Product Management

  • Most Topular Stories

  • How To Write Product Requirements That Engage Everyone on the Team

    Product Talk
    Teresa Torres
    29 Apr 2015 | 10:45 am
    Why do you write product requirements? We used to write long product requirement documents to communicate the solution we wanted our engineering teams to build. But over time we learned that outlining every detail of the solution upfront leads to overcommitting to solutions before we know whether or not they work. With the rise of Agile methodologies we started to define our requirements iteratively allowing us to collect feedback from the market before we over invest. With the introduction of the user story and more recently the job story, we shifted our focus again from the solution to the…
  • Product Management Rule #34: Differentiation Isn’t Enough, You Have to Be Better

    280 Group » Product Management Blog
    matt
    22 Jun 2015 | 2:35 pm
    Product Management Rule #34 from the best-selling book, 42 Rules of Product Management, was written by Paul Alexander Gray, Consultant, brainmates pty ltd Differentiation is not enough. Discover how effective product managers are winning by making their products “better.” In an environment of product proliferation and intense competition, product managers must do more than just differentiate. They must find ways to satisfy customer needs and wants in ways that are ‘better’ than competitive offerings. Consider the case of hotel accommodation—a market...[continue…
  • Your B2B Startup Needs a Buyer’s Guide

    Rocket Watcher - Startup Marketing
    April Dunford
    18 Jun 2015 | 7:11 am
    One of the big differences between selling to businesses vs selling to consumers is the buying process. Most Consumer products are lower priced and purchased quickly because if you make a poor choice, you aren’t out much more than beer money. In B2B not only is there more money on the line, buyers often have to justify a purchase to their boss. A poor choice can cost the company big dollars and (often more importantly) damage the buyer’s reputation. This is precisely why a Buyer’s Guide is such a powerful piece of marketing content. It is designed specifically to meed the…
  • Product Management workshop – Boston – July 11-12 2015

    On Product Management
    Saeed
    28 Jun 2015 | 1:48 pm
    Want to take  your Product craft to the next level? Attend the Craftsman 2-day Product Management hands-on workshop. Think holistically about building and marketing “The Whole Product”. Go beyond MVP/Lean Startup and dogmatic frameworks and raise your Product Management game. Use code ONPM and save $250 off the registration price at http://www.craftsmanpm.com Details are here: […]
  • Increasing Product Management Productivity

    Brainmates - Boosting People and Product Performance
    Adrienne
    25 Jun 2015 | 8:56 pm
    As Product Managers we’re often pulled in so many different directions and it can be difficult to decipher the “Important” from the “Urgent”. Which should we do first? Respond to the CEO’s office about a customer complaint or spend time figuring out if our Roadmap will deliver the intended value to our customers? The Problem Product Managers are: Time poor Under resourced Provide lots of tactical support Trying to convert Strategy into Execution This problem isn’t new. Any search for ways of being more productive will result in hundreds of tips and…
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    280 Group » Product Management Blog

  • Product Management Rule #34: Differentiation Isn’t Enough, You Have to Be Better

    matt
    22 Jun 2015 | 2:35 pm
    Product Management Rule #34 from the best-selling book, 42 Rules of Product Management, was written by Paul Alexander Gray, Consultant, brainmates pty ltd Differentiation is not enough. Discover how effective product managers are winning by making their products “better.” In an environment of product proliferation and intense competition, product managers must do more than just differentiate. They must find ways to satisfy customer needs and wants in ways that are ‘better’ than competitive offerings. Consider the case of hotel accommodation—a market...[continue…
  • A Product Manager’s Dream Car: Tesla P85D Model S

    Brian Lawley
    17 Jun 2015 | 2:48 pm
    As Product Managers we all share one thing in common – we LOVE and are passionate about great products. We all have examples of these – products that delighted us and completely blew away our expectations. Products that are so good that once we use them we can never look back and our lives and world view were changed forever. That’s how I felt in 1985 when I first used a Macintosh, and I was lucky to be able to...[continue reading] The post A Product Manager’s Dream Car: Tesla P85D Model S appeared first on 280 Group.
  • Webinar: Chasm Model 2.0 with the Optimal Product Process™

    Brian Lawley
    10 Jun 2015 | 10:18 am
    Virtually everyone in Marketing or Product Management is familiar with the best-selling book, Crossing the Chasm, by Geoffrey Moore and the Chasm Institute (the newly-updated 2014-2015 “Crossing the Chasm” book has all new company examples from Salesforce, VMware, Google, Apple and many other leading companies). It presents an effective, pressure-tested strategy for getting traction with new products when they are brought to market. When combined with the phases in the ProdBOK and Optimal Product Process, the newly-updated Chasm Model 2.0...[continue reading] The post Webinar: Chasm Model…
  • Product Marketing Rule #33: Be the Customer Usage Expert

    Brian Lawley
    8 Jun 2015 | 1:20 pm
    Product Marketing Rule #33 from the best-selling book, 42 Rules of Product Marketing, was written by Dave Kellogg, Technology Executive and Blogger, former CMO, Business Objects What will change your career is becoming the expert in how your customers use your product. There are plenty of people in your company’s engineering and product teams who are experts in how your products work. Over time, those people are typically seen as valuable resources for the company (as in, “No one knows...[continue reading] The post Product Marketing Rule #33: Be the Customer Usage Expert appeared…
  • 10 Tips to a Rockin’ LinkedIn Product Management Profile

    Brian Lawley
    2 Jun 2015 | 11:16 am
    Thinking about looking for a new job? Start by updating your LinkedIn profile. Recruiters and hiring managers typically look at your LinkedIn profile before they decide to reach out to you or respond to a resume you’ve submitted. So how do you get a rockin’ LinkedIn Product Management profile that makes them want to engage? Here are 10 tips from a recruiter (me) who looks at hundreds of profiles a day. 1. Your Headline is your future you. Most people...[continue reading] The post 10 Tips to a Rockin’ LinkedIn Product Management Profile appeared first on 280 Group.
 
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    Rocket Watcher - Startup Marketing

  • Your B2B Startup Needs a Buyer’s Guide

    April Dunford
    18 Jun 2015 | 7:11 am
    One of the big differences between selling to businesses vs selling to consumers is the buying process. Most Consumer products are lower priced and purchased quickly because if you make a poor choice, you aren’t out much more than beer money. In B2B not only is there more money on the line, buyers often have to justify a purchase to their boss. A poor choice can cost the company big dollars and (often more importantly) damage the buyer’s reputation. This is precisely why a Buyer’s Guide is such a powerful piece of marketing content. It is designed specifically to meed the…
  • Marketing Strategy Hacks Presentation

    April Dunford
    3 Jun 2015 | 12:40 pm
    I gave a talk at the Unbounce Conversion Road Trip this week. It was an awesome event with amazing speakers. I decided to go a bit deeper into my thinking around how you would test the underlying assumptions in your marketing strategy, in particular which buyers you are targeting and what market you are positioned in. There is a bunch of new content here that I’ll blog about in the future but in the meantime, here’s the deck. Marketing Strategy Hacks from April Dunford
  • Components of a Startup Marketing Plan

    April Dunford
    20 May 2015 | 10:03 am
    When I ask startup folk if they have a “Marketing Plan” I get a range of reactions from a slightly embarrassed “Yeah we probably should have one but we aren’t doing much marketing so…” through to the more assertive, “Dude we don’t do plans, because we’re like, you know, a startup!” At my first startup we didn’t have a marketing plan. We were a small team working on short-term tactical projects. Those tactics changed every couple of weeks and we didn’t see a need to document anything. My first encounter with a marketing plan came after we were acquired by a global…
  • Marketing Strategy Hacks for Startups

    April Dunford
    23 Apr 2015 | 8:37 am
    I do a lot of coffee meetings with founders looking for marketing advice. Most of the time people have a specific marketing problem but occasionally I meet with frustrated founders complaining that everything they’re doing on the marketing and sales side just simply isn’t working. Let’s put aside the very real possibility that there is a fundamental product or product/market fit problem (a big assumption but work with me on this one) – is it possible your marketing/sales strategy is getting in the way of the success of your company? In my opinion, yes that’s…
  • Startup Market Segmentation: 5 Steps to Selecting a Target Market

    April Dunford
    2 Apr 2015 | 8:06 am
    For startups, breaking your market up into addressable market segments is important. First of all you have limited money and people to execute programs, therefore you have to focus your efforts on the audience that has the highest probability of purchasing. Secondly, focusing on a segment allows you to build early momentum more easily – awareness and word of mouth builds faster across like-minded groups, and success stories resonate well across a segment of similar prospects. A key element of your company’s positioning is “Who are you selling to?”. It sounds like a…
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    On Product Management

  • Product Management workshop – Boston – July 11-12 2015

    Saeed
    28 Jun 2015 | 1:48 pm
    Want to take  your Product craft to the next level? Attend the Craftsman 2-day Product Management hands-on workshop. Think holistically about building and marketing “The Whole Product”. Go beyond MVP/Lean Startup and dogmatic frameworks and raise your Product Management game. Use code ONPM and save $250 off the registration price at http://www.craftsmanpm.com Details are here: […]
  • 5 Reasons why you should regularly attend your product’s training classes

    Saeed
    5 Apr 2015 | 9:39 pm
    by Saeed Khan If you work on a product that requires a training class, your product is way too complex!!! OK, just kidding.   If you work in the B2B space, it’s almost guaranteed that there is a training requirement for your product. The training may be delivered face-to-face in a classroom setting, or over the […]
  • Should Sales Enablement be the New Product Marketing?

    Saeed
    31 Mar 2015 | 8:55 pm
    by John Mansour A clever person once said that it’s product management’s job to put the products people want to buy on the shelf, and product marketing’s job to get buyers to take them off the shelf.  For B2B companies, emptying those shelves requires a unique competency in your sales force that goes beyond the […]
  • If you could take training classes on any topic, what would they be?

    Saeed
    12 Mar 2015 | 10:36 pm
    by Saeed Khan As Product Leaders, there’s so much that we need to know in order to do our jobs well. These topics run the gamut from business, strategy, finance, technology, design, research, communication, marketing and more. I’m sure I’ve missed a lot of topics. So here’s how you can help me help you. Fill […]
  • How much does self-interest play in your decision making process?

    Saeed
    11 Mar 2015 | 9:17 pm
    By Saeed Khan Back in 2008, I wrote a post entitled “Self interest always wins out…”. I was reminded of it again recently during a conversation with a PM friend of mine.  Believe it or not, we were talking about how releases were planned at our companies. She said that she keeps a spreadsheet with […]
 
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    Brainmates - Boosting People and Product Performance

  • Increasing Product Management Productivity

    Adrienne
    25 Jun 2015 | 8:56 pm
    As Product Managers we’re often pulled in so many different directions and it can be difficult to decipher the “Important” from the “Urgent”. Which should we do first? Respond to the CEO’s office about a customer complaint or spend time figuring out if our Roadmap will deliver the intended value to our customers? The Problem Product Managers are: Time poor Under resourced Provide lots of tactical support Trying to convert Strategy into Execution This problem isn’t new. Any search for ways of being more productive will result in hundreds of tips and…
  • Buyer Persona – Don’t go to market without it

    Sean Richards
    28 May 2015 | 4:34 am
    Addressing the top five questions about one of the most important go to market resources ever – Buyer Personas. 1. What is a Buyer Persona? Buyer personas are examples of real buyers who influence decisions about the products, services or solutions you take to market. At the same time they are a powerful tool that builds confidence to persuade buyers to choose you rather than a competitor. 2. Where do Buyer Personas Come From? Buyer personas are created by Product Marketers who perform primary, qualitative research – also known as talking to your customers. If you are responsible…
  • The #mockstock movement

    Sean Richards
    27 May 2015 | 6:31 am
    How novel techniques, like #mockstock can improve sales enablement programs and enhance go to market execution. It has been a few months but I am sure all those in marketing circles would have noticed people like Guy Kawasaki and Vince Vaughn and team use mock stock (#mockstock) as a means of playful promotion. You know, when they pose in those cheesy settings that look just like marketing stock photos. Sure, it looks funny. But I say…. POSERS! Late to the game posers! I am the originator of this movement and it is called #mockstock. Before these glory hounds jumped on the #mockstock…
  • Product Roadmaps, What Are They Good For?

    Adrienne
    11 May 2015 | 7:54 pm
    This is a guest post by Erietta Sapounakis who writes at Eriontheweb. Erietta attended one of our Product Talks recently and this is a summary of a roadmap panel discussion. The panelists during the event included: Michael Pearson, Director Product & e-commerce at Expedia Michael Bromley, Head of Digital Strategy and Chief Innovation Officer at SMS Management & Technology; and Chrissie Zenonos, Head of Product at Mi9 (Channel 9) While the panelists weren’t in perfect alignment they generally agreed on the following. What is a product roadmap? A communication tool A list of…
  • What is your Most Dangerous Assumption?

    Nick Coster
    23 Apr 2015 | 5:38 am
    Any time you have a new product idea everything is an unknown. Who is your target customer? Why will they like your product idea? What will the product do? Will the market buy the product? What will the product be competing against? How much will it cost the business to make and offer the product? How will the business make money and will it be enough to make a profit? There can be hundreds more. Some of these questions we may think we know the answers to, others you may have no clue about. It is possible and quite common to become overwhelmed by all the things that you don’t know. Fear…
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    The Accidental Product Manager

  • Happy Independence Day — Take The Week Off!

    drjim
    29 Jun 2015 | 2:00 am
    Image Credit Take A Week To Celebrate Your Independence Loyal readers & subscribers, here’s hoping that this upcoming week is a great week for you — I’m taking it off! Blogging will resume next week… For my readers in the U.S., you know that this week is all about family, fireworks and general celebrating. The cause for all of this celebration is the signing of the U.S. deceleration of Independence. Now if only the work that we do could have the same type of impact 234 years later on! For my international readers, pretty much all of the United States will be taking time off this…
  • What Can Facebook Teach Product Managers About Reaching Customers?

    drjim
    22 Jun 2015 | 2:00 am
    Product Managers need to be smart about how they reach customersImage Credit: David Fulmer I’m pretty sure that by now just about everyone out there has heard about Facebook. Facebook is the largest social networking platform going these days. What a lot of us may not know about is the fact Facebook employs a lot of product managers whose job it is to help customers advertise on Facebook. This job is a little bit different from the typical product manager job, but perhaps we can all learn something from them… What Makes Facebook Advertising So Popular? Let’s be frank here…
  • How Do Product Managers Prepare For A Marketing Disaster?

    drjim
    15 Jun 2015 | 2:00 am
    Marketing disasters can happen at any time, product managers need to be readyImage Credit: Rupert Colley As product managers we generally spend our time trying to find ways to update our product development definition in order to make our product be more appealing to potential customers. Our goal is to convince them that we make a good product that will solve whatever their problems happen to be. The one thing that we never seem to spend any time worrying about is what to do if there is a marketing disaster. Do you even know what one of those looks like? What Is A Marketing Disaster? The…
  • Is Offering Your Customers Bait Ever A Good Idea For A Product Manager?

    drjim
    8 Jun 2015 | 2:00 am
    Sure, bait works – but is it really a good idea for product managers?Image Credit: Pascal I’m pretty sure that you are like me – you think that based on your product development definition your product is the best one out there. If only your potential customers would buy it, they would be amazed at how well it solves their problems. It’s just finding a way to get them to make that initial purchase that can be such a challenge for product managers. The idea of offering our customers some sort of reward for buying our product has probably crossed your mind more than once. Is…
  • How To Make Your Product Stand Out In An RFP Response

    drjim
    1 Jun 2015 | 2:00 am
    No matter how large an RFP is, a product manager can always make their product stand outImage Credit: Don Nunn Please buy my product. No, I really mean it – go out now and buy my product! Sadly, this technique of simply asking your customers to buy your product generally doesn’t work for most product managers. Instead, we have to be waiting in the wings until our customers decide that they need a product like ours. When they do, they more often than not release what is called a “Request For Proposal” (RFP). We are expected to create a response to this document that talks…
 
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    Lead on Purpose

  • The 8 Kinds of Leadership Your Team Needs from You

    Michael Ray Hopkin
    27 Jun 2015 | 8:37 pm
    Guest post by Victor Prince We hear the phrase “think outside the box” a lot. If “the box” is something that is stifling creativity, it sounds like something to avoid. But when “the box” is a framework that smart leaders … Continue reading →
  • How a Disengaged Workforce is Costing You Money

    Michael Ray Hopkin
    20 Jun 2015 | 6:39 pm
    Guest post by Jüri Kaljundi As a CEO, I make sure that at the end of the week I know what every member of my team is up to and they know that I know. Why? Because I believe that … Continue reading →
  • Getting the Results You Want – 7 Things to Consider

    Michael Ray Hopkin
    9 May 2015 | 5:28 pm
    Guest post by Paul Axtell One of the toughest jobs in the universe is to be a product or project leader with people who do not work directly or exclusively for you. Every team leader has faced these two questions … Continue reading →
  • Are You Building ‘Best’ Teams?

    Michael Ray Hopkin
    18 Apr 2015 | 7:22 am
    Guest post by Bernie Bulkin, author of Crash Course The central competency of any corporate (or charity or political or sports) leader is the ability to build a great team. But how? What are the key elements? And while sometimes … Continue reading →
  • How to turn your small idea into a big success

    Michael Ray Hopkin
    28 Mar 2015 | 11:47 am
    “Creators build toward where they are going, not where they are.” What if you had a key that could unlock tremendous growth and success in your life and business? How would you change your goals and desires with this knowledge? … Continue reading →
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    Seilevel Blog - Software Requirements

  • Build the right thing, build it fast and right, and BE HAPPY DOING IT!

    Megan Jackson
    25 Jun 2015 | 8:48 am
    I’ve worked in various organizations where Product Owners and analysts are overworked by having a number of projects on their plate at a single time. Your calendar gets booked with meetings for a variety of subject matters so you’re context switching often. Then when meetings are done for the day, … The post Build the right thing, build it fast and right, and BE HAPPY DOING IT! appeared first on Seilevel Blog - Software Requirements.
  • Specifying Quality Requirements With Planguage

    Joy Beatty
    23 Jun 2015 | 8:01 am
    How often has a customer asked you to write software that is user-friendly, robust, fast, or secure? No one will argue that those are worthy goals that everyone wants in their software products. However, they are terrible requirements. They give you no idea of just what “user-friendly” means, or how … The post Specifying Quality Requirements With Planguage appeared first on Seilevel Blog - Software Requirements.
  • Scrumism: “Let the Team Decide”

    David Gardner
    18 Jun 2015 | 8:00 am
    The Agile Manifesto says we value individuals and interactions over processes and tools, which is where the idea of “self-directing teams” gets its genesis.  When an organization is feeling its way in bringing in agile approaches, there can be some stumbling along the way as they shift from telling developers … The post Scrumism: “Let the Team Decide” appeared first on Seilevel Blog - Software Requirements.
  • Part II: Usability It’s not just for looks

    Rafael Alexandrian
    16 Jun 2015 | 8:00 am
    In Part I we took a high level look at some of the fundamentals of usability (ie. Five components of usability). Now we will be diving a little bit deeper and examining why we should care. Having previously worked on the development of a number of online social media communities … The post Part II: Usability It’s not just for looks appeared first on Seilevel Blog - Software Requirements.
  • The Power of Screen Mock-Ups

    Betsy Stockdale
    11 Jun 2015 | 9:28 am
    I’m helping a customer on their first agile project, and at the moment we are focused on getting the backlog into a state that development can get started. I’m a little late joining the team, a lot of work had already been done, so I’m helping ensure that all of … The post The Power of Screen Mock-Ups appeared first on Seilevel Blog - Software Requirements.
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    Product Management News

  • Cisco Erects 6 Pillars for the IoT

    30 Jun 2015 | 2:59 am
    Cisco on Monday launched Cisco IoT System -- a new Internet of Things initiative comprised of 15 products geared toward improving device interoperability. As many as 50 billion devices and objects could be connected to the Internet by 2020, the company forecast, yet today more than 99 percent of things in the physical world currently are unconnected.
  • 'The Evolving Cloud' Power Panel at @CloudExpo | #Cloud #Microservices

    29 Jun 2015 | 10:49 pm
    Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting.
  • This Isn't Your Father's Midmarket Enterprise System: 5 Trends You Need To Know

    29 Jun 2015 | 11:17 am
    We are a top-ranked, technology analyst and advisory firm. The markets we address span the the Internet of Things , client computing, cloud, the software-defined datacenter and semiconductors.
  • Five Star names retail banking executive

    29 Jun 2015 | 10:11 am
    Charles Guarino , who most recently served as marketing director, has been named retail banking executive. That means he is now charge of the bank's 49-office branch network, which spans 15 counties in Western and Central New York, and he will also oversee retail lending and marketing.
  • Global Product Manager - Medical Devices

    28 Jun 2015 | 11:20 am
    Thank you for your interest in the Global Product Manager - Medical Devices -. To begin the application process, please enter your information below.
 
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    Cindy Alvarez

  • The Busy Sidewalk Test

    Cindy
    29 Jun 2015 | 9:54 pm
    One of the toughest challenges in customer development is diagnosing why no target customers want to talk to you.  Is it a sign that no one cares about solving this problem? Does it mean that you’re targeting the wrong type of customer? Or is it something easier to fix? I’ve often been surprised by how small tweaks to length, word choice, or format can impact how likely people are to respond to you. The easiest thing to test – fast, and doesn’t require anyone else’s help – is the busy sidewalk test. Send a copy of your interview outreach email to…
  • Is that the BIGGEST problem?

    Cindy
    28 Jun 2015 | 9:34 pm
    Lean talks a lot about the problem of “building something no one wants.” That happens — and it’s totally avoidable for teams who invest in 10-20 hours of customer development — but it’s not actually the BIGGEST problem facing most teams. The problem isn’t that we build something no one wants. It’s not that we solve non-existent problems. It’s that our brains respond really eagerly to problems that: are very visible have a clear and obvious cause we already have a proposed solution to we have seen in other environments before we can predict…
  • How to Apologize

    Cindy
    25 Jun 2015 | 11:08 pm
    You will screw up. Or, sometimes, something will happen that wasn’t entirely your fault, or was due to a misunderstanding, or an accident. But nonetheless, your customer or your coworker or your business partner feels wronged. Your first instinct is defensiveness. Not because you’re a bad person – but because you are human, and this is what our lizard brains do: we try to rationalize situations so that we don’t feel bad or guilty or cognitively stressed. Our brains think that it’s possible to reason our way out of this situation. It is not. Because it…
  • Send It Personally

    Cindy
    24 Jun 2015 | 10:20 pm
    When you’re reaching out to a prospective or current customer to request an interview, to send a survey, or solicit participants for usability testing, send it from your own email address. It’s a common mistake to think that we should send from an “official”-sounding return address, such as research@companyname.com or team@companyname.com. After all, customers may not recognize the name of an individual, so wouldn’t a team handle sound better? I’ve A/B tested this in the past (sending half emails from personal and half from a team@ address), and seen it in…
  • Be Appropriately Lazy

    Cindy
    23 Jun 2015 | 10:37 pm
    When I talk to established teams about how to interview existing customers, someone always asks how to follow up on each specific customer’s feedback and requests. My recommendation is: Don’t. Don’t ticket individual customers’ feedback as you would a bug. Don’t prioritize, triage, and close out with detailed resolved or wontfix comments. Why? Because that’s a pain in the ass. And it’s sufficiently time-consuming that you’ll find yourself — consciously or unconsciously — dreading talking to customers. Talking to customers — the…
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    David Meerman Scott - Web Ink Now

  • Team Building Lessons from the Grateful Dead

    David Meerman Scott
    29 Jun 2015 | 10:25 am
    The “core four” surviving members of legendary rock band the Grateful Dead are playing their final three 50th anniversary Fare Thee Well #Dead50 reunion shows in Chicago on July 3, 4, and 5.  How do you build a business that thrives for fifty years? Let's learn from the Dead.
  • Tony Robbins Shows the Future of Real-Time International Presentations

    David Meerman Scott
    26 Jun 2015 | 10:44 am
    This week I presented at the Tony Robbins Business Mastery event in Melbourne, Australia. I had the honor to speak live on stage to a group of incredibly passionate and enthusiastic entrepreneurs who attended from Australia and New Zealand as well as many countries in Asia.
  • The Best Time to Market a Product, Service, or Idea

    David Meerman Scott
    24 Jun 2015 | 1:38 am
    Now Now is the best time to market a product, service, or idea!
  • Learning from Jack King: Visionary of Real-Time Content Marketing

    David Meerman Scott
    15 Jun 2015 | 1:12 pm
    Jack King passed away last week at age 84. He was a marketing and public relations pioneer as important as Edward Bernays, David Ogilvy, Steve Jobs, and Walt Disney. 
  • Food Porn, Beautiful Buns, and Hashtags

    David Meerman Scott
    10 Jun 2015 | 1:22 pm
    Every marketer wants to know how they “can get people to share our content.” But few marketers actually do anything to encourage people to do so. I’m fascinated that a Popular Photography article reveals that the restaurant chain Chili’s Grill & Bar is spending $750,000 a year to make their burger buns and other food look better in Instagram photos. The restaurant chain is dishing out major budget for an egg glaze that makes the buns shiny. Cool.
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    Product Management Meets Pop Culture

  • Product Management Interview With Haig Sakouyan, Product Manager At BlueBat Games / Cofounder ProductCamp Vancouver

    Christopher Cummings
    19 Jun 2015 | 1:56 pm
    “Strive to do good work which makes your team look good. If they look good, you will too.” – Haig Sakouyan Continuing our series of candid, one-on-one interviews with product management professionals! In the spotlight today is Haig Sakouyan, Product Manager at BlueBat Games and Cofounder of ProductCamp Vancouver. How did one of his gaming products thrive in a super saturated market? And what practical advice does he have for Product Managers interested in mobile products? Read on… Haig, can you describe your career path for us? What attracted you to product management?
  • With Great Politeness Comes Effective Follow Up

    Christopher Cummings
    30 Apr 2015 | 1:34 pm
    Being a Product Manager entails a lot more than just managing your inbox. But, email is an unavoidable part of getting work done through others and delivering great products and experiences. What emails do you find the hardest to write, and why? For me, it’s the follow-up communication with someone who said they would deliver something by a certain date, and didn’t. Someone outside of our daily routine, whom I don’t know well, and is only reachable via email because they rarely answer the phone. After much trial and error, I have a format that appears to work: Hi [insert…
  • Product Management Interview With Paul Young, Godfather Of ProductCamp

    Christopher Cummings
    28 Mar 2015 | 7:42 am
    “When faced with a constraint like this, we have to get creative…” – Paul Young Continuing our series of candid, one-on-one interviews with product management professionals. In the spotlight today is Paul Young, an instructor for Pragmatic Marketing and the founder of ProductCamp Austin. How did a degree in Radio-Television-Film lead to product management? And what practical advice does he have for harried Product Managers? Read on… Paul, can you describe your career path for us? Did you always want to be in product management? I never thought I would end up in…
  • Today’s Product Management Pop Song: ‘The Product Manager Is A Dog’

    Christopher Cummings
    13 Feb 2015 | 11:54 am
    I was listening to a Minecraft parody of a Katy Perry song the other day, and that got me thinking about songs about product management. While I work on my own product management parody song (and, yes, I am working on one) I wanted to share a product management-related song from China, forwarded to me by zoranrilak. Be warned: “The Product Manager Is A Dog” features a catchy melody, an odd music video, and lyrics that are comically desperate. Watch the music video on youku.com. If you’ve ever been frustrated as a PM, you may find yourself singing along like the…
  • Product Management Lesson From Ralph Baer, Father Of Console Video Games

    Christopher Cummings
    13 Dec 2014 | 11:17 am
    Decades before the first PlayStations or Xboxes took over our living rooms, there was the Magnavox Odyssey, the world’s very first home video game console. The Odyssey’s inventor, Ralph Baer, passed away earlier this week at age 92. PBS interviewed Baer at age 89 and he talked candidly about outliving his wife and his friends, and the thrill he still gets from inventing things. He said something really profound to me in that interview. As he’s talking about potential retirement, this lifelong engineer and creator and thinker says: “I’m basically an artist, no…
 
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    Launch Clinic

  • Are You Listening to Learn or Listening to Sell?

    David Daniels
    26 Jun 2015 | 8:08 am
    Tweet You want a better understanding of the markets you serve. You want to identify new markets. You want to identify new, innovative solutions that can vault your career and the fortunes of your company. Are you using your best listening skills? Too often you have your Listening to Sell filter on and miss important insights. The Listening to Sell filter discards information that isn’t relevant to selling efforts. You hear only what you need to move the sale forward. Listening to Learn is filterless. It’s an activity with no agenda; no preconceived notions. It is almost childlike…
  • The One-Trick Pony Launch

    David Daniels
    4 Mar 2015 | 8:24 am
    Tweet The product launch worked so well last time so why not do the same exact things again? There is just this one, small, really important detail. Do you know why it worked so well? Maybe it was the right product at the right time that solved the right problem. Maybe it was really good execution. Maybe it was dumb luck. Maybe it was something else. It’s easy to repeat what you’ve done before but hard to replicate the success. It takes work, a good strategy, and knowledge of the market. Hubris runs rampant when the first product launch succeeds. You feel invincible; anything you do from…
  • The 70% Solution

    David Daniels
    23 Jan 2015 | 9:28 am
    Tweet There are basically two kinds of software companies. One provides as complete a solution as possible (a product) and the other is essentially a services company that combines some software that requires services to complete the solution. Sometimes this is referred to as a 70% Solution. The two approaches can be profitable. The big differences between the two approaches are operational business models, the ease of growing, and margin. Strategies With a complete solution, the strategy is to identify a problem or need, and build a complete software solution that requires very little…
  • It Starts with a Conversation

    David Daniels
    15 Jan 2015 | 6:56 am
    Tweet Successful products have something in common. They satisfy a need. They do a few things exceedingly well. People like them so much they tell others. We often think that a successful product starts with an idea. An idea so amazing it will change everything. But the idea is just the spark. The spark begins to smolder after we start having a conversation. A conversation with real people, in a real market, with real needs. As we interact with the market and learn, the smolder becomes a flame. We learn more. We refine. We get more feedback. We discover which fuel makes the flame grow. The…
  • A Product Launch “Is He Cheating on Me” Quiz

    David Daniels
    8 Jan 2015 | 7:21 am
    Tweet Source: FreeDigitalPhotos.net image by David Castillo Dominici It’s a new year. The first quarter is a time for launching new products and expectations are high. Launching a product successfully is hard work. And what I mean by ‘successful’ is that it meets or exceed goals that have been defined for a successful launch. The launch goal could be revenue, it could be market share, it could be changing perception in the market about your company. A successful product launch could be a game changer for the company and for you. Often (as in 95% of product launches fail) we discover…
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    A Girl's Guide to Project Management

  • Women in Project Management [Video]

    Elizabeth Harrin
    29 Jun 2015 | 2:42 am
    This video, put together by the APM’s Women in Project Management SIG, showcases female project managers talking about their career choices. They are inspiring, and come from lots of different industries. 4m38, safe for work. The hashtag for the diversity campaign is #APMdiversetalentcampaign – share your stories on Twitter. You'll also like: Happy 21st Anniversary, Women in PM! [conference video] This is my video diary from the Association for Project Management’s Women in Project Management Special Interest Group 21st Anniversary Conference last week. Approx 5m22s....
  • 50 Quick Project Management Tips

    Elizabeth Harrin
    26 Jun 2015 | 2:17 am
    Long-time reader Jim Hurst got in touch to share his top project management tips, his list of things he wishes he could try to remember to help him do his job better. He says, “I’ve come to realise that I’ll never have the project management-role ‘nailed’ but am a better PM for knowing that and for being reflective.” I can certainly relate to these suggestions (and I love anything that makes reference to NCIS). I see a lot of number 46! I hope you can too. Thanks, Jim, for letting me share the list. Jim’s Golden Rules of Project Management (based on Gibbs, NCIS:…
  • What I’m Reading [June 2015]

    Elizabeth Harrin
    24 Jun 2015 | 1:49 am
    I’ve read another novel! Check me out. It was The Last Runaway* by Tracy Chevalier. I had a couple of long train journeys plus an evening where I decided just to sit on the sofa and read (which hasn’t happened since I was pregnant with my first son). It was fantastic, and it didn’t end as I expected: it’s always nice when a book has an element of surprise. On to work-based reading. I’m about halfway through Message Not Received by Phil Simon, which is something I’m hoping will inspire me for the second edition of Social Media for Project Managers (I’ve edited six chapters of…
  • Managing Stakeholders as Clients [Book Review]

    Elizabeth Harrin
    22 Jun 2015 | 12:02 am
    Mario Henrique Trentim’s book, Managing Stakeholders as Clients, takes a sales-focused view of stakeholder engagement. Complex sales have a lot in common with projects. Stakeholders might not know what they actually want, they take a long time to buy (i.e. conclude the requirements phase and/or reach the end of the project), and there are lots of decisions involved. Whether you agree with this concept or not, there is a lot of good stakeholder management information in this book outside of the link to the sales process. Early on the book makes the connection between scope management and…
  • Free Template: Decision Log

    Elizabeth Harrin
    19 Jun 2015 | 1:52 am
    This month’s free project management template is a decision log. Decisions are taken in all kinds of settings: meetings, on email, when you bump into someone in the corridor… From experience I know that it’s a) hard to remember what decision you took, and b) difficult to find information hidden in meeting minutes to remind yourself of why that decision was taken. This template sorts out both those problems. Once you’ve started using it you won’t look back, promise! It would also be great for recording decisions for charity and community projects. Download the…
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    Pivotal Product Management » Blog

  • Portfolio Management: Changing the Game for Software Projects and Products

    Linda
    6 Jun 2015 | 1:50 pm
    Focus on winning as a whole Authors’ note:  This is the first part of a three-part series on Portfolio Management for software, co-written by Bruce Winegarden and Linda Merrick. In this first post, we’ll discuss the different perspectives that inform how projects and products are… Continue reading Pivotal Product Management
  • Easy Classification of Business Value for Portfolio Management

    Linda
    2 Mar 2015 | 9:57 am
    Whether you’re a Product Owner in an IT organization or a Product Manager in an ISV organization, you’re competing for scarce resources.  If you can’t quickly communicate the value of the work you’re proposing, you may lose out!  But if you can, you’ll stay in the… Continue reading Pivotal Product Management
  • “Value” Starts With Product Management

    Linda
    25 Sep 2014 | 11:50 am
    Holden Advisors is my favorite source for pricing wisdom. In their latest newsletter, Mark Holden writes: "Value-based pricing is a bit like a magic show – everyone watches and enjoys, but they don’t really know how it’s done. " Continue reading Pivotal Product Management
  • Re-inventing (Agile) Product Management

    Linda
    17 Mar 2014 | 2:43 pm
    As I participate in various Agile professional and networking groups, I often leave the meetings wondering why the Agile community is re-inventing product management, one step at a time. Is it because we’re doing such a terrible job? Or is it because they honestly don’t… Continue reading Pivotal Product Management
  • Mastering the Product Retrospective

    Mara
    11 Mar 2014 | 10:40 am
    Author’s note:  This is an update of a post from 2009. A regularly scheduled product retrospective is an important part of the product manager’s job. A product retrospective is similar to any other Agile retrospective, but focuses on product performance instead of team performance. In an… Continue reading Pivotal Product Management
 
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    svpg blog

  • Leadership vs. Management

    27 Jun 2015 | 6:27 pm
    I would argue that two of the most importance competencies in building great product organizations, indeed nearly any significant organizational undertaking, are leadership and management.  Yet so few people actually consider what each of these really means.  Many people just lump the two together.  Some think this is what’s taught in MBA programs (it’s not).  And sadly there are many that have never experienced strong leaders or strong managers. I've spent a lot of time recently thinking about this topic.  What inspired this was that a few…
  • Product Fail

    5 Jun 2015 | 4:25 pm
    NOTE: This article is a narrative version of a talk I’ve given for developers at the Craft Conference and for product managers and designers at Mind The Product.   In this article I’d like to discuss the root causes of so many product failures.   I see the same basic way of working at the majority of companies, and I can’t help but notice that this is not close to how the best companies actually work. Let me warn you that this discussion can be a little depressing, especially if it hits too close to home, so if that’s the case, I’ll ask you to hang…
  • Autonomy vs. Initiatives

    8 May 2015 | 8:24 am
    To continue on the series on team autonomy (see autonomy vs. leverage, autonomy vs. mission and autonomy vs. ownership), I wanted to add one more important dimension to this discussion which concerns the practical implications of working on large, multi-team initiatives.   First, when I say “initiative” I’m referring to those product efforts that necessarily span many teams.  Common examples of this include: a site usability redesign, or a move to responsive design, or an internationalization and localization effort for a significant new geography such as…
  • Autonomy vs. Ownership

    14 Apr 2015 | 5:25 pm
    In my recent articles I have been exploring the critically important but complex topic of autonomy of product teams.  First we discussed the trade-offs between autonomy and leverage, and then we discussed the trade-offs between autonomy and mission.  From your feedback I know this is a subject that is important to many of you, and I realized there was one more dimension to this discussion that I should also put out there, and that has to do with the trade-offs between autonomy and the concept of ownership, especially code ownership. What most companies do when…
  • Autonomy vs. Mission

    6 Apr 2015 | 4:51 pm
    In my last article I discussed the trade-offs between the sometimes conflicting goals of team autonomy versus leverage.  Quite a few of you wrote to me and said this was a hot topic at your company, and several asked about the same basic topic, but less from an engineering perspective and more from a product and design perspective.  This issue comes up enough in different forms that I thought it was worth elaborating on. Here’s some examples of the trade-off I’m referring to: - What if one of the teams decides that they see a better opportunity pivoting their effort…
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    Product Focus » Blog

  • Do you feel disconnected from your customers?

    admin
    7 Jun 2015 | 2:50 pm
    Product managers are often told they should be the ‘Voice of the market’. This means being an expert on what current and potential customers care about in your market. This knowledge is vital to creating successful product plans. But with a bursting inbox, fires to fight and too many other priorities competing for your time, it’s easy to feel disconnected from customers and prospects. The most obvious channel for information is through your Sales teams. They meet and talk to prospects every day. And yes you should be making sure you learn what they know. However, you’re never quite…
  • Are you in a dog fight with the other product managers in your company?

    admin
    19 May 2015 | 11:17 am
    I bet you thought that other companies were your main source of competition. Or perhaps other products in your business that overlap with yours. But is it the other product managers at your company that are your biggest threat? Are you really in a dog fight with them? In some large companies I’ve seen it’s a dog-eat-dog world and you’ve got to fight your corner. You’re scrapping for attention from the Sales team. Scrabbling around for Development resource. Desperate to secure senior-level support. The competition is your fellow product managers who are trying to do the same.
  • What’s most important – great product managers or great organisation?

    admin
    14 May 2015 | 3:36 am
    Does great product management come from great product managers or great organisation? On a recent course one of our delegates (who understandably wanted to remain nameless) said “In our company product management is a mess. The job seems to vary from product to product – no one seems quite sure who does what. Agile was introduced but now we’re back to a messy compromise between Scrum and Stage-Gate. And our senior management expect us to deliver no matter what. So the job is about working round the systems to get things done and fire-fighting.” ‘Hero’ product managers cut-through…
  • It’s not you it’s the system

    admin
    22 Apr 2015 | 6:45 am
    Do you ever feel like you’re stuck in mud? It takes much more time and effort to do things than it should. Decisions take forever. Other parts of the business seem to be hindering rather than helping. People don’t seem aligned on priorities. It’s just not clear how to make progress. Or maybe it’s worse than that… Senior management become frustrated with the slow progress and unleash fast track ‘strategic projects’ that torpedo your carefully laid plans. No one has faith in the standard processes and so everything happens through escalations, top-level priority calls and…
  • What vs How

    admin
    6 Mar 2015 | 1:11 am
    Do you ever struggle to explain to colleagues what product management does? If so, here’s a simple model that can help. Essentially product management is about “the what”. What product should we build? What is the proposition? What market segments are we targeting? Development, Marketing and Sales are the key teams product management works with. If product management is about “the what”, they are about “the how”. Product management knows what needs to be built (the requirements) but Development are the experts on how best to build the product. Product management knows the…
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    280 Group

  • Product Marketing Rule #34: Speak in the Customer’s Language

    duncan
    29 Jun 2015 | 12:47 pm
    Product Marketing Rule #34 from the best-selling book, 42 Rules of Product Marketing, was written by Jeff Lash, Creator of the Q-and-A site “How To Be A Good Product Manager” The best product marketing connects with the customer by speaking in terms which they understand and which resonate with their needs. Have you ever told family members or friends that you work in marketing and get responses of chuckles and eye rolls? Have they followed up with jokes about “paradigm”...[continue reading] The post Product Marketing Rule #34: Speak in the Customer’s Language…
  • Product Management Rule #34: Differentiation Isn’t Enough, You Have to Be Better

    Brian Lawley
    22 Jun 2015 | 2:35 pm
    Product Management Rule #34 from the best-selling book, 42 Rules of Product Management, was written by Paul Alexander Gray, Consultant, brainmates pty ltd Differentiation is not enough. Discover how effective product managers are winning by making their products “better.” In an environment of product proliferation and intense competition, product managers must do more than just differentiate. They must find ways to satisfy customer needs and wants in ways that are ‘better’ than competitive offerings. Consider the case of hotel accommodation—a market...[continue…
  • A Product Manager’s Dream Car: Tesla P85D Model S

    Brian Lawley
    17 Jun 2015 | 2:48 pm
    As Product Managers we all share one thing in common – we LOVE and are passionate about great products. We all have examples of these – products that delighted us and completely blew away our expectations. Products that are so good that once we use them we can never look back and our lives and world view were changed forever. That’s how I felt in 1985 when I first used a Macintosh, and I was lucky to be able to...[continue reading] The post A Product Manager’s Dream Car: Tesla P85D Model S appeared first on 280 Group.
  • Webinar: Chasm Model 2.0 with the Optimal Product Process™

    Brian Lawley
    10 Jun 2015 | 10:18 am
    Virtually everyone in Marketing or Product Management is familiar with the best-selling book, Crossing the Chasm, by Geoffrey Moore and the Chasm Institute (the newly-updated 2014-2015 “Crossing the Chasm” book has all new company examples from Salesforce, VMware, Google, Apple and many other leading companies). It presents an effective, pressure-tested strategy for getting traction with new products when they are brought to market. When combined with the phases in the ProdBOK and Optimal Product Process, the newly-updated Chasm Model 2.0...[continue reading] The post Webinar: Chasm Model…
  • Product Marketing Rule #33: Be the Customer Usage Expert

    Brian Lawley
    8 Jun 2015 | 1:20 pm
    Product Marketing Rule #33 from the best-selling book, 42 Rules of Product Marketing, was written by Dave Kellogg, Technology Executive and Blogger, former CMO, Business Objects What will change your career is becoming the expert in how your customers use your product. There are plenty of people in your company’s engineering and product teams who are experts in how your products work. Over time, those people are typically seen as valuable resources for the company (as in, “No one knows...[continue reading] The post Product Marketing Rule #33: Be the Customer Usage Expert appeared…
 
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    280 Group » Product Management Blog

  • Product Management Rule #34: Differentiation Isn’t Enough, You Have to Be Better

    matt
    22 Jun 2015 | 2:35 pm
    Product Management Rule #34 from the best-selling book, 42 Rules of Product Management, was written by Paul Alexander Gray, Consultant, brainmates pty ltd Differentiation is not enough. Discover how effective product managers are winning by making their products “better.” In an environment of product proliferation and intense competition, product managers must do more than just differentiate. They must find ways to satisfy customer needs and wants in ways that are ‘better’ than competitive offerings. Consider the case of hotel accommodation—a market...[continue…
  • A Product Manager’s Dream Car: Tesla P85D Model S

    Brian Lawley
    17 Jun 2015 | 2:48 pm
    As Product Managers we all share one thing in common – we LOVE and are passionate about great products. We all have examples of these – products that delighted us and completely blew away our expectations. Products that are so good that once we use them we can never look back and our lives and world view were changed forever. That’s how I felt in 1985 when I first used a Macintosh, and I was lucky to be able to...[continue reading] The post A Product Manager’s Dream Car: Tesla P85D Model S appeared first on 280 Group.
  • Webinar: Chasm Model 2.0 with the Optimal Product Process™

    Brian Lawley
    10 Jun 2015 | 10:18 am
    Virtually everyone in Marketing or Product Management is familiar with the best-selling book, Crossing the Chasm, by Geoffrey Moore and the Chasm Institute (the newly-updated 2014-2015 “Crossing the Chasm” book has all new company examples from Salesforce, VMware, Google, Apple and many other leading companies). It presents an effective, pressure-tested strategy for getting traction with new products when they are brought to market. When combined with the phases in the ProdBOK and Optimal Product Process, the newly-updated Chasm Model 2.0...[continue reading] The post Webinar: Chasm Model…
  • Product Marketing Rule #33: Be the Customer Usage Expert

    Brian Lawley
    8 Jun 2015 | 1:20 pm
    Product Marketing Rule #33 from the best-selling book, 42 Rules of Product Marketing, was written by Dave Kellogg, Technology Executive and Blogger, former CMO, Business Objects What will change your career is becoming the expert in how your customers use your product. There are plenty of people in your company’s engineering and product teams who are experts in how your products work. Over time, those people are typically seen as valuable resources for the company (as in, “No one knows...[continue reading] The post Product Marketing Rule #33: Be the Customer Usage Expert appeared…
  • 10 Tips to a Rockin’ LinkedIn Product Management Profile

    Brian Lawley
    2 Jun 2015 | 11:16 am
    Thinking about looking for a new job? Start by updating your LinkedIn profile. Recruiters and hiring managers typically look at your LinkedIn profile before they decide to reach out to you or respond to a resume you’ve submitted. So how do you get a rockin’ LinkedIn Product Management profile that makes them want to engage? Here are 10 tips from a recruiter (me) who looks at hundreds of profiles a day. 1. Your Headline is your future you. Most people...[continue reading] The post 10 Tips to a Rockin’ LinkedIn Product Management Profile appeared first on 280 Group.
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    MindTheProduct

  • Ken Norton, Amanda Richardson and Dave Coplin to speak at #mtpcon London

    Martin Eriksson
    25 Jun 2015 | 9:08 am
    As if Jared Spool, Nathalie Nahai and Shiva Rajaraman weren’t enough amazing speakers for #mtpcon London in September, we’ve got three more amazing speakers to announce! You have gotten your tickets right? They’re selling fast… Ken Norton Ken is a product partner at Google Ventures where he advises startups on product management. Prior to joining Google Ventures, Ken was a group product manager at Google where he led product initiatives for Docs, Calendar, Google Mobile Maps, and Google+. Ken joined Google in 2006 with the acquisition of JotSpot, where he was vice…
  • Video: ‘Understanding Understanding’ in Design for Behavioural Change

    Danielle Colyer
    19 Jun 2015 | 7:43 am
    In March, ProductTank focused on the role of psychology in developing and managing products. In this video Dr Dan Lockton, a visiting research tutor in Innovation Design Engineering at the Royal College of Art, discusses the importance of ‘understanding understanding’ in design for behaviour change. The video covers how emotion can influence behaviour change – from black number plates for bad drivers, to chewing gum disposal boards, and “motivational” texts to inspire healthy living. Highlighting the areas of psychology that examine user behaviour, Dan addresses how…
  • A Product Manager’s Hierarchy of Needs

    Hemal Kuntawala
    18 Jun 2015 | 7:06 am
    Having spent time with product teams in both early-stage startups and corporate environments, I’ve observed that it’s still really easy to forget the basics when building and launching a product. A common and simple mistake that crops up is to get carried away building something without speaking to customers first. While cracking on with building your product might feel like a natural next step, doing so can lead down a meandering and exhausting path. I’ve previously written a couple of posts about product development and management, and how to avoid building the wrong thing…
  • Video: Getting the Most from Your User Research

    Danielle Colyer
    17 Jun 2015 | 9:16 am
    User Research Throughout the Product Lifecycle was the theme of January’s ProductTank. This video shares Rosemary King’s talk on getting the most out of your user research and interviews, and how to overcome common mistakes. A Product Manager at Pivotal Labs, Rosemary highlights a number of what she calls “user research anti patterns” to highlight the reasons your user research might not be effective. These include the mistakes and excuses companies all use at one time or another (does “I don’t have the bandwidth” sound familiar?) and this video sets out tips…
  • Thanks for the amazing #mtpcon welcome San Francisco!

    Martin Eriksson
    12 Jun 2015 | 7:59 am
    Last week 650 passionate product people from 13 countries and 32 states across the US descended on San Francisco for our first conference in the US, packing the Miner Auditorium at the SFJAZZ Center to the rafters for what proved to be an amazing day focused on the art of building products people love. The feedback from everyone who came has been amazing, so a huge thanks to our tireless team for making it all happen – from our event manager to our volunteers, production crew, and sponsors. Above all though, thanks to our incredible speakers for getting the conversation started and to our…
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    Product Talk

  • The Dos and Don’ts of Hypothesis Testing

    Teresa Torres
    24 Jun 2015 | 8:00 am
    I see many product managers struggling with how to design and run good product experiments. It’s hard to know what to test and for how long. Few of us are trained to think like scientists. The tools are hard to use. We often overgeneralize our conclusions. It’s great that experimentation is becoming more common practice, but we still need to improve our research methods if we want to make better product decisions. Last Fall, I spoke at The Lean Product & UX meetup in Palo Alto. We covered a lot of ground. The material is drawn straight from my work as a product coach. Learn from other…
  • Let’s Talk Innovation: A Conversation with Tim Meaney and Teresa Torres

    Teresa Torres
    3 Jun 2015 | 8:00 am
    In April I visited Tim Meaney and the rest of the Kindling team. For long-time Product Talk readers, you already know that I’m a big fan of idea management software and of Kindling specifically. (See related posts below.) While I have met Tim several times on his recent visits to San Francisco, I had not met most of the team. It was a blast getting to hang out with the gang. Besides sharing our oddest taxi stories, thanks to my own less than good decision making skills at 2:30am at JFK, I also sat down and recorded a Let’s Talk Innovation episode with Tim Meaney. This was a lot of fun.
  • How To Write Product Requirements That Engage Everyone on the Team

    Teresa Torres
    29 Apr 2015 | 10:45 am
    Why do you write product requirements? We used to write long product requirement documents to communicate the solution we wanted our engineering teams to build. But over time we learned that outlining every detail of the solution upfront leads to overcommitting to solutions before we know whether or not they work. With the rise of Agile methodologies we started to define our requirements iteratively allowing us to collect feedback from the market before we over invest. With the introduction of the user story and more recently the job story, we shifted our focus again from the solution to the…
  • Product Managers Don’t Own the Problem (And Designers Don’t Own the Solution)

    Teresa Torres
    8 Apr 2015 | 10:30 am
    Imagine a product team discussing new commenting functionality on their company blog. “We should let people comment anonymously.” “That will only attract trolls. We should require real names.” “We should require unique names, but allow pseudonyms.” You won’t find a shortage of debate on this topic across the Internet. But there is no right answer. Like many product questions, it depends. It depends on your business goals. It depends on your audience. And it depends on the problem you are solving for them. Businesses are good at taking care of their own needs. Some are getting…
  • Take a Team Approach to Product Delivery

    Teresa Torres
    1 Apr 2015 | 10:00 am
    Jim, like many product mangers, spends most of his day with his engineering team. He clarifies requirements, triages bugs, and seeks out hidden dependencies. Sally, on the other hand, spends most of her time with customers. She’s understanding their context, uncovering pain points, and identifying opportunities to delight. What’s the difference between Jim and Sally? At some companies, Jim might be a product owner and Sally might be a product manager. But if Sally and Jim both work at companies that combine these roles, what accounts for their differences? Why does Sally have time to…
 
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    Under10 Consulting Steve Johnson

  • Webinar: July 6 & 8: Is Agile breaking product management

    Steve Johnson
    29 Jun 2015 | 7:51 am
    Join me on July 6 (or July 8) for “Is Agile breaking product management?” — a webinar with my friends at Product Focus. Has the success of agile development methods had a detrimental effect on product management? The role used to be clear but what is today’s profile for product management success? Agile methods are great but the intense focus on product development has ignored the business and marketing roles of product management. Product management activities extend beyond development to shepherding the product through the entire process from idea to creation to…
  • My interview with Ravi Kumar, yoursproductly

    Steve Johnson
    1 Jun 2015 | 6:24 am
    I had the pleasure of being interviewed by Ravi Kumar, founder/curator of ProductCamp Singapore, product owner at Autodesk, and host of yoursproductly.com. We scheduled 45 minutes and ran over an hour. So much to say, so little time. [Listen here.]
  • Innovation and managing duplicates

    Steve Johnson
    21 May 2015 | 6:18 am
    Once an innovation is implemented it is no longer innovative.—Jack Anderson, Innovation Capability Strategist, Chevron. Where do you find ideas for new products? After all, it seems like everything’s already been solved. Yet ideas are everywhere. What problems are you dealing with today that requires a solution? Have you looked at your address book lately? I have numbers and names I’ve moved from one computer to another and from one address book program to another; I’ve been using smart phones for years. I have contacts spread across three accounts. And so I’ve got…
  • Dealing with one-off feature requests

    Steve Johnson
    14 May 2015 | 3:46 am
    ‪A reader asks: How does one deal with one-off feature requests from sales people that are supposedly deal breakers? No product is ever finished. There’s always another feature needed. That’s why it seems many product managers are continually saying “no” to sales requests. Yet, to the sales person, these one-off requests for a single customer seem perfectly reasonable. Look at it from a sales perspective: You don’t have this key feature; you don’t support this key technology. And the competitors do. Remember, the only time sales people hear something…
  • For your convenience

    Steve Johnson
    7 May 2015 | 10:35 am
    When we’re talking about positioning and messaging, I always reflect on the falseness of many messages: customers come first; we’re here to help you; we’re scalable. Just saying it doesn’t make it so. Here’s my favorite: For your convenience. Just think about the number of times you see that phrase. How often do you think, “Wow! This is really convenient!” (For me, it’s never). I mean, if you want to be honest, shouldn’t the sign read: ‘For OUR convenience’? On my airline, “for your convenience we no longer take cash; we…
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    The PM Vision

  • Evaluation of Product Management Certification and Training Options

    John Peltier
    21 Jun 2015 | 3:32 pm
    Should I Get a Product Management Certification? Before you even start reading, I’ll give you the short answer: It depends. This is a frequently-raised topic among product managers, and there are all sorts of opinions. In this post, I’d like to share a few perspectives that are useful for answering the question, some thoughts and observations about a few of the vendors I’m familiar with, and my personal advice for answering the question for yourself. As we begin, let’s consider this like a product manager. Let’s start by evaluating the problems people are trying…
  • Healthy Foods Is the Great Marketplace Evolution You’re Not Watching

    John Peltier
    1 Jun 2015 | 5:50 am
    What’s up with consumers and healthy foods? The market is demanding more and more healthy dining options, and as a product & growth marketing enthusiast, the dynamics are very interesting. You may not realize how wide a trend this really is. No doubt you’ve seen some of the headlines….but you’re on the web. To you, this feels “normal.” Unlike you, food retailers and manufacturers aren’t treating this as “normal.” Have you been paying attention? Costco is dropping the sale of poultry treated with antibiotics used to treat humans.
  • Positioning Your SaaS Product For Success

    John Peltier
    2 Mar 2015 | 4:50 am
    Positioning is one of the most significant activities in product marketing.  As a product marketer, you have to know how your product differs from others, in order to describe it in a way that your market will pay attention. But you really need to step back a bit. It’s critical to build the product in such a way that you’ll be able to draw a distinction with other products in the market. In a sense, you have to know how you want to talk about it, before you know what to build. The positioning needs to be baked into the product strategy. In the case of a startup, you’re…
  • How SaaS Product Strategy Can Support Early Stage Growth Business Strategy

    John Peltier
    2 Feb 2015 | 4:38 am
    SaaS businesses consider customer retention and minimized churn rate to be a life or death matter.  In my last post, I wrote about the importance of the Product itself to that retention metric–making sure that once a customer is onboarded, the product actually meets their core needs. While that is true, Product can have just as strong of an impact on customer acquisition as it does on customer retention. Product is just as important to acquisition as it is to retention.Click To Tweet How does SaaS Product Strategy Impact Growth? SaaS in the freemium B2C world offers product managers…
  • Why SaaS Growth and Customer Success Require Whole Product Thinking

    John Peltier
    12 Jan 2015 | 4:51 am
    In SaaS, Customer Success is Literally Life or Death In SaaS, Customer Success Literally Means Life or Death.Click To Tweet As you may already know, SaaS business success requires a growing amount of recurring revenue. Steady and predictable revenue, most frequently measured as Monthly Recurring Revenue (MRR), is a business asset that makes a liquidity “event” possible. Once you launch a product, you have to gain and retain clients. As a subscription business, in order for MRR to grow every single month, you have to rely on a stable of paying clients who will continue paying.
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    Serendipity: the germ.io blog

  • How to Craft Ads that Convert

    Vikash Koushik
    24 Jun 2015 | 7:54 am
    Whether you sell iPhone cases to millennials or stockings for baby boomers, as long as you’re in business there’s one thing that you passionately care about: Finding a scalable source of new customers. And the answer to that isn’t rocket science either – throw out some smart ads on Google, Facebook and other advertisement networks, and watch the dollars roll in. Except, most ads go straight from excel sheets to garbage bins, without creating the smallest impression. Far too many businesses are already vying for the little attention span your customers have with poor,…
  • [Announcing] The most beautiful update to germ yet: The Paper Experience

    Vikram
    12 May 2015 | 9:27 am
    Right from the day we started building germ.io, we knew we were onto an ambitious mission – to help people everywhere turn their abstract ideas into actionable project plans they can get working on. Of course, we knew this wasn’t a simple problem. We knew we were fighting a battle that 30 years of project management dinosaurs and scary Gantt charts had just plain given up on, in favor of fancy looking to-do lists. We knew if we had to build a product that helped you give form, definition and structure to your abstract ideas, we needed to rethink everything. We needed to build an…
  • The Cheater’s Guide to Growth: Figuring out your PMF Silver Bullet

    Vikram
    6 May 2015 | 9:03 am
    At the early stages of starting up, there is nothing more important than hitting that “pot of gold at the end of the rainbow”, called Product Market Fit. You don’t really have a business until you have a sustainable and repeatable model of bringing in users and turning them into active (paying) customers. Paul Graham says so… Marc Andreessen says so… Dave McClure says so… Heck, even your grandma says so. But how do you get to Product Market Fit? Really? I remember when we started out at germ.io, and everyone we spoke to kept throwing around the term “PMF” like it came out…
  • Don’t Think – Announcing pre-thought idea templates for your next big project

    Vikram
    14 Apr 2015 | 1:34 am
    Now that’s a pretty strange title in a blog about germ.io. After all, our one single purpose in life is to help you think – capture your awesome ideas, break them down into finer details, and build an action plan out of it. So why would we ask you to not think? Because shaping your abstract ideas into something actionable isn’t really easy. The road from “thought” to “execution” is filled with distractions, diversions and speed bumps – a million things that make you drop your ideas before you reach the halfway point. And having to put your…
  • Think Top-Down, Do Bottom-Up: germing your creative projects from thought to action

    Vikram
    23 Mar 2015 | 10:28 am
    The world of traditional project management is pretty simple. Create a project, set a bunch of tasks under it, assign them, and let the gears roll. But creative projects are a bit… trickier. You don’t have a ready set of requirements to get started with. You need to discover where you need to go, and why. And, most times, you don’t know exactly what needs to get done, when and by whom until you actually get there. Traditional projects are purely about doing. You don’t need to be a genius thinker when the ancients have already set the processes and next steps you…
 
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    Inspiration and Marketing Strategies for Entrepreneurs

  • The Ability to Stay Focused – The Core of Any Success

    Tammy Hawk-Bridges
    3 Jun 2015 | 4:21 pm
    The ability to stay focused is at the core of ANY success. If you aren’t focused in your business and don’t have a clear idea of your goals and purposes, you’ll ALWAYS struggle. I’ve never been shy about telling people my entrepreneur story. If you haven’t heard it, I’m a recession-entrepreneur. I was shoved from a job that I absolutely loved for almost 9 years. I guess in my ignorance/bliss of loving my job it never occurred to me that could happen. It never entered my mind that my job could be taken from me and everything I worked for over 9 years would…
  • Marketing Strategies – Survive or Thrive in Your Business?

    Tammy Hawk-Bridges
    2 Apr 2015 | 6:14 am
    Very often I will get asked by a business owner, “How can my business survive in today’s marketplace?” My heart breaks a little when I hear the question, I find it painful that one has the goal of merely surviving. I want every business owner to have the goal of thriving. It’s possible! You’ll first need to understand why the marketplace is so tough, then its matter of coming up with a marketing strategy and plan of attack. Let’s determine the reasoning behind the more difficult economy. First, it’s important to understand that most everything that…
  • How to Use Presentation Platforms to Increase Website Traffic

    Tammy Hawk-Bridges
    25 Feb 2015 | 8:37 am
    Let’s face it, coming up with a social media marketing strategy is overwhelming. There’s so many moving parts, you probably don’t know how to use it or more importantly why to use it. First, let’s talk about what a social media strategy should be about – it’s about growing your followers AND driving traffic to your website. Social media platforms are amazing for increasing website traffic. Post Google updates (Penguin, Hummingbird etc.) organic traffic (Traffic that comes from the result of people typing into the search engine a certain phrase or keyword…
  • Have a Small Business Idea? Here’s Some Considerations

    Tammy Hawk-Bridges
    19 Feb 2015 | 6:38 am
    One of the worst things you can do? Create a business with absolutely no foundation other than it seems like a cool idea. When I left corporate America and entered into the world of entrepreneurship I thought that being a smart business woman gave me a leg up. Boy, was I stupid! I had a very cool idea, all my friends and family said so! But I did no research on my market. I didn’t know who my buyer was, and what’s worse I couldn’t reach enough of them to support my business. So guess what? 13 months, tons of lost time, tons of lost money, lots of tears later – big…
  • Marketing is a Verb – That Means Action

    Tammy Hawk-Bridges
    11 Feb 2015 | 7:05 pm
    If you want to grow your reach and make more money in your business the process by which you make that happen is called marketing. 1 million new micro businesses start up every year (A micro business is made up of 1 or 2 people.). 80% of those 1 million businesses won’t break 50K in annual revenue (Notice I didn’t say profit- I said revenue). Why? There are lots of reasons but in many cases marketing is the missing piece. They’re too small minded about their business. (Sorry, I’m not trying to be mean here, just honest :-).) Small Mind = Small Profits Most people will get…
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    Product Manager HQ

  • Product Manager Weekly Reading #34

    ProductManagerHQ
    23 Jun 2015 | 12:00 am
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) Ultimate Guide to Product Prioritization Vijay Balachandran, Product Manager at Trimble, compiled a guide of various feature prioritization techniques that are tested and advocated by industry veterans. 2) 16 Product Things I Learned at Imgur Sam Gerstenzang, […]
  • Opticon 2015: 10 Secrets to Building an Amazing Mobile Testing Roadmap

    Glen Chen
    19 Jun 2015 | 12:05 am
    Over the past couple of days, I’ve had the opportunity to attend Opticon 2015, a huge conference for the experience optimization and testing community. Hosted by Optimizely, the event was a gold mine of information on A/B testing, personalization, and website experimentation. This mini-series will contain summaries of some of the most helpful breakout sessions I […]
  • 5 Tips for New Product Managers

    Glen Chen
    5 Jun 2015 | 12:44 am
    Starting off as a new product manager might seem daunting. There are so many things to learn in such a short period of time, and you’re expected to provide the vision and roadmap for your team almost right away. This post will cover some tips to help new product managers start off on the right […]
  • Product Manager Weekly Reading #33

    ProductManagerHQ
    2 Jun 2015 | 8:08 am
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) The Next Feature Fallacy Andrew Chen, former EIR at Mohr Davidow Ventures, writes about the danger of overestimating feature growth goals and why the vast majority of features won’t bend the engagement curve. 2) How to Hire […]
  • Product Manager Weekly Reading #32

    ProductManagerHQ
    19 May 2015 | 12:22 am
    Every week, we curate some of the best product reads and post links to help you learn more about product management! 1) Cohort Analysis That Helps You Look Ahead Benn Stancil, Chief Analyst at Mode, provides alternative methods to expand your cohort analyses so that you can learn about your users and proactively improve your product. 2) How to […]
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    Product Manager Job Description

  • Market Research Analyst Job Description Sample

    PM team
    26 Jun 2015 | 6:45 am
    What is an effective way to write a market research analyst job description sample? Writing this type of document is essential, particularly because it facilitates a smooth staffing process when stated in a manner that can be easily understood by applicants. Although most employers advertise job vacancies in a wide-range generic manner, which is reasonably acceptable, read the following tips and market research analyst job description sample below. Market Research Analyst Job Description Writing Tips Stating the required academic qualification for any employment vacancy must be very specific,…
  • Physician Assistant Job Description Sample

    PM team
    19 Jun 2015 | 6:32 am
    A job description should be focused on the content and it is important to present the best appearance and formatting. In writing job description for physician assistant, you need to keep in mind that employers will evaluate your paper that is why you need to construct a simple, concise and clear document. As much as possible, if you are open you can able to provide information about physician assistant jobs salary on the job description. Tips in Writing Physician Assistant Job Description Keep it simple Less is better that is why you need to describe the essence of the open position such as…
  • Computer Systems Analyst Job Description Sample

    PM team
    12 Jun 2015 | 5:50 am
    A job description is a formal document that summarizes the essential functions of a job by using a concise and clear language. In writing computer system analyst job description, it must represent the responsibilities and the duties together with the job specifications. Tips in Writing Computer Information Systems Analyst There are numerous computer system analyst job requirements that should be met. It writing, the components needed to write include: Position title: Use titles that describe the level and nature of work performed. You must avoid inflating titles. Position title of supervisor:…
  • Physician Job Description Sample

    PM team
    5 Jun 2015 | 5:35 am
    To work as a doctor or a physician is definitely one of the most rewarding jobs on earth, and for hospitals, hiring the best of them may be one of the most challenging, too. If you’re looking to make a job description for this best paying job, then check out the following tips to get you started. How to Write the Physician Job Description Sample Write the title and summary—this will list all the important duties and knowledge you are requiring for the doctors to fill in certain positions in your hospital or medical facility. List down all the key responsibilities important for the…
  • Software Developer Job Description Sample

    PM team
    29 May 2015 | 5:09 am
    This guide will teach you on how to write your software developer job description sample with the sections to include as well as what to write in each section. If you were working in the human resources department of your organization, or if you were assigned to recruit new people to become part of your team, one of the written documents to learn writing is the job description. To start with it, check out the following tips on how to write your freelance software development job description. Freelance Software Development Job Description Writing Tips The job description is an important aspect…
 
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