue halls to the context changes brought by recording technology. It’s also a romp through Byrne’s thoughtful creative process and career and his love for music…
  • Don’t Rely On Confidence Alone

    Teresa Torres
    10 Dec 2014 | 8:00 am
    You find yourself in a conference room with your product team. The white board is covered with sketches. You have an idea that everyone is excited about. You mapped it out. You have a plan. Your engineering team is anxious to get started. This is what makes building products fun – the appeal of the next big idea. However, there is a problem. Your level of confidence in a new idea has no basis in reality. – Tweet This Confidence is a symptom of how well your brain can construct a coherent story. Coherence, however, does not necessitate truth. Research in Motion was confident that…
  • How to Estimate the Expected Impact of a Product Change

    Teresa Torres
    3 Dec 2014 | 8:00 am
    Your design team is excited about a new signup process. They are convinced it will increase registrations. Your sales team keeps asking for the same feature over and over again. They think it’s responsible for lost sales since your biggest competitor features it prominently. Your product manager wants to increase the rate at which you email your users, she thinks it will increase return visits. As a product leader, you face these types of scenarios and many more every day. If you bring an experimental mindset to your work, you should be intuitively translating these suggestions into…
 
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    Frank Lio: Practical Product Management, Marketing, Strategy, and Life - Blog

  • Basic Laws for Product Management and Life

    7 Jan 2015 | 11:53 am
    Focus on the 20% that matter most. Product Managers and developers (and everyone in general) should observe two laws: 1) Law of the Vital Few and 2) Parkinson’s Law of Triviality. Law of the Vital FewThe Law of the Vital Few is better known as the 80/20 rule or Pareto’s Principle. Basically, approximately 80 percent of an input affects 20% of the output while 20% of any input will affect 80% of the outcome. That means 20% of your time, resources, efforts, or customers is responsible for 80% of all of your results.  This is one of the key concepts that I learned from…
  • Praise in Public. Go Nuts in Private.

    10 Dec 2014 | 6:14 am
    There’s a story about the actions of a Korean Airlines executive making the news: Excerpted from Bloomberg: "The daughter of Korean Air Lines Co. Chairman Cho Yang Ho ordered a plane back to the gate so she could remove a crew member who gave an incorrect answer to a question on how to serve macadamia nuts, the airline said. Heather Cho, 40, a vice president of the airline, ordered the head of the service crew on Flight 86 from New York to Seoul to deplane after an attendant earlier had served Cho macadamia nuts without asking, the carrier said. Cho then…
  • Do Your Housekeeping Before a New Product Release

    3 Dec 2014 | 2:49 pm
    There’s a side of Product Management that many fail to fully address.  New product releases are the “glamorous” side of the business.  However, you must also plan for the effect on existing products!Are existing product(s) being replaced?How much stock or parts inventory of the older product(s) do you have?What is the plan for clearing any remaining stock and parts?When do you stop producing the older product(s)?Will there be a “hard stop” or a phase-in period during which both older and newer products are produced?Have parts been allocated to Service…
  • Prove that You are  "Better", not "Different".

    11 Nov 2014 | 9:15 am
    Which would a prospect react positively to? Heard this great quote which all product, marketing, and sales people should remember:"Different" does not mean you are "Better"                             - but -"Better" does mean you are "Different".Product differentiation does not mean talking about every feature or function in your offering - or whether or not your competition has them.  In fact, it may not have anything to do with being new or innovative.  You simply leave the customer thinking "so…
  • Thriving in Corporate America

    21 Oct 2014 | 10:32 am
    Thrive : to grow or develop successfully : to flourish or succeed I had the honor to be a panelist at the Society of Asian Scientists and Engineer’s National Conference (SASE) in Philadelphia. The topic was “Thriving in Corporate America” and I was joined by some impressive professionals: John Harris II - VP at Raytheon, Anil Achyuta - Program and Development Manager at Draper Labs, and Chris Soong - Principal at Booz Allen Hamilton.These were the top ten takeaways from the panel discussion:You must be willing to…
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    Under 10 by Steve Johnson

  • Enhance your personas with real attributes

    Steve Johnson
    22 Jan 2015 | 10:22 am
    “Bob the Builder” and “Sally the Soccer mom” are thin, flat personas. I like to start my personas with a real person and then genericize them to my persona instead of starting with a generic. Here, from a list by Seth Godin, are some attributes that make your personas more like real people. Litigious Price shoppers Loyal Bureaucratic Demonstrative Followers Leaders Luxury-focused Skittish Trusting Bottom fishers Eager Confident Easily amused Uncomfortable talking about money Part of the crowd Afraid Outliers Desperate Rich Easily distracted Secretive Joyful Be…
  • Is Agile Breaking Product Management?

    Steve Johnson
    10 Jan 2015 | 4:23 am
    My article, “Is Agile Breaking Product Management?” is featured in the Winter 2015 issue of Better Software Magazine. It can be a challenge for a product manager to know how to lead an agile software team. As product managers take on many different roles throughout a project lifecycle, there can be confusion, resulting in the product manager doing what nobody else wants to do. Steve Johnson offers a perspective of the agile product manager that every software developer should know. Download a free issue here.
  • What a return policy says about your marketing

    Steve Johnson
    7 Jan 2015 | 6:40 am
    Or A Tale of Two Return Policies Suppose you have a bad keyboard. The thing works but the lettering is faded or one key doesn’t work correctly. You want to get it fixed but you don’t want to be without it. My laptop keyboard broke. I called the manufacturer who was quite helpful. She quickly gave me a return authorization and even sent me a prepaid label for shipping. But… I was without my laptop while it was being fixed. Through a series of misadventures, it ultimately took six weeks (that is, six weeks without the computer) to get it repaired. I had to buy a new computer so I could…
  • If not you, who?

    Steve Johnson
    11 Dec 2014 | 8:48 am
    Don’t drop the ball; either arrange for someone to catch it or let your boss know.—Julie Bick, author, All I Really Need to Know in Business I Learned at Microsoft My first business trip was from Dallas Love Field (DAL) to San Antonio (SAT) on Southwest Airlines. (Exciting, eh?) On the flight, I was seated next to our VP of Marketing and we talked about marketing and sales. She said something that has been a guiding principle for me throughout my career. “Marketing people move all customers forward in their buying cycle; sales people move one customer forward.” Today I help teams…
  • Are product managers too negative?

    Steve Johnson
    19 Nov 2014 | 8:13 am
    “Out of the mouths of babes…”—Matthew 21:16, King James Bible The Emperor’s new clothes A vain Emperor hires two swindlers who promise him the finest, best suit of clothes from a fabric invisible to anyone who is unfit for his position or “hopelessly stupid.” The Emperor’s ministers cannot see the clothing themselves, but pretend that they can for fear of appearing unfit for their positions and the Emperor does the same. Finally the swindlers report that the suit is finished, they mime dressing him and the Emperor marches in procession before his subjects. The…
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    All it takes for your Product Business Success

  • Kicking Tyres With ‘Product Guy’ Rich Mironov

    Confianzys
    21 Jan 2015 | 11:15 pm
      For most people working on tech products, Rich Mironov is a familiar name.  A serial entrepreneur himself, he has been the “product guy” at six start-ups and coaches product management teams and executives in Silicon Valley on building what markets will value.  He has been writing about tech product management since 2001.  In February […] Read more at Kicking Tyres With ‘Product Guy’ Rich Mironov. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • Top posts from 2014: All about products and business

    Confianzys
    2 Jan 2015 | 2:13 am
    As we start the new year, we wanted to take a few minutes to re-look at the top posts from 2014. We have written extensively over the last few years about product businesses. Based on our experience, we try to present viewpoints around various aspects like product roadmapping, teams, services businesses and their forays into […] Read more at Top posts from 2014: All about products and business. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • 3 questions to expect at your Product Marketing interview

    Shrinath V
    30 Dec 2014 | 10:48 pm
    Perhaps you are an Engineer considering a lateral move into Product Marketing and watching out for opportunities within your company. Perhaps you’ve gone through an MBA and are anxiously awaiting interviews on campus. Whatever the situation, your first interview for a Product Marketing role can be an intense experience, especially if your past interviews have […] Read more at 3 questions to expect at your Product Marketing interview. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • How Master BPMP Certification helped Deepak Mane set himself up for opportunities as a product manager

    Confianzys
    29 Dec 2014 | 9:44 pm
    Product management is one of the most exciting careers today. Through the last few years, it has also evolved into a critical role in ensuring the company’s success. Product managers have to contend with multiple inputs about markets and user needs, and convert these into a clear understanding of market needs from which they help […] Read more at How Master BPMP Certification helped Deepak Mane set himself up for opportunities as a product manager. Part of a collection of articles around running product businesses successfully at All it takes for your Product Business Success
  • How B2B software product design is changing – views from Ram Machiraju, Senior Director, Product Management, JDA Software

    Shrinath V
    29 Dec 2014 | 9:38 pm
    Ram Machiraju has been working in the Enterprise software products space for almost 20 years. Currently, he is the Senior Director of Product Management at JDA Software, which provides supply chain planning and execution solutions. In this discussion, he highlights some of the big opportunities emerging for the Indian tech product industry, and makes some […] Read more at How B2B software product design is changing – views from Ram Machiraju, Senior Director, Product Management, JDA Software. Part of a collection of articles around running product businesses successfully at All it…
 
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    The PM Vision

  • Why SaaS Growth and Customer Success Require Whole Product Thinking

    John Peltier
    12 Jan 2015 | 4:51 am
    In SaaS, Customer Success is Literally Life or Death In SaaS, Customer Success Literally Means Life or Death.Click To Tweet As you may already know, SaaS business success requires a growing amount of recurring revenue. Steady and predictable revenue, most frequently measured as Monthly Recurring Revenue (MRR), is a business asset that makes a liquidity “event” possible. Once you launch a product, you have to gain and retain clients. As a subscription business, in order for MRR to grow every single month, you have to rely on a stable of paying clients who will continue paying.
  • Peltier’s Product Digest #1

    John Peltier
    4 Jan 2015 | 2:49 pm
    You are reading the very first installment of Peltier’s Product Digest! In this occasional series, I will be sharing interesting articles I’ve found related to product management and its related disciplines. I’ll be adding my own analysis, insight and critique on the industry, on practices described in other sources, as well as occasionally on software products. Starting with Digest #2, this will be an email-only publication.  Please sign up on the mailing list today so that you don’t miss any! As just a taste of what’s to come, here’s the first…
  • The Value and Risk of Competitive Analysis

    John Peltier
    21 Dec 2014 | 11:40 am
    If you’re doing Product right, it won’t matter what the competition is doing.Click To Tweet How important is the competition? Are you in a competitive market, or bravely going where no startup has gone before? If you are actually creating your own market, you may not have to pay as close attention to competition as the rest of us.  If you’re successful–and I’m positive you plan to be–you’ll have competition soon.  Get ahead of the game and consider a framework for analyzing your competition. Even early stage startups have competition–the…
  • What is product management? Who’s asking?

    John Peltier
    1 Nov 2014 | 12:47 pm
    I’m convinced that there are as many definitions of what product management is as there are product managers.  There are certainly as many definitions as there are companies. There are as many definitions of what product management is as there are product managers.Click To Tweet This is one of the struggles of our line of work — it is difficult to gain agreement on its scope, its deliverables, its very purpose.   This leads to difficulties in evaluating whether it’s being done well, what should be done, and what kind of skills are necessary in filling an open position. In…
  • The Business Case for User Experience Investment

    John Peltier
    9 Feb 2014 | 5:37 pm
    User Experience (UX) is the discipline responsible for delivering an optimal experience to the user of a product or service. For decades, as Alan Cooper wrote in his seminal work The Inmates are Running the Asylum, we’ve endured functional but unappealing software products (especially in the enterprise) because we’ve allowed software engineers to design the experience. Mobile apps and the iPhone, constrained by screen size restrictions, have led the way towards elegant user experience.   Enterprise software companies, now seeing the prevalence of Bring Your Own Device, now sees…
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    Inspiration and Marketing Strategies for Entrepreneurs

  • Niche Marketing – Who is Your Perfect Customer?

    Tammy Hawk-Bridges
    15 Jan 2015 | 6:26 pm
    Want the secret to huge success and riches? Focus. Laser focus and super-clarity. This is the magic potion that makes dreams come true. People that are incredibly successful are FOCUSED. They know what they’re doing, why they’re doing it, and WHO they’re doing it for. Do you? In this marketing lesson we’re going to talk about your Perfect Customer. This is the person or company that’s the perfect fit for your business. I don’t have to tell you that marketing a business is not for sissies! This shit is very hard! It’s a ton of hard work and sometimes…
  • Marketing Strategy – Lay the Foundation for 2015

    Tammy Hawk-Bridges
    9 Jan 2015 | 8:10 am
      (Note: This video is broken down into two parts. Part one is for the newcomer entrepreneur who has been in business 3 years or less. The second part is for an entrepreneur that’s been around longer. If you don’t want to watch the entire video you can skip to 7:12.) If you don’t have one, building a solid marketing strategy should be your first order of business before you go any further in 2015. Without a strategy you’re wandering around aimlessly in your business or perhaps on the proverbial hamster wheel. You’ll always feel struggle and never feel the…
  • I Stopped Following 3,000 People on Twitter – Here’s Why

    Tammy Hawk-Bridges
    26 Dec 2014 | 3:33 pm
    One of the things I discovered in 2014, I had access to some pretty powerful marketing tools I was using incorrectly. The irony is my primary purpose is to teach entrepreneurs how to market their businesses correctly. So, needless to say, I’m somewhat ashamed in my discovery. After an even deeper observation it came to my attention I have plenty of company. Most people use social media incorrectly. My recent experiment with Twitter proved it. Twitter – An Experiment I decided it would be a great idea in 2015 to get more connected to bloggers I had common interests with. I…
  • 4 Steps to a Profitable Business

    Tammy Hawk-Bridges
    9 Dec 2014 | 6:33 pm
    Building a profitable business should be a goal for every entrepreneur! Are you ready for the New Year? 2015 is on the horizon and I’m getting really excited! I love December! It’s a time to start thinking about fresh new ideas! It’s also a time to right some wrongs and have a new start. I want to share 4 great tips with you to help you start out your New Year right and structure your business for growth. Step 1 to a Profitable Business – Know Your Perfect Customer If you’re going to grow a profitable business you must know who your perfect customer is. The world…
  • Design a Marketing Process in Your Business

    Tammy Hawk-Bridges
    2 Dec 2014 | 11:49 am
    Several years ago I fell flat on my face in a business. It failed mainly because I didn’t understand marketing, more specifically Internet marketing. It also failed because I didn’t have a plan or a process in my business. (Perhaps I  should mention that making money wasn’t a choice for me, it was that or lose my house.) Because I didn’t understand marketing and didn’t have the right knowledge I couldn’t reach enough people to purchase my products and services. So many people struggle in their businesses because they don’t have enough cash flow. Here’s…
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    Product Bookshelf

  • Well Designed

    Olaf Kowalik
    23 Jan 2015 | 10:19 pm
    Use empathy to discover valuable insights about your customers. Continually seek out signals from the market and synthesize your findings into a compelling design strategy. Well-Designed: How to Use Empathy to Create Products People Love asks: how are products which people love built? The answer: a design process built around empathy and anchored on emotional qualities. Jon Kolko, founder and director of the Austin Center for Design, emphasizes direct one-on-one interaction with and observation of customers as the foundation for building great products. Product managers must engage in…
  • Product Backlogs and User Stories

    Olaf Kowalik
    14 Jan 2015 | 7:43 pm
    Focus on outcomes to align your backlog with business priorities and create high impact releases. In User Story Mapping: Discover the Whole Story, Build the Right Product author Jeff Patton walks through the details of creating shared understanding among the product team and managing a backlog focused on business outcomes and changing the world. The bulk of the book is a detailed walkthrough of creating a story map, complete with photos of actual mapping exercises. Patton uses several real-life application examples to illustrate the process and describe how teams handled various…
  • User Story Mapping

    Olaf Kowalik
    7 Jan 2015 | 6:21 pm
    User stories are meant to develop a shared understanding among a product development team. The goal of a product team is to change the world, not gather requirements. User Story Mapping: Discover the Whole Story, Build the Right Product by Jeff Patton is a fantastic book that discusses the realities of product development and takes a refreshingly human perspective on how software is created. Although there is sufficient process and detailed advice, the central themes of the book portray the actual challenges of working with other people to bring software to a user community. Patton presents…
  • Finding Secrets

    Olaf Kowalik
    31 Dec 2014 | 3:09 pm
    To build a great company, one that solves a new problem, take a contrarian approach to commonly held business wisdom. Seek out secrets to which others are blind. Build a monopoly; direct competition will lead to conformity and erode all profits. Zero to One: Notes on Startups, or How to Build the Future isn’t a how-to book on startups. Peter Thiel doesn’t list best practices or provide a handy framework for building a business. The book is a sometimes philosophical, sometimes political, always focused on individual thinking. Thiel argues against conformity in all its…
  • Being Different

    Olaf Kowalik
    22 Dec 2014 | 5:22 am
    There are three patterns brands can follow to escape the gravity of hyper-mature categories. Reverse brands, breakaways, and hostile brands can all energize brand loyalty by breaking with the herd. True differentiation is a mindset and a commitment to engage with consumers as real people. In the second half of Different: Escaping the Competitive Herd Youngme Moon provides her antidote to the heterogenous homogeneity she describes in the first part of the book. Brands can distance themselves from the blur of undifferentiated features and attributes by accentuating a dimension which other…
 
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    PHP Programmers & PHP Developer

  • Google Font Combinations and experimenting with Color Palettes

    Admin
    5 Jan 2015 | 4:03 am
    The color combinations used in a website along with the font styles can be used  to determine the theme of the website. The New year has just arrived with its vibrant and blissful glory filled with hopes for us. So let us welcome the year of the sheep, ‘2015’ with full of dynamism and gleeful colors in your business website. With the explosion of modern web design, you are able to play with the great array of choices that you are bound to fall in love with. Typography is an extremely important factor if considered for captivating  the right audience and with the correct combinations for…
  • Comprehend your holiday shoppers with better tactics

    Admin
    15 Dec 2014 | 2:50 am
    The majority of online stores are aware of ‘who’ the target customers are.  But for many of us, its a guessing game as to what comes to understanding the ‘who’, ‘what’ and ‘when of the customers’s data in real time. With all the data available to us, knowing how to analyze the data by extracting it from the actionable insights is difficult.  The best way is to put yourself in the mind of your customer at every step of the buying cycle.  And successfully doing so would enable you to  understand who is visiting and who is there to buy, what marketing campaigns should be run…
  • Converting an HTML Template into Concrete5 Theme

    Admin
    10 Dec 2014 | 8:09 pm
    Most designers tend to lean towards well known CMS as Joomla, WordPress, rather than choosing something unknown to them. Don’t change the way you work as you will now be able to convert your HTML into concrete 5 theme within a few minutes. The tutorial of how to ‘concerte- ize’ an HTML theme based site underlies below: After turning off the caching in the Dashboard, find your favorite HTML theme (build by yourself or another designer) Create a directory in the webroot/ theme/ application/ directory and create a thumbnail. Png file of it. Create another .txt file along with the…
  • Five Skills Every Joomla Developer Needs To Get Started

    Admin
    2 Dec 2014 | 11:50 pm
    An award-winning content management system, Joomla gives you the option of developing powerful Web applications and building effective websites. A number of aspects, such as extensibility and ease-of-use, have allowed this CMS tool to emerge as the most popular website design and development software. The best thing about Joomla is that it is an open-source solution and everyone can work freely on it. If, as a Joomla developer, you wish to create a successful website, you will require a number of different skills. Building a Joomla website represents a challenge for you in a number of…
  • 5 Tips To Follow For Choosing A Payment Gateway On Your OpenCart Store

    Admin
    30 Nov 2014 | 11:32 pm
    As a business owner, you have probably never found it easier to set up a website for use as an online store. Truth be told, if you have a business that sells products today without the use of a website, you are missing out on a huge platform of national as well as international audience. Global e-commerce transactions are growing at an annual rate of 18% and this is expected to grow even further. So what do you do in order to get started on accepting payments online with credit and debit cards? Here we take a look at some tips with which you will be able to choose the right payment gateway to…
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    Product Manager HQ

  • Product Manager Weekly Reading #19

    ProductManagerHQ
    24 Jan 2015 | 9:22 am
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) Product Management 101: Reflections from a Newbie Dhruv Ghulati, Data Product Manager at import.io, writes about his key learnings after a year of moving to a PM position from an investment bank. 2) WTF is a Product […]
  • Product Manager Weekly Reading #18

    ProductManagerHQ
    15 Jan 2015 | 8:47 am
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) Product/Market Fit for Startups Marc Andreessen, General Partner at Andreessen Horowitz, brings back a 7 year old post that explains why the only thing that matters for a startup is getting to a good market with […]
  • Product Manager Weekly Reading #17

    ProductManagerHQ
    9 Jan 2015 | 6:10 am
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) Designing Successful Social Products with 3 Habit Forming Feedback Loops Andrew Chen, a former Entrepreneur-In-Residence at Mohr Davidow Ventures, reveals the 3 main feedback loops that drive success around social product designs. 2) Product Management Stories  Sam […]
  • Does a Product Manager Need an MBA?

    Glen Chen
    26 Dec 2014 | 11:03 am
    Another age-old question in product management circles is whether PMs should have MBAs. At least today, an MBA can be a double-edged sword when it comes to recruiting for product management roles. In some cases, having an MBA can count against you, especially at startups where technical experience is valued more. In other cases,  companies […]
  • Product Manager Interview: The Favorite Product Question

    ProductManagerHQ
    22 Dec 2014 | 8:31 pm
    One commonly asked question during product manager interviews is “Tell me about your favorite product.” At first glance, it seems like a harmless question and oftentimes feels like the interviewer is just trying to make casual small talk. However, don’t take this question too lightly; an interviewer may genuinely be curious about the types of […]
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